Banner Before Header

Yelp’s New Products Help Measure Advertising Success and Consumer Behaviors and Underscore Its Commitment to National and Multi-Location…

Store Visits and Showcase Ads with new video format enable businesses to reach Yelp’s engaged audience, drive leads and better understand consumer behavior and geographic trends Yelp Inc., the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot…

Raydiant’s New Consumer Behavior Report Highlights the Importance of Retailers Creating In-Store Experiences

Digital signage and in-store experience solutions provider Raydiant has released the findings from their State of Consumer Behavior Report 2020. The report surveyed 1,000 US consumers on Jan. 19, 2020 with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: BlackBerry Secures the Modern Workforce with New Digital Workplace Raydiant Bobby Marhamat, CEO of Raydiant said: "The findings confirm our…

LivePerson Launches LiveIntent, an AI-Powered Intent Detection Tool to Help Brands Decipher Consumer Behaviors in Real Time

New Solution Instantly Surfaces and Measures Customer Intents, Empowering Brands to Optimize Operations and Automations for Improved Customer Experiences LivePerson, Inc., a global leader in conversational commerce, announced the launch of LiveIntent to help brands detect, analyze, and resolve customer intents in real time. This latest evolution of LivePerson's suite of Conversational AI services surfaces and measures intents — what customers want — instantly in brand-to-consumer conversations over SMS, Facebook…

AccuWeather Reveals How Weather Info Dictates Consumer Behavior

To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping experience when it rains or snows in the US? Would a flood-like situation impact online grocery sales on weekly sales in India? What would it look like for advertisers who invested millions on targeted advertising campaigns to suddenly realize it’s going to lose because of a typhoon or a hurricane? How is the consumer behavior related to weather information, and how…

Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner

With Uncertainty Looming Large, Gartner Delivers a Blueprint to Get Through Marketing Unpredictability The blueprint is essentially Gartner analysts listing six vital changes in an attempt to assist marketing leaders to be in full control of the future. The report containing these mandates is titled ‘Predicts 2019: Marketing Seeks a New Equilibrium.’ It acts as a guide to safeguard the marketing community from emerging threats such as shifting consumer behaviors, mounting regulatory pressures, organizational shifts, and…

Optimove Introduces Streams to Measure Impact of Marketing Campaign Series on Consumer Behavior

New Feature Allows Marketers to Take Experimentation to the Next Level by Comparing Results From Sequences of Customer Campaigns Optimove, the Science-First Relationship Marketing Hub, announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term. Streams will be available to all Optimove customers — which include Unilever, Paul Stuart and Lucky Vitamin — beginning January 23rd.…

Advertising Budgets Are Misaligned with Consumer Behaviors – New Research from ClickZ

Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new research published . An ecommerce-focused study by ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, but only 25% of US brands say they have a strategy for ecommerce retailers beyond Amazon. The Era of Ecommerce: Capitalizing on the New Customer Journey has also found that there is a 29…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…

Yotpo Survey of Consumers Pinpoints Changing Online Shopping Behaviors and Priorities Amidst Global Coronavirus Crisis

eCommerce Opportunity Sparks for Determined Direct-to-Consumer (D2C) Brands as Amazon Leaves Shoppers Stranded with One-Month-Plus Delays Yotpo, the leading eCommerce marketing platform, released its Consumers & Commerce 2020 Coronavirus Trends Report, showcasing findings from a global survey that examines the changing behaviors, priorities, and shopping trends of consumers in the US, UK, and Canada since they have been encouraged to self-isolate or asked to shelter-in-place. David vs. Goliath in the Battle for…

RevJet’s Ad Experience Sentiment Report Reveals Change in Sentiment, Behavior of Online Consumers

Survey Commissioned by RevJet Reveals 38% Feel Digital Ads are Not Relevant and 64% Dislike Companies that Promote Repetitive Messaging RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, today announced the results of their latest Ad Experience Sentiment Report revealing a change in sentiment and behavior of online consumers on digital advertising and online shopping. Of note: 38% of consumers feel that digital ads they see online are not relevant, and 64% feel negatively…

RevJet Announces Results of Second Ad Experience Sentiment Report Revealing Change in Sentiment, Behavior of Online Consumers

Survey Commissioned by RevJet Reveals a 47% Increase in Online Ad Attentiveness Among Younger Consumers RevJet, the only platform that puts Fortune 500 marketers in control of digital advertising experiences, announced the results of their second survey revealing the behavior and sentiment of over 1000 consumers on digital advertising and online shopping. Of note: older respondents are quickly shifting their behavior in purchasing more items online – an increase of 38%, while younger respondents are paying more attention…

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Led by Nielsen's Team of 20 Neuroscientists and Grounded in a Deep Understanding of Consumer Emotion and Decision-Making, Multidisciplinary Programs Will Showcase the Latest in Applied Behavioral Sciences Nielsen announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer emotions and behavior, launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in…

Zeta Global and The Relevancy Group Announce Findings of Consumer Holiday Attitudes and Marketing Behaviors Survey

Consumers Respond Favorably to Brands that Create Personalized Offers Based on Online Behaviors Zeta Global , a data-driven marketing technology company delivering 1:1 personalization at scale, and The Relevancy Group, a leading market research advisory firm have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors. Just in time for the active Black Friday/Cyber Monday peak period for retailers, this survey provides up-to-the-minute feedback on consumer…

Consumers Shifting E-commerce Spending Toward Apparel and Footwear During Coronavirus Outbreak

New Data from Klarna Reveal that Gen Zers, Millennials and Gen Xers Used a Larger Share of Their Wallet on Clothing and Accessories than Any Other Category Last Week Klarna, a leading global payments and shopping provider, today released new data that indicate consumers in the US are shifting their share of e-commerce spending toward apparel, footwear and accessories as the COVID-19 outbreak continues. The company, which is used by 7 million shoppers and which has 4,000 retail partners in the US, analyzed all the…

How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. After mulling over their potential purchase for several days, they would finally (hopefully) decide to go ahead and buy the product in question. The process could be a long one, with a decreasing chance of making a sale as each step of the path progressed. These…

New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus

94% of Shoppers State That Online Shopping Will Be Essential During the COVID-19 Crisis Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of a new consumer survey research report titled, “The Early Effects Of COVID-19 On Online Shopping.” The research, which was conducted by Retail Systems Research (RSR) and sponsored by Yottaa, was designed to quantify the effects the coronavirus outbreak is having on US-based shoppers – and their shopping behaviors. Marketing Technology…

Parks Associates: TV Antenna Usage in US Broadband Households Jumped to 25% In 2019 and is Expected to Grow More as COVID-19 Keeps Consumers…

Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today's Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services. Parks Associates: Sources of TV Content The study,…

Understanding Online Buyer Behavior without Using Third-Party Cookies

As the need for protecting privacy on e-commerce sites intensifies, Fanplayr’s approach provides insight without compromising the personal data of online shoppers With Google’s recent announcement that advertising cookies will be restricted, and eventually eliminated, many businesses are now wondering how they will be able to track buyer behavior. However, Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, understands that third-party cookies aren’t necessary to understand the site metrics that…

5WPR Consumer Culture Report Reveals Millennial Spending Increases with Charitably Conscious Companies

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has released their 2020 Consumer Culture Report and has found that 67% of Millennials believe it's important that a brand they purchase from has a charitable component, illustrating Millennial's ongoing effort to be purposeful in both how and with who they choose to spend their money. Marketing Technology News: Auth0 Expands Global Partner Network with Cognizant "Millennials are recognized by older generations as being hyper aware of…

Parks Associates: Only 38% of Consumers Feel Appreciated by Their Insurance Company

Consumer research study addresses impact of smart home devices and incentives on insurance choice New consumer research from Parks Associates finds only 38% of insurance customers feel rewarded for their loyalty, while 36% feel their loyalty to their insurance company goes unrewarded. The research firm announced its findings from a new study, Transforming Home Insurance and Creating Consumer Value, showing that loyalty rewards, including new products, can drive some consumers to switch providers. Nearly 40% of consumers…