With Uncertainty Looming Large, Gartner Delivers a Blueprint to Get Through Marketing Unpredictability The blueprint is essentially Gartner analysts listing …
Optimove Introduces Streams to Measure Impact of Marketing Campaign Series on Consumer Behavior
New Feature Allows Marketers to Take Experimentation to the Next Level by Comparing Results From Sequences of Customer Campaigns Optimove, …
Advertising Budgets Are Misaligned with Consumer Behaviors – New Research from ClickZ
Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new …
An Institute for Consumer Behavior and Location Sciences! SITO Does it…
Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and …
RevJet Announces Results of Second Ad Experience Sentiment Report Revealing Change in Sentiment, Behavior of Online Consumers
Survey Commissioned by RevJet Reveals a 47% Increase in Online Ad Attentiveness Among Younger Consumers RevJet, the only platform that …
Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute
Led by Nielsen’s Team of 20 Neuroscientists and Grounded in a Deep Understanding of Consumer Emotion and Decision-Making, Multidisciplinary Programs …
Zeta Global and The Relevancy Group Announce Findings of Consumer Holiday Attitudes and Marketing Behaviors Survey
Consumers Respond Favorably to Brands that Create Personalized Offers Based on Online Behaviors Zeta Global , a data-driven marketing technology company …
OneTrust Raises $200 Million Series A to Tackle Sweeping New California Consumer Privacy Rights and “Do Not Sell” Obligations in CCPA
The investment by Insight Partners values enterprise software company OneTrust at $1.3 billion. OneTrust announced it has closed a $200 …
Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer Data
Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and …
Lonely Planet Partners with Acquia to develop the Most Consumer-Centric Platform in Travel
With Lonely Planet‘s recent strides in the digital space including the acquisition of TRILL Travel, the leading travel media brand …
Better Deals, Amazon Fake Reviews Usher Consumers to Prime Day Competitors
44% of Shoppers Indicate That Amazon’s Recent Issues With Fake Product Reviews Will Impact Their Participation in Prime Day Shopping …
PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success
PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released …
Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content …
Four Ways To Measure The Always-On Consumer
Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms …
Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey
Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
Experience the New Dimensions of Behavioral Intelligence
Contentsquare Helps Brands Grow Revenue and Loyalty Through Exclusive Behavioral Insights Powered by Salesforce Commerce Cloud Recent Marketing trends would …
Experience Management Leader Medallia to Acquire Behavioral Analytics Startup Cooladata
Acquisition Enables Acceleration of Medallia’s Predictive Journey Capability Medallia, Inc., the global leader in customer experience management, announced it has …
MRI-Simmons, Ethnifacts Empower Targeting Based on Consumers’ Innate Desires, Aversions
New Tool Leverages Big 5 Personality Profiles To engage consumers in a marketplace inundated with products and messages, brands need …
New Consumer Research Reveals Increasing Usage of Multiple TV Sources by Viewers in Major European Countries
Independent Study Conducted by Gracenote and Nscreenmedia Reveals Insights into Consumer Behavior and Attitudes on Pay TV, Free-To-Air and Online …
Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G for Consumers
Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for …