New Solution Instantly Surfaces and Measures Customer Intents, Empowering Brands to Optimize Operations and Automations for Improved Customer Experiences LivePerson, …
AccuWeather Reveals How Weather Info Dictates Consumer Behavior
To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping …
Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner
With Uncertainty Looming Large, Gartner Delivers a Blueprint to Get Through Marketing Unpredictability The blueprint is essentially Gartner analysts listing …
Optimove Introduces Streams to Measure Impact of Marketing Campaign Series on Consumer Behavior
New Feature Allows Marketers to Take Experimentation to the Next Level by Comparing Results From Sequences of Customer Campaigns Optimove, …
Advertising Budgets Are Misaligned with Consumer Behaviors – New Research from ClickZ
Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new …
An Institute for Consumer Behavior and Location Sciences! SITO Does it…
Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and …
RevJet’s Ad Experience Sentiment Report Reveals Change in Sentiment, Behavior of Online Consumers
Survey Commissioned by RevJet Reveals 38% Feel Digital Ads are Not Relevant and 64% Dislike Companies that Promote Repetitive Messaging …
RevJet Announces Results of Second Ad Experience Sentiment Report Revealing Change in Sentiment, Behavior of Online Consumers
Survey Commissioned by RevJet Reveals a 47% Increase in Online Ad Attentiveness Among Younger Consumers RevJet, the only platform that …
Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute
Led by Nielsen’s Team of 20 Neuroscientists and Grounded in a Deep Understanding of Consumer Emotion and Decision-Making, Multidisciplinary Programs …
Zeta Global and The Relevancy Group Announce Findings of Consumer Holiday Attitudes and Marketing Behaviors Survey
Consumers Respond Favorably to Brands that Create Personalized Offers Based on Online Behaviors Zeta Global , a data-driven marketing technology company …
TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director
Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing …
Engaging Consumers Through E-commerce Apps Requires Design Thinking
Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach …
New Survey Reveals UK Consumers Don’t Trust Social Messaging and Chatbot Platforms
63% of Britons Don’t Believe That the Big Messaging Platform Providers Respect Their Privacy Rights Open-Xchange, the open source communications …
How Consumer Goods Leaders Can Meet Customization Demands
Eighty-six percent of consumers want products tailored to their unique preferences. And they expect brands to make it happen: 42% …
The Better Ethics and Consumer Outcomes Network (BEACON) Partners with Crownpeak to Introduce “Trust and Consent Framework” Championing Consumer Data Rights
The partnership will bring custom privacy solutions to enterprise companies, ensuring compliance as it applies to consumer data collection following …
Brands Relying on Digital Tools to Simplify Shopping Needs of Young APAC Consumers, Says GlobalData
Today’s consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands …
Connecting Behavior for More Meaningful Engagements
Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research …
Consumer (Dis)Likes and Brand Loyalty in the Era of Digital Customer Experience
It’s no secret that customer experience – both in person and online – is top of mind for every modern …
Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?
New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking …
How to Succeed in Marketing to the Connected Consumer
From demographic to social and transactional, Connected Consumers are happy to offer personal data in exchange for a more personal …