Talon International is excited to launch breakthrough anti-counterfeit and consumer engagement technology: StegVision functions off an easy-to-use app that helps businesses and consumers combat counterfeit products across all industries and…
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Mastercard has completed its acquisition of Dynamic Yield from McDonald’s. Dynamic Yield—a state-of-the-art personalization platform and decision engine company—strengthens Mastercard’s suite of consumer engagement and loyalty services that…
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The feature-rich loyalty and marketing solutions portfolio from Azpiral adds to PDI's growing global presence and solution set, along with other recent acquisitions in the European market PDI, a global provider of leading enterprise…
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OPEN MINDS and ContinuumCloud have published a white paper entitled, "Leveraging Technology For Consumer Engagement: Four Key Features Health Providers Must Provide To Stay Competitive." This new resource is intended to help health care…
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Newly combined solution further enhances RevSpring's value proposition that no two consumers are alike—all engagement is designed for each individual, to ensure a better experience and superior results T-Base Communications, the leading…
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Instreamatic also partnering with A Million Ads for the Audio Innovation Forum, on the latest innovations in audio advertising with a spotlight on how interactive voice ads drive better ROI Instreamatic, providing an end-to-end voice AI…
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New Offerings Empower Convenience Retailers and Fuel Marketers to Overcome Critical Industry Challenges Professional Datasolutions, Inc. (PDI), a global provider of leading software for the convenience retail and petroleum wholesale…
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Study reveals that brands with more mature identity programs were significantly more likely to be successful in achieving their key objectives Tapad, a global leader in cross-device digital identity resolution and a part of Experian, has…
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New product suite dramatically expands Undertone's comprehensive multiscreen solution, enabling advertisers to reach new levels of interaction and intimacy that facilitate deeper brand/consumer connections "With Undertone's Live CTV, our…
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Sparkfly, an award-winning offer management solutions company that connects marketing leaders with real-time consumer behavior, and Vibes, the mobile engagement platform for delivering personalized consumer experiences at scale, today…
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Relationship fuels Mars' transformation into digital-first company, propelling rapid innovation and growth and empowering Associates to focus on what they do best Mars and Microsoft Corp. on Thursday announced that the companies are…
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Ethoca, a Mastercard company, is leveraging an industry-leading network, collaborative technologies, and deep relationships with payments stakeholders around the world to help businesses satisfy the growing demand for improved digital…
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Augeo, a leader in consumer, member, and employee loyalty and engagement solutions, announced today that it has acquired Deluxe Rewards, formerly a business entity of Deluxe Trusted Business Technology™ company. The acquisition of Deluxe…
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Keeping up with advertising, marketing and customer-outreach trends might feel like an impossible hill to climb. Or maybe more like a footrace with 20 other brands, all of them sprinting at once, clambering up a narrow escalator headed…
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Google Cloud announced a collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene, and nutrition company embarks on wide-scale digital transformation. The alliance, which is a result…
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Redpoint’s Intelligent Orchestration Enables Enhanced Omnichannel Personalization for New Segments 1-800 Contacts selected Redpoint Global in 2020 as their technology platform to orchestrate the omnichannel experiences at the heart of…
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Ripples introduces a new set of big-data analytics to its platform creating a new category for food and beverage marketers, called Beverage-Top Media. The new big-data analytics allow brands to gauge the social media impact of different…
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Kezzler Enables FrieslandCampina to Reinforce Transparency and Build Trust with Chinese Consumers  Kezzler was selected by one of the world's largest dairy companies, FrieslandCampina, to provide global traceability services for…
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The Market's Only Specialist in Consumer Engagement Releases New Version of Their Flagship Solution, Offering Improved Efficiency and Configurability Astute announced the release of Astute Agent 10, the latest version of its…
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Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive Advertisers have a problem, and it's worse than they thought. The decline…
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