Glassbox, a leading Digital Experience analytics provider for web and mobile applications, will be showcasing their latest consumer experience innovations at Adobe Summit 2021 - The Digital Experience Conference, providing unique insights into the future of customer engagement and online consumer journeys. Marketing Technology News: AUDIENCEX Ranks #80 On Financial Times List Of Fastest-Growing Companies In The Americas Glassbox’s recently appointed Chief Marketing Officer, Asim Zaheer, will be speaking alongside…

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, launched the second edition of its Consumer Experience Sentiment Report . Within this report, several key themes emerged, including those around consumers’ online engagement, the desire for personalized experiences, and brands’ abilities to engage on an emotional level. As consumers continue to adjust to the impacts of the COVID-19 pandemic, Merkle looked to better understand how preferences were changing by surveying more…

Discuss.io, the leading enterprise-level smart video platform for conversations that count, today announced a crucial expansion of its research capabilities with the launch of Mobile Screen Share. The new platform addition, which is available for iOS and Android, allows research teams and consumers to share their mobile screens inside of a meeting room, enabling access to the mobile screen of the respondent and their real-time movements on their device. The tool creates an entirely new opportunity for brands and agencies to…

Advantis is the first credit union to provide id-go for its members. Cozera, has launched its identity service, id-go, with Advantis Credit Union. Companies that routinely require digital identity verification typically have struggled with the balancing act of providing fraud protection and a frictionless consumer experience. Cozera’s comprehensive identity service, id-go solves this problem. Marketing Technology News: Randstad RiseSmart Survey Finds That 72 Percent Of Employers Offer Continual Skilling…

Significant developments to media-optimized cloud-based TV platform, MediaFirst, enable Pay-TV operators to deliver future-ready consumer experiences on any device Next-generation capabilities include enhanced features for management and search & discovery, with the flexibility to run multiple services using cloud-native software at carrier-grade scale Deeper and simplified integration with leading industry partners provides a best-in-class, end-to-end media platform offering MediaKind, a global change leader in media…

Signifyd's vast ecosystem of merchants and powerful product features endow it with a significant competitive edge Based on its recent analysis of the global eCommerce fraud prevention market, Frost & Sullivan recognizes Signifyd with the Global Growth Excellence Frost Radar Award. Signifyd is a leading provider of guaranteed fraud protection solutions for eCommerce merchants and retailers. Continued global expansion, large-scale automation, a highly modular and open platform, and partnerships with payment processors and…

Salesforce, the global leader in CRM, announced that PUMA India has partnered with Salesforce to leverage Commerce Cloud. The aim is to provide its digitally savvy consumers with an unmatched user experience online that reflects the brand’s high quality in-store presence. Marketing Technology News: Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider As businesses across India navigate how to engage with their customers in the new normal, technology companies have a key role to play in digitally…

ReadyCloud Suite—a Shipping, Returns and CRM suite built for eCommerce—has officially been added to WooCommerce Marketplace. ReadyCloud gives WooCommerce merchants a variety of tools to improve the way they work, so they can deliver an excellent consumer experience with each sale. "WooCommerce is known for being user-friendly and easy to set-up shopping cart," explains Michael Lazar, a Partner at ReadyCloud. "With the addition of the ReadyCloud Suite, merchants will have all the backend tools they need to improve the way…

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced new advanced analytics capabilities to their industry-leading BrandXM solution. New Brand Driver Analysis built into BrandXM gives organizations of all sizes the power to quickly prioritize which actions will improve consumers' brand preferences and perceptions. Typically brand driver analysis is time and resource-intensive, with much of the work completed by a data scientist or outside consultant. Qualtrics'…

First edition reveals the importance of brand authenticity and reputation, product quality, and price Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020,…

Epson, the number-one selling projector brand worldwide, today expanded its powerful laser lineup. Offering reliable, low-maintenance solutions, the new PowerLite models come equipped with intelligent software, robust connectivity and flexible installation to project content virtually anywhere – unlike other signage technology. Epson's new solutions inspire creativity and make it easy to deliver impactful and informative displays across a range of environments, including retail, hospitality and education. From projecting…

Fluent, Inc., a leading performance marketing company, today announced it has partnered with Zendesk, Inc. a service-first customer relationship management (CRM) company, to enhance its customer support services. This move further signifies Fluent’s dedication to creating seamless digital experiences that empower consumers to engage with the products and services that enrich their lives. Collecting first-party, self-declared data across its proprietary media properties, Fluent helps advertisers deliver relevant offers to…

Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience. Amdocs Media’s MarketONE streamlines…

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized experiences in-store and online, and are willing to give up data for it – but critical areas of personalization, such as user experience, are lagging and should be addressed by retailers. Stibo Systems’ recent survey shows consumers are willing to trade data for better personalization,…

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

Hasbro, Inc. announced that Jamie Gutfreund will be joining the company as Chief Consumer Experience Officer (CXO) on April 15, 2019. Gutfreund will be based in Pawtucket at Hasbro’s corporate headquarters and report to John Frascotti, President and Chief Operating Officer. In the newly-created C-level position, Gutfreund will lead the design and implementation of consumer-focused strategies that effectively connect the company’s brands with global audiences. She will oversee several of Hasbro’s global marketing…

New Cloud Service, Greater Inventory Visibility and Mobile Reporting Help Retailers Engage Customers While Improving Operational Efficiency and Insights National Retail Federation - Oracle Retail continues its momentum in enabling digital transformation in the retail community with the launch of Oracle Retail Xstore Office Cloud Service. The service centralizes all back-office elements of store operations, eliminating the need for data center investment, providing a faster implementation timeline and creating a more…

Global market research company Euromonitor International explores how commerce will evolve by 2040 in a new white paper launching on Oct. 22 at Money20/20 USA. New @euromonitor report shows how #technology will transform commerce and consumer experiences by 2040 #tech #mrx #report New commerce avenues and business models will emerge as technology transforms venues, homes and stores over the next 20 years. “Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement” identifies tech-driven concepts and key features…

Survey Finds Companies That Effectively Bring All Information Together Have a Significant Advantage over Competitors NetBase, a global leader in enterprise social analytics, unveiled the 2018 Consumer Experience Analytics Report, which found many businesses are taking the short-term view of customer satisfaction and are ignoring essential channels. The majority of customer experience professionals are not fully leveraging or prioritizing – data from call centers, forums, employee feedback, or online reviews. Many are also…

TEXTiUM Formally Rolls out at the National Automobile Dealers Association (NADA) Conference in Las Vegas, March 22-25 TEXTiUM, a St. Louis-based tech company providing a precision texting platform for direct mail advertisers, announced the launch of its patent-pending product prior to the National Automobile Dealers Association (NADA) conference held March 22-25 in Las Vegas, where it will be formally introduced to users. Craig Schmitz, TEXTiUM CEO and founder, said, “TEXTiUM is the optimal lead generating platform…