Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized experiences in-store and online, and are willing to give up data for it – but critical areas of personalization, such as user experience, are lagging and should be addressed by retailers. Stibo Systems’ recent survey shows consumers are willing to trade data for better personalization,…

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

Hasbro, Inc. announced that Jamie Gutfreund will be joining the company as Chief Consumer Experience Officer (CXO) on April 15, 2019. Gutfreund will be based in Pawtucket at Hasbro’s corporate headquarters and report to John Frascotti, President and Chief Operating Officer. In the newly-created C-level position, Gutfreund will lead the design and implementation of consumer-focused strategies that effectively connect the company’s brands with global audiences. She will oversee several of Hasbro’s global marketing…

New Cloud Service, Greater Inventory Visibility and Mobile Reporting Help Retailers Engage Customers While Improving Operational Efficiency and Insights National Retail Federation - Oracle Retail continues its momentum in enabling digital transformation in the retail community with the launch of Oracle Retail Xstore Office Cloud Service. The service centralizes all back-office elements of store operations, eliminating the need for data center investment, providing a faster implementation timeline and creating a more…

Global market research company Euromonitor International explores how commerce will evolve by 2040 in a new white paper launching on Oct. 22 at Money20/20 USA. New @euromonitor report shows how #technology will transform commerce and consumer experiences by 2040 #tech #mrx #report New commerce avenues and business models will emerge as technology transforms venues, homes and stores over the next 20 years. “Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement” identifies tech-driven concepts and key features…

Survey Finds Companies That Effectively Bring All Information Together Have a Significant Advantage over Competitors NetBase, a global leader in enterprise social analytics, unveiled the 2018 Consumer Experience Analytics Report, which found many businesses are taking the short-term view of customer satisfaction and are ignoring essential channels. The majority of customer experience professionals are not fully leveraging or prioritizing – data from call centers, forums, employee feedback, or online reviews. Many are also…

TEXTiUM Formally Rolls out at the National Automobile Dealers Association (NADA) Conference in Las Vegas, March 22-25 TEXTiUM, a St. Louis-based tech company providing a precision texting platform for direct mail advertisers, announced the launch of its patent-pending product prior to the National Automobile Dealers Association (NADA) conference held March 22-25 in Las Vegas, where it will be formally introduced to users. Craig Schmitz, TEXTiUM CEO and founder, said, “TEXTiUM is the optimal lead generating platform…

Partnership to also integrate brands shared focus on women’s empowerment efforts Mastercard and Diane von Furstenberg announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both…

Digital signage and in-store experience solutions provider Raydiant has released the findings from their State of Consumer Behavior Report 2020. The report surveyed 1,000 US consumers on Jan. 19, 2020 with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: BlackBerry Secures the Modern Workforce with New Digital Workplace Raydiant Bobby Marhamat, CEO of Raydiant said: "The findings confirm our…

IRI’s Q4 2019 Consumer Connect Survey Finds Shoppers Increasingly Turning to Dollar and E-Commerce Channels Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG sales growth, according to IRI’s Q4 2019 Consumer Connect Survey, released. However, as consumers prioritize saving time, effort and money, they are shifting their shopping habits to channels they feel best support them. In the full report, titled “Channel Trends in CPG Today,”…

One of the World's Largest Online Retailers of Home Goods Uses Google Cloud for Its Hybrid Cloud Strategy Google Cloud announced that Wayfair, one of the world's largest online destinations for the home, is using Google Cloud as the foundation for its new hybrid cloud strategy. Wayfair's move to the cloud will help the $8 billion global retailer scale its operations, while providing a richer experience for its 19 million active customers, 16,000 employees, and 11,000 suppliers. Wayfair debuted its hybrid cloud strategy…

Vonage, a global business cloud communications leader, announced that Euroconsumers, a cluster of consumer organisations, via its Test-Achats subsidiary, has selected Vonage’s contact centre solution to better serve its customer-base by delivering exceptional experiences. Gathering five national consumer organisations and giving voice to more than 1.5 million people, Euroconsumers is a leading consumer cluster in terms of innovative information, personalised services and defence of consumers’ rights. The Euroconsumers…

New Multi-Player, Role-Playing Game (RPG) Will Activate an AR Experience Only When Played in Theatres CJ 4DPLEX, the world's leading cinema technology company, in collaboration with Resonai, creators of Vera™ an Artificial Intelligence (AI) and Augmented Reality (AR) platform that converts any physical space into an intelligent digital environment, will showcase a preview of a multi-player, RPG game that utilizes the '4DX AR' platform. A demo of the game will be available this week at CES at the Las Vegas Convention…

Genesys survey highlights cultural differences as U.S., China and India show highest rate of frustration while seeking help More than half (52%) of U.S. respondents in a recent survey reveal they become so frustrated when soliciting customer support that they swear or even cry. This figure is similar to U.K. survey results (50%) but pales in comparison to the 60% response in India. Other highly emotional country results include China (58%), Singapore (55%), and Malaysia (51%), comparing to only 19% of South Korean…

When creating a seamless direct-to-consumer brand, building a MarTech stack that continually adds value to our customers’ experience while remaining non-intrusive is the ultimate challenge. At SipTequila, we are focused on high-end, handcrafted bottles of tequila that are harder to find at your local liquor store, delivered right to the customer’s door. Unlike other alcohol delivery companies, our main focus is curating boutique tequilas and adding a personalized touch to our e-commerce model. To achieve that, we have built…

Pareteum Corporation, the rapidly growing cloud communications platform company, announced that Brazilian communications service provider Linktel will deploy the Pareteum Experience Cloud platform to deliver enhanced global mobility services to its consumers and enterprise customers. Linktel, which operates the largest commercial Wi-Fi network in Brazil, delivers service directly to the consumer market, while also providing connectivity to leading Brazilian mobile operators TIM Brazil and Nextel. End users will now…

Chatbots Are Also More Polite Than Humans, Say Nearly 40% of Genesys Survey Respondents As organizations increasingly look to artificial intelligence (AI) and machine learning to automate their customer support processes, consumers are coming around to engaging with chatbots. A new U.S. nationwide survey of 800 consumers over the age of 18 finds that more than two-thirds (68%) have positive interactions with customer service bots when they require support. While 21% say they can "almost always" resolve their issue…

FlightHub, a leading online travel agency (OTA), was approached by the Canadian Competition Bureau with concerns related to certain representations on its platforms that appeared to the Bureau to be misleading.  FlightHub has and continues to cooperate with the Bureau since first being notified of its investigation and concerns.  FlightHub has introduced changes to its platforms to address the concerns, and in the spirit of collaboration, voluntarily entered into a temporary consent agreement with the Bureau. Marketing…

Brands Must Integrate Disparate Applications, Data Sources and Devices to Deliver Connected Experiences and Earn Loyalty MuleSoft, provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from…

It’s no secret that customer experience – both in person and online – is top of mind for every modern business. Consumers can move from one brand to another with the touch of a button and have more options than ever to obtain the product or service of their choice. If brands don’t deliver the best customer experience possible on their websites and apps, they risk consumers going elsewhere, potentially putting brand loyalty and revenue on the line. What keeps consumers coming back to a brand or, perhaps more importantly,…