Discuss.io Launches Mobile Screen Share App for Brands to Understand Critical Consumer Experiences in Real-Time

Discuss.io, the leading enterprise-level smart video platform for conversations that count, today announced a crucial expansion of its research capabilities with the launch of Mobile Screen Share. The new platform addition, which is available for iOS and Android, allows research teams and consumers to share their mobile screens inside of a meeting room, enabling access to the mobile screen of the respondent and their real-time movements on their device. The tool creates an entirely new opportunity for brands and agencies to…

MediaFirst TV Platform Advances End-to-End Optimized Operations and Best-in-Class Consumer Experiences Across All Devices

Significant developments to media-optimized cloud-based TV platform, MediaFirst, enable Pay-TV operators to deliver future-ready consumer experiences on any device Next-generation capabilities include enhanced features for management and search & discovery, with the flexibility to run multiple services using cloud-native software at carrier-grade scale Deeper and simplified integration with leading industry partners provides a best-in-class, end-to-end media platform offering MediaKind, a global change leader in media…

Qualtrics Introduces Advanced Analytics to BrandXM, Helping Companies Deliver More Personalized Consumer Experiences

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced new advanced analytics capabilities to their industry-leading BrandXM solution. New Brand Driver Analysis built into BrandXM gives organizations of all sizes the power to quickly prioritize which actions will improve consumers' brand preferences and perceptions. Typically brand driver analysis is time and resource-intensive, with much of the work completed by a data scientist or outside consultant. Qualtrics'…

Epson Introduces New Digital Signage Projector Lineup to Help Transform Consumer Experiences

Epson, the number-one selling projector brand worldwide, today expanded its powerful laser lineup. Offering reliable, low-maintenance solutions, the new PowerLite models come equipped with intelligent software, robust connectivity and flexible installation to project content virtually anywhere – unlike other signage technology. Epson's new solutions inspire creativity and make it easy to deliver impactful and informative displays across a range of environments, including retail, hospitality and education. From projecting…

Stibo Systems’ Recent Survey Reveals Gap Between Demand for Deeper Consumer Experiences and Retailers’ Ability to Deliver

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized experiences in-store and online, and are willing to give up data for it – but critical areas of personalization, such as user experience, are lagging and should be addressed by retailers. Stibo Systems’ recent survey shows consumers are willing to trade data for better personalization,…

Oracle Retail Omnichannel Suite Innovations Power New Consumer Experiences

New Cloud Service, Greater Inventory Visibility and Mobile Reporting Help Retailers Engage Customers While Improving Operational Efficiency and Insights National Retail Federation - Oracle Retail continues its momentum in enabling digital transformation in the retail community with the launch of Oracle Retail Xstore Office Cloud Service. The service centralizes all back-office elements of store operations, eliminating the need for data center investment, providing a faster implementation timeline and creating a more…

How Tech Will Transform Commerce and Consumer Experiences by 2040

Global market research company Euromonitor International explores how commerce will evolve by 2040 in a new white paper launching on Oct. 22 at Money20/20 USA. New @euromonitor report shows how #technology will transform commerce and consumer experiences by 2040 #tech #mrx #report New commerce avenues and business models will emerge as technology transforms venues, homes and stores over the next 20 years. “Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement” identifies tech-driven concepts and key features…

Majority of U.S. Marketers Wanted to Resign During the Pandemic Due To Pressure, Especially From House-bound Consumers Demanding Exceptional…

Brands doubling down on innovation strategy, drove experience delivery at 3x the pre-COVID pace - 79% of marketers had to fundamentally change their customer experience delivery strategy in response to the pandemic and changes in consumer behavior - 70% of post-COVID consumers now navigate away from a site if a few clicks fail to return results they need - 59% of U.S. marketers wanted to quit their job at least once in the past year Sitecore®, the global leader in digital experience management software, today revealed…

Don’t stop now! Mitto Survey Reveals Consumers Have High Expectations For Brands To Keep Delivering Exceptional Digital Experiences…

One year into COVID-19, consumers reveal the key ingredients for great digital CX and what will be important to them in brand interactions when the world reopens Mitto, a leading provider of global omnichannel communications solutions, today unveiled research into how consumers in five countries at varying stages of vaccine rollout view the digital communications efforts from brands one year into the COVID-19 pandemic. Mitto's research examined consumers in Israel (ahead of the curve) the U.S. and UK (moderately paced…

New Survey from Convey Reveals Consumers Were Overwhelmingly Positive About Recent Holiday Shopping Experiences

Despite shipping delays, inventory shortages and discomfort with in-store shopping, vast majority of consumers said this holiday was as good as or better than last year While the global pandemic turned traditional gift-buying on its head and delivery problems were widespread, holiday shopping was a positive experience for the vast majority of consumers, according to a survey released today from Delivery Experience Management (DEM) leader Convey. The survey of more than 1,100 American consumers found that despite delays and…

Raydiant’s New Consumer Behavior Report Highlights the Importance of In-Store Experiences

Digital signage and in-location experience management platform Raydiant has released the findings from its second annual State of Consumer Behavior Report. The report surveyed 1,000 U.S. consumers on Dec. 8, 2020, with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: Arc Publishing Integrates Sophi.io, Bringing Content Publishers New Analytics and Automation Option Bobby Marhamat, CEO of Raydiant, said, …

Black Friday to Cyber Monday Conversation Volume Spikes to Never-Before-Seen Levels as Consumers Ditch in-Store Experiences for AI-Powered…

LivePerson's peak conversation volume during Cyber Weekend 2020 triples compared to Cyber Weekend 2019 LivePerson, Inc., a global leader in conversational AI, announced record-high conversation volumes for the holiday shopping season. The all-time highs cap off a year of incredible growth, driven by structural changes in consumer preferences and accelerated by the COVID pandemic. The skyrocketing growth in conversation volume — defined as the number of full interactions between a consumer and a brand on LivePerson's…

Study: Consumers Expect Control, Omnichannel Experiences and Personalized Customer Service this Holiday Season

More than two-thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata. Consumers Want the Freedom to Control Their Own Brand Experiences With the rise of digital channels and self-service options, shopping has become more complex, and consumers have increasingly taken charge of their experiences with brands.…

Over a Fifth of UK Consumers Feel Brands Are Failing to Live up to Expectation When It Comes to Online Experiences

And 46% of consumers are now less forgiving of poor digital experiences since the pandemic New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Marketing Technology News: Conversational Marketing Trends: Chatbots Are Still Missing…

New Consumer Survey from Vertebrae Reveals Shoppers Are Seeking Virtual Experiences to Overcome Online Shopping Hurdles

Vertebrae, the technology leader in web-based 3D & augmented reality (AR) solutions for retail, announced findings from a major consumer survey that looks at shopping behaviors during the ongoing pandemic as retailers prepare for the all-important holiday season. The survey found that even as retail outlets reopen across the country, close to 1 in 2 shoppers (48%) still do not believe it’s safe to shop in stores. And nearly 4 in 10 (38%) won’t try on apparel or accessories or test makeup in the store -- and that…

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…

Honoring Consumer Privacy is Paramount to Successful Customer Experiences

Companies have emerged with solutions to create more personalized and meaningful brand experiences for their customers. To reach these greater levels of customer experiences, they are collecting more data than ever. Protecting and securing this data is table stakes in establishing consumer trust. But what’s often missed is making sure to always honor the consumer’s privacy in the process. Just because the data can be used doesn’t mean it should be used. We should always consider The Golden Rule of Data (which I’ve written…

Mastercard Study Shows Consumers Globally Make the Move to Contactless Payments for Everyday Purchases, Seeking Touch-Free Payment…

During February and March, as many countries imposed necessary restrictions on social distancing, a significant majority of consumers turned to contactless card payments for necessary purchases. 79 percent of respondents worldwide say they are now using contactless payments, citing safety and cleanliness as key drivers. Consumer polling by Mastercard, studying changing consumer behaviors in 19 countries around the world, paints a picture of accelerated and sustained contactless adoption. “Contactless offer consumers a…

Raydiant’s New Consumer Behavior Report Highlights the Importance of Retailers Creating In-Store Experiences

Digital signage and in-store experience solutions provider Raydiant has released the findings from their State of Consumer Behavior Report 2020. The report surveyed 1,000 US consumers on Jan. 19, 2020 with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: BlackBerry Secures the Modern Workforce with New Digital Workplace Raydiant Bobby Marhamat, CEO of Raydiant said: "The findings confirm our…

IRI Finds Consumers are Prioritizing Convenience and Value in Their Shopping Experiences

IRI’s Q4 2019 Consumer Connect Survey Finds Shoppers Increasingly Turning to Dollar and E-Commerce Channels Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG sales growth, according to IRI’s Q4 2019 Consumer Connect Survey, released. However, as consumers prioritize saving time, effort and money, they are shifting their shopping habits to channels they feel best support them. In the full report, titled “Channel Trends in CPG Today,”…