Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

The new brand identity underpins the company's transformation into a standalone, tech-forward company Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen's Global Consumer Business becomes a stand- alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant Flash Green color that reflects the company's dynamic and optimistic spirit,…

Buxton Debuts New Consumer Intelligence Technology Suite

Since 1994, consumer intelligence firm Buxton has been helping its clients make better business decisions. The company announced the next chapter in its evolution by launching a new suite of analytics technology designed for businesses in the retail, restaurant, consumer services, healthcare, commercial real estate, and public sectors. "Today's product launch is an important milestone for Buxton and the industries we serve," said Tom Buxton, founder, and CEO of Buxton. "We've distilled the power of our analytics services…

Experience Management Leader Medallia Acquires Behavioral Consumer Intelligence & Benchmarking Leader, Sense360

Adds real-time consumer intelligence signals and competitive benchmarks to Medallia platform to drive deep customer understanding and action Medallia, Inc., the global leader in experience management announced it has acquired Sense360, the next generation consumer insights platform. Sense360 provides always-on, consumer and competitive intelligence from buyer and non-buyer segments and answers pressing questions such as what is driving traffic, what are the growth opportunities in a specific market and which competitors are…

Toluna Launches Toluna Start, the First End-to-End, Real-Time Consumer Intelligence Platform

Toluna, a leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced the launch of Toluna Start, an end-to-end platform designed by Toluna’s Innovation team comprised of forward thinking product and research professionals to help businesses make data-driven decisions in real-time. Developed and built in collaboration with industry experts covering areas of data science, brand management, marketing and academics, Toluna Start is the culmination of Toluna’s two decades of market…

Weyland Tech Assumes Name of High-Performing New Subsidiary, Logiq; Emerges as Leading Innovator in Data-Driven Consumer Intelligence

Weyland Tech, Inc., a leading global provider of eCommerce and fintech business enablement solutions, has assumed the brand and mission of its fast-growing eCommerce-focused subsidiary, Logiq, Inc. The rebranding has also been applied across all of Logiq’s products and services, reflecting the company-wide evolution from primarily an eCommerce products and services company to a leading innovator of data-driven consumer intelligence and marketing technology. Marketing Technology News: Talkdesk Named a Leader by…

Comscore Introduces Comscore Consumer Intelligence for Local Markets

New offering connects near real-time shopping behavior to local market media consumption, enabling media, advertisers and agencies to optimize local advertising campaigns Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Consumer Orbit, a consumer science company and a leading aggregator of privacy compliant, consumer behavior-based information, announced the launch of Comscore Consumer Intelligence, a game-changing resource created for local market ad sellers, ad agencies…

Latest MarTech Acquisition: Consumer Intelligence Platform to Tap 4 Billion Recommendations on Appnext’s App Discovery Solution

Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent of Appnext Singapore, and later on acquire 100% equity ownership. Together, Affle and Appnext are expected to merge their intelligence platform with app discovery and recommendation solutions to drive seamless experiences on mobile devices. Currently, Appnext has a user base of over 300…

Infutor Acquires Dunn Data Company to Enhance Consumer Intelligence Trifecta of Identities, Attributes and Insights

Latest Strategic Acquisition Expands Infutor’s TruthSet™ Identity Graph; Increasing Authoritative Identities and Affinity Intelligence Consumer identity management expert Infutor announced that it has acquired Dunn Data Company, a New York-based marketing intelligence provider specializing in consumer identity, demographic, lifestyle, and affinity attribute solutions. With a sterling reputation of working with consumer marketing data for more than 40 years, Dunn’s vast and high-quality consumer transactional data sets…

Synthesio Brings BI-Style Reporting to Social & Consumer Intelligence

In the second major joint innovation, Synthesio & Ipsos deliver their next-generation Social & Consumer Intelligence Platform Synthesio, the company behind the leading global Social Media Intelligence Suite, is excited to announce the latest version of its flagship Social Listening Platform, providing a brand new way to analyze social & online data. The new Synthesio experience takes the best of Business Intelligence (BI) technology, and includes it directly in the Synthesio platform, providing customers with…

Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits

Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for marketers, announced it has launched a new version of its market-redefining SaaS platform, enabling marketers to build stronger relationships with consumers and answer the hyper-critical question of “why” they make purchasing decisions. “Today’s data-driven marketers are looking for insights beyond who’s buying what product from where. They need a…

In Response to COVID-19 Consumer Shift, inPowered.ai Releases Content Intelligence

AI Platform Delivers Solution to Content Marketing's ROI Problem inPowered.ai, the AI platform built to deliver business outcomes with content, introduced today Content Intelligence: a SaaS offering created to solving content marketing's ROI problem. Developed in response to COVID-19, Content Intelligence is able to decipher what content is resonating most with consumers while driving them down the funnel to take action and deliver real ROI -- changing brand perception, increasing actions taken onsite, lead generation and…

The Elusive Holy Grail of Consumer Data Science and Intelligence

Understanding consumer data science is very important in the current context. In today’s marketplace, brands, agencies and organizations must have fast, streamlined access to complex consumer-based data in order to stay competitive. Meanwhile, sensitivity around data collection, responsible use, and legislation has changed the climate in which we operate. External pressures from the global pandemic, widespread natural disasters and societal upheaval are also causing the need for consumer insights to speed up, as people…

Commerce Signals Launches Merchant Tracker—First Market Intelligence Solution to Monitor County-Level Consumer Spending By Merchant

Commerce Signals, a Verisk Financial business and leading source of U.S. consumer spending insights,  announced the availability of the Commerce Signals Merchant Tracker, a ground-breaking solution for businesses to better understand where consumers are spending and how their own sales compare to other merchants. Never before have businesses been able to benchmark sales and market share vs. other named merchants at a county level. Spending trends are also broken-out between online and in-store sales. The Commerce Signals…

Valassis Introduces Connected Analytics – Powerful Holistic Consumer & Market Intelligence Solution

Provides Brands Improved Campaign Guidance Amid Rapidly Changing Consumer Landscape Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability. Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales…

Custora Releases New Customer Intelligence Platform to Drive Consumer Loyalty

Custora announced the release of Custora v10, the latest version of its customer intelligence platform designed to help retailers take control of critical customer challenges like churn, one-time buyer conversion, and promotion reduction. Most retailers recognize that winning lasting customer loyalty is more essential than ever to their long-term survival. However, marketers often find themselves overwhelmed by the number of competing priorities and frustrated by an increasingly complex technology stack. A marketing…

Infutor Acquires Ruf Strategic Solutions Accelerating Its Consumer Identity, Analytics and Intelligence Market Position

Strategic Acquisition Expands Infutor’s Intelligence and Segmentation Capabilities, Enabling Marketers to Use Identities, Attributes and Analytics for Consumer Acquisition, Retention and Optimization Consumer identity management expert Infutor announced that it has acquired Ruf Strategic Solutions, a Kansas City-based marketing intelligence and automation provider. Integrating Ruf’s extensive suite of consumer analytics, featuring thousands of consumer lifestyles and unique audience segments, with Infutor’s real-time…

32 Percent Of Consumers Use Augmented Reality According to a Study by ARtillry Intelligence and Thrive Analytics

ARtillry Intelligence and Thrive Analytics Reveals Who's Using Mobile Augmented Reality Apps, How Often, and in What Categories ARtillry Intelligence, in partnership with Thrive Analytics, released a new Intelligence Briefing: Mobile Augmented Reality (AR) Usage & Consumer Attitudes. Working closely with Thrive Analytics' Virtual Reality Monitor, ARtillry authored survey questions and a narrative report to examine the findings. Highlights include the fact that almost a third (32 percent) of consumers have used…

Embeddable CX for the Smartphone-Era Consumer

As we enter the final month of 2020, I wanted to share with you some 2021 CX predictions. Here's what to anticipate in the world of CX in 2021. My predictions are: Embeddable CX for the Smartphone-Era Consumer With both employees and consumers remote, mobile device usage and app downloads have soared. Whether it is through a phone call, text message, or an app, consumers are predominately connecting with brands today through their smartphones. However, they are still met with fragmented, and unintelligent…

The Evolution of B2B Consumer Preferences in 2021

B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that the U.S. eCommerce experienced ten years worth of growth in three months. So what are the implications of this shift to digital channels? Business leaders must…

What is Customer Intelligence: Trends and Standards

The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended highly on positive reviews. While 86 percent of people said negative reviews made them leave the product/service altogether. This shows how much consumers are likely to investigate a service than relying on the words said by a company. Hence, companies must always be on their front lines when it comes to understanding their customers. With…