New offering developed in partnership with the biggest companies in the world provides highest catch-rate results in the industry Combination of real-time risk assessments, machine learning analytics, and custom-tuning leads to…
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ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new capabilities to help reach new customers, stand out in a…
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The Say-Do Gap between what consumers say and what they actually do is real, putting critical business decisions at-risk A new study from consumer insights platform DISQO released reveals that more than a third (38%) of consumers…
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Exclusive research conducted in partnership with CGA ranks the most important pieces of information in the consumer journey and shares best practises for digital reputation management. An exclusive study by CGA, the world’s leading data,…
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Leveraging Advertising Automation Can Lead to Increased Return on Advertising Investment AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising…
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VinSolutions is introducing new personalization capabilities at NADA 2020 that will help dealers unlock data potential to help win customers and drive brand loyalty like never before. As technology adoption increases across industries and…
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Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining insights to drive increased ROI was never easy  – several…
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People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded…
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Dynamic interactions tool empowers marketers to build real-time custom journeys within a single advertisement ViralGains, the leader in creative technology for finding, understanding, nurturing and acquiring customers across all phases of…
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Clarivoy  announced the integration of its software on the CarGurus website. With the addition of its tracking capabilities on the CarGurus website, and the full integration of CarGurus' website shopping activity into its Multi-Touch Sales…
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Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two in five consumers (39%) would consider switching to another retailer after two bad experiences…
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Over Half of All Ad Impressions Could Be Wasted with Traditional Video Retargeting; Optimizing Journeys Based on Sentiment Doubles Brand Trust and Likelihood to Take Action According to a new study, obtaining and responding to consumer…
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Partnership Enables Premium Advertisers to Leverage Consumer Data Insights, Machine Learning and Custom Audience Creation for Planning and Measurement TransUnion announced a collaboration with Canvas Worldwide, the world’s second-largest…
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Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Verisk’s consumer identity management business, Infutor, announced that it has been selected as winner of the…
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Nearly every mobile phone user in the U.S., regardless of age, has received a scam or fraudulent phone call, and in 2021 scam calls reached record highs, with the volume more than doubling compared to the previous year. The rise in scam…
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Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust 75% of brands report greater difficulty building and maintaining trust with their…
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New survey report reveals U.S. consumers are fed up with passwords and identity verification processes; 83% are frustrated with the complexity of creating new online accounts and 60% would abandon account opening if identification…
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Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology Forsta, the global leader in customer experience (CX), employee experience (EX) and market…
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Optum survey shows consumer expectations for accessing care have transformed, calling for improvements in the ‘digital front door’ for providers and health plans Consumers reveal opportunities for providers and health plans…
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Consumer Expectations for the Value Exchange around Data are Not Being Met Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research…
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