Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond
People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, …
94% of Consumers Are Frustrated by Disjointed Experiences and Poor Customer Journeys
Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two …
Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab
Over Half of All Ad Impressions Could Be Wasted with Traditional Video Retargeting; Optimizing Journeys Based on Sentiment Doubles Brand …
IBM Study: Consumers Say Auto Brand Doesn’t Matter, Cost and Convenience Do
83 Percent of Automotive Executives Understand the Strategic Value of Data, yet Only 18 Percent Are Operating on a Digital …
Panasonic Launches ClearConnect™ To Help Restaurants and Retailers Improve Customer Journey, Profitability
Integrated Ecosystem Features Proven Kiosk Solutions That Create Operational Efficiencies and Put the Consumer in Control There’s a revolutionary new …
As the Holiday Shopping Season Extends, Convenience Drives Consumer Purchasing
43 Percent of Consumers Plan to Kick off Holiday Shopping Before Black Friday, over Half Want It to Be More …
Kezzler Announces Industry’s First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO
Kezzler Enables FrieslandCampina to Reinforce Transparency and Build Trust with Chinese Consumers Kezzler was selected by one of the world’s …
Chinese Consumers Live on ‘Super Apps’ Thanks To In-App Payment System
WeChat Remains China’s King of Social Media with Its 94% Adoption Rate Towering over Second-Place Tencent Qq, Which Got 70% …
Accenture to Support Brandix Accelerate Journey to “Future-Ready” Its Operations
Accenture has signed an agreement to help Brandix, the leading apparel manufacturer in Sri Lanka, transform its manufacturing, supply chain, …
Jumpshot Strikes Strategic Partnership Deal with Ascential to Provide Marketers with Deeper Visibility into the Entire Online Customer Journey
Ascential Receives a 35 Percent Equity Stake in Jumpshot Valued at $60.76 Million; The Deal Brings Marketers Unparalleled Path-To-Purchase Consumer …
Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits
Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for …
OOH Advertising Solution Provider Quorum Leverages Quadrant’s Filtered, Authenticated Location Data to Reach Consumer in Motion with Accuracy and Scalability
Quadrant’s High Volume Location Data Sets Stamped with Blockchain-Enabled Authentication Technology Giving Quorum Unprecedented ‘Hyperlocal’ Targeting Ability Throughout Entire Consumer …
Amperity Secures $50 Million Round to Help Consumer Brands Use Data to Serve Their Customers
Company’s third and largest financing round in three years reinforces impact the platform has on world leading brands including Starbucks, …
M-Commerce Not Living up to Consumer Expectations, New Research Finds
Gen X shoppers are most frequent mobile shoppers, with 40% doing so weekly New research from Loqate, a GBG solution, …
Engagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019
Today’s technology-driven digital economy has led to there being more opportunities now than ever for marketers to engage with their …
Rich Messaging Will Transform the Customer Journey
New technologies like 5G and Rich Messaging are turning 2019 into a pivotal year for mobile marketing. Arguably, the industry …
Data: Consumers First Hear About New Retailers Through Friends and Family
Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the …
Four Ways To Measure The Always-On Consumer
Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms …
Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to
Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of …