Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond
People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, …
Tapad and Sojern Come Together to Reduce Complexity for Travel Consumer Journey
Tapad Device Graph™ and Sojern’s Mobile Offering evaluate Travel Intent Signals and increase amplification rate by over 600 percent Leading …
94% of Consumers Are Frustrated by Disjointed Experiences and Poor Customer Journeys
Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two …
Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab
Over Half of All Ad Impressions Could Be Wasted with Traditional Video Retargeting; Optimizing Journeys Based on Sentiment Doubles Brand …
OOH Advertising Solution Provider Quorum Leverages Quadrant’s Filtered, Authenticated Location Data to Reach Consumer in Motion with Accuracy and Scalability
Quadrant’s High Volume Location Data Sets Stamped with Blockchain-Enabled Authentication Technology Giving Quorum Unprecedented ‘Hyperlocal’ Targeting Ability Throughout Entire Consumer …
Amperity Secures $50 Million Round to Help Consumer Brands Use Data to Serve Their Customers
Company’s third and largest financing round in three years reinforces impact the platform has on world leading brands including Starbucks, …
M-Commerce Not Living up to Consumer Expectations, New Research Finds
Gen X shoppers are most frequent mobile shoppers, with 40% doing so weekly New research from Loqate, a GBG solution, …
Engagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019
Today’s technology-driven digital economy has led to there being more opportunities now than ever for marketers to engage with their …
Rich Messaging Will Transform the Customer Journey
New technologies like 5G and Rich Messaging are turning 2019 into a pivotal year for mobile marketing. Arguably, the industry …
Data: Consumers First Hear About New Retailers Through Friends and Family
Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the …
Four Ways To Measure The Always-On Consumer
Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms …
Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to
Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of …
Bridging The Privacy Gap In 2019: A Journey To Compliance
For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire …
51% of ‘Hungry Searchers’ Choose Restaurants by Food Type as Journeys Go Mobile
Concurrently 89% of Marketing Decision Makers Agree That Improving Their Web Listings Is Crucial to Increase Sales New research from …
Engaging Gen Z: How to Capture Feedback from these Elusive Consumers
As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can …
RevJet Announces Results of Second Ad Experience Sentiment Report Revealing Change in Sentiment, Behavior of Online Consumers
Survey Commissioned by RevJet Reveals a 47% Increase in Online Ad Attentiveness Among Younger Consumers RevJet, the only platform that …
Call Journey and Avtex Harness the Power of Voice Data to Enhance Customer Experience Across North America By STS News Desk On May 8, 2019 58
Customer experience is outranking products and services as the main point of differentiation for businesses. Avtex, a global leader in …
Dell Technologies Cloud Accelerates Customers’ Multi-Cloud Journey
New Cloud Solutions, Powered by Dell EMC and VMware, Enable Consistent Hybrid Cloud Operations across Public Cloud, Private Cloud and …
Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey
Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of …