Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond
People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, …
94% of Consumers Are Frustrated by Disjointed Experiences and Poor Customer Journeys
Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two …
Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab
Over Half of All Ad Impressions Could Be Wasted with Traditional Video Retargeting; Optimizing Journeys Based on Sentiment Doubles Brand …
It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship
Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and …
Namogoo Raises $40 Million to Prevent Customer Journey Hijacking and Protect User Privacy
Led by Oak HC/FT, Series C will Enable Namogoo to Expand its Client-Side Platform into New Markets and Launch its …
Why It’s Time to Open up to Consumers About Where Their Data Goes
Many companies collect data from their customers without giving away much about what they want to use it for, or …
Banggood’s Regional Website Optimizations Improves Local Users’ e-Commerce Journey
Banggood, a leading Chinese retailer that focuses on B2C cross-border export e-Commerce, has announced the website optimizations for its five …
Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys
Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer’s Cross-Channel Journey With Their Brand, Leveraging All the …
TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director
Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing …
How Consumer Goods Leaders Can Meet Customization Demands
Eighty-six percent of consumers want products tailored to their unique preferences. And they expect brands to make it happen: 42% …
eDataSource Launches First-Ever Email Journey Mapping Technology
AI-Powered Product Provides Unprecedented Insight into How Companies and Their Competitors Reach Consumers on the Path to Conversion eDataSource, Inc., …
Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers
International fashion brand to create connected, intelligent and personalized shopping experiences powered by Salesforce Salesforce, the global leader in CRM, …
Reputation in the Online World: How Brands Can Cut Through the Endless Choices of the Customer Journey
Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of …
PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers
4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior …
Valassis Research: Consumers Will Share Data to Receive Personalized Offers
Shoppers Are Receptive to Location-based Advertising Valassis, the leader in marketing technology and consumer engagement, today released new research highlighting …
IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight Into Consumer Path to Purchase
Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform IRI, a global leader in innovative solutions and …
IBM Study: Consumers Say Auto Brand Doesn’t Matter, Cost and Convenience Do
83 Percent of Automotive Executives Understand the Strategic Value of Data, yet Only 18 Percent Are Operating on a Digital …
Panasonic Launches ClearConnect™ To Help Restaurants and Retailers Improve Customer Journey, Profitability
Integrated Ecosystem Features Proven Kiosk Solutions That Create Operational Efficiencies and Put the Consumer in Control There’s a revolutionary new …
As the Holiday Shopping Season Extends, Convenience Drives Consumer Purchasing
43 Percent of Consumers Plan to Kick off Holiday Shopping Before Black Friday, over Half Want It to Be More …