VinSolutions Reveals New Capabilities to Better Personalize the Consumer Journey by Unlocking Data Potential

VinSolutions is introducing new personalization capabilities at NADA 2020 that will help dealers unlock data potential to help win customers and drive brand loyalty like never before. As technology adoption increases across industries and generations, consumers have developed a taste for personalization. The car buying journey is no exception, and with much of it being spent online, dealers are presented with an opportunity to harness the power of artificial intelligence (AI) to make valuable connections through a…

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining insights to drive increased ROI was never easy  – several of the instruments we rely upon were developed when we were primarily marketing on a handful of television networks, a few radio stations, and in local newspapers. The challenge has only grown with the proliferation of entertainment and news options available with cable television,…

AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond

People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in…

94% of Consumers Are Frustrated by Disjointed Experiences and Poor Customer Journeys

Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand. The study surveyed 4,000 consumers in the US and UK to uncover what consumers today expect of brand experiences in banking, auto, insurance, telco, energy and retail. Thunderhead, the leader in customer engagement and journey orchestration, also found that two in five…

Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab

Over Half of All Ad Impressions Could Be Wasted with Traditional Video Retargeting; Optimizing Journeys Based on Sentiment Doubles Brand Trust and Likelihood to Take Action According to a new study, obtaining and responding to consumer sentiment is crucial to optimizing the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry’s only video ad journey…

Valassis Research Identifies Factors That Influence Consumer Shopping

Brands Need to Pivot Based on What Consumers Shop For; Insights Drive Purchase Intent Valassis, the leader in marketing technology and consumer engagement, shared additional insights from “The Future of How People Shop” research, delving into how consumer shopping behavior varies across categories. Based on responses from 1,000 U.S. consumers and conversations with industry leaders, the Valassis survey – conducted in partnership with Kantar – uncovers shopping behaviors, the triggers that influence consumers and the…

Namogoo Announces Integration With Salesforce Commerce Cloud to Prevent Customer Journey Hijacking

Integration allows the easy deployment of Namogoo's leading Customer Hijacking Prevention solutions to enhance the online customer experience Namogoo, a company pioneering Customer Hijacking Prevention and protecting user privacy for online enterprises, announced its certified integration with Salesforce Commerce Cloud to protect online businesses from the widespread problem of client-side ad injections that cut into their bottom lines. The integration allows customers to easily implement Namogoo's solution to protect…

Get Creative With Native Throughout the Customer Journey

Organic growth in digital media consumption is driving budget allocation towards associated advertising, with digital investment expected to grow almost 13% year-on-year, reaching around half of the total APAC ad spend. But, as we enter a new decade, marketers must carefully consider where those budgets are spent. Tempting as it may be to go for attention-grabbing techniques and quick wins, these will only result in ad fatigue and avoidance, as well as damage to brand reputation. Instead, marketers should take a…

Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of retailers competing to advertise their products on almost every platform we view, it’s natural that they are looking for new ways to get their messages across. And that’s where the power of influencers comes in. Current trends show a shift in the consumer mindset, with people wanting to feel…

Wayfair Chooses Google Cloud to Help Scale Its Growing Business, While Creating Engaging Consumer (and Seller) Experiences

One of the World's Largest Online Retailers of Home Goods Uses Google Cloud for Its Hybrid Cloud Strategy Google Cloud announced that Wayfair, one of the world's largest online destinations for the home, is using Google Cloud as the foundation for its new hybrid cloud strategy. Wayfair's move to the cloud will help the $8 billion global retailer scale its operations, while providing a richer experience for its 19 million active customers, 16,000 employees, and 11,000 suppliers. Wayfair debuted its hybrid cloud strategy…

Stibo Systems’ Recent Survey Reveals Gap Between Demand for Deeper Consumer Experiences and Retailers’ Ability to Deliver

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized experiences in-store and online, and are willing to give up data for it – but critical areas of personalization, such as user experience, are lagging and should be addressed by retailers. Stibo Systems’ recent survey shows consumers are willing to trade data for better personalization,…

Putting Consumer Privacy First Leads to More Satisfied Customers

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business elsewhere if they don’t trust a company is handling their data responsibly. We’ve entered an era where brands must utilize data properly or risk losing customers— it’s that simple. Privacy protection has serious implications and has become the “new strategic priority.” Paramount in…

EnterWorks Partners with Bounteous to Deliver Differentiated Commerce Experiences for Brands Embarking on Digital Transformation Journeys

Bounteous and EnterWorks Combine Strengths Across Data and Experience Management in Enabling Brands, Retailers, and Restaurants to Personalize Consumer Engagement EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, and Bounteous, a provider of big-picture digital solutions, announced a content and commerce partnership to deliver holistic digitally powered foundations for consumer-facing companies. EnterWorks brings its superior technology platform,…

AdTheorent’s Dining Trends Report Examines Role of Mobile in the Dining Journey, Visitation Drivers as well as Payment, Menu and AI…

The AdTheorent/Harris Poll Consumer Survey Data Shows 70% of Consumers Use Their Mobile Device During QSR/FCR Food Purchasing Journey; Mobile Ads are Top Visitation Drivers AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced the results of AdTheorent's Dining Trends Report, based on research conducted online by The Harris Poll on behalf of AdTheorent among over 2,000 U.S. adults. The AdTheorent-commissioned research…

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

Vivint Solar Chooses InMoment to Light the Way Through the Customer Journey

Leading full-service residential solar provider collaborates with leading experience intelligence provider to move beyond DIY surveys Vivint Solar, a leading, full-service residential solar company, has chosen InMoment, the leading provider of experience intelligence (XI), as its primary technology platform to expand its Voice of Customer (VoC) program. Vivint Solar customers must go through an important process to begin operating their homes with solar power; alongside this customer journey, InMoment offers the company…

WeAre8 Launches Cost per Relationship – a New Media Metric Highlighting the Value of the Brand-Consumer Relationship

Technology platform WeAre8 is revolutionizing the media industry by enabling brands to build direct relationships with consumers in target audiences at scale. By putting people at the economic center of the media ecosystem, WeAre8 enables people to get sponsored and paid by the brands they love for watching, sharing or creating content. WeAre8 guarantees video views and engagements on every campaign, but the ecosystem uniquely delivers something much greater - direct consumer relationships. By putting a value against these…

Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail. Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price…

Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This allows brands to “turn and burn” codes that tie the consumer’s unique identity directly to redemptions. This brings the power that…