Manetu’s Consumer Privacy Management Platform Surges Past 4.5 Million Managed Identities

Manetu, which launched its Consumer Privacy Management (CPM) platform earlier this year, has surpassed 4,500,000 data subjects under management, up nearly twentyfold since August and still growing rapidly. Manetu's cutting-edge platform enables companies to empower data subjects to directly self-manage their personal data, including providing or revoking consent to the use of that data. This is a must for companies seeking to give data subjects transparency and control in order to comply with global data privacy…

Manetu Signs Odgers Berndston As New Client for Advanced Consumer Privacy Management Platform

Manetu, which recently launched its radical Consumer Privacy Management (CPM) platform and added over 250,000 user identities as of mid-August, announced it had signed global recruiting firm Odgers Berndston as a flagship client. Manetu's cutting-edge platform empowers consumers to directly self-manage their personal data, including providing or revoking consent to the use of that data. This enables Manetu's customer to be in greater compliance with new global data-privacy regulations. Marketing Technology News: Study:…

Truthify Adds Justin Wisz as CEO To Bring Emotion AI and Consumer Privacy to Mobile Polling and Advertising

Company closes private funding for $1.3 million with participation from Wisz Truthify, the first mobile video platform that analyzes consumer emotions in real time on behalf of brands, announced that it added Justin Wisz as CEO. Wisz, co-founder and former CEO of Vestorly, an AI content marketing platform, will focus the company on providing an alternative, revelatory dataset to brands and content creators while giving consumers the ability to monetize their data. "We’re very pleased to have Justin join and lead…

Manetu’s Radical New Consumer Privacy Management Service Adds 250,000 User Identities

Manetu, which recently launched its radical Consumer Privacy Management (CPM) platform, announced it had over 250,000 user identities on its platform as of mid-August. Manetu's cutting-edge platform empowers consumers to directly self-manage their personal data, including providing or revoking consent to the use of that data. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization Manetu CPM is the first of its kind: An end-to-end, automated, secure, enterprise privacy management platform.…

Sourcepoint Teams with Oracle to Optimize Consumer Privacy Management

Sourcepoint, a leading privacy compliance platform for the digital marketing ecosystem and a member of Oracle PartnerNetwork (OPN), announced its collaboration with Oracle Cloud Customer Experience (CX), Oracle’s suite of customer experience products. Sourcepoint has formed a relationship to help Oracle customers protect consumer privacy and manage compliance and user consent. Sourcepoint will also join Oracle CX’s ISV Partner Advisory Board to help shape the direction of their products and partner programs. Marketing…

Honoring Consumer Privacy is Paramount to Successful Customer Experiences

Companies have emerged with solutions to create more personalized and meaningful brand experiences for their customers. To reach these greater levels of customer experiences, they are collecting more data than ever. Protecting and securing this data is table stakes in establishing consumer trust. But what’s often missed is making sure to always honor the consumer’s privacy in the process. Just because the data can be used doesn’t mean it should be used. We should always consider The Golden Rule of Data (which I’ve written…

KPMG LLP Intelligent Data Privacy Offering Addresses California Consumer Privacy Act (CCPA) using Appian’s Low-code Automation Platform

Leveraging Appian’s advanced automation, the intelligent data privacy offering engages with customers, manages high request volumes, and delivers information in an easy-to-understand and compliant format Through its strategic alliance, Appian and KPMG LLP formally announce a new offering that supports businesses impacted by the California Consumer Privacy Act (CCPA).Built on Appian’s low-code automation platform, the offering helps companies quickly and intelligently respond to data privacy requests, while decreasing manual…

Neustar Introduces Services Aimed at Fulfilling Stringent Consumer Privacy Compliance Standards

Neustar Identity Verification for CCPA, Neustar Identity Resolution for CCPA services support California legislation, extend protections broadly Neustar Inc., a global information services and technology company and leader in identity resolution, unveiled two new service solutions for entities seeking effective and efficient compliance with the California Consumer Privacy Act, which took effect January 1 this year. The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable…

Building Better Data Management Practices Against Consumer Privacy Concerns

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing millions of dollars every year due to poor data handling skills, a new survey revealed. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth of consumers to uncover the ongoing…

GoodData Delivers Out-of-the-Box Compliance with California Consumer Privacy Act

Analytics Platform Built With Security, Privacy by Design, Readies Companies for Changing Regulatory Landscape GoodData, a leader in end-to-end analytics solutions, announced today that its data analytics platform now provides immediate compliance with the new California Consumer Privacy Act (CCPA), considered the most stringent consumer data privacy act in the United States. The CCPA, effective January 1, 2020, impacts more than 500,000 companies nationwide that conduct business in California and meet certain revenue or…

BlueConic Raises $13 Million Series B to Further Expand Its Global Footprint As the Preeminent Customer Data Platform of the Consumer…

Spring Lake Equity Partners Leads New Round of Funding to Fuel the Company’s Growth in Increasing Its Capacity to Meet Marketers’ Escalating Demand for First-Party Data Liberation BlueConic, the world’s leading pure-play customer data platform (CDP), announced it has closed a $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor Sigma Prime Ventures, as well as angel investors. Growing from an estimated $1B in 2019, spending on CDPs is projected to be in the…

Putting Consumer Privacy First Leads to More Satisfied Customers

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business elsewhere if they don’t trust a company is handling their data responsibly. We’ve entered an era where brands must utilize data properly or risk losing customers— it’s that simple. Privacy protection has serious implications and has become the “new strategic priority.” Paramount in…

Killi Expands Privacy Application into Asia-Pacific Region, Furthering its Position as a Global Leader in Consumer Privacy

Killi expands consumer privacy product into the fastest-growing advertising region in the world Killi, a consumer-led privacy application, wholly owned by Freckle Ltd. announced the expansion of its identity product to the Asia-Pacific region.  The expansion of Killi into this region brings consumer control of data to emerging markets and furthers Killi's position as a global leader in consumer privacy. Marketing Technology News: Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver…

Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising

Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced plans to power a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will roll out in Q4 2019 in beta and become commercially available in 2020, offering OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms,…

Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers

Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around the issue either; the latest news is that the new operating system to be released this fall will have a whole host of new privacy tools. They’ve essentially tripled down on privacy, implementing things like no separate sign-in services for sites like Facebook and Google, to avoid the collection of user information; device-local Machine Learning and bot detection; tracking pixel detection and much more. (In…

Increasing Consumer Privacy Demand Opens New Doors For Marketers

Consumer survey commissioned by FigLeaf highlights how privacy expectations vary by demographic, providing brands and advertisers new opportunities for hyper-personalized messaging and campaigns  As the debate rages over consumer online privacy, FigLeaf, a privacy-first company, surveyed US and UK consumers and discovered an underlying opportunity for those hit hardest by ever-increasing privacy demands: marketers and advertisers. Despite the fact that 68% of consumers do not believe online privacy is possible and…

OneTrust Raises $200 Million Series A to Tackle Sweeping New California Consumer Privacy Rights and “Do Not Sell” Obligations in…

The investment by Insight Partners values enterprise software company OneTrust at $1.3 billion. OneTrust announced it has closed a $200 million Series A investment led by Insight Partners. The enterprise software company founded in 2016 is now valued $1.3 billion. Organizations are facing the burden of having to comply with an increasingly complex set of privacy and security laws and standards in order to do business, most notably the California CCPA, European GDPR,  ISO27001, and hundreds more. These laws require…

Social Media Censors Game Changing Consumer Privacy Product

Video evidence recently surfaced that well known Internet sites and services have been using wording similar to the SohoStar Corporation's trademark to shadow-ban, deboost, and censor posts, including product announcements and advertising. David Roland, SohoStar's president, claims the launch of the security product "The Red Pill" has been censored by many Internet applications by blocking searches, posts, and even suggesting false reports of potential data theft, what do they fear?…

OneTrust Releases Comprehensive California Consumer Privacy Act (CCPA) Compliance Solutions

Implement the CCPA with OneTrust's Unrivaled Combination of Technology, Professional Services, Research and Readiness Portal, and Community Events With less than a year until the groundbreaking California Consumer Privacy Act (CCPA) goes into effect, OneTrust, the largest and most widely used dedicated privacy management technology platform with 2,000 customers, including 200 of the Global 2000, announced OneTrust for CCPA, a comprehensive solution for companies to operationalize CCPA compliance. OneTrust for CCPA is a…

Consumer Privacy and Security Fuels Record Bookings for Janrain

Leading CIAM Provider Celebrates 69% Year-over-Year Bookings Growth During First Half of 2018 Driven by Needs Around Privacy Regulations and Security Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced it has achieved 69% year-over-year bookings growth during the first half of 2018. Gartner recently predicted growing security and privacy concerns will bring worldwide spending on information security to $124 billion in 2019, which directly contributes to accelerated…