Blis Launches New Research Series on Global Consumer Behaviour, Drawing on Data from More Than 2.5 Million Consumers in 133,000 Locations

Report is first in research series that will form the cornerstone of Blis’ evolution to delivering  real-world intelligence that provides real, actionable insights for businesses to deeply understand their customers Blis, the global leader in real-world intelligence, launched the first of its quarterly insights series, ‘Real-world intelligence: how the world eats’. The series, powered by the Blis Smart Platform, examines the patterns of behaviour from over 2.5 million consumers in 133,000 locations globally. The ‘How the…

Borderless Access Launches ‘TAPP’ – Key to the World of Consumer Behaviour and Emotions

TAPP Empowers Marketers and Researchers to Target In-Situ and Efficiently Develop Content as per Their Stories Borderless Access, a global Digital MR Solutions Company, brings diverse consumer behaviour, emotions, and micro-moments within easy reach of brands with its new revolutionary product 'TAPP' This launch is in line with its vision to be the global leader in providing digital market research solutions for understanding consumer experiences and behaviours, in growth and developed markets of the world; driven by…

ChannelAdvisor Announces Results of New Survey on Consumer Shopping Behaviour

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, unveiled new survey results that map out the current state of consumer shopping behaviour on a variety of different platforms and marketplaces. The survey, which was conducted among 500 consumers in the UK that have purchased an item from Amazon in the past three months, aims to provide brands with an up-to-date snapshot of consumers’ considerations when researching, discovering and…

Schbang Launches ‘How 2020 Changed the Indian Consumer’ Report

A deep dive into the minds of young Indians to help Marketers with Goal Setting Schbang, the creative transformation company conducted a survey with 3000 young Indians aimed at providing a radical overview of how trends have evolved through the course of the year. The outcome of the same is the 'How 2020 Changed The Indian Consumer' Report. A report that showcases the mindset of Indian consumers across various categories like food, beauty, fitness, shopping, family, mindfulness, technology, e-learning and remote working.…

Over a Fifth of UK Consumers Feel Brands Are Failing to Live up to Expectation When It Comes to Online Experiences

And 46% of consumers are now less forgiving of poor digital experiences since the pandemic New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Marketing Technology News: Conversational Marketing Trends: Chatbots Are Still Missing…

Consumer Study Reveals Shocking Shift In Attitudes Towards Fraud Post-Lockdown

Warning for retailers to be vigilant after a huge rise in false consumer claims More than a third (36%) of consumers in the United Kingdom admitted to filing false claims in order to get ecommerce orders for free, according to a Signifyd consumer survey. 32% of respondents admitted to breaking discount or promotion rules in order to receive a price break they were not entitled to. Retailers expected to see record levels of fraudulent orders, as online orders soar ahead of Christmas and  number of false claims…

Selligent Consumer Study Reports Seismic Shift in Consumer Spending Habits with 60% Prioritising Purchase of Essential Items

Global Index Shows Heightened Consumer Preference for Brand Flexibility and Real-Time Communications on Service Changes and Delays Selligent, the intelligent omnichannel cloud technology company, published its third annual Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on brand interactions and expectations. This year’s study finds seismic shifts in consumer behaviour and changing expectations from brands amid the ongoing effects of the global pandemic. Seventy-five percent of global…

New Data Released on Consumer Attitudes Toward Restaurant Dining Post-Pandemic

Measure Protocol, Decode Consulting and Garden Social Beer Garden and Kitchen surveyed 795 adult Americans in late April 2020 to understand consumer sentiment toward local restaurants and on-site dining post-pandemic. They have published “How will restaurant dining behaviour shift after COVID-19?”, a report that provides insights into how consumers plan to change their dining behaviors in the coming months. Marketing Technology News: REaD Group Acquires UK Changes’ Assets The data, partially collected with Measure…

Numerator Launches Consumer Insights Panel For Canada

First Omnichannel Insights for Canada Including COVID-19 CPG Behaviours Numerator, a data and tech company serving the market research space, launched the Numerator Canadian OmniPanel, the first and only omnichannel consumer insights panel for Canada. The Numerator Canadian OmniPanel focuses on fast moving consumer goods and has consumer shopping and brand behaviour across 15 retail channels -- including online -- for individual panelists. This coverage gives brands and manufacturers access to previously unreported…

Trustpilot Warns Consumers About Potential Online Exploitation Following the Coronavirus Outbreak

Surge in COVID-19 and corona related domains leads to placement of consumer alerts Trustpilot is warning consumers about exploitation online following the corona outbreak. Since January Trustpilot has detected at least 90 new profile pages on the platform referencing COVID-19 or coronavirus in their domain name. Currently, around 3 new domains including these terms are added every day. While many of these companies are legitimate, Trustpilot is advising consumers to exercise caution when dealing with any company making…

Synchronoss and WeAre8 Partner to Leverage RCS-Enabled Messaging to Transform the Consumer-Brand Relationship

New Collaboration Poised to Disrupt the Advertising and Marketing Industry by Delivering a Pristine Messaging Channel for Brands to Create Rich, Personalized Interactions That Reward Consumers for Their Time and Attention Synchronoss Technologies, Inc., a global leader and innovator of cloud, messaging, digital and IoT products, and WeAre8, a platform that provides the infrastructure for brands and individuals to build relationships at scale, announced a new partnership that is poised to radically disrupt traditional…

Trustpilot Launches First-Ever Consumer Advertising Campaign

“Be Heard” Rallies Consumers to Embrace Their Differences and Unite on the World’s Most Powerful Review Platform Trustpilot, the leading global review platform free and open to all, launched its first-ever consumer brand advertising campaign in Chicago and Houston. The company’s “Be Heard” campaign includes an out-of-home media takeover in Chicago, along with comprehensive digital flights in both cities. Its first piece of creative, Queens to Queens, is now live in market. The "Be Heard" campaign is @Trustpilot…

AccuWeather Reveals How Weather Info Dictates Consumer Behavior

To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping experience when it rains or snows in the US? Would a flood-like situation impact online grocery sales on weekly sales in India? What would it look like for advertisers who invested millions on targeted advertising campaigns to suddenly realize it’s going to lose because of a typhoon or a hurricane? How is the consumer behavior related to weather information, and how…

The Social CTO: New Study from LAB and Immediate Future Reveals C-Suite Tech Buyers’ Psychological Motivations and True Social Media…

Research uncovers surprising insights into today’s CTO’s social habits and reveals how marketers can use consumer neuroscience and psychology techniques to engage with senior tech buyers B2CTO, a new study on the social media habits of senior IT and technology buyers has revealed that CTOs and CIOs over-index on the use of social when compared to their other C-suite colleagues. The study, which launches , was developed by LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and…

Consumer Demand for Personalisation and Tech Advances Drives Innovation in Entertainment and Media Industry

Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences. In a fundamental shift, they’re leveraging data and usage patterns to pitch their products not at audiences of billions, but at billions of individuals. The result is an emerging world of media that’s more personal than…

Social Media Companies Believed to Be Vulnerable, with 61% of Consumers Saying They Pose Greatest Risk for Exposing Data, Finds Gemalto

A majority of consumers are willing to walk away from businesses entirely if they suffer a data breach, with retailers most at risk, according research from Gemalto, the world leader in digital security. Two-thirds (66%) are unlikely to shop or do business with an organization that experiences a breach where their financial and sensitive information is stolen. Retailers (62%), banks (59%), and social media sites (58%) are the most at risk of suffering consequences with consumers prepared to use their feet. “Social media…

SEMrush Reveals Winners and Losers as UK Consumers Search for Black Friday Deals

Consumer Search Trends Data in UK Shows Apple Slipping While Sony’s PS4 Dominates Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday. According to online search data, by far the biggest winner in the battle for Black Friday sales is Sony, with searches for “Black Friday” and “PS4” more than double that of its nearest rival, the Nintendo Switch at 37,000 and 18,000 respectively. Searches for PS4 greater than all Apple searches put together in top ten Black Friday…

70% of Consumers Have yet to Act on Voice Search Results Alone

The 'Accuracy in the Age of Voice Search’ Report by Yext Shows This Cautious Behaviour May Be Rooted in the Accuracy of Online Business Information New research conducted by Yext, the leader in Digital Knowledge Management (DKM), among 4,000 consumers in the UK and France has found as many as 70% of these consumers have yet to act on the search results provided by voice search alone. The 'Accuracy in the Age of Voice Search’ report shows this cautious behaviour may be rooted in the accuracy of online business…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small Businesses with Free E-Commerce Services UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible…

Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP

As the growth of audio continues to accelerate, a new partnership between Adform and AdsWizz will provide audio inventory at scale for advertisers on the Adform DSP Adform, the Integrated Advertising Platform (IAP), has announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the Adform DSP.  Audio has become one of the fastest growing channels,…