Discuss.io Announces Key Company Milestones and Enterprise Client Growth; Builds on Smart Video Platform to Ride Shift to Online Consumer…

Video-based insights platform surpasses 50,000 hosted interviews in over 85 countries in H1 2020, supporting major brands and agencies navigating COVID-19 with agile interview programs Discuss.io, the leading enterprise-level smart video platform, announced a series of milestones during H1 2020 which helped propel the company to achieve more than 100% YoY growth during July 2020 compared to July 2019. As the company surpassed 50,000 hosted conversations generating insights from over 250,000 people during the first half of…

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics Shows That Both Online and Offline Consumer Conversations Drive Purchase Decisions but Require Separate Marketing Strategies Engagement Labs Inc., an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review. The MIT Sloan article titled "Deriving Value From Conversations About Your Brand," is based on analytics conducted and authored by three executives of Engagement Labs in…

How to Beat Amazon in the War for Consumer Conversations and Retail Dominance

What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-Commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations and is the focus of more consumer talk than…

Say It Now Drives One-To-One Conversations Between Brands and Consumers

Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director Award-winning Say It Now has appointed Ed French as commercial director as it expands the services side of its business.  The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications that forge deeper relationships with consumers. French will be responsible for working with enterprise clients to develop voice applications…

Selligent Consumer Study Reveals 69% Find It ‘Creepy’ When They Receive Ads from Voice Assistants Based on Unprompted Conversations

Global Connected Consumer Index Highlights Need for Marketers to Strike a Relevancy Balance to Deliver Personalization and Brand Value Without Alienating Consumers Global B2C marketing automation company, Selligent, published the Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on behaviors and expectations as it relates to interactions with brands. Sixty-nine percent of surveyed consumers find it “creepy” when they receive ads based on unprompted cues from voice assistants like Apple’s…

IBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumers

Watson Ads Builder Can Bring the Power of DIY Conversational Design to Brands IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property. Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create…

Marchex’s AI-Powered Speech Analytics Sets New Standard, Approaches Human Levels of Accuracy in Consumer to Business Conversations

Driven by Investments in Data Science and Deep Learning Technology, Marchex Delivers Best-In-Category Insights on Customer Conversations Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, announced that is has reached a new industry standard in automatic transcription accuracy for consumer-to-business phone conversations, driven by enhancements to and investments in its proprietary speech analytics solution. Marchex’s speech recognition functionality was put to an…

Mitto Launches Conversations, a Single Interface for Omnichannel Customer Communications

Conversations eases and streamlines two-way customer communications across a wide range of engagement channels without the need to integrate APIs Mitto, a leading provider of global omnichannel communications solutions, announced Mitto Conversations, a new solution that empowers brands to seamlessly and more efficiently manage omnichannel customer communications within a single pre-built, no-code platform. With Conversations, brands can facilitate rich, engaging and secure two-way conversations that build brand loyalty and…

Wisely Launches New Shopping Tool to Help Consumers Spend Money Wisely

The Wisely browser extension aids shoppers on Amazon, Best Buy, Target and Walmart by providing a democratized product score for consumer electronics––revealing which products are worth buying according to thousands of real reviews Consumers are increasingly relying on online shopping for their tech purchases. Over 80% of tech shoppers turn to multiple product review sources before making a purchase. However, it is estimated that over half of online reviews exhibit extreme bias or bot interference, creating unreliable or…

Gupshup Launches a New Messaging Channel, GIP, to Enhance Business Communications with Consumers

Gupshup announced the launch of a new IP-based messaging channel that will enhance the way businesses communicate with consumers. The Gupshup IP (GIP) messaging channel enables rich, interactive, conversational experiences on any device globally, without requiring an app download of any kind. This will accelerate the emerging trend of conversational messaging among businesses. Marketing Technology News: FMG Suite Announces Strategic Acquisition of Twenty Over Ten GIP offers advanced features including the ability to…

Sinch Announces Conversation API Enabling Businesses and Technology Platforms to Deliver Seamless Omni-Channel Engagement With Consumers…

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, announced Conversation API, a robust omnichannel communication product that empowers businesses and technology platforms to seamlessly engage with consumers in any part of the world. Conversation API leads to improved business outcomes such as increased customer acquisition rates, enhanced customer experience and lower churn rates. With Conversation API, businesses can create rich and engaging conversations with their customers via…

In Response to COVID-19 Consumer Shift, inPowered.ai Releases Content Intelligence

AI Platform Delivers Solution to Content Marketing's ROI Problem inPowered.ai, the AI platform built to deliver business outcomes with content, introduced today Content Intelligence: a SaaS offering created to solving content marketing's ROI problem. Developed in response to COVID-19, Content Intelligence is able to decipher what content is resonating most with consumers while driving them down the funnel to take action and deliver real ROI -- changing brand perception, increasing actions taken onsite, lead generation and…

The ReadyCloud Suite Joins WooCommerce Marketplace to Help Merchants Deliver an Excellent Consumer Experience

ReadyCloud Suite—a Shipping, Returns and CRM suite built for eCommerce—has officially been added to WooCommerce Marketplace. ReadyCloud gives WooCommerce merchants a variety of tools to improve the way they work, so they can deliver an excellent consumer experience with each sale. "WooCommerce is known for being user-friendly and easy to set-up shopping cart," explains Michael Lazar, a Partner at ReadyCloud. "With the addition of the ReadyCloud Suite, merchants will have all the backend tools they need to improve the way…

Mitto Adds Verified SMS by Google to Help Brands Strengthen Consumer Relationships

Mitto, a leading provider of global omnichannel communications solutions, today announced the addition of Verified SMS by Google to the Mitto platform. The feature is aimed at helping businesses strengthen their conversations with users, build trust, and prevent scams. With Verified SMS, brands can leverage sender authentication and branding features to deliver highly secure, trustworthy SMS customer communications. As more businesses digitize their customer communication channels and deploy SMS-based marketing, these…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

dotdigital Launches Live Chat Service to Turn Conversations into Conversions

dotdigital, the integrated marketing automation solution in Magento Commerce, part of Adobe Experience Cloud, is enriching its core bundled offering with Live Chat to enable merchants to easily access their marketing automation tools directly within Magento Commerce. dotdigital joined forces with Magento four and a half years ago – the first premier technology partner for email marketing – to help merchants expedite their data further, while increasing customer engagement and driving long-lasting loyalty. Now Magento…

Measure Protocol Releases “QuickAnswers” to Uncover Fast, Cost-Effective Consumer Insights

New data service provides marketers, public relations firms, advertising agencies, media and other business professionals with fast access to answers for their most pressing market research questions Measure Protocol, the ethical person-based data marketplace powered by blockchain, released Measure QuickAnswers (Measure QA). The new service provides an agile approach to uncovering pressing data points. These insights, garnered from Measure’s audience of Gen Z and Millennial mobile-only app users, can help businesses of all…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Equifax Delivers Solutions to Help Customers and Consumers During COVID-19 Economic Impact

As a leading data, analytics, and technology company, Equifax and its affiliates support thousands of customers and millions of consumers across 27 countries. In recent weeks, Equifax has unveiled several steps leveraging its unique data assets to support our customers in this unprecedented and rapidly changing economic environment where consumers are impacted like never before. We will continue to introduce new, creative solutions to help our customers of all sizes navigate these difficult times. Marketing Technology…

Mastercard and Diane von Furstenberg Partner to Deliver Curated Shopping Experience for Consumers and Insights for Store Associates

Partnership to also integrate brands shared focus on women’s empowerment efforts Mastercard and Diane von Furstenberg announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both…