ReadyCloud Suite—a Shipping, Returns and CRM suite built for eCommerce—has officially been added to WooCommerce Marketplace. ReadyCloud gives WooCommerce merchants a variety of tools to improve the way they work, so they can deliver an excellent consumer experience with each sale. "WooCommerce is known for being user-friendly and easy to set-up shopping cart," explains Michael Lazar, a Partner at ReadyCloud. "With the addition of the ReadyCloud Suite, merchants will have all the backend tools they need to improve the way…

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced new advanced analytics capabilities to their industry-leading BrandXM solution. New Brand Driver Analysis built into BrandXM gives organizations of all sizes the power to quickly prioritize which actions will improve consumers' brand preferences and perceptions. Typically brand driver analysis is time and resource-intensive, with much of the work completed by a data scientist or outside consultant. Qualtrics'…

First edition reveals the importance of brand authenticity and reputation, product quality, and price Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020,…

Epson, the number-one selling projector brand worldwide, today expanded its powerful laser lineup. Offering reliable, low-maintenance solutions, the new PowerLite models come equipped with intelligent software, robust connectivity and flexible installation to project content virtually anywhere – unlike other signage technology. Epson's new solutions inspire creativity and make it easy to deliver impactful and informative displays across a range of environments, including retail, hospitality and education. From projecting…

Fluent, Inc., a leading performance marketing company, today announced it has partnered with Zendesk, Inc. a service-first customer relationship management (CRM) company, to enhance its customer support services. This move further signifies Fluent’s dedication to creating seamless digital experiences that empower consumers to engage with the products and services that enrich their lives. Collecting first-party, self-declared data across its proprietary media properties, Fluent helps advertisers deliver relevant offers to…

Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience. Amdocs Media’s MarketONE streamlines…

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized experiences in-store and online, and are willing to give up data for it – but critical areas of personalization, such as user experience, are lagging and should be addressed by retailers. Stibo Systems’ recent survey shows consumers are willing to trade data for better personalization,…

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

Hasbro, Inc. announced that Jamie Gutfreund will be joining the company as Chief Consumer Experience Officer (CXO) on April 15, 2019. Gutfreund will be based in Pawtucket at Hasbro’s corporate headquarters and report to John Frascotti, President and Chief Operating Officer. In the newly-created C-level position, Gutfreund will lead the design and implementation of consumer-focused strategies that effectively connect the company’s brands with global audiences. She will oversee several of Hasbro’s global marketing…

New Cloud Service, Greater Inventory Visibility and Mobile Reporting Help Retailers Engage Customers While Improving Operational Efficiency and Insights National Retail Federation - Oracle Retail continues its momentum in enabling digital transformation in the retail community with the launch of Oracle Retail Xstore Office Cloud Service. The service centralizes all back-office elements of store operations, eliminating the need for data center investment, providing a faster implementation timeline and creating a more…

Global market research company Euromonitor International explores how commerce will evolve by 2040 in a new white paper launching on Oct. 22 at Money20/20 USA. New @euromonitor report shows how #technology will transform commerce and consumer experiences by 2040 #tech #mrx #report New commerce avenues and business models will emerge as technology transforms venues, homes and stores over the next 20 years. “Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement” identifies tech-driven concepts and key features…

Survey Finds Companies That Effectively Bring All Information Together Have a Significant Advantage over Competitors NetBase, a global leader in enterprise social analytics, unveiled the 2018 Consumer Experience Analytics Report, which found many businesses are taking the short-term view of customer satisfaction and are ignoring essential channels. The majority of customer experience professionals are not fully leveraging or prioritizing – data from call centers, forums, employee feedback, or online reviews. Many are also…

TEXTiUM Formally Rolls out at the National Automobile Dealers Association (NADA) Conference in Las Vegas, March 22-25 TEXTiUM, a St. Louis-based tech company providing a precision texting platform for direct mail advertisers, announced the launch of its patent-pending product prior to the National Automobile Dealers Association (NADA) conference held March 22-25 in Las Vegas, where it will be formally introduced to users. Craig Schmitz, TEXTiUM CEO and founder, said, “TEXTiUM is the optimal lead generating platform…

Seasoned veteran brings track record of success to help clients, promotes strategic and tactical focus on ‘owning moments that matter’ through unique InMoment solutions InMoment, the leading provider of Experience Improvement (XI)™, announced that Graham Tutton, a seasoned executive with over 25 years of leading customer experience and insights at several global brands, has joined the company to lead clients through more strategically oriented and impactful programs focused on experience improvements.…

With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment Forrester unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers expect safety, comfort, and control of their environment and in how they interact with brands. With cleanliness and hygiene being top of mind for…

Adds real-time consumer intelligence signals and competitive benchmarks to Medallia platform to drive deep customer understanding and action Medallia, Inc., the global leader in experience management announced it has acquired Sense360, the next generation consumer insights platform. Sense360 provides always-on, consumer and competitive intelligence from buyer and non-buyer segments and answers pressing questions such as what is driving traffic, what are the growth opportunities in a specific market and which competitors are…

Vertebrae, the technology leader in web-based 3D & augmented reality (AR) solutions for retail, announced findings from a major consumer survey that looks at shopping behaviors during the ongoing pandemic as retailers prepare for the all-important holiday season. The survey found that even as retail outlets reopen across the country, close to 1 in 2 shoppers (48%) still do not believe it’s safe to shop in stores. And nearly 4 in 10 (38%) won’t try on apparel or accessories or test makeup in the store -- and that…

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…

Next-Gen Mapping Technology is the First Fully-Immersive, 360-Degree Aerial Mapping Solution Available AerialSphere, the industry leader in delivering immersive aerial experiences, announced the launch of the XP360 platform, which enables users to create their own immersive experiences through the powerful XP360 web application, or integrate the impactful technology into their own platform through the flexible and intuitive XP360 API. XP360 features a simple, user-friendly interface that empowers users to add a new level…

Google Cloud’s suite of machine learning and analytics solutions help drive decisions, provide connected experiences and advice Google Cloud announced that The Procter & Gamble Company has selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers. Marketing Technology News: BlueConic…