Using Consumer Reviews to Go Beyond NPS Measurement

In today’s world, it’s almost impossible to imagine buying anything without checking at least a few reviews on Yelp, TripAdvisor, or Amazon, right? As shoppers, we have come to trust on user reviews as the most reliable and influential source of information when considering a purchase. In that regard, we’ve finally caught up with Brands. Brands don’t look to promotional materials when evaluating the market, they check with the actual consumers. Qualitative and quantitative interviews, CRM records and the very same user…

New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy

Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate user generated content to aid conversions and sales User-generated content – ratings and reviews, and consumer submitted video, imagery and Q&A content – have been shown to be highly effective in maximizing conversions and sales, but how do brands go about cultivating consumer advocacy for competitive advantage? To find out, PowerReviews conducted a survey of over 10,000 consumers to uncover the psychology and…

Trustpilot: Flagged Reviews to Stay Online During Inspection to Fight Consumer Censorship

The move comes ahead of what’s predicted to be one of the busiest eCommerce shopping seasons ever As the vast majority of consumers move online to do their holiday shopping this year, Trustpilot, a leading online reviews platform, is changing the way it treats consumer reviews when reported by businesses. The move to keep reviews visible while they are being investigated will prevent consumers feeling censored. A recent study found that four-in-ten (42%) say they are concerned about their freedom of speech when leaving…

Better Deals, Amazon Fake Reviews Usher Consumers to Prime Day Competitors

44% of Shoppers Indicate That Amazon’s Recent Issues With Fake Product Reviews Will Impact Their Participation in Prime Day Shopping Bazaarvoice, Inc., the provider of user-generated content (UGC) solutions, announced the results of its newest study, exploring the shopping habits of 1,000 US consumers who are planning to shop “Black Friday in July” deals this year. Initially sparked by Amazon five years ago, “Black Friday in July” refers to the wave of sales that now crop up around Prime Day both from the retail giant…

PowerReviews Announces Industry’s First Product-Specific Insights Solution for Reviews & Consumer Feedback

Company's New Intelligence Engine Fuels Analytics Solutions and Reveals Emerging Opportunities for Brands Based on Their Consumer Reviews PowerReviews, a global technology leader in reviews and user-generated content to more than 1,000 global brands and retailers, announced the introduction of Product Pulse, the industry's first advanced-analytics solution providing brands with actionable product-specific insights, based on strengths, opportunities for improvement and areas of differentiation. PowerReviews has been on…

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics Shows That Both Online and Offline Consumer Conversations Drive Purchase Decisions but Require Separate Marketing Strategies Engagement Labs Inc., an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review. The MIT Sloan article titled "Deriving Value From Conversations About Your Brand," is based on analytics conducted and authored by three executives of Engagement Labs in…

LoginRadius Ranked #1 In Technology By Forrester Wave™ In The Consumer Identity And Access Management Q4 2020 Report

LoginRadius is recognized for its superior CIAM platform among 13 vendors globally in the latest Forrester Wave on the CIAM space. LoginRadius, a leading provider in the Consumer Identity and Access Management space, has been ranked #1 in technology by Forrester Wave™ in their Q4, 2020 Consumer Identity and Access Management Report. Marketing Technology News: Hyland Launches New Enhancements And Solutions Across Its Content Services Platform The report was authored by Andras Cser in collaboration with Merritt Maxim…

Pandemic Drives Increased Velocity of Innovation, Brings New Challenges and Consumer Demands for Customization

Mastercard and Harvard Business Review Analytic Services Research identifies insights, methods, risks in remote collaboration, enhanced security and customer experiences The increased demand for digital-first solutions and more customized experiences over the past year has led companies to place a greater emphasis on innovation. In the second edition of the Become Index, 53% of executives say their organizations place a high priority on innovation. Close to half of businesses surveyed (42%) responded to the…

ISG to Examine Marketing Technology Providers Amid Changing Consumer Landscape

Information Services Group (ISG) , a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (martech) solutions in Brazil as companies look for better ways to connect with potential customers during the COVID-19 pandemic. The study results will be published in a comprehensive ISG Provider Lens™ report, called Martech Solutions and Service Providers, scheduled to be released in June. The report will cover several marketing technology categories,…

Puffer Acquires Hemfakta.se, A Trusted Review Site In Sweden

The marketing agency Puffer AB has acquired Hemfakta.se, the company that is known for testing consumer products in the Nordics Puffer is a digital marketing agency that helps customers with their marketing and maximizing revenue through the website. The business has now taken the step into a new business area with the acquisition of Hemfakta. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities This is a great oppertunity for our company to build a strong foundation…

New Report from Stratifyd Reveals What Pandemic-Driven Consumer Feedback Can Teach the Financial Services Industry About Customer Experience…

Stratifyd, the leading provider of experience analytics solutions powered by Smart AI, today announced it has released its first annual “FinServ Customer Experience Report.” The report offers a comprehensive analysis of the publicly available Consumer Financial Protection Bureau (CFPB) Database, highlighting consumers’ top complaints made to the organization about financial services providers in 2020. The COVID-19 pandemic put considerable stress on the financial services industry, with many Americans struggling to meet…

IRI Acquires Retail Consumer Insights Provider Intelligent Shopper Solutions (ISS) from Kognitiv Corporation

Acquisition Expands IRI’s Loyalty Solutions Capabilities for Enhanced Retailer/Supplier Collaboration IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS), a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation. As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B…

How Customer Reviews Will Impact the Financial Services Industry According to Zoe Financial

Two decades ago, word-of-mouth was one of the strongest forms of advertisement. Customers would use products and services that were locally available and were recommended to them from their friends and family. But the internet changed the world. People now have access to customers' first-hand experiences from all over the world. Online customer reviews and testimonials have completely reshaped the way consumers research and buy products, as well as how businesses market their products and services. Over the past…

Smart Reviews Platform Launched To Help Root Out Dropshipped “Burner Brands”

Smart Reviews uses AI, machine learning, and web scraping to collect any available information on the brand, regardless of its age. This provides a quick overview of the credibility of the retailer. In a time where dropshipped sites are popping up and aggressively advertising on social media, many consumers don't know if what they see is a trustworthy brand. Meanwhile from the merchant's perspective, ecommerce site owners often feel the effects of negative reviews, even if they are resolved or unfounded. Ecommerce…

Identity Theft Impacts Nearly Half Of U.S. Consumers, Aite Group Report Finds

Underwritten by GIACT, Aite Group Report Discovers Alarming Percentages of U.S. Consumers Impacted by Identity Theft, Application Fraud and Account Takeover GIACT®, the leader in helping companies positively identify and authenticate customers, today announced a new report, U.S. Identity Theft: The Stark Reality, developed by Aite Group, and underwritten by GIACT, that uncovers the striking pervasiveness of identity theft perpetrated against U.S. consumers and tracks shifts in banking behaviors adopted as a result of the…

Eventible Reviews Platform To Bring Transparency To B2B Events Industry

Eventible, a unique platform for ranking events, conferences, summits, expos across the world, launched with over 1,500 reviews across over 75 events for B2B professionals in the IT, HR, Finance and Marketing & Sales functions.  Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy Eventible has been launched with the aim to help professionals identify and make informed decisions on the key events to attend based on their goals of career growth,…

Consumers Will Pay a Premium For Brands They Trust, Salsify Finds in New Consumer Research

The pandemic has changed the way consumers shop, with 43 percent of those surveyed for Salsify's 2021 Consumer Research Survey responding that, post-pandemic, they will continue to shop more online than in stores. Less than 10 percent of shoppers under the age of 44 said they prefer in-store shopping. The heightened emphasis on online shopping has placed brand trust as the top priority in the eyes of consumers. The study of more than 1,800 consumers found that nearly 90 percent of consumers are willing to pay more for…

Cozera Launches ID-Go, a Digital Identity Credential to Improve Consumer Experience and Fraud Protection

Advantis is the first credit union to provide id-go for its members. Cozera, has launched its identity service, id-go, with Advantis Credit Union. Companies that routinely require digital identity verification typically have struggled with the balancing act of providing fraud protection and a frictionless consumer experience. Cozera’s comprehensive identity service, id-go solves this problem. Marketing Technology News: Randstad RiseSmart Survey Finds That 72 Percent Of Employers Offer Continual Skilling…

PlanSource Shares Review of 2020; Benefits Administration Tech Leader Reports Growth Across Partnerships, Products and Performance

PlanSource, the technology company that automates and simplifies employee benefits programs, today shared a recap of 2020 and its direction for 2021. More than 1,000 new employers representing 1.6 million employees selected PlanSource to simplify and automate their employee benefit programs in 2020. PlanSource now serves more than 7.5 million consumers across 5,000 customers through its work with more than 500 brokers and resellers. The company’s 100 percent digital experience, real-time APIs and easy-to-use…

Ethoca Delivers Deeper Consumer Engagement and Improved Transaction Clarity in an Increasingly Virtual World

Ethoca, a Mastercard company, is leveraging an industry-leading network, collaborative technologies, and deep relationships with payments stakeholders around the world to help businesses satisfy the growing demand for improved digital experiences. With its newly introduced Consumer Clarity™ solution (formerly Eliminator), Ethoca not only delivers greater transparency and trust into what consumers have bought, but helps businesses better connect with customers via one of their most trusted and highly frequented channels –…