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Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Aprimo Introduces New Solution for Life Sciences Industry That Improves Content Production and Work Management While Increasing ROI

Aprimo, a leading provider of technology solutions for content, operations, and performance, announced a new offering to help life sciences firms of all sizes effectively market their products through traditional and digital channels and ultimately see higher marketing return-on-investment. Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across…

Leveraging the Content Lifecycle to Maximize ROI

Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, as well as elevating thought leadership within their respective industries and beyond. When done correctly, content can become the greatest resource for driving business objectives and enabling success. However, many Marketing teams continue to struggle with understanding how to maximize content ROI, churning out high volumes of mediocre collateral with no clear roadmap for how to optimize…

New White Paper Details How Storytelling Through Content Marketing Positively Impacts Marketing ROI

ContentWriters' latest study details how to incorporate storytelling into a dynamic marketing strategy that yields huge returns on investment. The white paper is the latest in a series of releases from ContentWriters that leverages their position as experts in the field of content marketing in order to educate marketers and business owners. Also Read: New White Paper from PossibleNOW Helps Enterprises Earn Customer Consent to Comply with GDPR Regulations "The human desire for a great story has been around for ages,"…

Yotpo Acquires Swell Rewards To Connect Reviews, Loyalty And ROI with AI-Powered Content

Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights In the era of fierce M&As in martech landscape, customer is the winner. Leading martech company for content, Yotpo, has scooped its first acquisition: Swell Rewards. Swell Records is a Boston-based provider of premium incentive marketing solutions for e-commerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions preferred…

Android Users Can Now Access On-Demand Content and PR with the Spry Mobile App

Spry for Android Signals Growth for the Tech Startup Spry, the first mobile public relations network, extended its reach with the launch of a Spry Client app for Android. Spry's innovative on-demand platform is now available to virtually all smartphone users, whether on an Android or an iOS device. With more than two billion active Android devices worldwide, Spry now reaches a much larger set of organizations and businesses that, regardless of size, need affordable communications services from proven PR and journalism…

Stoke Pulse Ties Content to B2B Deals for Real ROI Measurement

First-Of-Its-Kind Analytics Solution Helps Marketers Know the Impact Their Digital Content Has on Offline Sales Stoke, a full-service content marketing, and analytics agency launched Stoke Pulse at Adobe Summit in Las Vegas. Stoke Pulse is a first-of-its-kind analytics solution that helps B2B marketers close the gap between knowing how customers engage with content and understanding what that has to do with their offline sales. “Marketers are spending significant budget to develop and distribute digital content, and…

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

STARZPLAY Partners With Zain to Boost Customer Acquisition and Make Access to Content Even Easier

STARZPLAY, the region's leading subscription video on demand service, has partnered with Zain, the pioneer in mobile communications and data services in the Middle East and North Africa (MENA), to offer even easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing agreements with Zain in three countries – Saudi Arabia, Kuwait and Iraq. This also marks STARZPLAY's first-ever DCB integration in Iraq – providing…

CEEK Virtual Reality Release New Content From Island Records Artists Jessie Reyez, Bon Jovi, And Demi Lovato

Fans can see new interviews, experience mini-concerts and be behind-the-scenes at their video shoots CEEK Virtual Reality is pleased to announce a collaboration with UMe in which CEEK will release premium, virtual concerts through CEEK's content streaming platform.  With access to opportunities with UMG's top tier artists, Ceekers (users of the CEEK platform) are offered behind-the-scenes content and exclusive interviews. Some of the original content newly released include Bon Jovi and Demi Lovato. Also, as part of this…

Microsoft Family Safety App Rolls out iOS and Android Preview Versions

Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential goods ordering, technology at your fingertips encourages quarantine is followed strictly. In a major step toward boosting social distancing norms and personal healthcare, Microsoft has officially launched the preview versions of its Family Safety App on Android and iOS. For the preview link, click here. Microsoft had announced its…

InfoMark Announces Integrated Amazon Alexa Skill Bringing Newsprint and Magazine Content to Life

InfoMark is announcing the full release of its Amazon Alexa skill which completes the wide variety of technological wizardry and finally unleashes the Digital Power of Print that so many of us believed the QR Code would accomplish.  With this Alexa Skill writers and editors can now achieve the personal connection with their readers never before available.  After enabling the Alexa Skill users can simply ask Alexa "Alexa tell my mark to play N E W S" and your Amazon Alexa begins audio of the associated content for the Mark "N…

Doxim Offers the Best of Both Worlds: A Customer Communications Business Continuity Solution with Immediate ROI

Business continuity solution will allow organizations to reduce operational risk and avoid revenue disruption and regulatory penalties while realizing immediate value Doxim, the leading customer communications and engagement technology provider serving financial and regulated markets, today announced the availability of its Customer Communications Business Continuity Solution, Doxim BCS. An on-demand overview of the solution was made available online for interested parties to review. Doxim BCS has been designed to enable…

Selvita and Ardigen Will Receive Funding for the Development of an AI-based High-content Screening Platform

Selvita S.A.- one of the largest preclinical contract research organizations in Europe, has signed a grant agreement with the National Centre for Research and Development for the development of a cell-based phenotypic platform based on high content imaging system integrated with artificial intelligence data analysis for multiple therapeutic areas, including neuroinflammatory and fibrosis drug discovery (HiScAI - High Content Screening Artificial Intelligence). The grant will be executed in a consortium with Ardigen –…

A Bright Future for Finance — Tipalti Generates 597% More Leads with Hushly, Achieves ROI of 400%

Hushly, the leading content engagement & lead conversion platform powered by AI, announced a case study with Tipalti. “We were looking to drive conversions and capture additional quality leads,” said Brett Greenbaum, Senior Inbound Marketing Manager at Tipalti. “Especially those earlier in the funnel not necessarily ready for a demo of our product.” Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus Customer Highlights:…

Verimatrix and Broadcom Join Forces to Support Rapid Android TV Deployment with 4K/UHD Compliance

Pre-integrated Solution Reduces Time and Complexity for Set-Top Box Vendors and Video Service Providers Transitioning to Android TV Verimatrix, formerly known as Inside Secure, a global provider of innovative, customer-friendly cybersecurity solutions that protect content, devices, software and applications, and Broadcom announced a new collaboration to streamline Android TV set-top box (STB) deployments. By pre-integrating components of the Verimatrix Video Content Authority System (VCAS™) with Broadcom’s Android TV…

Zuant Delivers Universal Access to Mobile Lead Capture with Release of Android Version

Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices; the goal for creating the Android version is to provide universal access to the platform Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices. The Android platform currently powers 2.5 billion devices worldwide. The goal for creating the Android version is to provide universal access to the…

Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI

Zuant understands the pain of leads that die from neglect after an event.  To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up. This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim…

Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts

Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to…