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SEMrush Announces a New Content Analytics Tool: ImpactHero

SEMrush, leading online visibility management, and content marketing SaaS platform announced that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of their existing content strategy as…

Syndigo Acquires Content Analytics, Inc.

Expanded Capabilities Include Product Information Syndication, Content Health and Analytics Reporting Syndigo, a Chicago-based portfolio company of The Jordan Company ("TJC"), announced today that it has acquired San Francisco-based Content Analytics, an industry leader in providing content management and analytics to the consumer-retail and eCommerce industries. The combination of Syndigo's Content Experience Hub, an industry-leading content management platform, and Content Analytics' end-to-end eCommerce platform…

Contentsquare Completes $190 Million in a Series D Round, Accelerating Innovation in Digital Experience Analytics

Contentsquare, the global leader in experience analytics, announced today a $190 million Series D funding round, bringing total funding to date to $310 million. This round is led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company. This new capital will help Contentsquare to continue to…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation for Workforce Optimization, Customer Experience…

Powered by Company’s Proprietary AI, Intellecta Analyzes 100% of Customer Interactions across Multiple Touch Points, Channels and Languages; And Offers Big Data and Content Management, Automated Quality Assurance/Compliance, and a Range of Analytics in Customer Sentiment, Intents, Trends and Behavior OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages…

Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

Continues Global Momentum, Named 2020 BIG Innovation Winner After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. "The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had…

Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

Parrot Analytics Partners With Spanish Data Company GECA To Gauge Content Trends And Uncover Sales Opportunities In New Markets

Parrot Analytics to Provide a Special Focus on Asian TV Markets Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its multi-platform global demand data and analyses, has partnered with leading Spanish research company GECA to gauge content demand and trends around the world, with a particular focus on Asian markets. Marketing Technology News: Vlocity Brings the Industry Cloud to the Innovation Martlesham Tech Cluster, Located at BT’s Adastral Park With more…

Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join leading broadcasters and thousands of stations in deploying Veritone’s…

Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

Combination sets the bar for behavioural insights critical to compete on digital experience Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announces it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients…

Experience Analytics Leader Contentsquare Acquires eMerchandising Solution Pricing Assistant

Acquisition Follows Recent News of Contentsquare Partnerships, Product Launches and Venture Funding, Highlighting its Commitment to Innovation and Global Growth Contentsquare, a leading digital experience insights platform trusted by brands like Avis, Sainsbury's, Sephora and Walmart, announced it has acquired Paris-based Pricing Assistant, a prominent provider of online pricing optimization and e-merchandising solutions, to add pricing, product and competitive data into its behavioral analysis. The addition of…

Unmetric Adds Image Analytics for Branded Social Content to its Platform

New capabilities enable digital marketers to identify the objects and image colors in branded social content that drive the most positive audience engagement Unmetric, an enterprise solution for branded content analysis and discovery, announced new image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they or other brands post on social media. These insights will enable brands to make strategic decisions about the use of specific object tags and colors…

Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach

Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Going forward, Nativo will support SimpleReach’s leading advertiser…

NEC Display Announces Pro Version of Its Analytics Platform with Enhanced Content Optimization

New ALP Pro Leverages AI to Deliver Timely and Relevant Content for Customers as Well as Provide Enhanced Metrics NEC Display Solutions of America, Inc., a leading provider of commercial-grade digital signage solutions, announced the evolution of its powerful business intelligence analytics platform for retailers that uses artificial intelligence (AI) to deliver real-time content and data measurement. The NEC Analytics Learning Platform (ALP) Pro optimizes message delivery with automated content creation and…

ContentSquare Launches Augmented Reality Tool for Brands Seeking Instant Digital Customer Analytics

CS Live Allows Companies to Glean Instant Best Practices Insights in the Time it Takes to Browse Their Site Continuing to provide marketers and brands with deeper analytics and insights into how and why online users do what they do, ContentSquare, a digital experience insights platform, announced a new solution – CS Live – that delivers customer experience (CX) information in real-time with one click. "Because digital is a mission critical channel today, we want to make sure that, for companies we support, key…

Zixi Platform Release 12.0 Features A Leap Forward In Content Quality Analytics, DTLS Security, And Hitless Failover Capabilities

Latest Zixi Platform Release Provides Media Industry with Three Notable Improvements in Key Areas of High-Quality Live and Live Linear Internet Protocol Video Delivery Zixi, the market leader in delivering broadcast-quality video over managed and unmanaged networks, highlights three key features in the Zixi Platform latest software release. Zixi is committed to making managed and unmanaged IP networks a secure and reliable solution for media industry video delivery.  Key enhancements include its deep content…

Bynder unveils Advanced Analytics, Empowering Companies with Data-Driven Insights Into The True Value Of Their Digital Content

Using the Solution, Marketers Can Now Define Their Content Strategies Based on Data Around Creation Processes, Content Findability, Usage and Popularity Bynder, the global leader in digital asset management (DAM), announced Advanced Analytics, a new and improved data visualization that enables users to easily identify trends in company content usage and optimize their marketing teams’ digital content efforts. With Bynder Analytics, companies can now measure the performance and usage of DAM and other features, such as…

Google Marketing Platform Gets a New Enriching Destination for Content and Analytics

Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its long-time run among Content Marketing teams as Google decided to pull it down. The signs were ominous about Google making a drastic change to its Analytics and Marketing Cloud suite. Yes, they did it. Google introduced their Google Marketing Platform, bringing together Double Click and Google Analytics 360 suite under one umbrella for marketing automation and social media analytics.…

New ContentSquare Integration With Adobe Analytics Cloud Unlocks Enhanced Revenue Attribution

AI-Based Solution Enables Everyone on the Digital Team to Measure Content Efficiency at an Elemental Level in Order to Improve Experience and Increase Revenue ContentSquare, a digital experience insights platform, announced an integration with Adobe Analytics Cloud, enabling customers to attribute revenue to their investments in user experience (UX) and in-page content. This new integration will allow Adobe customers to pinpoint the value of every content element on a web page, mobile and app screen - something that would…

Sitecore Wins “Best Overall Content Marketing Solution” Award in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that Sitecore, the global leader in digital experience management software, has been selected as the winner of the “Best Overall Content Marketing Solution” award in the third annual MarTech Breakthrough Awards…

EntTelligence, Impression-Based Analytics, Launches With Steve Buck as Partner

EntTelligence announces its launch which will deliver out-of-home (OOH) marketing analytics to the entertainment community.  The company will harness data science, machine learning, and a 30,000-person Field Force armed with content listening technology to analyze and interpret OOH initiatives. Additionally, effective October 1st, former MarketCast, and Comscore executive Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity. Marketing Technology News: Hyland Names Susan Decathelineau…