Cut Through the Red Tape Surrounding Your Content Strategy

This past month marked the one-year anniversary of the pandemic that caused an unimaginable amount of disruption in the marketing industry. Priorities shifted among consumers, events were canceled, and screen fatigue set in. It has been an experience, to say the least. Companies have had to communicate at higher volumes and with more variety, which has left marketing teams struggling to keep up. A recent Harvard Business Review survey highlighted that only 20% of marketing managers were satisfied with the effectiveness of…

Clubhouse Media to Leverage Its 280M Global Social Media Reach in Blossoming NFT Market with New Crypto Content Strategy

New BlockhouseCH House will seek to Coordinate Top Creators and Experts to Drive Value in Emerging Tokenized Digital Content Marketplace Clubhouse Media Group, Inc., an influencer-based marketing and media firm with a vast aggregate global social media reach, is excited to announce that the Company has begun preparations toward the launch of a new content house focused on the creation, tokenization, and sale of unique digital artwork and content items associated with non-fungible tokens ("NFT"s). Marketing Technology…

SummitMedia Revolutionizes Sales and Content Strategy with Enterprise-Wide Futuri Technology Partnership

Companies partner on sales intelligence and content discovery systems, audio streaming, and mobile apps. Futuri, the leading provider of AI-driven sales intelligence and audience engagement technology for broadcasters, and SummitMedia, an integrated broadcasting, digital media, direct marketing and events company, announced an enterprise-wide partnership that will bring Futuri's growth solutions, including TopLine, TopicPulse, Futuri Streaming, and Futuri Mobile, to its stations. Marketing Technology News: Comscore…

Nielsen Media Welcomes Caroline Clarke: New Head Of Editorial Content Strategy

Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter, transforming into an independent, publicly traded media company. Marketing Technology News: Pega Acquires Qurious.io for AI-Powered Speech Analytics As Senior Vice President of Editorial Content Strategy, Clarke will report to…

DemandJump Announces Insights for Content, Automating Content Strategy and Research

In less than 15 minutes, Insights for Content provides a rich content-marketing strategy template for any topic, article or product DemandJump, the leading marketing insights and attribution platform, announced the launch of Insights for Content, automating content strategy and research for content marketing. Where traditional content tools simply provide data, Insights for Content recommends specific content to write, providing rich content templates for each recommendation. By simply inputting a topic, the product allows…

Ceros Report Finds 81% of Marketing, Design, and PR Pros Need an Immersive Content Strategy

Ceros industry research report uncovers gaps and barriers to immersive content creation Ceros, an interactive SaaS design platform, launched an extensive industry report "The Embrace of Immersive Content." The report uncovers current marketing strategies and use of immersive content based on a survey of more than 1,000 marketing, PR, and design professionals at a variety of companies and in different industries. Marketing Technology News: 1-800 Contacts Rapidly Adapts Consumer Engagement During COVID-19 "The Embrace…

Grapevine6 and The Rudin Group Combine AI-Fueled Technology and Content Strategy to Unlock the Power of Social Media for Financial Advisors

Influencer April Rudin to Make Guest Appearance at Grapevine6 Reception Grapevine6, a patented social and digital sales engagement platform, announces its partnership with April Rudin and her firm, The Rudin Group, a wealth marketing firm serving the global wealth ecosystem since 2008. The Rudin Group creates differentiated messaging and content strategy to unlock the power of social media and digital channels throughout a financial enterprise -- from CEOs to financial advisors. In recognition of her industry impact,…

Why Your Business Needs a Digital Content Strategy

There was a time when a professional-looking website was the only digital asset a business needed to worry about. With that in place, a multi-location retail brand or restaurant could rest assured that when people found their business online, they would see a polished, controlled digital presence. Then came review sites and geo-specific content hubs like Yelp and TripAdvisor. As this gained traction, they started to rise to the top of search results for local businesses. Suddenly, every guest or customer was also a…

2019’s Content Strategy Primer

Revising the Basics of Content Designing & Marketing as 2019 Begins Love it. Hate it. But you can’t ignore it. Content is here to stay! Long forms, short forms or captions, the internet is impossible without content. As marketers notice dozens of blogs on the World Wide Web that present contrasting views about Content Marketing, the truth is content is (always) needed. Hence, here are a few simple pointers to keep handy while developing content — content of any kind. Step 1: Get a Reality Check Rome was not built in…

Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently

"The modern customer experiences content that brands have aimed toward them, based on a complex profile of their habits, preferred devices and the challenges they face."Tell us about your role at Contently and the team and technology that you handle. I’m Contently’s Head of Content Strategy for EMEA and APAC, and in the role I advise B2C and B2B clients on high level content marketing strategy. What draws you to DMEXCO this year?  It’s my very first edition. I have always wished to attend and for many reasons I…

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…

Contently Appoints Marketing Veteran Giuseppe Caltabiano to Head Content Strategy

Caltabiano Is Based out of Contently’s London Office Contently, the content marketing solution of choice for the world’s most valuable brands, announced the appointment of marketing veteran Giuseppe Caltabiano as Head of Content Strategy for EMEA and APAC. Caltabiano brings more than 20 years of experience as a global marketing and writing expert, which he will utilize as he leads the content strategy service offering that is provided to Contently clients in EMEA. “At Contently, we are committed to helping…

Fast Forward Your Video Content Strategy in 2018

Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, which is, in turn, propelling forward the industry to reach US$35 billion by 2021. Advertisers, however, have been restrained, even treating it like a sideshow. At present, video investments are relatively conservative and mostly limited to YouTube. This ignores the potential of social media and OTT or streaming videos, both of which present significant opportunities to brands. To be…

DemandLab Appoints Hayden Jackson as Director of Content Strategy

An Experienced Content Strategist and Award-Winning Copywriter, Hayden Jackson Will Lead the Delivery of Content Strategy, Content Creation, and Content Performance Services to Demandlab’s B2B and B2C Clients DemandLab, a technology-focused marketing consultancy based in Philadelphia, is pleased to announce that Hayden Jackson has been appointed as Director of Content Strategy. Hayden brings to the role 20 years of content marketing and copywriting experience, including 10 years of agency experience. She is tasked with…

NetLine Corporation Research Analyzes 8.5 Million Leads to Aid B2B Marketers’ 2017 Content Strategy

B2B marketing success in today’s competitive environment is dependent upon making smarter decisions driven by actionable data. Increasingly, marketers will need to rely on insights being discovered by third party marketing technology stack solutions with direct access to the data versus their own company’s internal stakeholders. Performance-based goals have led to stricter forms of measurement holding marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving…

The Big Wave is Here When it Comes to Content Management and Strategy

Content Marketing Institute Releases 2021 Content Management & Strategy Survey Content Marketing Institute just released its 2021 Content Management and Strategy Survey, which offers a snapshot of how marketers use technology tools to help create, manage, deliver, and scale enterprise content and marketing. It’s the fifth year of the survey, which also offers insight on how COVID-19 pandemic has impacted the content-as-a-business strategy. Marketing Technology News: Loop Insights Rebrands As Fobi AI To Unify Messaging…

Dreams Chooses Contentsquare To Support Agile CX Strategy

Contentsquare, the only complete experience analytics platform, is partnering with bed and mattress specialist Dreams, to help the brand optimize its digital presence. Marketing Technology News: Following Recent Round of Funding, Community Names First Chief Revenue Officer, Chief Legal and… “We use Contentsquare pretty much hourly to monitor the success of a page and understand where people are clicking. The agility of Contentsquare, for me, is something you should be using all the time.” With more and more…

iQIYI Announces its 2020 Strategy of the iQIYI Knowledge App, Focusing on Educational Videos and IP-based Content

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced its 2020 strategy for the iQIYI Knowledge App (the "App") at the iQIYI Knowledge Ceremony (the "Ceremony") held in Beijing on December 18th, 2019. At the Ceremony, industry experts and partners including Liu Tianchi, founder of Liu Tianchi Performance Workshop, Guo Liang, Vice President of Qingting FM, John Gray, world master of marriage relationship, etc. gathered to discuss development trends of paid knowledge in 2020.…

Sitecore Unveils SaaS Strategy, Announces Updates to Experience Platform and Content Hub at Symposium 2019

Reinvents the Standard in Building Personalized Digital Experiences  Sitecore®, the global leader in digital experience management software, unveiled its SaaS vision and timeline and several product enhancements to support the path to SaaS at Sitecore Symposium 2019. The new SaaS offering will reinvent the entire experience of delivering, building with, and using Sitecore software, by offering a modern, intuitive, and extensible platform that is easy to get up and running and maintain over the long term. Updates to…

Sitecore Unveils SaaS Strategy, Announces Updates to Experience Platform and Content Hub

Today, Sitecore, the global leader in digital experience management software, unveiled its SaaS vision and timeline and several product enhancements to support the path to SaaS. The new SaaS offering will reinvent the entire experience of delivering, building with, and using Sitecore software, by offering a modern, intuitive, and extensible platform that is easy to get up and running and maintain over the long term. Updates to existing offerings announced today, including Sitecore Experience PlatformTM 9.3 and Sitecore…