Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0

Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights from data, how we harness predictive data to drive conversions. Specifically, using data and Artificial Intelligence (AI) to drive mass Personalization and reinvent Content Delivery will visibly move the needle for marketers and drive Digital Transformation or “Business 4.0.” Advanced usages of data will be further propelled as fifth-generation wireless (5G) goes from lofty goal to reality, using its high-speed,…

Two Hat Is Changing the Landscape of Content Moderation With New Image Recognition Technology

Two Hat, Creator of Community Sift, Acquires Image Recognition and Visual Search Company ImageVision Leading AI technology company Two Hat, creator of the chat, image and video moderation solution Community Sift, announced that it has acquired ImageVision, an image recognition and visual search company. With the addition of ImageVision's patented computer vision technology, Two Hat now provides the most accurate and efficient all-in-one content moderation solution for social platforms in the industry. "ImageVision…

According To APR’S Global Trends Report, Brands Must “Challenge Everything” To Produce Relevant Content In 2021 &…

Advertising Production Resources (APR) - a content creation optimization consultancy that oversees more than $1B+ in global annual production spend - released its 2021 & Beyond Content Creation Trends & Predictions, highlighting many of the major transformations that the production industry underwent during the pressures of the pandemic and how those transformations will continue to affect content creation in the years to come. Marketing Technology News: MarTech Interview with Kevin O’ Farrell, Associate…

New Research Shows Social Media Has Created a More Competitive Landscape for Brands, but Is Simultaneously Key for Staying Ahead in Their…

Sprout Social’s 2021 Index finds that 93% of marketers say social media has accelerated competition in their industry The opportunity of social media has never been greater than it is today, and as a result, social marketers see social media as both the catalyst for competition and the key for differentiation. According to the 2021 Sprout Social Index: Accelerate, 90% of marketers say social data is what enables them to stay one step ahead of their competitors. The newly-released data showcases that social media is now an…

PLANOLY Invites Content Creators To Summer (Content) Camp

The free virtual event series will provide an exclusive look into how leading marketers and brand builders create social content that inspires and converts PLANOLY, the industry-leading social marketing platform trusted by over five million users, is excited to announce a free virtual event series, PLANOLY Presents: Summer (Content) Camp. From developing a social strategy to mastering the art of photo editing, workshop partners will teach attendees how to streamline the content creation process. Starting on…

Marketing Technology Highlights of The Week: 31st May Featuring Contentsquare, Sitecore, TrueFluence, Experian…

Brand communications today have to be so much more effective and quick-to-change to meet evolving customer trends and changing economic and business conditions. How are marketing leaders using their marketing plans and martech to make a difference to their customer journey? Catch more in this MarTech Series Weekly Highlight: ______ MarTech Quote-of-the-Week! CRM trends are a response to ever-changing consumer behavior. Businesses today need to understand their customers’ needs and preferences at a granular level to…

The Shifting Advertising Landscape

The Role of Intent in a Post-Cookie World The modern ecosystem for digital advertising is based on performance. In contrast to brand advertising - the awareness-lifting exercise we see in Super Bowl commercials - performance advertising endeavors to reach customers who specifically are in the process of considering a purchase. For example, a TV advertisement for a car plants the seed for the audience to consider that car for their next purchase - whenever that might be. A performance advertisement would be one that zeroes…

Incentive Solutions Acquires OneAffiniti to Streamline Channel Marketing Landscape

Incentive Solutions, a frontrunner in channel marketing technology, announced its acquisition of OneAffiniti, bringing together a comprehensive suite of B2B solutions and solidifying the company’s position as one of the leaders in the industry. The acquisition will provide customers with a seamless experience across major product categories. OneAffiniti and Incentive Solutions are established leaders in their individual spaces: Through-Channel Marketing Automation (TCMA) and Channel Incentives Management (CIM),…

UPshow Announces Home Team, a First-of-its-Kind Channel that will Bring Local Sports Content to Retail Venues Across the Country

UPshow, the leading in-venue entertainment and marketing platform that develops interactive digital TV networks, is creating the first hyperlocal, immersive sports fan experience built specifically for retail and hospitality venues across the country. Home Team will be the first professional sports channel, and the NHL® on Home Team will showcase top hockey video-on-demand (VOD) clips, highlights and recaps on TVs inside of retail venues. The hyper-relevant and immersive content offered by UPshow promises to draw the…

Xillio Appoints New Managing Director, Americas As Momentum Soars For Content Migration Solutions for Microsoft 365

Jeff Willinger, Digital Transformation Expert and Microsoft MVP, joins Xillio as Managing Director, Americas. Xillio, the global content migration solutions provider that enables organizations to modernize information landscapes, has appointed Jeff Willinger as Managing Director, Americas, as demand soars for Xillio’s portfolio of content migration software, compliance solutions and Microsoft Viva consultancy services. Marketing Technology News: Alexander Group Launches Research Opportunity for Media Sales…

Broadcast Management Group and All Access Creative Announce First of its Kind Global OTT Content Creators Partnership

Broadcast Management Group, Inc. (BMG) and All Access Creative (AAC) announce a first of its kind partnership enabling clients to create and launch Over the Top (OTT) networks faster, better, and more cost effectively. The collaboration focuses on innovative technologies, world-class programming formats and premium creative packaging to help major brands take control of reaching their consumers. Marketing Technology News: MarTech Interview with Sean Creeley, CEO and Founder at Podsights "BMG and All Access will partner…

NP Digital Wins 2021 Drum Award for Search in PPC – Best B2B Campaign for Contentful

NP Digital has been recognized for accomplishments achieved in B2B PPC campaigns with a 2021 Drum Award for Search on behalf of its client, Contentful, the leading content platform for digital-first business. The campaign was successful in delivering a 600 percent ROAS amidst a fluctuating search landscape and changing buying trends caused by the COVID-19 pandemic. NP Digital’s recognition highlights its innovative approach to paid search and SEO, and its dedication to supporting initiatives that drive impact for its…

Neu.ro brings MLOps and AI expertise to the Content Authenticity Initiative

Neu.ro is excited to join an amazing group of companies who form the CIA, dedicated to the creation of a simple, extensible and distributed media solutions. Neu.ro is excited to join an amazing group of companies who form the Content Authenticity Initiative, an organization dedicated to the creation of a simple, extensible and distributed media provenance solution. Announced by Adobe in 2019, CAI membership includes The New York Times, the BBC, ARM, Microsoft, Qualcom, and a host of other companies focused on distribution…

A Crowded Optimisation Landscape

Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a ‘nice to have’. Which begs the question – has the playing field been levelled? And if so, how can your business possibly get ahead when it seems everyone is in on the so-called secret for success? Well, Nate Burke, CEO of Diginius, a…

Venafi Poised For Hypergrowth Amid Rapidly Evolving Security Landscape

Venafi, the inventor and leading provider of machine identity management, announced that the company has surpassed $100 million in annual recurring revenue (ARR), cementing its leadership as category creator. This news comes on the heels of Thoma Bravo’s strategic growth investment in Venafi, valuing the company at $1.15 billion in December 2020. Venafi is uniquely positioned to capitalize on the rapid growth of machine identity management within security markets, and to that end, the company has appointed Sandeep Singh…

­­Acquire Launches First Conversational Customer Experience Platform For The Modern Digital Landscape

Unified CX Platform Helps Businesses Adapt and Thrive in the New Era of Digital Transformation Acquire, a leading conversational customer experience (CX) platform, today announced the release of their newest software that streamlines customer conversations, automates workflows, and enables teams to better analyze support and service efficiency. Acquire's offering is the first platform designed to help businesses serve customers in the digital-first era of communication. Marketing Technology News: Comscore Elevates…

ISG to Examine Marketing Technology Providers Amid Changing Consumer Landscape

Information Services Group (ISG) , a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (martech) solutions in Brazil as companies look for better ways to connect with potential customers during the COVID-19 pandemic. The study results will be published in a comprehensive ISG Provider Lens™ report, called Martech Solutions and Service Providers, scheduled to be released in June. The report will cover several marketing technology categories,…

Business Wire Unveils Event Spotlight, an Interactive Event Content Solution

Combine the power of news distribution with a custom interactive asset for communications professionals, marketers and event planners to increase event access and encourage engagement Business Wire today announced the launch of Event Spotlight, providing an interactive experience to increase audience engagement, with content accessibility, for in-person and virtual events, tradeshows and conferences. During the pandemic, when in-person events quickly shifted to virtual, companies had to quickly pivot…

Comcast Technology Solutions Gives Advertisers Greater Campaign Visibility and Control Across Complete Video Landscape With New Video Ad…

Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new technology integration with Flashtalking, the leading global independent primary ad server specializing in creative personalization. The integration with the CTS Ad Management Platform centralizes linear and online video creative management – streamlining workflows through automation. The joint solution unifies video activation to drive greater…

Amid the Rapidly Evolving Privacy Landscape, DataGrail Raises $30 Million Led by Felicis Ventures to Advance Brand Trust and Transparency

Deep integration with expansive ecosystem of hundreds of popular business systems removes the complexity and costs associated with privacy regulations DataGrail adds leaders such as Dexcom and WWE to an impressive roster of existing customers DataGrail, the modern privacy platform designed to help brands to build customer trust and transparency, today announced that it has raised $30 million in Series B funding in a round led by Felicis Ventures and joined by leaders in today's SaaS ecosystem, including HubSpot and Okta.…