Revcontent Tapped by Barstool Sports for Exclusive Content Recommendation Partnership to Increase Revenue

Barstool Sports and Revcontent ink an exclusive multi-year partnership to increase revenue and enhance user experience for millions of "Stoolies" Revcontent, a leading content marketing and discovery platform, announces an exclusive, multi-year partnership with Barstool Sports, a daily sports and pop culture media icon covering the latest news and viral highlights. Revcontent's lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals. Marketing Technology News: TVision’s…

Abrams Media and MGID Sign Content Recommendation Partnership

MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher's global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams Media – a journalism trailblazer bringing politics, law, media, and lifestyle news to millions of users each month – will…

PathFactory Delivers Cutting-Edge 1:1 Web Content Recommendations With New Website Tools

PathFactory, a member of Oracle Partner Network (OPN), announced Website Tools – a new suite of AI-driven content intelligence solutions that automatically analyzes website content, informs marketers who is engaging on the website and how they’re engaging and provides micro-personalized experiences to visitors based on their unique behaviors. “As website traffic surges in an all-digital business world and humans are consuming AI recommended content from the likes of Netflix and Amazon, marketers continue to struggle to keep…

MGID Signs Content Recommendation Contract with RealClear Media Group

RealClear Media Group adopts MGID's solution MGID, the global pioneer in native advertising, announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID's content recommendation solution across its entire portfolio of properties worldwide, to provide its readers with an engaging and targeted user experience. In addition to monetization, RCMG will leverage expanded capabilities of MGID technology to increase user engagement and additional…

In Post-Cookie World, Salon Sees 21% Revenue Uplift Through Content Recommendation Partnership

Publisher Improves User Experience and Drives Revenue While Delivering Fewer Ad Impressions Salon and Revcontent announced an exclusive partnership after Salon ran a head-to-head split test with other content recommendation partners. Driving the national conversation since 1995, Salon has supported fearless journalism with award-winning content, reaching an audience of approximately 10 million monthly unique visitors. Salon, a digital trailblazer that relies on programmatic ad revenue to offer free content, was seeking…

Selligent Cortex Expands to Deliver AI-Powered Content Recommendations

Natural Language Processing Engine to Activate Text-Based Similarity Algorithm for Improved Relevance Across Industries Selligent, the intelligent omnichannel marketing and experience cloud platform, announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing…

Kentico EMS Introduces AI-driven Content Recommendations

Kentico EMS Integrates with Recombee, AI-Powered Recommender as a Service, Enabling Companies to Increase Customer Engagement by Providing Personalized Content and Product Recommendations Kentico Software, the leading provider of digital experience and Content-as-a-Service solutions, announced their integration with Recombee thanks to which companies are now able to deliver content that is most relevant to their customers. Marketers nowadays struggle to produce relevant content across web, email, mobile, and other digital…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

PeerLogix Announces Licensing Contract with Leading Over-the-Top (OTT) Streaming Network for Content Procurement and Recommendation

The Viewership Data Will Be Used to Improve Efficiencies in Content Procurement PeerLogix, the established standard for tracking non-subscription based Over-the-Top engagement data, announced that it has partnered with a leading over-the-top television network which will use the Company’s 4-year viewership library of over 60,000 television shows and movies for improved content procurement and recommendation. The partnership is immediately revenue generating for the Company and features fixed monthly payments for a term of…

As Online Videos Dominate Young Kids’ Screen Time, YouTube Exposes Them to Age-Inappropriate Content

Even before the coronavirus pandemic sent parents, educators, and kids entirely online for work, school, and socializing, the amount of time young kids spent watching online videos had doubled since 2017 to an average of 39 minutes per day in early 2020. For kids who are watching videos on YouTube, one in five videos viewed by children age 8 and under contained ads that often included pervasive and inappropriate advertising, violence, and other questionable content. These are among the key findings in two new research…

Searchspring Launches Personalized Recommendations for Ecommerce

Searchspring delivers 1:1 personalization for ecommerce merchants in its new Personalized Recommendations Searchspring announced the beta launch of its new Personalized Recommendations feature. Early adopters are already trialing new Personalized Recommendations to display hyper-relevant products that engage shoppers and boost conversions. With ecommerce experiencing accelerated growth during the pandemic, this release comes at a time when online retailers are looking for automation to enhance their overburdened…

EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

EX.CO Launches New Addition to its Content Technology

EX.CO - The Experience Company, a leading global content technology, announced the launch of Journey, a decision tree-style content experience on the company's interactive content creation suite. With Journey's unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out and inspire conversions amongst discerning consumers in time for the holiday season. Already tested and loved by leading brands such as Sky TV, Journey offers the…

Contentstack Creates Engaging Augmented Reality Prototype for Retail Industry in Just 4 Weeks

Contentstack, the leading Content Experience Platform (CXP), announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality (AR) proof of concept for the retail industry. The team used readily available enterprise-grade and open source technology to build an AR app in just four weeks. The approach demonstrates how quickly any business can leverage existing technology to build a working AR experience. The retail industry is having to quickly adapt during the COVID pandemic to reduce…

Revcontent Sees 1,100% Increase in Profitability, Bolsters Client Roster and Product Offerings Under New Leadership

Revcontent, a leading content marketing, and discovery platform, announced strong revenue growth and new premium publisher clients including Barstool Sports, Patch.com, Heavy.com, McClatchy, Nexstar Digital, and Salon. Despite the devastating impact of COVID-19 on the global economy, Revcontent has continued to gain traction as it delivers new revenue and growth opportunities to digital publishers around the world. The company recently appointed Richard Marques as chief executive officer. Marques has helped lead the…

Mediafly Named A Strong Performer in Sales Content Solutions Evaluation by Independent Research Firm

Independent research report rates Mediafly with the highest possible score in 14 evaluation criteria, including interactive content support and market differentiation Mediafly, a sales enablement and content management provider offering one unified platform to deliver flexible, personalized and insightful content experiences at every touchpoint in the buyer’s journey, announced it has been recognized as a strong performer in The Forrester Wave™ Sales Content Solutions, Q3 2020 report. Forrester identified the nine most…

SEMrush Announces a New Content Analytics Tool: ImpactHero

SEMrush, leading online visibility management, and content marketing SaaS platform announced that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of their existing content strategy as…

WEVO and Brandcast Partner to Deliver Optimized Content For Marketers

Marketers & Design teams can unlock new creative direction and scale content with confidence and research insights before going live WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, announced a partnership with Brandcast, the first code-free web content system for enterprise marketing. The powerful combination of Brandcast’s web content system and WEVO’s platform gives digital marketers an opportunity to create engaging, design-forward web content at…