Cognite Supports OSDU™ Data Platform Mercury Release With a Compatible and Additive Product Portfolio for Subsurface Data Liberation and…

The Open Group, the global vendor neutral technology group that enables the achievement of business objectives through technology standards, today announced the OSDU Data Platform Mercury release. Developed by The Open Group OSDU Forum, the OSDU Data Platform is an Open Source, standards based and technology agnostic data platform for the energy industry. This platform stimulates innovation, industrializes data management, and reduces time to market for new solutions. Marketing Technology News: Takeaways From The…

Matterport Launches Program for Partners to Build and Commercialize Apps and Integrations on its Spatial Data Platform

Company expands its global reach across industries by empowering an ecosystem of developers and industry partners with its new Platform Partner Program Matterport, Inc., the leading spatial data company driving the digital transformation of the built world, today publicly launched its Platform Partner Program for businesses looking to create and monetize apps and integrations with its market-leading platform. In the last six months, more than 50 partners have signed up to access Matterport's developer tools, and the…

OnSolve And Base Operations Partner To Provide Customers With Contextual Based, Risk Assessment Capabilities Powered By Artificial…

OnSolve, a leading critical event management provider for enterprises, SMB organizations, and government entities, today announced a partnership with Base Operations, a risk intelligence company offering street-level threat assessment for global companies powered by artificial intelligence (AI). The partnership creates a one-of-a-kind AI-driven risk analysis capability that provides context and relativity to a targeted region before an event, or as a critical event is being tracked in real-time with OnSolve Risk…

NetWise Launches Industry-Leading B2B Audience Data Platform

Enables B2B marketers to target campaigns across every platform in every channelB2B marketers now have an easier time reaching just the right audiences. That’s thanks to the launch of the NetWise Audience Platform, which NetWise announced today. Marketing Technology News:MarTech Interview With Jason Wulfsohn, Co-Founder and COO of AUDIENCEX The NetWise Audience Platform enables any marketing team, no matter how big or small, simple or sophisticated, to execute well-targeted marketing campaigns across every platform in…

GumGum Accelerates Contextual Momentum, Hires William Merchan As Head of Verity

GumGum, a global technology and media company specializing in contextual intelligence, announced that William Merchan will join GumGum to lead its contextual intelligence platform, Verity™. GumGum, a global technology and media company specializing in contextual intelligence, announced that William Merchan will join GumGum to lead its contextual intelligence platform, Verity™. Marketing Technology News:5 Ways Marketing Operations Improves Marketing ROI “GumGum is having a record year and it's just the beginning.…

Ventana Research Names Qlik as an Exemplary Vendor and Overall Value Index Leader in its 2021 Analytics and Data Value Index

Index Ranks Qlik #1 in Mobile Analytics, #2 in Embedded Analytics, And Top Three in Customer Experience, Manageability, Usability and TCO/ROI  – the report highlights the impactful combination of overall customer experience and TCO/ROI that buyers can expect when deploying Qlik’s modern analytics platform. Marketing Technology News:MarTech Interview With Jason Wulfsohn, Co-Founder and COO of AUDIENCEX “Enterprises need a modern analytics platform that can guide and expedite their journey to becoming a fully data-driven…

SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV

IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. Consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance metric from unaided awareness to return-on-ad-spend. IRIS.TV enables video-level contextual visibility…

How Cookie Restrictions Solve Key Data Privacy Issues and Offer a Great Opportunity for More Quality

For businesses that have operated with personal data as their bedrock, recent developments that have contributed to the demise of the cookie have been understandably earth-shaking. Due to heightened privacy-led restrictions, identifiers as we know them are changing or even disappearing, impacting cross-domain and cross-app targeting. This change, however, is likely for the better. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award The digital marketing industry is entering the privacy-first era,…

GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV

GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides digital video advertisers consumer insights based on offline behavioral data for enhanced campaign reach, accuracy, and measurement. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Forty-five percent of consumers…

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-proof Targeting Categories

Solution brings together brands’ historical performance and intelligence, helping buyers migrate to an informed, always-on, cookie-free data strategy Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn their first-party audience data into contextual signals. Advertisers have spent years investing in their first-party understanding of their customers.…

GumGum Partners with DeepIntent To Bring Healthcare Clients Precise and Performance Driven Campaigns Through Contextual and & Unique Ad…

GumGum, a global technology and media company specializing in contextual intelligence, announced their partnership with DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes. Pharma is one of the most challenging verticals to navigate, with marketers having to comply with restrictions and strict regulations. This partnership will give advertisers the ability to pair DeepIntent’s unique data and technology with GumGum’s precise contextual…

Quintesse Launches Curated Brand Marketplaces to Offer Advanced Contextual With Unmatched Precision at Scale

Integrations with Leading DSP and Ad Exchange Partners Power Bidstream Analysis Quintesse, the advanced contextual targeting platform, built by a team with 13 patents and 21 years of contextual technology development, today announced the general availability of its solution that analyzes the global bidstream to provide Curated Brand Marketplaces for precise contextual pre-bid targeting at scale. Curated Brand Marketplaces are enabled by integrations with best-in-class demand-side platforms (DSPs) and ad exchange partners,…

New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for Personalization

Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. Twitter users favor contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 U.S. consumers to explore how they experience advertising and content within Twitter's dynamic in-feed environment. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds "Our latest research can help marketers…

Verve Group Acquires Beemray, Spearheading Contextual Targeting Globally

Verve Group strategically strengthens its operations by acquiring essentially all assets of Beemray Qy, a leading data platform headquartered in Helsinki, Finland. Verve Group, a privacy-first omnichannel ad platform, is part of Media and Games Invest, and consolidates MGI's media activities. The acquisition of Beemray adds a powerful data management platform to Verve Group’s full-stack suite of programmatic solutions for advertisers and publishers, enabling strong focused contextual targeting. Beemray uses real-time…

Contextual Meets Behavioral – The Best Of Both Worlds?

What do you get if you throw contextual targeting and behavioral targeting into the mixer? Is it possible to get the best of both worlds, while boosting reach, relevance and performance at the same time? That’s the challenge we set ourselves when we created Illuma back in 2016. The same questions are being asked now, with cookies on the decline and the ad world eagerly looking for compliant alternatives which also deliver scale, without compromising on results. Marketing Technology News: Strata Introduces Identity…

7th Minute Selected as NextTECHNow Partner; Launches Cloud-Based ‘Moment Marketing’ Platform

Publicis Media initiative will introduce clients to 7M Insights-as a Service, data-driven broadcast advertising technology Broadcast data company, 7th Minute has been selected as an official partner by Publicis Media initiative NextTECHNow.  The scheme, which matches the agency’s clients with start-ups whose innovative technology will boost their business, will see 7th Minute provide advertisers with data-driven insight that informs their media planning and decision-making.  The move comes as 7th Minute launches its 7M…

All-new release of Arria NLG for Tableau 3.0 Includes Natural Language Generation Wizard-like Apps and NLQ platform called Arria Answers

Arria NLG today announced the latest release of their advanced Tableau dashboard extension, delivering augmented self-service analytics for immediate data understanding. This latest release of Arria's NLG technology provides a redesigned out-of-the box experience with an expanded set of pre-built analyses that instantly generate contextualized written summaries describing the insights within dashboard visuals and any of the underlying data. Critical information that may be lost in the visuals alone is instantly surfaced,…

AcuityAds Announces Partnership with Contextual Intelligence Leader GumGum

AcuityAds Holdings Inc. , the technology leader in consumer journey based advertising automation, announced a partnership with GumGum, the global leader in contextual intelligence, to integrate their Verity solution for brand safety and contextual intelligence into the illumin platform. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising The combination of illumin's leading advertising automation technology, with GumGum's proven contextual…

Privitar Launches Modern Data Provisioning Platform to Provide Self-Service Access to Trusted Data

As organizations worldwide increasingly seek to enable frictionless access to data for maximum business insights, data privacy leader Privitar today announced the launch of a new data provisioning platform that makes self-service data available safely, at scale, to data consumers. The Privitar Data Provisioning Platform optimizes data utility via Privitar’s industry-leading data privacy capabilities and provides a new data exchange, compliance accelerators and dynamic patterns to enable safe data sharing.…

Pushly Names Media and Publishing Industry Leader Brendan Ripp CEO of Growing SaaS Push Notification Platform

Former Disney Advertising Sales EVP, Time Inc. president and Attention Capital operating partner will lead growth of the leading push notification platform for media and content providers. Pushly, a v2 Ventures company, today announced that longtime media and publishing industry executive Brendan Ripp has joined the growing push notification platform as its new chief executive officer. Pushly gives media and content publishers the ability to grow, retain and engage audiences through their own customized web…