When did expectations become so low for advertisers? Brands knowingly spend billions of dollars on fraudulent impressions and continue going back to the same well as if the water isn’t contaminated. Frequency abuse, no verification,…
Read More...

Ad tech platform’s new solution allows brands and agencies to track and offset CO2 emissions of digital ads -- while planting a tree for every thousand impressions served using ‘TreePM’ Advertisers can now track and offset the exact carbon…
Read More...

Accreditation marks new milestone for partnership that has given advertisers video viewability measurement free of charge Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has…
Read More...

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an…
Read More...

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys.…
Read More...

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view)…
Read More...

Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display…
Read More...

Until now there has been almost no investment in testing the returns generated by mobile advertising.  We, therefore, wanted to demonstrate the effectiveness of this channel that we were seeing in the numerous successful campaigns run on…
Read More...

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load…
Read More...

The present and future of TV advertising is no longer the same. As television continues to be disrupted by changing viewing preferences and outdated media measurement being unable to keep up, now is the time for marketers to reconsider and…
Read More...

In a case study, Bidtellect's DSP optimization and contextual targeting achieved best advertising viewability for a financial services client in combination with Dun & Bradstreet's advanced audience technology. Bidtellect is proud to…
Read More...

Drive marketing outcomes with IAS's Quality Path Optimization (QPO) Solution Integral Ad Science, a global leader in digital media quality, announced enhancements to IAS Signal that will incorporate the Total Visibility™ solution via a new…
Read More...

Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies TVision, the company measuring every second of TV and CTV viewer…
Read More...

Integral Ad Science  a global leader in digital media quality, announced today its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value. The new capabilities will enable customers…
Read More...

Brand safety violations also decreased for the 2nd year in a row DoubleVerify , a leading software platform for digital media measurement, data and analytics, released its 2022 Global Insights Report, analyzing media quality and…
Read More...

Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving Flashtalking by Mediaocean, the leading global independent platform for omnichannel…
Read More...

Cirrus Nexus TrueCarbon will help companies accomplish ESG objectives and apply a sustainability lens to cloud operations Cirrus Nexus, an A.I.-driven cloud management platform, announced the launch of Cirrus Nexus TrueCarbon, a product…
Read More...

Collaboration Provides Advertisers Working with InMobi First-look Access to Anzu's Premium Mobile Programmatic In-Game Inventory in Asia-Pacific Region and Allows Publishers Globally to Integrate with In-Game Solution InMobi, a leading…
Read More...

Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and…
Read More...

Anheuser-Busch, Barilla, and the Florida Lottery highlight list of the top-performing digital campaigns of 2021's Second Half InMarket, a leader in 360-degree consumer intelligence and real-time activation, released an overview of its top…
Read More...