Tapad’s Technology Now Powers Lifesight’s Real World Intelligence Platform with Cross-Device and Reach Expansion in the Asia Pacific Region Tapad, …
Tapad and Retargetly Partnership Extends Identity Resolution on a Global Scale
With Tapad’s Digital Identity Resolution Technology, Retargetly Now Offers Unparalleled Cross-Device Capabilities to North America and Latam Agencies and Advertisers …
Infutor Takes on Programmatic Market with New TruthSetTM Digital Device Graph and Digital Suite of Solutions
Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions Empower Offline-Online Digitization, Cross-Device Linking and Privacy-Compliant Device Personalization …
Infutor Takes on Programmatic Market with New TruthSet Digital Device Graph and Digital Suite of Solutions
Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions Consumer identity management expert Infutor launched its Digital Solutions Suite, …
Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising
Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most …
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across …
Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns
With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and …
Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution
Integration Allows More Brands and Media Companies Access to Cross-Device Analytics as They Continue to In-House Their Programmatic Strategies Tapad, …
Two Major Issues We’re Ignoring When It Comes to Identity Resolution
Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once …
IgnitionOne uses Amazon Neptune to Power Identity Resolution at Scale
Amazon Neptune Enhances Ignitionone’s Customer Intelligence Platform with Fast and Efficient Cross-Device and Cross-Browser Audience Activations IgnitionOne, a global marketing …
Tapad Integrates The Trade Desk’s Unified ID Solution Into Its Global Identity Resolution Platform
Leading Global Marketing Technology Company, Tapad, Adopts the Trade Desk’s Streamlined Cookie ID into Its Identity Resolution Solutions to Increase …
Cookie Syncing Is Not Cross-Device
The AdTech industry has invested a massive amount of time and energy in salvaging the utility of cookies as a …
Signal Integrates with Adobe Audience Manager for Real-Time Customer Data Onboarding and Identity Resolution
Signal’s Customer Identity Platform Now Offered in Adobe Audience Manager Signal, a leading provider of real-time customer data onboarding and …
Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Cross Device Solution
Marketers Can Now Harness The Tapad Graph In Concert With Twine’s Vetted, Verified TrueData Identity Graph Tapad, the company reinventing …
Screen6 Releases New Cross-Device Identity Management White Paper, Launches Online Knowledge Hub
The New Resources Are Designed to Educate Marketers on Cross-Device Identity Resolution and Advance Audience Identification Across the Industry Screen6, …
Experian Takes the Next Step Forward in Identity Resolution
To Help Marketers More Easily Connect Offline and Online Identities, Experian’s MarketingConnectSM Eliminates the Need for Disparate Solutions and Lets Marketers …
Flying Blind: The Struggle for People-Based Digital Identity Resolution
Consumers are spending more time on digital devices than they spend time on all traditional media channels combined. Marketers who …
Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico
Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. …
Neustar Adds Industry Experts to Marketing Solutions Business Unit
Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader …
Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads
Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with …