New integrations unlock more valuable customer data for richer analysis With its automated business analysis (ABA) platform, Outlier discovers and elevates unexpected changes in consumer behavior, customer demographics and buying patterns. For marketers and business analysts, this means unexpected behavior tied to any campaign, program or customer behavior can be flagged quickly, reviewed and used to adjust strategy accordingly. The Outlier ABA platform enables data storytelling by automatically providing customers with…

With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important than ever Four out of five retail and consumer packaged goods (CPG) companies say that customer behavior analytics is a strong priority for their brand today, indicating that it will continue to grow in importance. Yet, most are failing to use it effectively. Organizations have been experimenting with advanced analytics, but now, as erratic buying behaviors are expected to…

PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers’ behaviors toward loyalty programs and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic. “Having a loyalty program is not enough in today’s competitive market. What’s crucial is the program’s ability to keep existing customers returning and…

Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya Integrations Hub. The Integrations Hub gives marketers the ability to automate daily access to Jornaya's data directly within their CRM, CDP, ESP, dialer, or any marketing execution platform desired. It is now easy to quickly activate and optimize campaigns using this data, without the need for technical resource investment. "We're on a mission…

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…

2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from Over 350 Million Emails Bluecore an AI-driven retail marketing platform that brings together websites, customers and live product insights to match customers with the products they love, released its 2018 Retail Email Benchmark Report. The report, which is based on proprietary insights isolated from a sample set of more than 350 million emails aggregated across more than 400…

In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s customer-centric world, understanding your customers based on demographics isn’t enough. As Netflix’s VP of Product Innovation, Todd Yellin, said: “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch ‘Say Yes To The Dress’ and a…

Marchex, a mobile advertising analytics company, today announced a partnership with Facebook that will integrate across their social analytics solution and into an industry-leading analytics platform, Marchex Omnichannel Analytics Cloud. This integrated technology platform now enables marketers to quickly optimize their marketing spend across all paid media channels based on actionable insight into which channel drove offline interaction by consumers to a brand. A recent study by BIA/Kelsey suggests that phone calls to…

Organizations Gain Newfound Visibility into Customer Journeys to Speed Issue Resolution and Improve Business Outcomes Verint Systems Inc., The Customer Engagement Company, announced the addition of Digital Behavior Analytics to its Experience Cloud solution, creating a deep, insightful, and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps, and other actions so organizations can see and analyze how customers navigate digital properties, automate how…

Astute, Inc., a leading end-to-end customer engagement platform, announced the release of Customer Confidence, a new Voice of the Customer (VoC) solution designed to measure customer readiness to return to brick-and-mortar locations and help brands understand how to adjust to changes in preferences in the wake of the COVID-19 pandemic. Industries that rely on customers to be physically present, such as restaurants, movie theatres, hotels, airlines, salons, and gyms, have suffered the worst financial losses during the…

Advanced speech analytics platform powers top agent modeling for work-at-home agents to increase campaign performance and revenue VoiceBase, the leading AI-driven voice analytics company, today announced that it has partnered with Avantive Solutions’ global contact center business, to help their clients automatically identify overall agent performance to increase the effectiveness of sales and retention campaigns while providing the best customer experience. “Being able to pinpoint the exact timing and specific verbiage…

Neuraswitch to leverage Behavioral Signals’ Emotion AI Solution, OliverAPI Behavioral Signals, a Los Angeles-based software company and leading provider in emotion artificial intelligence for speech recognition technology, announces its partnership with Neuraswitch to offer emotion and behavioral call summaries as part of their Customer Experience Analysis Solution. The solution will leverage Behavioral Signals’ OliverAPI and its multitude of metrics to provide an account of both the customers and the CSR/Agent’s emotional…

First-Of-Its-Kind Data Provides a New Dimension of Customer Insight Based on Neuroscience and Advanced Behavioral Analytics Neuro-ID, a leading behavioral analytics provider, introduced next-generation customer intelligence with the launch of its NOW Data suite of services. Through a powerful combination of technology, neuroscience, and prescriptive analytics, Neuro-ID’s NOW Data empowers brands to discover and act on valuable behavioral data in real-time in order to significantly enhance and customize the digital…

Awards Celebrate 31 Years of Honoring Innovators and Innovation  The Avaya Happiness Index on Blockchain, which securely collects and automatically analyzes customer interaction data from multiple sources across all channels in real time, was voted a Gold Winner for innovation at the April 11th event at The Capitale in New York City. Ahmed Helmy, Director, Advanced Solution Architect International Market (EMEA-APAC), Avaya, joined hundreds of senior executives from some of the world's most recognized companies to…

Enterprises can finally gain real-time, actionable intelligence across existing enterprise data silos, creating superior customer insights for competitive advantage Actian, the leader in hybrid cloud data analytics, officially launched a new Customer 360 solution offering, designed to simplify and accelerate the delivery of customer insights. Built on Actian’s industry-leading Avalanche hybrid cloud data warehouse, the solution enables data-driven organizations to shape their customers’ experiences better and more…

CXone recognized for helping companies fuel customer experience and agility with built-in adaptability NICE inContact, a NICE business, announced that NICE inContact CXone, the leading cloud customer experience platform, has been named a Gold winner in the 2021 Stevie Awards for Sales & Customer Service within the “contact center solution – new version” category. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales…

Contentsquare, the global leader in experience analytics, announced today the appointment of John O’Melia as Chief Customer Officer. With over 25 years of experience in the software industry and a proven track record of cultivating customer intimacy, John will ensure Contentsquare continues to deliver transformative value to its customers worldwide. As brands work to sustain the momentum of a year characterized by dizzying digital acceleration and transformation, Contentsquare’s unique metrics and highly actionable…

Windstream Enterprise (WE), a managed communications service provider, has again fortified its award-winning WE Connect portal with a range of enhancements aimed at giving customers and channel partners even greater insight into their networks and their businesses. WE Connect is a best-in-class portal that gives Windstream Enterprise customers a single pane of glass through which to monitor, manage and analyze virtually every aspect of their network in real-time. The latest enhancements include greater visibility into the…

Solution will launch initially in French call centers this month SightCall, an augmented reality (AR)-enabled visual assistance platform, announced it has partnered with Legrand Group, a global specialist in electrical and digital building infrastructure based in Limoges, France, with operations in more than 90 countries. It will provide AR-powered remote support through Salesforce Service Cloud for issues troubleshooting on job sites, enhancing rapid service solutions for commercial, residential and industrial buildings.…

Optimizes Customer Effort Score on the entire support service process that goes through multiple channels transcosmos inc. hereby announces that the company will release "CESMO," its research and analytics service that constantly evaluates customer support experience from the customer's perspective, in full scale. Building on its contact center business platform, the largest in Japan, and digital marketing business platform, as well as its expertise in those two fields, transcosmos will help companies build a framework for…