Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of …
Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence
Zaius, Recently Named ‘Best CRM’, Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate …
Retailers Tailoring Emails to Customer Behaviors and Product Insights See Increased Sales, Says Bluecore’s New Retail Email Benchmark Report
2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from …
How Marketers Can Use Customer Behavior to Drive Revenue
In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, …
Marchex Partners with Facebook, Launches Omnichannel Analytics Cloud for Industry-First Complete View of Customer Behavior
Marchex, a mobile advertising analytics company, today announced a partnership with Facebook that will integrate across their social analytics solution …
Neuro-ID Introduces Groundbreaking Source of Real-Time Behavioral Intelligence to Predict Customer Outcomes and Enhance the Digital CX
First-Of-Its-Kind Data Provides a New Dimension of Customer Insight Based on Neuroscience and Advanced Behavioral Analytics Neuro-ID, a leading behavioral analytics …
Avaya Customer Happiness Index and Behavior Pattern Analytics is Named a 2018 Gold Edison Award Winner
Awards Celebrate 31 Years of Honoring Innovators and Innovation The Avaya Happiness Index on Blockchain, which securely collects and automatically …
What to Expect When You’re Launching a Customer Data Platform in 2019
In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data …
Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner
Ebiquity’s Consulting Services and Evergage’s Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for …
BlueVenn and London Research Release Customer Data Platform Maturity Model
Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a …
Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS
First Ever Austrian Based Company to be Selected for the AWS Partner Network (APN) Adverity, a leading data intelligence platform, …
Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics
Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful …
Think Before the Ad using Customer Data
This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers …
TurnTo Upgrades Partnership with Magento to Enhance Customer-Generated Content for Retailers and Brands
TurnTo Networks, the innovation-leader in Customer-Generated Content solutions like ratings & reviews, community Q&A, photos & videos, and more,announced its …
RevJet Announces Results of Second Ad Experience Sentiment Report Revealing Change in Sentiment, Behavior of Online Consumers
Survey Commissioned by RevJet Reveals a 47% Increase in Online Ad Attentiveness Among Younger Consumers RevJet, the only platform that …
Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform
Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions …
Retailers Tap Oracle AI to Better Serve Customers
Notebook-Based Data Science Tools Make It Easier for Retailers to Turn Their Data into a Powerful Business Asset The competition …
Utilizing Marketing Data to Create Emotional Customer Loyalty
Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are …
Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud
Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement …
Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data
Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual …