The 2022 published report documents EZ Texting customer victories and sentiments about the EZ Texting product and text marketing. EZ Texting, the premier text marketing platform for small and medium-sized businesses, released its 2022…
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While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, the reality is that more than 4 out of 5 marketing executives report difficulty in making data-driven…
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Account-based marketing leader now provides a lookback period of up to 90 days Account-based marketing platform RollWorks, a division of NextRoll, strengthened its reporting capabilities for HubSpot users. The new capabilities give B2B…
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Evolv AI, a customer experience (CX) optimization and personalization leader, announced Flows which visualizes digital experiences. For clients using the Evolv AI Experience Platform to experiment and optimize their CX, Flows provides a new…
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Search engines” was the No. 1 trending topic among brands in recent weeks -- as measured by Bombora Company Surge(R) — signaling an intent to derive insights from search efforts in order to optimize one’s online marketing efforts to the…
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Points transfers from banks into frequent flyer schemes are accelerating and trending ahead of airline passenger recovery US points transfer activity already exceeding pre-pandemic level by 30% Ascenda, the technology company that makes…
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Indicative, product analytics for the data warehouse, is announcing the release of Journeys, a new tool for mapping and visualizing the customer journey that empowers product managers to discover the paths that users most frequently take…
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So often I hear from marketing leaders who say that they have more leads than ever before, and yet they continue to struggle with actually converting those leads into pipeline and revenue. This is all the more-so given customer behavior…
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New integrations unlock more valuable customer data for richer analysis With its automated business analysis (ABA) platform, Outlier discovers and elevates unexpected changes in consumer behavior, customer demographics and buying patterns.…
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With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important than ever Four out of five retail and consumer packaged goods (CPG) companies say that…
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PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers’ behaviors toward loyalty…
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Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya Integrations Hub. The Integrations Hub gives marketers the…
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Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data…
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2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from Over 350 Million Emails Bluecore an AI-driven retail marketing platform that brings…
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In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s…
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Marchex, a mobile advertising analytics company, today announced a partnership with Facebook that will integrate across their social analytics solution and into an industry-leading analytics platform, Marchex Omnichannel Analytics Cloud.…
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Funding supports growing demand for behavioral engagement technology Symend, the leader in Behavioral Engagement Technology™, announced that it has raised over US$40 million to further accelerate its growth and global market expansion. The…
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Retail real estate and restaurant industries find success in using a blend of marketing and operational intelligence to scale with Near and B I Spatial mobile analytics As retail real estate and restaurant industries are getting back to…
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April event to focus on Vanarama’s transition from third-party data to first-party data BlueConic, the world’s leading pure-play customer data platform (CDP), announced it will host an Adweek webinar, “Customer Journey…
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The report highlights key findings related to how convenience, reliability, and responsibility impact brand loyalty Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next…
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