PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success

PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers’ behaviors toward loyalty programs and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic. “Having a loyalty program is not enough in today’s competitive market. What’s crucial is the program’s ability to keep existing customers returning and…

Jornaya Launches Integrations Hub for “Push Button” Access to Activation of Customer Behaviors

Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya Integrations Hub. The Integrations Hub gives marketers the ability to automate daily access to Jornaya's data directly within their CRM, CDP, ESP, dialer, or any marketing execution platform desired. It is now easy to quickly activate and optimize campaigns using this data, without the need for technical resource investment. "We're on a mission…

Retailers Tailoring Emails to Customer Behaviors and Product Insights See Increased Sales, Says Bluecore’s New Retail Email Benchmark…

2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from Over 350 Million Emails Bluecore an AI-driven retail marketing platform that brings together websites, customers and live product insights to match customers with the products they love, released its 2018 Retail Email Benchmark Report. The report, which is based on proprietary insights isolated from a sample set of more than 350 million emails aggregated across more than 400…

Catalina’s New Digital Collaboration With Walgreens To Deliver Deeper Value And A More Seamless, Personalized Shopping Experience For…

After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out in more than 9,000 retail locations, shopper intelligence leader Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental value to Walgreens shoppers on the brands and products they love, particularly in the retailer's fastest-growing categories, including…

Customer Data Professionals Alliance (CDPa) Releases Customer-Centricity Maturity Assessment, A Powerful Tool For Business Leaders To…

The Customer Data Professional Alliance (CDPa), the leading center of excellence for customer data professionals, today announced the release of the Customer-Centricity Maturity Assessment, a comprehensive guide for establishing where an organization stands in its adoption of best practices for customer-centric strategy and data-driven growth. This assessment is the first installment of the CDPa's "Getting Your Customer-Centric Transformation Started" Playbook, which will soon include guides for mapping opportunities and…

Qualtrics Announces New Customer Experience Solutions to Help Organizations Attract Customers and Increase Loyalty in a Post-Pandemic Era

New solutions give organizations a holistic view of heath of their customer relationships to help them improve the experiences they provide across the customer journey Qualtrics, the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today introduced new solutions designed to make it even easier for companies to acquire new customers and build loyalty with existing customers, efficiently and at scale. The new solutions are easy to set up, enabling companies to accelerate their time to value.…

Maru launch Emotion in CX Solution Connecting the Role of the Emotional Relationship in Customer Decision Making

Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced the launch of Emotion in CX, an innovative, holistic Feel, Behave, and Think philosophy approach that allows you to accurately capture customer emotion. Marketing Technology News: MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy Powered by HUB, Maru’s proprietary software, Emotion in CX solution enables businesses to continuously improve the Customer Experience by diagnosing the emotional relationship. HUB…

Blis To Empower World’s Largest Brands And Agencies To Target Customers At Scale In The Post-Cookie World

- Blis' new privacy-first product suite will enable clients to deliver key business outcomes  - By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media   Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world's largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes.…

Neustar Launches Unified Identity Transforming the Future of Customer Data Management

Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Unified Identity™, the only end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data. The new solution powered by Neustar’s unrivaled identity graph platform, OneID™, transforms data management to enable better data-driven decision making and outcomes for brands by supporting data…

Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

FTD Puts the Customer at the Center of Its Digital Transformation With FullStory

FullStory, a global leader in digital experience insights and analytics, today announced that FTD, a leader in the floral industry for more than a century, has switched to the FullStory platform as it realigns its technology to provide an outstanding experience to every customer, everywhere they shop. Through FullStory, FTD can understand, measure, and improve the digital experience based on nuanced diagnostic insights into customer actions, preferences, and behaviors. FTD can easily identify and amplify what works…

One Year Into The Pandemic, New Survey Finds People Have Less Tolerance For Slow Customer Service, Nearly 50% Of Respondents Believe…

Findings also show that more than 50% of Millennials and Gen Zers would rather get their teeth cleaned over dealing with customer service, and nearly 70% of people of all ages have abandoned a brand after a negative customer service experience A new survey examining consumer attitudes on customer service, at a time when e-commerce traffic has significantly increased due to the coronavirus pandemic, has found people to be more intolerant and skeptical of the recorded "unusually high call volume" messages. The survey,…

How Customer Reviews Will Impact the Financial Services Industry According to Zoe Financial

Two decades ago, word-of-mouth was one of the strongest forms of advertisement. Customers would use products and services that were locally available and were recommended to them from their friends and family. But the internet changed the world. People now have access to customers' first-hand experiences from all over the world. Online customer reviews and testimonials have completely reshaped the way consumers research and buy products, as well as how businesses market their products and services. Over the past…

Balancing your Customer Experience and Employee Experience Through 2021

Marty Zalewski, Managing Director of Europe for Rightpoint talks about a few key organizational trends that can benefit business leaders as they try to shape their customer experience and employee experience practices: _____ We’d love to hear more about your Marty, your journey through the year during the pandemic in 2020, the biggest organizational trends you’ve observed and followed over time… 2020 made history books for a lot of reasons we've all experienced. To me, it's been about growth ever since, even when faced…

Totango And Jeanne Bliss Partner To Offer Exclusive Customer Growth Mastermind Program

Totango, Inc. the largest and fastest growing customer success platform, today announced that the company has partnered with renowned customer experience expert Jeanne Bliss to offer an exclusive Customer Growth Mastermind Program for Totango customers. Marketing Technology News: Alation Launches New Company Initiatives To Further Support Women In Data And Technology "As a company that is dedicated to empowering organizations to accelerate their customer-driven growth strategies and build customer-centric best…

Customizing the Customer Experience in the Recovery Era

Even as we continue to endure the tragic effects of the global pandemic, businesses are looking forward to a future recovery and how to address changing customer needs. Certainly, more customers are moving online as demonstrated by the 2020 Black Friday through Cyber Monday retail period during which independent businesses racked up $4.8 billion in sales through Amazon, a 60 percent increase over last year. Yet, no one can predict what exactly a post-pandemic recovery period will look like. As a result, retail and ecommerce…

Actian Takes Customer Insight to New Levels with Customer 360 Solution on Its Avalanche Analytics Service

Enterprises can finally gain real-time, actionable intelligence across existing enterprise data silos, creating superior customer insights for competitive advantage Actian, the leader in hybrid cloud data analytics, officially launched a new Customer 360 solution offering, designed to simplify and accelerate the delivery of customer insights. Built on Actian’s industry-leading Avalanche hybrid cloud data warehouse, the solution enables data-driven organizations to shape their customers’ experiences better and more…

New Research Shows Only Half of Organizations Worldwide Say They Are Well Prepared to Support Customer Engagement in the COVID Era and…

A Troubling Engagement Capacity Gap Has Emerged, and 82 Percent Believe Challenges to Manage Customer Engagement Will Only Increase This Year On the heels of massive digital disruption and now, a year into the global pandemic, only 50 percent of business leaders say they are well prepared to support customer engagement priorities moving forward, and 82 percent say the challenges of managing customer engagement will only increase in 2021. What’s more, only 54 percent of leaders consider their organizations well prepared to…

How Video Can Revitalize Customer Engagement

It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to home. Companies have tried to engage customers with emails declaring, “We’re here for you!” but that message quickly grew old. Consumers want more than an inbox full of empty assurances. With 2020 finally over and 2021 offering a fresh start, it’s a good time for brands to reconnect with their customer base. Here are key trends that are likely to gain momentum in the year ahead. Also…

Luxury Retail: Why a Customer Should Love Your Packaging First, and Then Your Product

More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions. But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too. In this article, I have explained why customers must love a brand’s packaging…