Leading European fashion brand uses mParticle CDP to track customer touchpoints and tailor the customer journey online and in retail outlets. mParticle, a leader in customer data infrastructure, announced that C&A, one of Europe's…
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Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare's most vital sectors Tealium, the largest independent and most trusted customer data platform (CDP)…
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The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute's latest Industry Update report. Total employment…
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Danish clothing and underwear retailer uses mParticle to power more personalized shopping experiences and promote customer retention mParticle, the leader in Customer Data Infrastructure, announced that DILLING, a high-growth Danish…
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CDP Earns Prestigious Industry Recognition BlueConic announced it has been named the best customer data platform (CDP) of 2022 as part of the annual SIIA CODiE Awards. The CODiE Awards recognize the companies producing the most innovative…
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Teradata’s connected multi-cloud data platform, Vantage, helps brands gain a deep understanding of their customers & drives optimal customer experience (CX) through real-time decisioning Teradata announced it has been named a…
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More than 46,000 votes were cast in people’s choice categories this year. BlueConic, the market-leading pure-play customer data platform (CDP), was named a winner of a People’s Choice Stevie Award for Favorite New Products in The 20th…
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As an integrated partner with DealerSocket CRM, Orbee’s customers utilizing DealerSocket CRM can now resolve identities, enhance shopper experiences, enrich leads, optimize digital marketing emails and advertising campaigns, and increase…
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Amplitude CDP natively integrates with Amplitude’s #1 ranked product analytics solution to proactively improve data quality, reduce costs, and increase customer engagement Amplitude, Inc., the pioneer in digital…
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Leading customer data platform adds former Salesforce exec and accomplished industry veteran to spearhead innovation and product development BlueConic, the world’s leading pure-play customer data platform (CDP), has hired Leo…
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The report by the leading global market intelligence firm highlights Optimove's ability to drive personalization at scale through multichannel, AI-led customer journeys  Optimove, the leading CRM Marketing Platform, was recognized as a…
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Insider, a single platform for delivering individualized, cross-channel customer experiences, helps 1000+ leading enterprise brands and high growth startups, including Samsung, GAP Marks & Spencer, Virgin, IKEA, Burger King, Toyota,…
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CDP: Is the Future Now?  CDPs (Customer Data Platforms) continue to be at the forefront of most martech conversations. During 2021, many marketers added CDPs to their tech stack, and at the same time a great number of marketers were/are…
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Oomiji, the first predictive, conversation-enabled customer data platform, announced today a suite of new features to help brands better understand and engage their customers, including enhanced content measurement, social media…
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Move Empowers Advertisers to Harness Power of First-Party Data The Trade Desk, the leading independent demand-side advertising platform (DSP), announced a new integration with the Adobe Real-Time Customer Data Platform (CDP), enabling…
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Lytics’ customer data platform gives real-time, behavioral insights to create unique brand experiences for customers Lytics, a customer data platform (CDP), announces that it has been positioned as a “Major Player” in the IDC…
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Top CDP recognized in 2022 evaluation by IDC for data and marketing operations users Tealium, the most trusted and world's largest independent customer data platform (CDP), today announced it has been named a 'Leader' CDP in the IDC…
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Globally recognized Martech SaaS Company, Netcore Cloud, announced its inclusion in Forrester's "Now Tech: Real-Time Interaction Management, Q4 2021,” and “Now Tech: Customer Data Platforms, Q1 2022.” Both reports are widely recognized…
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Oomiji, the first predictive, conversation-enabled customer data platform, announced today that the company had been selected by the Luxury Marketing Council to provide state-of-the-art customer intelligence and engagement using Oomiji’s…
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Bounteous, the digital innovation partner of the world's most ambitious brands, announced it’s collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages. Marketing Technology News:…
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