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Multi Channel Marketing: Increasing Customer Engagement and Lowering Customer Acquisition Cost

Request a FREE proposal to gain in-depth insights Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement that sheds light on the importance of multi channel marketing and explains how it helped a medical devices manufacturer to increase customer engagement and lower customer acquisition cost. The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business…

Acqueon Introduces Breakthrough Mutual Identity Verification Solution for Trusted Customer Engagement

Acqueon Identity increases dramatically right party contact and outreach performance Acqueon, a leading conversational engagement software company, introduced Acqueon Identity, a breakthrough solution enabling brands and consumers to authenticate each other. Acqueon Identity leverages components of Journey’s innovative Trusted Identity technology and uses smartphone onboard biometrics, facial recognition, and existing mobile apps combined with any enterprise offboard biometrics to enable trusted communications with…

Digital Customer Engagement & Loyalty with Cellcard Cambodia Demonstrates Evolving Systems’ Expanded Presence in South East Asia

Mobile operator Cellcard Cambodia launches app-based, ‘experiential’, rewards-driven program Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, is proud to announce the deployment of its technology to deliver the new loyalty program, Cellcard Club. With 4 million customers, and currently rolling-out 5G services, Cellcard Cambodia has utilized the Evolving Systems platform to achieve a program that recognizes true loyalty – tenure and value combined – while also engaging customers…

Creatio Recognized in 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

Creatio, a global software company providing a leading low-code platform for process management and CRM, today announced it has been recognized in the June 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. The report evaluated 16 vendors based on their ability to execute and for completeness of vision. According to Gartner, "The current reshaping of the customer engagement center (CEC) market is characteristic of the consolidation of the customer service technology market. Customer service and support…

Chatmeter Launches Mobile App to Streamline Customer Engagement and Support Real Time Reputation Management

Chatmeter, the leader in local search marketing and reputation management, today announced the launch of its new mobile app. The app brings key features from the Chatmeter LocationHQ reputation management and local SEO platform to mobile devices – providing marketers with the necessary tools to optimize local brand reputation from anywhere. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience For the first time in the digital marketing industry,…

Kustomer Recognized in the June 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

Evaluation based on ability to execute and for completeness of vision Kustomer,  the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announces today that it has been named in Gartner's Magic Quadrant for the CRM Customer Engagement Center report, published on June 4, 2020  by the research and advisory firm. This is the first time that Kustomer has been recognized in the report and we believe this recognition underscores the company's important role in the space, where…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 11th Consecutive Year

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 11th consecutive year. In the report, Gartner evaluated 16 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "Gartner defines the CEC market as the market for software applications used to provide customer service and support by engaging intelligently —…

ServiceNow Named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

ServiceNow’s CSM solutions reimagine the customer experience to empower agents and drive fierce customer loyalty ServiceNow, the company that makes work, work better for people, has been named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. ServiceNow was evaluated for its Customer Service Management (CSM) workflow product. The company improved its position on the ability to execute and completeness of vision axes compared to the previous year. With CSM, ServiceNow is the only…

Verint Only Vendor Recognized by Gartner in the 2020 Magic Quadrants for the CRM Customer Engagement Center

Verint Systems Inc., The Customer Engagement Company, today announced its recognition in Gartner, Inc.’s Magic Quadrant for the CRM Customer Engagement Center* (CEC) report, published June 4, 2020, by the research and advisory firm. In addition to being recognized in this report, the firm also named Verint a Leader in its Magic Quadrant for Workforce Engagement Management (WEM) research earlier this year. In this month’s CEC report, Verint was evaluated on 15 criteria across two key areas—ability to execute and completeness…

Zendesk Joins Salesforce and Microsoft in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Zendesk has been named as a leader in Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center. Gartner has named Salesforce as a clear leader in the quadrant, with other CRM systems like Pega, Oracle, ServiceNow and Microsoft also maintaining their leadership positions. In recent times, we have seen significant innovations and investments into the CRM Customer Engagement Centers. Interestingly, Gartner has named SAP as a challenger, and SugarCRM, and Zoho CRM as the niche players in its latest report.…

Freshworks Named a Visionary in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Freshworks is only vendor to be recognized as a Visionary for its Freshdesk Omnichannel helpdesk software Freshworks Inc., the customer engagement software company, announced it is the only company named a Visionary in the 2020 Gartner Magic Quadrant for CRM Customer Engagement Center.* Freshworks was evaluated for its cloud-based omnichannel customer support software, Freshdesk Omnichannel. This comes on the heels of Gartner evaluating multiple products across Freshworks' portfolio for Magic Quadrants including the CRM,…

OneSignal brings Enterprise-Grade Privacy & Security Advancements to World’s Most Popular Customer Engagement Platform

OneSignal, Inc., the leading global provider of push notifications and in-app messaging solutions, has announced it is now Privacy Shield Certified and has shipped new security features, including Two-Factor Authentication (2FA), to all its users. With nearly one million users and organizations relying on OneSignal's customer engagement platform, these newest security features illustrate OneSignal's overarching commitment to maintaining the trust and safety of its customers' privacy. "Ensuring our customers' privacy and…

Zendesk Lauded by Frost & Sullivan for Delivering Seamless Omnichannel Digital Customer Engagement across Platforms

Sunshine Conversations data platform introduces effective and consistent conversational interfaces across existing and emerging customer contact channels Based on its recent analysis of the North American omnichannel digital customer engagement market, Frost & Sullivan recognizes San Francisco-based Zendesk with the 2020 North American Competitive Strategy Innovation and Leadership award. One of the earliest providers of customer relationship management (CRM) tools, Zendesk has evolved into a premier provider of…

ClearTax Drives Strong Customer Engagement by Deploying Salesforce Service Cloud

ClearTax, India’s leading fintech SaaS company, which offers GST compliance and tax & investing related products, today announced that they have implemented Salesforce Service Cloud, to help cater to their growing customer base and bolster sales efforts. This implementation will help improve inside sales team collaboration and efforts, customer onboarding and streamline customer service cycle. Marketing Technology News: Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”…

Wi-Fi Customer Engagement Meets NanoTech: mPhase Buys Out CloseComms Limited

SaaS-based Customer engagement platform CloseComms Limited is now part of mPhase Technologies. The Newport, UK-based Wi-fi tech company operated under the name “21:32”. With immediate effect, mPhase has acquired the assets of CloseComms to extend its product offerings in the nano-tech sector. The timing of this acquisition is at the front end of a sales cycle that will give mPhase its second stream of high-quality recurring revenue. mPhase is expecting the acquisition will drive its currently projected annual sales…

Merkle Q2 2020 Customer Engagement Report Finds 88% of Marketers Practice Some Level of Agile Marketing

Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report. Acting as an extension of the previous report, which highlighted the barriers to great personalization, the Q2 report discusses how marketers are leveraging agile marketing to better align organizations and create successful, data-driven campaigns. The report features original research, showcasing strong agile adoption numbers across organizations, with 89% of respondents…

NovelVox Launches CX Infinity, The New Age Messaging And Multichannel Customer Engagement Platform

NovelVox, the leading contact center solution provider, announces the launch of CX Infinity – the business messaging and customer engagement platform. Today where customers are trying to approach businesses via 7 different channels on average, it is important for businesses to transform the way they interact with the customers and take a leap from just phone or emails. CX Infinity is a multichannel solution to deal with all such big challenges. The features are designed to benefit Cisco contact centers to further enhance…

maaiiconnect’s Brand Refresh Represents a New Era in Customer Engagement and Internal Team Collaboration

Pioneering digital convergence solutions provider M800 has announced a new brand identity for its flagship product, maaiiconnect, to represent the next generation in global communications. The all-in-one solution for customer engagement and internal team collaboration guarantees exceptionally stable, carrier-grade connections across both telecom and digital channels, helping businesses tackle their toughest communications challenges. Marketing Technology News: New Data From Kustomer Reinforces The Critical Role Of…

The Entertainer Selects Mapp to Drive Insight-Led Customer Engagement

Mapp Digital, the cloud-based digital marketing provider, has been appointed by The Entertainer to help it to enhance its online engagement strategy following its acquisition of Early Learning Centre. The new partnership will allow The Entertainer to realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily action insight-led engagement at scale. The new strategy will aim to reduce abandonment and churn, acquire more customers, and extract…

Comm100 Launches Second-Generation Digital Omnichannel Customer Engagement Solution

Comm100, a global provider of digital customer engagement solutions, announced the launch of Comm100 X, its second-generation omnichannel platform. Comm100 X centralizes customer conversations across live chat, email, SMS, and social media, empowering customer service agents to track and respond to queries across digital channels through a single, unified interface. At the core is Comm100 X's contact-oriented architecture that enables native contact management as well as integration with CRM systems for deeper enterprise…