Demand for Customer Insights Accelerates Growth for Topbox

Topbox signs on leading brands in record third quarter, underscoring importance of omnichannel CX analytics in meeting customer expectations Topbox, makers of enterprise customer experience analytics software, today announced continued accelerating growth in 2020, driven by market demand, significant customer wins, and expanded use of its solution across its entire customer base. “As brands adapt to rapidly changing consumer expectations this year, the ability to understand and anticipate customer behaviors, and make…

PreciseTarget Launches Customer Insights Profiles

New Data Models for Retailers Helps to Drive Long-Term Value and ROI PreciseTarget, the first data company exclusively focused on enhancing the marketing effectiveness of apparel retailers and brands to help them acquire their highest-value customers, announced the launch of Customer Insights Profiles. A new off-the-shelf data enrichment product, Customer Insights Profiles delivers a comprehensive view of shoppers’ likelihood to purchase a product or brand, helping sellers better personalize their offerings and serve their…

Tally Street Raises Seed Funding to Bring Customer Insights to Small and Medium-sized Businesses

Just in time for small and midsize businesses that are adapting their strategies after a rough first-half of 2020, Tally Street announces a $750,000 Series Seed investment to expand its customer analytics and revenue operations offerings. Tally Street’s solution is built for B2B companies who want to retain customers, grow repeat business, and minimize customer credit risk. CEO Brian Suthoff was inspired to start Tally Street after building both a VC-backed, mobile analytics and marketing company, which was recently…

Walgreens Boots Alliance Launches a Digital Experience and Customer Insights Platform

Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology Walgreens Boots Alliance, Inc., announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail…

Lytics View Provides Marketers Important Customer Insights and Recommended Actions

Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. The company announced the launch of its new product, Lytics View. Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketer’s having access to…

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

ACCA Selects Confirmit as Partner for Global Customer Insights

Industry body will focus on customer experience to boost membership Confirmit has announced that ACCA (the Association of Chartered Certified Accountants), the global body for professional accountants, will harness the Confirmit Horizons platform to run its programme of research activity and to understand and improve the experience for existing and future members at different stages of their journey with ACCA. ACCA’s investment in Confirmit, which forms a three-year agreement, will include the ability to capture…

Africa’s Fertile Mobile Landscape Gives Rise To Vast Data Fields To Grow Customer Insights And Offer Innovative Services

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Mobile wireless network operators (MNOs) have a big opportunity to unearth device user insights and deliver innovative data services that can advance socio-economic value, democratic participation, and entrepreneurial vitality among a vast…

Latest Vision Critical Sparq Customer Insights Platform Helps Brands Excel in Customer Trust

Vision Critical, a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data and insights, today released its Sparq® Winter ‘20 platform update. The latest release of Sparq makes it easier for brands to have meaningful, transparent interactions with their customers. Available to all customers today, Sparq’s newest release includes integral features that give customers more control over their data. New Sensitive Data controls, the Power User Role and the Sensitive…

Consline AG: All-in-one Solution for Customer Insights Management – All Channels from Apps via Warranty Data to Social Media in One…

Consline AG extends its Customer Insights Management System (CIMS) to all customer feedback channels: Customer experiences from social media, apps, complaint/warranty cases, market research studies and other sources are presented within one system in a condensed and comparable way. Thus, all content is ready for user-friendly qualitative and quantitative insights analyses. Marketing Technology News: Clean Up Dirty Data with Oracle Customer Data Management for B2C Service! Within the CIMS, all formats (text, images,…

Casey’s General Stores Looks to Uncover Customer Insights and Expand Loyalty with Smg’s Customer Experience Management Solution

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new customer experience management (CEM) partnership with Casey’s General Stores. The nation’s fourth largest convenience store chain chose SMG for its category expertise and industry-leading professional services. Casey's is a Fortune 500 company that operates 2,100 convenience stores in 16 states across the Midwest. Seeking to measure the in-store experience and…

Colt Technology Services Upgrades to Add New Features to Further Deepen Customer Insights Within NICE Satmetrix

Upgrade Provides Added Precision and Clarity Through Features Such as Automated Text Analytics and Custom Metrics NICE announced Colt Technology Services, a world-class global provider of high bandwidth, on-demand and agile connectivity solutions, has renewed and upgraded their relationship with NICE Satmetrix. Seeking additional depth of insight, Colt furthered its partnership with NICE Satmetrix to align with their need for new cutting-edge features like automated text analytics and custom metrics. Colt Technology…

Sally Beauty Launches Customer Experience Management Program to Uncover Customer Insights and Drive Engagement Across Touchpoints

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new partnership with global beauty products retailer Sally Beauty. The iconic specialty retailer chose SMG for the actionable insights delivered through its technology platform and industry-leading professional services. Sally Beauty is the world's largest distributor and retailer of salon-quality hair color, hair care, nails, salon and beauty supplies. With more…

Topbox Conversation Analytics Enable Faster Discovery of Actionable Customer Insights

New Universal Search and AI Features Quickly Pinpoint the Root Causes of Customer Friction Points Across All Customer Conversations to Improve the Customer Experience Topbox, makers of enterprise Conversation Analytics software, announced new and enhanced functionalities that make actionable insights easier and faster to find in a data set that includes all conversations with and about a company. For CX and marketing professionals that want to understand and improve the customer experience, Topbox is an agnostic aggregator…

Fuel Cycle FCX Delivers Better Customer Insights for Unified Market Research

Fuel Cycle FCX Delivers the Combination of Behavioral Data with Stated Preference Data (Like Survey Data) Enabling Insights Professionals with Context-Driven Marketing Research Last week, at the Martech Conference 2018, leading marketing insights platform, Fuel Cycle launched Fuel Cycle Exchange (FCX). To better understand why Fuel Cycle launched a new product for market research suite, and how marketers could benefit from Fuel Cycle FCX, we spoke to Rick Kelly. Rick is the VP Product Marketing at Fuel Cycle. Why did…

Cloud Optik Leverages Big Data and Business Intelligence for Deeper Customer Insights

Cloud Optik Launches SmartProfile to Help Service Providers Use Data to Enhance Customer Experiences and Create More Meaningful Messages to Customers and Prospects Cloud Optik, a cloud insights platform for service providers, announced their latest integration focusing on Broadsoft BROADWORKS and Netsapiens SNAPsolutions platforms. The company’s SmartProfile tool analyzes provider’s existing data for better understanding of current customers, service analytics, and opportunities to provide deeper services to the existing…

OneTrust Recognized for the Second Consecutive Year as a Gartner Peer Insights Customers’ Choice for IT Vendor Risk Management Tools

OneTrust Received Highest Overall Ratings Among Eligible Vendors in 2021 Report OneTrust announced it is a 2021 Gartner Peer Insights Customers' Choice for IT Vendor Risk Management Tools for OneTrust VendorpediaTM. In the report, Gartner recognizes OneTrust with the highest overall rating among vendors eligible for Customers' Choice, based on validated IT customer experiences. OneTrust is the only vendor to be recognized in the 2020 and 2021 Gartner Peer Insights Customers' Choice for IT Vendor Risk Management Tools.…

Cohesity Recognized as a Customers’ Choice in 10 of 11 Category Distinctions in the Gartner Peer Insights ‘Voice of the Customer’: Data…

Cohesity is the only Vendor Named a Customers’ Choice for Global, Large, and Midsize Enterprises For the fourth time in a row, Cohesity announced it has been named a Customers’ Choice in the Gartner Peer Insights ‘Voice of the Customer’: Data Center Backup and Recovery Solutions report. Marketing Technology News: PlaceIQ’s Mobile Location Data Now Available On Bloomberg Enterprise Access Point In 2020, Gartner expanded the Peer Insights Customers’ Choice recognition to 11 category distinctions, including company-size…

Groove is One of the Highest-Rated North America Customers’ Choice Providers in the 2020 Gartner Peer Insights ‘Voice of the Customer’:…

Sales engagement platform shares North American Customers’ Choice distinction with HubSpot, Oracle, and Salesforce Groove, the leading sales engagement platform for enterprises using Salesforce, announced that it is one of the highest-rated North America Customers’ Choice providers in the December 2020 Gartner Peer Insights ‘Voice of the Customer’: Sales Force Automation report. Groove received a 4.7 out of 5 rating from peer-sourced reviews included in the 2020 Gartner Peer Insights report for the Sales Force Automation…