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Zeotap launches Customer Intelligence Platform and Welcomes Salesforce Veteran as New Global CRO

The platform enables brands to connect and transform their first-party data into actionable customer intelligence zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year,…

Vertify Acquires Data Management Tech Company to Accelerate Growth of Customer Intelligence Platform and Better Align Revenue Teams,…

With Fresh Funding, New Executive Hires, and Now the Acquisition of Synthio in Just the Past 6 Months, Vertify Is Positioned for 100% Growth in 2020 Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The addition of Synthio rapidly advances the Vertify roadmap by adding a data technology asset that is foundational for the Vertify customer intelligence platform (VCIP). The VCIP is built for revenue teams to connect…

Perficient to Demonstrate AI-Powered Customer Intelligence Strategies at MicroStrategy World

Perficient, Inc. , the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced that it will demonstrate its business intelligence (BI) expertise at MicroStrategy World 2020, taking place Feb. 4-6 at the Universal Orlando Resort in Orlando, Florida. Today’s consumers are increasingly depending on brands to engage with them directly, challenging businesses to transform their customer relationship strategy from an informative approach to one…

Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX

Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of Cloud and RDBMS solutions, Teradata has leaped into the vastly disruptive ecosystem of Marketing Technologies. This week, the Cloud analytics company announced the commercial availability of a new customer data platform (CDP) and advanced analytics for the business analysts. The new CDP offerings include Vantage Customer Experience and Vantage Analyst. Known for delivering Pervasive…

Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition

Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights by Scout is the newest component of Dugout, Centerfield’s industry leading platform that automates end-to-end customer acquisition for millions of shopping experiences each year. Insights by Scout surfaces actionable insights from first-party digital shopping experiences so Dugout can better pinpoint a brand’s ideal target customer, optimize audience…

Custora Releases New Customer Intelligence Platform to Drive Consumer Loyalty

Custora announced the release of Custora v10, the latest version of its customer intelligence platform designed to help retailers take control of critical customer challenges like churn, one-time buyer conversion, and promotion reduction. Most retailers recognize that winning lasting customer loyalty is more essential than ever to their long-term survival. However, marketers often find themselves overwhelmed by the number of competing priorities and frustrated by an increasingly complex technology stack. A marketing…

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…

CCG Analytics Launches Customer Intelligence for Retail

Early Adopter Vineyard Vines Realizes 150 Percent Return on Investment in First Year of Utilizing Solution CCG Analytics  has launched Customer Intelligence (CI) for Retail, an analytics platform designed to help mid-market retailers improve customer acquisition and retention, uncover business insights and extend reliable customer data throughout the entire organization. Early adoption of the solution by vineyard vines netted the American clothing and accessory retailer a more than 150 percent return on investment in the…

IgnitionOne Introduces Industry-First Creative Capabilities for the Market-Leading Customer Intelligence Platform

The Latest Addition to the Customer Intelligence Platform Increases Campaign Effectiveness for Marketers IgnitionOne, a global marketing technology and services leader, announced the latest innovation offered within its Customer Intelligence Platform: predictive analysis on ad creative. This industry-first capability further empowers marketers with data-driven decisions, allowing them to define the success of a campaign before results are gathered. This new capability leverages artificial intelligence and deep learning…

IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers

Leading CRM Provider to Leverage IgnitionOne’s Customer Intelligence Platform for Real-Time Data and Personalized Marketing IgnitionOne, a leading global marketing technology and data analytics provider, announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will leverage IgnitionOne’s real-time customer scoring technology to enhance its existing solution that ties together all touchpoints of the guests’ journey into one central experience…

TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS

Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. AI and machine learning applications play a pivotal role in making these analytics relevant and powerful for decision-making. Wilson Raj, Global Director, Customer Intelligence at SAS, about their platform and how it delivers Enterprise success.Tell us about your role at SAS and the team/technology you handle. I’m the product marketing leader and global evangelist…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

Kustomer Acquires Automation Technology Company Reply.ai, Accelerating Kustomer IQ’s Intelligence Platform To Help Companies…

Reply is the first acquisition for Kustomer, reinforcing Kustomer's commitment to AI and machine learning capabilities throughout the customer journey. With Reply, Kustomer will now offer enhanced chatbot and deflection capabilities through its customer service platform Kustomer, the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announced today it has signed an agreement to acquire Reply.ai, a customer service automation company founded in 2016 that helps companies…

Whatfix Named a Finalist for Business Intelligence Group’s 2020 Excellence in Customer Service Award

Leading Digital Adoption Solution recognized as a finalist under the 'Organization of the Year' category Whatfix, the leader in Digital Adoption Solutions ("DAS"), announced it has been named a finalist of Business Intelligence Group's 2020 Excellence in Customer Service Award as Organization of the Year. "We are thrilled to be recognized as a finalist by the BIG Excellence in Customer Service Awards for our endless efforts to provide the best customer support," said Khadim Batti, CEO and co-founder of Whatfix. "Our…

Business Intelligence Group Names Pipedrive a Winner of 2020 Excellence in Customer Service Awards

Business Intelligence Group has named Pipedrive a winner in the 2020 Excellence in Customer Service Awards. "Customer service is a total team effort in our entire company. I cannot thank our team members enough for their patience, compassion and mastery of our product suite," says Mara Vicente, Global Head of Customer Support at Pipedrive. "Our employees are called Customer Solutions Experts for a reason. Deep product knowledge empowers each skilled team member to be by the side of our customers – sales and marketing…

Kustomer Launches KustomerIQ, Leveraging Intelligence Throughout Its Customer Service Platform

KustomerIQ leverages advanced artificial intelligence to help agents more efficiently analyze and take action on customer requests. Machine learning models are deployed to allow support experiences to be more rapid and accurate Kustomer, the SaaS platform reimagining enterprise customer service, announced the broad rollout of KustomerIQ, its artificial intelligence engine embedded across the Kustomer CRM platform. Kustomer IQ is empowering companies to do more with less, and operate as efficiently as possible in the face…

CSG Introduces Conversational Artificial Intelligence to Enable a Next Generation Customer Experience

Messaging apps; speech-based assistants such as Apple’s Siri and Amazon’s Alexa; and chatbots are entering the marketplace in large scale, all with a goal of enhancing everyday life. Businesses are taking notice; leveraging the technology to analyze peoples’ behavior in order to create a more personalized and efficient customer experience. “Their experience in solving complex business challenges and delivering value through the innovative use of technology makes them the perfect partner to bring CSG Conversational AI to…

Khoros Arms Global Businesses with Intelligence to Listen, Serve & Connect with Customers During COVID-19

Khoros, a global leader in customer engagement software, is offering free access to its social listening platform, Intelligence, for Khoros customers looking to navigate the current crisis. With digital channels getting more traffic than ever, Intelligence empowers companies with a valuable, easy-to-use listening tool to stay connected to their customers when they need it the most. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home Intelligence, which is part of the …

Kaizo Raises $3 Million to Accelerate Customer Support Productivity Leveraging Gamification and Artificial Intelligence for Agents Worldwide

Led by Gradient Ventures (Google's AI fund) and Partech; Christoph Auer-Welsbach, former Partner at IBM Ventures, Joins as Co-Founder Dutch startup Kaizo, formerly known as Ticketless, announces a $3 million seed round led by Gradient Ventures, Google's AI-focused venture fund, and Partech, with participation from several angel investors. Entrepreneur and investor Christoph Auer-Welsbach, former partner at IBM Ventures, also joins Kaizo as a co-founder. Kaizo was started in 2018 by Dominik Blattner, an entrepreneur with…

Bidgely Enterprise Analytics Succeeds in Transforming Smart Meter Data into Customer Analytics and Grid Edge Intelligence, and Utility…

Artificial intelligence and personalization drives intelligent demand side management program planning and customer targeting, reduces churn, improves call center operations and more Bidgely has successfully equipped its global utility and energy retailer partners with new tools to create value from untapped customer data through its artificial intelligence-powered Enterprise Analytics Solution. Bidgely has partnered closely with global customers like TEPCO, NV Energy, Duke Energy, VSE and others to extract data insights…