R2integrated, an award-winning digital experience agency, today announced that R2i Chief Technology Officer Michael Paige will host a fireside chat with Tony Martin, Director, Regional Marketing, W.R. Grace & Co., at the upcoming global Adobe Summit - Digital Experience Conference. R2i, a Platinum Partner in the Adobe Solution Partner Program, is also a Platinum Sponsor of the conference, which is a must-attend event. The free virtual event takes place April 27-29, 2021. Last year, R2i earned Adobe Accredited Solution…

Company’s corporate rebrand will reflect advancements in customer experience technology as the company cements its position as market leader Glassbox, the leading Digital Experience analytics provider for web and mobile applications, today announced another year of significant growth and a milestone of supporting more than one trillion digital journeys annually. In 2020, the company saw additional investment, strategic personnel appointments and business growth. Glassbox is also launching a corporate brand-refresh to…

MarketingProfs DNA (Defensible Net Advantage) provides proven, world-class frameworks that help organizations define and align their positioning, messaging, experience, and demand generation efforts MarketingProfs, a global leader in B2B marketing education and services, announced today the launch of a new suite of solutions called MarketingProfs DNA (Defensible Net Advantage). The program features consulting and content services aligned to core marketing disciplines—positioning, messaging, customer…

Social Proof delivers more relevant customer experiences across online and in-store channels, with one client earning 30x ROI after implementing the new feature Kibo, the leader in unified commerce, announced Social Proof, a new personalization technology feature to further enhance the unified customer journey. Social Proof, a feature of Kibo Personalization, combines Certona’s patented algorithms with Monetate’s easy-to-use, powerful testing and personalization platform. With Social Proof, retailers can easily deliver…

Namogoo, the pioneer of Customer Journey Hijacking prevention, is delighted to announce a new partnership with M&S.com – the UK’s second biggest clothing retailer. The new partnership will see Namogoo implement their industry-leading online solution on M&S.com. Namogoo’s innovative software works by protecting visitors to a retailer’s website from unauthorised online adverts which can appear (usually through affiliate networks). These ads can divert customer attention to other websites leading to a poorer online…

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers Cadent, the advanced TV platform company, announced that Empower, the independently-owned media agency known as The Un-Holding Company is the first customer of its newly upgraded advanced TV platform, which will enable advertisers to assemble and activate their television campaigns across channels with more control, transparency and ease. Empower will use the patented TV mapping technology behind…

The customer journey on a site is one of the most intrinsic aspects of understanding why people take action. Marketers are always looking to conceptualize the path to purchase for their audience. Where is the evidence of why interest was lost at a particular stage? If you can locate those points before the site is live, changes can be made to optimize the experience for those who visit. In doing so, it’s important to know that to walk a path takes multiple steps. There are a handful of stages when clicking through, from…

Five9 Customers Can Now Use Selligent to Empower Contact Center Agents with Real-Time Customer Information Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities of Selligent Experience Cloud with the Five9 Intelligent Cloud Contact Center for improved omnichannel customer experiences. By rooting evolving customer experiences in data collected throughout the customer journey, contact center agents are better able to assess needs and…

Pointillist’s AI-driven software combines with the Genesys customer experience and contact center solutions to enable companies to improve customer experience and reduce cost-to-serve Pointillist®, an award-winning provider of customer journey analytics software, announced that it is now available on the Genesys® AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of…

Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable. Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip…

StrategyBox, a marketing analytics platform that makes it easy to understand what marketing activities drive sales, has closed a $2 million seed round with Fuel Ventures of London, England. This investment is a first in Canada for Fuel Ventures. Mark Pearson, General Partner of Fuel Ventures, said, “Our team sees StrategyBox as the future of marketing reporting. They show a company the journey a customer takes from first touch to sale. Then provide AI-powered recommendations on what content, ads and activities most…

The partnership will empower businesses with an expanded view of mobile and help transition to a world beyond cookies Tapad, a global leader in digital identity resolution, has partnered with Relay42, a global leader in data marketing technology backed by Artificial Intelligence (AI). The partnership will provide brands and agencies across EMEA and APAC with a greater range of digital device identifiers to actively support a variety of business objectives, including enhanced consumer experiences. Marketing Technology…

CX Workout achieves top scores in Journey Testing and Optimization (tied), and Planned Enhancements criterion, highest scores possible in Client experience, and Usability criteria Decooda International was among the select companies that Forrester invited to participate in its report: The Forrester Wave™: Journey Mapping Platforms, Q2 2020. In this evaluation, Decooda's top scores were in Journey Testing and Optimization (tied), User Research, Planned Enhancements and Services, Client experience, and Usability.…

Usermind, the creator and pioneer of Experience Orchestration (XO), announced that independent research firm Forrester has named it a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020 report. Among the 11 vendors evaluated, Usermind's XO Platform received the highest score in the Current Offering category. Additionally, Usermind was the only vendor to receive five out of five ratings in each of the sub criteria of Journey automation and orchestration; as well as Services, client experience, and…

Noted for Real-Time Decisioning with highest scores possible in Journey Testing and Optimization, Security, and Scalability   Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The company’s Wave rankings included the highest scores possible in the journey testing and optimization category as well as in the technology criteria, which focuses on…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

A data-driven mindset and Salesforce Marketing Cloud expertise were critical to the project’s success Merkle, a Dentsu Aegis Network company and leading technology-enabled, data-driven performance marketing agency, enabled a North American auto manufacturer to leverage Salesforce Marketing Cloud to personalize customer journeys and meet business goals. With a 30-year heritage in data, analytics, and technology, Merkle has deep knowledge of working with brands to optimize marketing technology investments by seamlessly…

Seamlessly Surfacing Customer Experience Data to Automate the Process of Predicting and Acting on Experience Drivers Marketers and customer experience practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. Now the partnership* between Verint Systems Inc., The Customer Engagement Company, and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the…

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

Integration allows the easy deployment of Namogoo's leading Customer Hijacking Prevention solutions to enhance the online customer experience Namogoo, a company pioneering Customer Hijacking Prevention and protecting user privacy for online enterprises, announced its certified integration with Salesforce Commerce Cloud to protect online businesses from the widespread problem of client-side ad injections that cut into their bottom lines. The integration allows customers to easily implement Namogoo's solution to protect…