A data-driven mindset and Salesforce Marketing Cloud expertise were critical to the project’s success Merkle, a Dentsu Aegis Network company and leading technology-enabled, data-driven performance marketing agency, enabled a North American auto manufacturer to leverage Salesforce Marketing Cloud to personalize customer journeys and meet business goals. With a 30-year heritage in data, analytics, and technology, Merkle has deep knowledge of working with brands to optimize marketing technology investments by seamlessly…

Seamlessly Surfacing Customer Experience Data to Automate the Process of Predicting and Acting on Experience Drivers Marketers and customer experience practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. Now the partnership* between Verint Systems Inc., The Customer Engagement Company, and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the…

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

Integration allows the easy deployment of Namogoo's leading Customer Hijacking Prevention solutions to enhance the online customer experience Namogoo, a company pioneering Customer Hijacking Prevention and protecting user privacy for online enterprises, announced its certified integration with Salesforce Commerce Cloud to protect online businesses from the widespread problem of client-side ad injections that cut into their bottom lines. The integration allows customers to easily implement Namogoo's solution to protect…

Organic growth in digital media consumption is driving budget allocation towards associated advertising, with digital investment expected to grow almost 13% year-on-year, reaching around half of the total APAC ad spend. But, as we enter a new decade, marketers must carefully consider where those budgets are spent. Tempting as it may be to go for attention-grabbing techniques and quick wins, these will only result in ad fatigue and avoidance, as well as damage to brand reputation. Instead, marketers should take a…

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

Leading full-service residential solar provider collaborates with leading experience intelligence provider to move beyond DIY surveys Vivint Solar, a leading, full-service residential solar company, has chosen InMoment, the leading provider of experience intelligence (XI), as its primary technology platform to expand its Voice of Customer (VoC) program. Vivint Solar customers must go through an important process to begin operating their homes with solar power; alongside this customer journey, InMoment offers the company…

Medallia, Inc. , the global leader in experience management, announced Big Lots has selected Medallia Experience Cloud to curate a unified view of their physical, digital and omni-channel journeys to consistently delight their customers. Marketing Technology News: Former BT CEO Gavin Patterson Joins Elixirr as Chairman Big Lots, a discount retailer operating more than 1,400 stores in 47 states, is looking to Medallia to identify and eliminate points of friction in the customer journey in real-time and ensure consistent…

Led by Oak HC/FT, Series C will Enable Namogoo to Expand its Client-Side Platform into New Markets and Launch its New Customer Privacy Protection Solution Namogoo, the company pioneering Customer Journey Hijacking prevention and protecting user privacy for online enterprises, announced a $40 million Series C funding round led by Oak HC/FT. Matt Streisfeld, Partner at Oak HC/FT, will join Namogoo’s Board of Directors. Existing investors GreatPoint Ventures, Blumberg Capital, and Hanaco Ventures also participated in the…

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time. A recent report by the Office for National Statistics revealed that 82% of Britons are now shopping online. Purchasing behavior is moving away from the high street and towards digital devices, as e-commerce shows no signs of decline. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time, according to a report by…

Integrated Ecosystem Features Proven Kiosk Solutions That Create Operational Efficiencies and Put the Consumer in Control There's a revolutionary new way for quick service restaurant (QSR) operators and retailers to achieve their Digital Transformation goals – Panasonic's new ClearConnect. Panasonic's comprehensive, integrated, yet modular solution portfolio provides a one-stop-shop for the end-to-end software, hardware and services that operators need to dramatically improve both profitability and customer satisfaction.…

Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, the leading B2B Customer Engagement Platform, announced substantial enhancements and new data integration capabilities for its cutting edge AI-powered full-cycle personalization engine that transforms how B2B enterprises engage, convert and win target accounts. According to Forrester, 89% of digital businesses recognize the value in investing…

Ascential Receives a 35 Percent Equity Stake in Jumpshot Valued at $60.76 Million; The Deal Brings Marketers Unparalleled Path-To-Purchase Consumer Insights to Optimize Digital Commerce Performance Jumpshot, the only company that unlocks walled garden data, announced a strategic partnership with Ascential plc, the global specialist information company, to provide marketers with unparalleled visibility, analytical insights and a more comprehensive understanding of the online customer journey that delivers a highly…

New technologies like 5G and Rich Messaging are turning 2019 into a pivotal year for mobile marketing. Arguably, the industry has not seen such innovation and change since the launch of the smartphone. 5G promises to make the smartphone faster and more powerful, while Rich Messaging will bring both enhanced and totally new features to messaging. Messaging apps are already one of the most frequently used mobile apps and the introduction of Rich Messaging will make it the undisputed killer app. So, what is Rich Messaging? If…

Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand. The study surveyed 4,000 consumers in the US and UK to uncover what consumers today expect of brand experiences in banking, auto, insurance, telco, energy and retail. Thunderhead, the leader in customer engagement and journey orchestration, also found that two in five…

Holistic Approach and Proven Execution Key Drivers to Customer Success Masergy, a leading provider of secure SD-WAN, cloud communications, and managed security solutions, announced that Cisco has selected Masergy as a global premier partner for its Customer Journey Platform. “As a leader in delivering the industry’s best customer experience, we understand how important it is for enterprises to have the right people, process and technologies to deliver exceptional experiences to their customers,” said Bob Laskey, EVP…

New Staff Admin Experience Improves Management, Engagement and Measurement Across Every CX Touchpoint BookingBug, the leader in customer journey management, announced the launch of Studio unveiling a new workforce experience for enterprise retailers and financial services clients. Studio empowers staff to effectively manage the customer’s path to purchase by delivering high-quality customer experiences across all digital-physical channels and touchpoints, leading to improved operational efficiencies and continued growth.…

New Capabilities Offer Brands Personalization with a 360-Degree View of Individual Customers Jivox, the personalized digital marketing technology leader, announced the launch of two new capabilities that offer brands a first-ever fully personalized customer experience across all paid and owned digital channels—including social media, native, display, video, and mobile advertising, the brand’s email and website: Customer Journey Optimization is an analytics and optimization tool that uses AI to help marketers make…