ActiveCampaign Expands E-Commerce Functionality; Remains the Sole Provider in Supporting Emerging Online Sellers in Driving Sales, Loyalty…

With customer experience automation, e-commerce businesses of all sizes can build personalized and engaging omnichannel campaigns that rival those of retail giants ActiveCampaign, the leader in Customer Experience Automation (CXA), extends its e-commerce functionality to help emerging online sellers create and deliver 1-to-1 personalized, omnichannel experiences through all stages of the customer lifecycle. Marketing Technology News: Netcore Strengthens Middle East Presence by Onboarding Gulf News Increasingly,…

ActiveCampaign Expands Its Customer Experience Automation (CXA) Solution to Power Service and Advocacy Through the Entire Customer Lifecycle

Customer support and account management teams now have the tools to strengthen customer advocacy through more personalized customer dialogue at every touchpoint ActiveCampaign, the leader in Customer Experience Automation (CXA), launched their CXA for Service solution, which meaningfully connects service and support interactions to the entire customer experience. Too many businesses treat success and support as an afterthought, and rely on canned responses, cold outreach, and autoresponders for post-sale customer…

BlueConic Expands Customer Lifecycle Orchestration Capabilities

Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique journey based on the real-time, unified customer profile data at the platform’s core.…

MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

TZP Group Closes Investment in Evergent to Amplify and Expand Its Position With Its Revenue and Customer Lifecycle Management Platform

Evergent Technologies, Inc. a leading provider of revenue and customer lifecycle management solutions, announced that it has received a strategic investment from TZP Group, through TZP Capital Partners III, LP. TZP is a New York-based private equity firm. The addition of TZP to the Evergent team will support Evergent's goal to expand and add scale to its global operations, and accelerate the ability for its digital service provider customers to monetize their direct-to-consumer (D2C) services with the Company's…

ActiveCampaign Expands Its Customer Experience Automation (CXA) Platform to Help Sales Teams Automate Personalized Customer Interactions…

The new functionality gives sales teams a holistic view of customer data, letting them automate repetitive sales processes without losing their personal touch ActiveCampaign, the leader in Customer Experience Automation (CXA), announced its expanded sales functionality, which includes custom and pre-built sales automations, a built-in CRM, and native integrations like Google Sheets and Slack. ActiveCampaign's CXA platform has everything growing companies need to make connections scalable, by automating personalized…

E-Vision Selects Evergent’s Revenue and Customer Lifecycle Platform to Power OTT TV Service Across MENA

E-Vision, a subsidiary of Etisalat Group announced that it has selected Evergent, provider of solutions for revenue and customer lifecycle management to power its multi-country OTT TV service with its multi-tenant platform to support rollout of the E-Vision service across MENA region and Pakistan. This partnership will enable the launch of multi-screen and multi-language OTT services quickly and cost-effectively. This complements E-Vision's existing robust content and channel licensing business, which spans Hollywood…

Evergent Enables the Transformation to Digital Services via Its Immersive AI-Driven Customer Lifecycle Management

Evergent Enables the Transformation to Digital Services via Its Immersive AI-Driven Customer Lifecycle Management Evergent, a global provider of solutions for Revenue and Customer Lifecycle Management, announced an innovative solution that assists traditional service providers with their digital service transformation. The solution will combine Evergent's Artificial Intelligence (AI)-Module with Google Cloud BigQuery and Google Cloud Contact Center AI to provide consumers with real-time, self-service capabilities.…

CleverTap Scoops $26 Million Funding; Focused at Driving Innovation in Customer Lifecycle Management Technology

Focus on Product Innovation, Data Science-Driven Product Capabilities for Enterprises to Optimize Customer Experiences at Scale Customer lifecycle management platform, CleverTap, announced a $26 million Series B funding round, led by Sequoia India with participation from new investor, Tiger Global Management, and existing investor Accel. The funds will be used to accelerate CleverTap's data science-driven product capabilities and scale to meet fast-growing demand for its customer lifecycle management platform. The new…

Agiloft Ranked as Value and Customer Leader in Spend Matters’ Spring 2020 Solutionmap for Contract Lifecycle Management

Agiloft’s No-Code CLM Platform Receives Top Ratings by Spend Matters for Fourth Consecutive Quarter, Adding to a Series of Major Industry Distinctions. Agiloft, the global standard in contract and commerce lifecycle management, announced that leading industry analyst firm Spend Matters rated the company a Value Leader and Customer Leader in its Spring 2020 SolutionMap for Contract Lifecycle Management. With rankings based on technical or functional criteria, SolutionMap is the definitive procurement technology…

MarTech Interview with Bibhakar Pandey, Vice President, Digital Customer Experience at Capgemini North America

“As we continue to grow within an experience economy, the “phygital” (physical + digital) customer experience is going to evolve and become much more mature,’’ shares Bibhakar Pandey, Vice President, Digital Customer Experience at Capgemini North America while sharing a few thoughts on the future of the digital CX and what marketers need to keep in mind: _______ Welcome to this MarTech chat Bibhakar, tell us more about your role at Capgemini and your journey through the years. I am a Vice President and Leader of…

Spectrm Now Enables Brands To Engage Customers On Google’s Business Messages

SPECTRM, the conversational marketing automation platform brands use to engage customers on the world's most popular messaging channels, announced today it now integrates with Google's Business Messages. Business Messages connects brands with customers to chat in moments of need where they are, enabling businesses to convert discovery on Google Search and Maps into personalized messaging experiences that drive loyalty, trust and sales. Marketing Technology News:VIZIO Surpasses 11 Million Addressable Enabled TVs…

MarTech Interview with Clay Walton-House, Managing Director of Integrated Customer Loyalty Solutions at PK

In order to build better customer experiences, marketers and brand managers have to grasp a better understanding of their customer’s behaviors while constantly finding innovative ways in which to give them a customer journey worth coming back to; Clay Walton-House, Managing Director of Integrated Customer Loyalty Solutions at PK shares some thoughts: ______ Welcome to this MarTech chat Clay, tell us more about PK and your role? I’m the Managing Director of Integrated Customer Loyalty Solutions at PK. I advise…

DecisionLink First To Deliver Value Realization Solution To Improve Customer Retention And Expansion

New tools extend ValueCloud® to customer success, providing unprecedented visibility and insights into customer value achievement; DecisionLink launches first certification program for CVM to ensure success within 90-days DecisionLink, the leader in cloud-based customer value management (CVM), today unveiled its new Value Realization Bundle at the Gainsight Pulse Conference. This comprehensive solution expands tracking and AI-powered analytics capabilities to customer success programs, facilitating and improving customer…

The Efficacy of Creative Content Takes Center Stage at the 4th Annual inMomentum Customer Conference by inMotionNow

Creative and Marketing Leaders Will Present Sessions Spanning the Entire Content Lifecycle from Creative Strategy to Measuring Content Outcomes inMotionNow, a leading provider of marketing resource management solutions for marketing and creative teams, today announced the lineup of speakers and sessions for its fourth annual inMomentum customer conference. The two-day virtual event will be held on June 15-16, 2021, from 12:00-5:30 p.m. (EDT). The conference has a packed schedule of sessions that address key…

Evisort and BNY Mellon to Digitize Contract Lifecycle Management

AI contracting platform to streamline client experience as part of bank’s digital innovation focus Evisort, the intelligent contract management platform, today announced its role as a leading contract intelligence provider for BNY Mellon. BNY Mellon will use Evisort to re-engineer its contract negotiation workflow and lifecycle management process, reducing the time required to reach an executable agreement. Marketing Technology News:MarTech Interview with Steve Yi, CEO & Co-founder at MediaAlpha In collaboration…

SundaySky Launches Self-Service Video Offerings for Turnkey Customer Experiences from Brands of Any Size

SundaySky, the leading platform for video-powered experiences, today announced the launch of its self-service Editor solution, which allows digital marketers to easily create and modify video experiences (VX) without the technical expertise, time and costs of traditional video production. Brands across retail, banking, healthcare, financial services and other industries have the option to start video experiences from industry-specific templates or from scratch in a self-service editing platform, reducing the barrier of entry…

Being Customer-centric Starts With A Top-Notch Employee Experience

My employees are my number one customer — that’s my mantra. But that doesn’t mean customers come second. In fact, the idea of treating your employees like you treat your customers is foundational to delivering an excellent customer experience (CX). All business units depend on the creativity, productivity and attitude employees bring to the workplace. Treating your employees like your No. 1 customer can help you improve the employee experience (EX), build a customer-centric company and capture more revenue. Marketing…

TIBCO’s New Hyperconverged Analytics Approach Delivers Rapid, Actionable Insights For Customers

Improved Productivity Empowers Customers with Accelerated Time-to-Insights on a Single, Robust Platform TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict business outcomes, solving the world's most complex data-driven challenges. Today, TIBCO announced multiple new innovations and capabilities to its Predict portfolio of products, significantly accelerating time-to-insights and delivering smart, scalable analytics across the…

Google Cloud Launches Three New Services to Empower Customers with Unified Data Cloud Strategy

New data cloud technologies provide an intelligent fabric across data lakes, data warehouses, and databases providing real-time insights powered by machine learning Today at Google Cloud's inaugural Data Cloud Summit, the company announced three new solutions across their database and data analytics portfolio to provide organizations with a unified data platform. With the preview availability of Dataplex, Analytics Hub and Datastream, organizations can break free from data silos to securely predict business outcomes,…