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Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification courses. The ABM leader…

IRI Offers Simple Steps for Maximizing Customer Lifetime Value, Boosting Enterprise Value

Integrated Approach to Addressing CLV Includes Methods of Improving Customer Retention, Increasing Purchase Frequency and Improving Personalization Today’s retailers and manufacturers are increasingly implementing new strategies to keep customers coming back. As competition for customer attention and spending intensifies and data that was once siloed is integrated into environments like the industry-leading IRI Liquid Data platform, it is easier than ever to measure Customer Lifetime Value (CLV). IRI’s latest Point of…

Punchh Launches Machine Learning for Customer Lifetime Value (CLV)

Introducing “Predictive CLV”, the First in a Suite of Products Built to Maximize Marketing Campaigns Using Machine Learning Punchh, the leader in digital marketing solutions for physical retailers, announced the launch of “Predictive Customer Lifetime Value (PCLV)”. The first solution of its kind built specifically for the physical retail world, Punchh PCLV uses machine learning to calculate the CLV of each individual customer using projected estimates of the customer’s monetary worth to the business over time. Based on…

Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics

Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful and dynamic metric for marketing teams, yet it is still vastly underutilized and misunderstood. CLV (also called CLTV, LCV, or LTV marketing) has been discussed by marketers for years, but a recent study showed that 66% of marketers surveyed were still unaware of what it really means. What’s more, 76% felt their companies were not using CLV effectively. Customer Lifetime…

Report: 80% of Organizations Agree Account Based Marketing Improves Customer Lifetime Value

Research Shows More Companies Invested Significantly in Account Based in 2018 and Investments Will Continue to Rise in 2019 B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by research and advisory firm, TOPO. The Account Based Benchmark Report analyzes the strategies of account based organizations, specifically identifying the tactics, budgets, resources, and results that make the leading account based businesses successful. The research provides B2B sales and…

Personalization Should Bring Context to the Customer to Drive Lifetime Value

Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful and relevant way. If you’re not providing the correct context for personalized experiences, one mistake can risk losing a customer forever, and hence the relationship you’ve worked so hard to create. Let’s explore Personalization done right. Make it individualized and consider your messaging carefully When it comes to tailoring your customer experiences the key is…

MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights. MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space. MoEngage’s pre-built integrations help marketers and product owners access all actionable customer data…

How Digital Channels Can Help Brands Stock up on Customer Loyalty and Prepare for a Rebound

Consumers, businesses, and marketers are in uncharted territory. The coronavirus crisis has significantly changed the way people work, shop and live, and both brands and consumers are figuring out how to navigate the new normal. For example, shoppers are spending less and browsing more. But, as they move to online channels, they’re also consuming more digital content as they look for productive and entertaining ways to spend their time. The brands that respond to these changing purchasing patterns with new strategies will…

100 of the Fortune 500 Choose ViralGains Software for Online Advertising that Listens to Customer Needs

ViralGains, the leader in intelligent ad journey orchestration software, announced its customer-centric advertising software has now helped 100 of the Fortune 500, and half of Fortune’s top 10, to drive more successful advertising results - a major milestone in the growth of the Boston-based technology firm.  By incorporating the voice of the customer within their advertising journeys, ViralGains’ clients create a more engaging and relevant experience for customers, and drive measurably better results. Marketing Technology…

Customer Acquisition Powerhouse Logiq Taps Infutor to Enhance Critical Identity Resolution Insights

Consumer identity management expert Infutor announced that it has been selected by Logiq, a leading AI-powered customer acquisition platform, as Infutor’s ID Max solution will help Logiq boost its inbound web form and call conversion rates, lead quality and lead attribution. ID Max has demonstrated a nearly 10 percent improvement in Logiq’s lead monetization by improving overall data quality. ID Max adds identity verification scoring as well as demographic, auto, property and phone attributes to each inbound lead.…

Amperity’s CDP to Fuel Customer Personalization Capabilities for Kroger

Amperity's Multi-Patented Identity Resolution Technology Will Become Kroger's First-Party Data Foundation Amperity, the leading enterprise customer data platform, announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity's software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support…

Thought Industries Promotes Therese Kelleher to Senior Vice President of Customer Experience

Team to accelerate customers' successful global adoption and value attainment from the Thought Industries Platform Thought Industries, the world's leading B2B customer training platform provider, announced the promotion of Therese Kelleher to Senior Vice President of Customer Experience effective immediately, reflecting the organizations' continued ongoing focus to enhance its customer-centric operational infrastructure. In this expanded role, she will now oversee Thought Industries' Account Management, Customer Success…

Braze Expands Products and Partnerships to Help Brands Nurture Empathy in Customer Communications

New Updates Include Predictive Churn, Expansion of Promotion Codes, Huawei Push, and an Expanded Partnership with Amazon Braze, the comprehensive customer engagement platform, announced new product and partnership updates that help brands incorporate empathy into cross-channel communications to connect and grow audiences, build loyalty, and accelerate revenue. By leveraging tools and insights to better understand customer intent and behavior, brands can strategically create personalized cross-channel campaigns that…

Kustomer Selected As Enterprise Customer Service CRM Available In Shopify Plus Certified App Program

Kustomer's Integration With Shopify Plus Will Help Brands and Customer Service Agents Optimize and Personalize Customer Experiences Kustomer, the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences,  announced that it has been selected as an enterprise customer service CRM platform in the Shopify Plus Certified App Program. Kustomer's seamless integration with the Shopify App creates contextualized, actionable customer profiles so that merchants and agents can build and drive…

Acquia And Kibo Partner To Deliver Frictionless Commerce To Customers

New integration enables retailers to deliver personalized customer experiences at scale Acquia, the digital experience company, and Kibo, a leader in cloud commerce, announced a strategic partnership to deliver frictionless commerce to retailers. Together, the two companies will empower brands to easily create robust headless ecommerce experiences using a unified customer view, and scalably optimize engagement across the customer journey with shoppable content. Acquia’s open digital experience platform helps companies…

Omniconvert Is Launching REVEAL, the First Customer Value Optimization Software Available to Shopify Merchants

Shopify Merchants Can Now Become Customer-Centric: REVEAL, by Omniconvert, is now available in the Shopify AppStore According to the Harvard Business Review, "Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Increasing customer retention rates by 5% mean an increase in profits by 25% to 95%." REVEAL is a Customer Value Optimization (CVO) tool that serves as a unique source of truth about the customers of online retailers. They can understand their best and worst…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Improving Agent Experience is Essential for Improving Customer Satisfaction and Loyalty

NICE inContact announced the findings from its latest research study, detailing the experiences, opportunities, and challenges of contact center agents who are a vital link to improving customer satisfaction and loyalty. The State of Experience and Engagement in Today’s Contact Centers study, commissioned by NICE inContact and ICMI, polled over 150 agents across 20 different industries to better understand where they view their greatest impact on customer experience, serving as effective brand ambassadors, and inspiring…

Pega Launches Ethical Bias Check To Help Prevent AI Discrimination Across All Customer Interactions

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced Ethical Bias Check, a new capability of Pega Customer Decision Hub™ that helps eliminate biases hidden in the artificial intelligence (AI) driving customer engagements. The feature flags possible discriminatory offers and messages generated by AI across all channels before they reach the customer. Done right, AI has helped businesses add more value to every customer interaction, leading to deeper…

Thought Industries Announces Integration With Gainsight Sightline, The First Complete Customer Success Ecosystem

Thought Industries, the world’s leading B2B customer training platform provider, announced its integration with Gainsight Sightline, the world’s first customer success ecosystem. Gainsight Sightline brings together complementary technology and services solutions on the Gainsight platform. Through this integration, customers will be able to reduce time to value and accelerate their adoption across customer success technologies. Marketing Technology News: Oracle Cloud, Engineered Systems and Hardware Now Available through…