How Facebook Advertising Increases Your Customer Retention

The rise of social media made it much easier for brands to build and maintain relationships with customers. With about 79% of the US population being on Facebook, advertising on this platform can effectively expose your brand to a variety of audiences. But, before diving right into advertising, it's important to properly define your target audience. If you've been wondering how to increase customer loyalty and retention for your business, take some time to read through these tips. Facebook Dynamic Advertisements. With…

Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not Omnisend, omnichannel marketing automation platform for E-Commerce, released new research on the effect of the number of channels used by a brand on customer relationship. Results favored using an omnichannel campaign for E-Commerce: when an E-Commerce brand used three or more channels in an automation workflow campaign, that campaign…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

Macorva Unveils People-Focused Customer Reviews to Help Companies Reward Service and Drive Retention

People-Focused Tool Delivers Simple Surveys via SMS to Make CX Rating Easy & Measurable Macorva, the people-focused feedback company, launched its new Macorva CX customer feedback platform, the first solution that allows companies to gather actionable customer experience ratings that tie their feedback directly to individual employee service. With Macorva CX, companies can gather customer reviews based on specific interactions to motivate and reward outstanding employee service or identify churn risks and rekindle…

Wirecard and Malaysia’s Affin Bank Berhad Expand Existing Collaboration to Drive Customer Growth and Retention With Fully Digital…

Wirecard, the global innovation leader in digital financial technology, and Affin Bank Berhad ("AFFINBANK") announced an extension of their collaboration focused on revolutionizing internet banking for consumers in Malaysia. Through this partnership, over 300,000 AFFINBANK customers are already benefitting from an array of services such as e-commerce and mobile payment powered by Wirecard technology. By leveraging more of Wirecard's platform, AFFINBANK is able to launch a complete internet banking solution which will drive…

Red Roof Chooses Medallia to Transform its Customer Experience and Drive Retention

Medallia to Provide Experience Management Technology and Expertise for all Four Red Roof Brands Medallia, Inc., the global leader in experience management, has announced that Red Roof, the award-winning leader in the lodging industry, has selected Medallia to power its experience management program to take advantage of real time feedback capabilities and seamless insights across channels. Utilizing Medallia Experience Cloud, Red Roof will receive a detailed experience profile of each guest across their journey that…

Conversica Wins 2018 Awards for Applying Conversational AI to Automotive Customer Acquisition and Retention

Company Recognized with Two AWA Awards for Its Artificial Intelligence-Powered Automotive Sales and Service Assistants Conversica, the leader in conversational AI for business and the only provider of AI-based lead engagement software for automotive dealers, was recognized with two Automotive Website Awards (AWAs), for automating sales processes and delivering an exceptional fixed operations solution, by industry research firm PCG at the 2018 National Automotive Dealers Association (NADA) Show. In recognizing…

Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation

Retention Marketing Software Empowers Brands to Segment Customers Across Purchase History, Demographics, Website Behavior, and Custom Attributes Barilliance, the leading personalization software for retailers, launched Retention, the newest addition to Barilliance’s personalization suite. Barilliance Retention creates 360 customer profiles, which combine a customer’s onsite behavior such as products viewed or the number of sessions across all devices, online and offline purchase history, demographic data including…

PUMA Sets Sights on New Personal Best for Customer Engagement With Emarsys

Global Sports Brand Harnesses New AI-Powered Marketing Platform to Connect the Customer Journey Across All Channels PUMA, one of the world’s leading sports brands, has announced a global partnership with Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale. Using Emarsys’s fully integrated customer data platform, PUMA will be able to unify data…

Wipro Digital Acquires Rational Interaction, Enhancing Customer Experience Offerings and Boosting Digital Marketing Capabilities

The expanded business to provide scalable, effective solutions for today's CMO Wipro Digital, the digital business unit of Wipro Limited announced that it has acquired Rational Interaction, a full-service digital customer experience (CX) company. The acquisition will scale Wipro Digital's offering for Chief Marketing Officers, connecting Rational Interaction's ability to map and orchestrate the customer journey with Wipro Digital's ability to design and build experiences at global scale. Together, the companies will…

Leading Telecommunications Provider, Telefónica, Increases New User Retention by 50% Using Swrve

One of the world’s largest telecommunications providers improves new user retention, app rating, and user engagement with 1:1 targeting and triggering with Swrve Swrve, the leader in mobile marketing and customer engagement, announced today that Telefónica, one of Europe’s largest telecommunications providers, has used Swrve to increase retention by 50%, boost existing app user engagement by 40%, and inspire valuable app user activity across their mobile campaigns for the Smart Wifi app. With over 300 million customers…

Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research

Study highlights lack of investment in areas most likely to have a positive CX impact Organizations must tear down the walls between IT and the business and make more customer-centric investments if they are to improve customer experience (CX), according to new research from Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises. Pega's 2020 Global Customer Experience Study was conducted among decision makers spanning 12 countries and seven different industries by…

Smarsh Partners with DLT Solutions to Provide Federal Agencies With Solution for Text Message Records Retention and Oversight

Federal Archive enables agencies to easily capture, retain, search and produce employee text messages for records preservation, FOIA and litigation preparedness Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, announced a new partnership with DLT Solutions, a wholly owned subsidiary of Tech Data and the premier government technology solutions aggregator. DLT Solutions will distribute the Smarsh Federal Archive, a cloud-based mobile text message archiving solution,…

CustomerGauge Releases Enhancement to Industry-Leading Native Salesforce Integration

Latest functionality enables B2B companies the ability to push and pull data from multiple objects in Salesforce with rules and filters CustomerGauge, creator of the Account Experience category maximizing retention and growth for B2B companies, announced the latest application enhancement to its native integration with Salesforce, the global leader of CRM. This advancement is designed to assist global enterprises with complex organizational structures, customer journeys or multiple Salesforce feeder systems to have…

Provident Credit Union Selects Qualtrics CustomerXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Provident Credit Union has selected Qualtrics CustomerXM™. CustomerXM allows companies to predict, deliver, measure, and respond specifically to customer needs, in order to improve the customer experience and impact key business outcomes such as customer lifetime value, acquisition, and retention. Marketing Technology News: eHopper POS Software Launches Global Support for Full-Service Restaurants…

CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry

Women in Customer Experience Roles Translates to Big Wins for Dealers and Customers CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding success in such roles and the overall impact of CX roles on customer retention and dealer success. “Proving relevance through research allows dealers to make data-driven decisions and take actions that improve profitability. ”…

Zenly Selects Leanplum for Best-in-Class Customer Engagement

Leanplum's A/B Testing and Data Integration Capabilities Enable Deep Audience Insights Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent subsidiary of Snap Inc., announced that Zenly selected Leanplum for its robust customer engagement capabilities. The partnership will allow Zenly to benefit from Leanplum's powerful in-app A/B testing tools and its integration with Amplitude's analytics platform to drive segmented and…

Leverage Intelligence for Exceptional Customer Experiences

An exceptional customer experience (CX)—in the eyes of the customer—is one where you engage with them at the right time, with a relevant message, while having the utmost respect for their privacy. Consider that 67% of consumers feel it’s important for brands to adjust content based on their current context, and 42% said they get “annoyed” when their content isn’t personalized. Strong security increases customer satisfaction by almost 30%, and 87% of customers will take their business elsewhere if they don’t trust a…

Customer Experience Market Converging as Qualtrics Extends Its Position as the Clear Market Leader

In Q4 2020, More Than 1,300 Customer Experience Programs Were Launched Using Qualtrics CustomerXM--Which Means More CX Programs Were Launched Using Qualtrics Than All Other Leading Customer Experience Providers Combined Qualtrics, the leader in customer experience (CX) and creator of the experience management category, today announced a record-breaking year for CustomerXM™. Qualtrics CustomerXM allows companies to predict, deliver, measure, and take action to improve the customer experience and impact key business…

Eight Tips for Building Trust With Your Customers

Trust is paramount in the customer-company relationship. However, not all businesses realize how easily it can be lost. From data breaches to privacy concerns to legal and independent investigations, there are many factors that can affect a customer’s trust in a company. In fact, Salesforce’s third State of the Connected Customer report revealed that 84% of customers say the experience a company provides is as important as its products or service. Furthermore, 73% of customers say a company’s trustworthiness matters more…