Bidgely Brings AI Solutions for Decarbonization and Customer Retention to European Energy Retailers

AI-powered personalization supports energy transition to zero carbon and mass electrification Bidgely announced it has deployed its UtilityAI Platform with energy retailers in Europe to directly support them on their journey through the zero carbon energy transition. IDC Energy Insights defines this energy transition as the process of decarbonizing energy production while electrifying energy consumption, with key drivers coming from consumers through distributed energy resources, like solar PV and batteries, as well as…

How Facebook Advertising Increases Your Customer Retention

The rise of social media made it much easier for brands to build and maintain relationships with customers. With about 79% of the US population being on Facebook, advertising on this platform can effectively expose your brand to a variety of audiences. But, before diving right into advertising, it's important to properly define your target audience. If you've been wondering how to increase customer loyalty and retention for your business, take some time to read through these tips. Facebook Dynamic Advertisements. With…

Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not Omnisend, omnichannel marketing automation platform for E-Commerce, released new research on the effect of the number of channels used by a brand on customer relationship. Results favored using an omnichannel campaign for E-Commerce: when an E-Commerce brand used three or more channels in an automation workflow campaign, that campaign…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

Slingshot And Aptive’s Partnership Improves Retention And Reaches 500K Customer Interactions

Slingshot serves Aptive Environmental through explosive growth with 100 dedicated agents focused on multiple campaigns, including 24/7, omni-channel sales, receivables, customer service and retention Slingshot, the leading 24/7 customer engagement and sales service platform for pest control and home services providers, reaches a new milestone with Aptive Environmental, the fastest growing pest control firm in the nation. With over 100 trained, dedicated agents and now over 575,000 interactions for the year, Slingshot…

Malaysian E-Commerce Giant PG Mall Partners With Netcore to Power Multichannel Customer Engagement and Retention

Netcore Solutions, one of the leading marketing automation, and personalization platform announced that PG Mall, the Malaysian e-commerce giant has chosen Netcore Smartech to power it's multi-channel marketing automation and engagement campaigns. PG Mall plans to use the comprehensive AI-Powered automation and personalization platform to ensure multichannel experience optimization for its users and ensure unmatched customer engagement. Established in 2017, PG Mall is the brainchild of Public Gold Group Founder and…

Studio Media Group Acquires Darwin CX to Drive Digital Innovation for Customer Acquisition and Retention

Darwin CX will partner with Palm Coast Data and other Studio Media Group units to meet evolving client needs Studio Media Group has announced the acquisition of Darwin CX, a customer experience platform from ZoomerMedia, whose unique client offerings complement technologies and tools already available through Studio Media Group's Palm Coast Data (PCD) unit. In the past, publishers and membership organizations have had to wait weeks to understand how their customers behave before marketing campaigns could be refined. Now,…

Returns Experience Critical to Customer Satisfaction and Retention, Doddle

With Spike in E-Commerce Returns Expected Post-COVID-19, Retailers Must Ensure Their Returns Processes and Systems are Ready, as 74 Percent of Respondents Think Retailers Need Returns Improvement Doddle, a leading international e-commerce solutions provider that designs, develops and integrates consumer fulfilment and returns technology, announces the findings of a survey it conducted to uncover how important the e-commerce returns experience is to consumers. The research of almost 1,400 U.S. consumers was…

Introducing Apiflex, Apigate’s Partner Bundling Platform for Customer Acquisition and Retention

Apigate, a trusted provider to Telco Operators and Digital Merchants for reach, acquisition and monetisation, announced the launch of its new dynamic content bundling platform “Apiflex“. Apiflex enables Digital Merchants and Telco Operators to co-create rich content and service offerings that, together, are more appealing and offer better value to end users and at the same time, tackle the rising cost of digital marketing and sales leaving them to focus on growing and retaining their respective customer base. Marketing…

New Integrated Loyalty Solution from PK Helps Brands Increase Retention by Fostering Deeper Customer Connections

PK's fully integrated loyalty approach empowers clients to create moments that matter, foster customer behavioral and emotional loyalty that drives ROI and protects share of wallet PK, the global services firm that helps the world's most customer-obsessed brands design, build and run the future, announced the launch of its new Integrated Loyalty Solution, which helps clients unlock substantially greater customer engagement and retention for their brands. In today's virtual everything world, enterprise companies are…

Macorva Unveils People-Focused Customer Reviews to Help Companies Reward Service and Drive Retention

People-Focused Tool Delivers Simple Surveys via SMS to Make CX Rating Easy & Measurable Macorva, the people-focused feedback company, launched its new Macorva CX customer feedback platform, the first solution that allows companies to gather actionable customer experience ratings that tie their feedback directly to individual employee service. With Macorva CX, companies can gather customer reviews based on specific interactions to motivate and reward outstanding employee service or identify churn risks and rekindle…

Wirecard and Malaysia’s Affin Bank Berhad Expand Existing Collaboration to Drive Customer Growth and Retention With Fully Digital…

Wirecard, the global innovation leader in digital financial technology, and Affin Bank Berhad ("AFFINBANK") announced an extension of their collaboration focused on revolutionizing internet banking for consumers in Malaysia. Through this partnership, over 300,000 AFFINBANK customers are already benefitting from an array of services such as e-commerce and mobile payment powered by Wirecard technology. By leveraging more of Wirecard's platform, AFFINBANK is able to launch a complete internet banking solution which will drive…

Red Roof Chooses Medallia to Transform its Customer Experience and Drive Retention

Medallia to Provide Experience Management Technology and Expertise for all Four Red Roof Brands Medallia, Inc., the global leader in experience management, has announced that Red Roof, the award-winning leader in the lodging industry, has selected Medallia to power its experience management program to take advantage of real time feedback capabilities and seamless insights across channels. Utilizing Medallia Experience Cloud, Red Roof will receive a detailed experience profile of each guest across their journey that…

Conversica Wins 2018 Awards for Applying Conversational AI to Automotive Customer Acquisition and Retention

Company Recognized with Two AWA Awards for Its Artificial Intelligence-Powered Automotive Sales and Service Assistants Conversica, the leader in conversational AI for business and the only provider of AI-based lead engagement software for automotive dealers, was recognized with two Automotive Website Awards (AWAs), for automating sales processes and delivering an exceptional fixed operations solution, by industry research firm PCG at the 2018 National Automotive Dealers Association (NADA) Show. In recognizing…

Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation

Retention Marketing Software Empowers Brands to Segment Customers Across Purchase History, Demographics, Website Behavior, and Custom Attributes Barilliance, the leading personalization software for retailers, launched Retention, the newest addition to Barilliance’s personalization suite. Barilliance Retention creates 360 customer profiles, which combine a customer’s onsite behavior such as products viewed or the number of sessions across all devices, online and offline purchase history, demographic data including…

Delivering Better Customer Experience Using Customer Data Management

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

The 3 Best Practices for Customer Data Management

The COVID-19 crisis is creating a new kind of consumer—one with ever-changing preferences and new shopping behaviors. For marketers to continue engaging consumers in an efficient and effective manner, it’s vital to have a real-time view of every single prospect and customer. Obtaining this view means adhering to the best practices for customer data management...but what exactly are those best practices? That’s the question we’ll answer in this article. #1 — Don’t settle for siloed data Almost every enterprise brand…

Validity Adds Senior Vice President of Customer Success to Leadership Team

Validity, the most trusted name in customer data quality, announced it has appointed Diane Gordon as its Senior Vice President (SVP) of Customer Success. Gordon is an accomplished executive who has spent the past 25 years driving retention and growth by creating scalable infrastructure in support of profitable P&Ls and customer loyalty, the basis for minimizing churn. With previous executive roles in customer care, marketing, product management, and corporate development, Gordon brings to Validity a deep understanding of…

Businesses Are Increasing Investment in Digital Channels and Artificial Intelligence for Enhanced Customer Experiences

NICE inContact, a NICE business, announced the findings of a global research study detailing the growing role of digital-first omnichannel experiences in fostering customer loyalty and advocacy. The 2020 NICE inContact Customer Experience (CX) Transformation Benchmark, Business Wave surveyed over 1,000 global contact center decision-makers and found a trend among businesses moving towards self-service vs. agent-assisted channels — now 43 percent of businesses prefer to offer self-service channels, a 15 percentage point…

Cetera Financial Group Chooses Award-Winning Qualtrics CustomerXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Cetera, a leading financial advice firm, has selected Qualtrics CustomerXM, delivered in partnership with Walker. Marketing Technology News: CM Group Acquires Selligent Marketing Cloud "Experience management has become a competitive differentiator for financial services as organizations capture customer feedback across multiple channels - from physical retail locations to customer care support," said Brian…