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New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces brand new solution for retailers powered by geosocial and mobile location data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces Brand New Solution for Retailers Powered by Geosocial and Mobile Location Data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, Zaius announced advanced customer segmentation functionality to drive more interaction-based revenue across channels. Zaius Segment Builder 2.0 carries new segmentation capabilities for creating relevant customized segments for advanced analytics and better audience targeting. A cutting-edge CRM technology, Segment Builder 2.0 showcases the fine balance of simplicity and powerful…

Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience

Fandango Latin America, the region's leading online movie ticketing service, today announced that it is leveraging CleverTap's Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap's Coeus Data-Science Engine to segment an audience based on how high (or low) their…

Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation

Retention Marketing Software Empowers Brands to Segment Customers Across Purchase History, Demographics, Website Behavior, and Custom Attributes Barilliance, the leading personalization software for retailers, launched Retention, the newest addition to Barilliance’s personalization suite. Barilliance Retention creates 360 customer profiles, which combine a customer’s onsite behavior such as products viewed or the number of sessions across all devices, online and offline purchase history, demographic data including…

Understanding Your Customers and Prospect During Uncertain Times

Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to be even more aware and sensitive to the expectations of their customers and prospects. Shopping for major-life purchases (MLPs)—such as a car, loan, insurance, or degree—involves a lot of research, investigation, and comparison. These are big-ticket items that can often get delayed—or even escalated—during uncertain times. Consumers, who…

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

UJET Wins 2020 STEVIE Award for Sales and Customer Service

New product features and updates key to UJET’s recognition in the Contact Center - New Version category UJET Inc., a leading provider of customer support communications and solutions, announced it has been named a winner in the 14th annual Stevie Awards for Sales and Customer Service. With the addition of new product features, enhancements, and integrations, UJET received a bronze award in the Contact Center - New Version category. The award marks UJET’s second Stevie Award, having previously won for Tech Startup of the…

Enterprises Still Failing to Adopt Digital-first Globalization Strategies Despite Customer Engagement Benefits and Opportunities, SDL…

80% of Respondents Have Global Expansion Plans Over the Next Three Years, but Only a Third Would Deploy a Digital-First Strategy A report published today by SDL, a global leader in content creation, translation and delivery, reveals the majority of brands are still ignoring the benefits of a digital-first globalization strategy, and instead focus their efforts on deploying a local sales team when entering new markets. “Global enterprises are hindering their expansion plans by focusing on a sales-first approach, before…

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research

Study highlights lack of investment in areas most likely to have a positive CX impact Organizations must tear down the walls between IT and the business and make more customer-centric investments if they are to improve customer experience (CX), according to new research from Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises. Pega's 2020 Global Customer Experience Study was conducted among decision makers spanning 12 countries and seven different industries by…

Comscore and TargetSmart Partner to Deliver Enhanced Political Segmentation for Advertisers

Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it's never been more important for campaigns and agencies to have the most complete picture of voter preferences possible in order to create messages that resonate with the public. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and TargetSmart are excited to announce a new partnership to create customized…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

HubSpot Recognized as a 2020 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Gartner Peer Insights Customers' Choice distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing, and/or using the product or service HubSpot, a leading growth platform, announced that it has been named a 2020 Gartner Peer Insights Customers' Choice for CRM Lead Management. Gartner defines CRM lead management applications by their ability to facilitate a business's inbound and outbound customer acquisition, online and offline. This is the third time that…

ActiveCampaign Raises $100 Million Series B to Develop Next-Gen Customer Experience Automation (CXA)

Susquehanna Growth Equity Leads Investment to Help Company Define Emerging Category ActiveCampaign, the leader in Customer Experience Automation (CXA), has raised $100 million in a Series B growth round led by Susquehanna Growth Equity (SGE). Silversmith Capital Partners, which was the sole investor in ActiveCampaign's $20 million Series A in 2016, also participated in this round. ActiveCampaign will use the funding to develop the CXA category through product innovations that advance beyond legacy marketing automation,…

ActiveCampaign Announces 14-Pointer Customer Success Commitment to Grow CX Value, Service, and Trust

ActiveCampaign Shares Its Fourteen-Point Commitment to Delivering a Best-In-Class Customer Experience to Earn Value from Customer Success Efforts ActiveCampaign, the leader in Customer Experience Automation (CXA), announced the ActiveCampaign Customer Success Commitment.  ActiveCampaign Customer Success Commitment is  the industry's first officially announced charter to honor a Martech company's dedication to value, service, and trust. Martech Blog: 2020 Is the Year of Integration As part of being the leading provider…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2's Dual Recognition Validates Blueshift's Mission To Provide The World's First Data Activation Solution Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's accomplishment of providing the world's first data activation solution, which simultaneously offers the flexibility of a CDP and the intelligence of marketing automation in a single, scalable…

BlueVenn’s Customer Data Platform (CDP) Capabilities Surpass Industry Benchmarks

According to Winterberry Group's Analysis, the Capabilities of BlueVenn's CDP Are Industry Leading; Report Provides Clarity as to What Core Capabilities a CDP Should Have and How They Deliver Best Value to Marketers BlueVenn, creators of a leading, award-winning Customer Data Platform (CDP), released a report by Winterberry Group finding BlueVenn's CDP's capabilities are industry leading. The report, "Customer Data Platform benchmark," analyzes the core and adjacent capabilities of CDPs, as well as providing…

Acquia to Acquire Customer Data Platform AgilOne to Deliver More Powerful Customer Experiences based on AI

Unifies customer data from disparate platforms; drives personal experiences across every channel Acquia announced that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers.…

Oracle Takes Data-First Approach to New Customer Experience Innovations

Updates Across Oracle CX Cloud Help Brands Unify Customer Data, Personalize Interactions and Win More Business To help brands ensure that each and every customer interaction is data driven, Oracle announced a series of new data-first updates across Oracle Customer Experience (CX) Cloud. The latest updates include new digital assistants for sales, customer service and marketing professionals, new data enriched B2B sales capabilities, and new industry solutions for telecom and media, financial services, and public sector.…