Creatio, a global software company that provides a leading low-code platform for process management and CRM, has been named a Market Leader in the Business Process Management (BPM) Software category in the Winter 2021 Customer Success Report published by FeaturedCustomers. FeaturedCustomers evaluated all the potential Business Process Management (BPM) Software companies, and only 25 met the criteria needed for being included in the Winter 2021 BPM Software Customer Success Report. Creatio earned a Market Leader award in…

Sitecore, the global leader in digital experience management software, announced that Lee Miles will join the company as chief customer success officer. Bringing more than 20 years of experience in the software industry, Miles will lead Sitecore's customer success initiatives, support, services, knowledge and learning as well as a newly created renewals team. He joins Sitecore from Red Hat, where he most recently served as vice president of the Central Europe Middle East and Africa (CEMEA) region supporting customers'…

Alida’s long-time Head of Customer Success elevated to the C-Suite while Tony Chung joins to lead Professional Services for the company Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform,  announced the promotion of Jason Baldree to Chief Customer Officer and the appointment of Tony Chung as Sr. Vice President of Professional Services and Customer Success. Baldree joined Alida in 2018 with over 20 years of experience leading customer success and…

Sandler, one of the largest training organizations in the world, is partnering with Gainsight, the customer success platform that helps businesses manage customer retention and expansion. Customer Success Managers (CSM), one of the fastest growing professions, is a role that is still being defined by the industry.  Through the Sandler / Gainsight partnership, organizations will now have access to a formal, customizable skills development program, with certification, created exclusively for the Customer Service (CS)…

Holly, please tell us about the Marketing- Sales alignment strategies during COVID-19. How did you cope with the expectations from your customers? Marketing and sales always need to be aligned in order to drive sales and revenue, but these teams also need to align with the customer team so we can ensure we are identifying opportunities for our existing customers to best leverage our technology. As COVID-19 has impacted our clients in various ways, (and continues to) it has become even more essential that the customer and…

Company attributes tremendous 2020 growth to its commitment to customers, shows gratitude by recommitting investments to further customer success Despite the challenges caused by the 2020 pandemic, ActiveCampaign, the leader in customer experience automation (CXA), grew its customer base by over 30,000 since January based on the organization's extraordinary commitment to customers, reaching 120,000 customers in October. Because of the popularity of the industry's only Customer Success Commitment (CSC), ActiveCampaign is…

Validity, the most trusted name in customer data quality, announced it has appointed Diane Gordon as its Senior Vice President (SVP) of Customer Success. Gordon is an accomplished executive who has spent the past 25 years driving retention and growth by creating scalable infrastructure in support of profitable P&Ls and customer loyalty, the basis for minimizing churn. With previous executive roles in customer care, marketing, product management, and corporate development, Gordon brings to Validity a deep understanding of…

PROLIFIQ announced it has launched a new PROLIFIQ SUCCESS COMMUNITY and updated PROLIFIQ CRUSH, PROLIFIQ RELATIONSHIP MAP, and PROLIFIQ ACE on Salesforce AppExchange. The Winter Release enhancements improve sales, marketing, and customer success productivity. Built on the Salesforce Platform, CRUSH, RELATIONSHIP MAP and ACE are currently available on AppExchange. PROLIFIQ SUCCESS COMMUNITY The new PROLIFIQ SUCCESS COMMUNITY is powered by Salesforce Experience Cloud to provide customers with an enhanced experience,…

Officium Labs, a network of remote customer experience (CX) professionals helping clients create incredible customer experiences for their customers, is delighted to welcome John Pompei to the Officium Labs family as the new SVP of customer success, charged with leading growth and scale through customer engagement. Marketing Technology News: Teads Launches Teads Conversions Reporting to Jerry Leisure, Officium Labs co-founder, and chief executive officer, Pompei will lead the sales and marketing functions for this…

Totango announced that its Spark Enterprise Customer Success platform is now an SAP Endorsed App, available for a free trial on SAP App Center. SAP Endorsed Apps are a new category of solutions from SAP’s partner ecosystem to help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes. “Totango is delighted that our Spark Enterprise Customer Success platform is now an SAP Endorsed App and available on SAP App Center,” commented Devin Schiffman, Vice President of…

Customer Success Department to become the voice of the customer Hyland, a leading content services provider, has promoted Susan deCathelineau to Senior Vice President, Chief Customer Success Officer. Leading this next evolution of Hyland's Customer Success Department, deCathelineau will focus on helping customers gain long-term competitive advantages by leveraging the breadth and depth of their technology investment. In her role as the Chief Customer Success Officer, deCathelineau will report to Hyland's Executive Vice…

Former HR and talent acquisition leader, customer experience expert, and leading authority on HR organizational processes, to further enhance Joveo’s best-in-class customer experience Joveo, the global leader in programmatic recruitment advertising technology, announced the appointment of Dwane Lay as Global Head of Customer Success. Dwane will be responsible for driving recruitment marketing success and leadership for Joveo’s global customer base, including direct employers, staffing and advertising agencies, RPOs, and…

Invoca, the leader in AI-powered call tracking and conversational analytics, announced Dee Anna McPherson has joined as Chief Marketing Officer and Jennifer Lovette as Senior Vice President of Customer Success. Both roles will be pivotal as the company accelerates growth, expands its product line, and helps customers use conversational insights to transform their business. McPherson joins Invoca after serving as Senior Vice President of Marketing at Movable Ink, where she repositioned the company, introduced new product…

LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success. In his new role Canelis will lead the LeadsRx Customer Success team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution. Marketing Technology News: Bambuser and Relatable Enter Global Partnership “LeadsRx has made great strides in establishing marketing attribution as an…

BlueConic, the world’s leading pure-play customer data platform (CDP), announced that Jacqueline Rousseau-Anderson has joined the company as Senior Vice President of Customer Success. In this role, Rousseau-Anderson will lead and strengthen a high-performing, global customer organization for BlueConic. BlueConic’s dedicated customer success managers help organizations obtain the maximum value and benefit from their CDP investment. Rousseau-Anderson will further solidify BlueConic’s differentiated customer experience – one…

Calix, Inc. announced Revenue EDGE Customer Success Services, new Calix services offering that extends the value of Calix Marketing Cloud (CMC) and Calix Support Cloud (CSC) Customer Success Services. This offering enables communications service providers (CSPs) to deliver new subscriber services like parental controls (ExperienceIQ) and advanced security (ProtectIQ) through digital storefronts. By capturing these upsell opportunities and providing advanced services to subscribers, CSPs ensure that they remain competitive in…

Creatio, a global software company that provides a leading low-code platform for process management and CRM, announced that it has been named a Market Leader in the Low-Code Development Platforms category in the Summer 2020 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content marketing platform for B2B business software and services. Marketing Technology News: Sectigo Releases Quantum-Safe Kit for Enterprises to Test New Quantum-Resistant Crypto…

Observe.AI, a leader in providing AI-powered agent enablement software to enhance voice customer experiences, has experienced rapid growth in response to the growing demand for solutions to support the remote workforce transition. In order to fuel this momentum, Observe.AI has hired Rich Wang as Vice President of Customer Success. Rich will run the post-sales customer journey and identify new opportunities for the business. "Rich’s extensive background in building and leading world-class customer success at organizations…

Executives Kevin Haverty and Lara Caimi Named to New Go-to-Market Leadership Roles; Global Customer Operations President David Schneider Retiring at End of 2020 ServiceNow, the leading digital workflow company that makes work, work better for people, announced an evolution of its go-to-market functions to drive deeper customer success and engagement and to build an exceptional partner ecosystem as the company scales growth to $10 billion in revenue and beyond. Effective immediately, executive Kevin Haverty…

MarketStar, the leader in customer engagement and outsourced B2B revenue acceleration, takes its customer success capabilities to new levels by partnering with Totango, the leading platform in customer success management. MarketStar's Customer Success offering is an end-to-end solution that helps companies assess, design, implement and optimize a customer success solution that delivers results. MarketStar's customer success offering is focused on three core product areas: strategy and design, technology and intelligence…