One Key to Customer Success? – The Speed of Your Website

As the world moves into a faster, more technologically savvy age, consumers are expecting companies to keep up. New technologies are appearing every day, increasing the speed of the internet with every innovation. As a webmaster, you have just a few seconds to grab and retain your visitor’s attention. It doesn’t matter if you sell goods, offer services or run a blog: If your website is slow, you will be at risk of losing traffic, visitors and money. In fact, in a recent survey of their clients, SiteGround reports website…

Exabeam Names Jeff Romano Chief Customer Success Officer

Exabeam, the Smarter SIEM™ company, announced the appointment of Jeff Romano to chief customer success officer. In his role, Romano will lead all post-sale customer service functions for Exabeam – including renewals, customer success, global support, professional services, education and partner enablement. Romano’s mission is to provide a seamless experience from onboarding through renewal and to ensure the customer sees immediate and ongoing value from the industry-leading Exabeam Security Management Platform (SMP).…

Paytronix Names Andrea Mulligan, Head of Customer Success & Marc Schultz, Head of Data Privacy and Security

New experienced team members to enhance product adoption and data security as electronic payment capabilities expand Paytronix Systems, Inc., the most advanced digital guest experience platform, announced the appointment of two new executives: Andrea G. Mulligan, head of customer success, and Marc F. Schultz, head of Data Privacy and Security. The new members add depth and experience to the company’s leadership team as the guest experience platform company scales and expands beyond loyalty to encompass CRM, stored value and…

Rocketrip names Efrat Moshkoviz as Vice President of Customer Success

Moshkoviz Brings Deep Expertise in Managing Success of Enterprise Customers Rocketrip, the software solution that drives positive behavioral change in enterprise travel programs, announced the hiring of Efrat Moshkoviz as Vice President of Customer Success. Moshkoviz joins at a critical point for the company in which demand is rising for an employee engagement-centric way to cut travel costs. With over a decade of B2B customer success, Moshkoviz will lead efforts to nurture customer relationships and ensure Rocketrip…

Freshworks Launches Freshsuccess: First CRM Vendor to Add Customer Success to Software Suite

Software Completes Freshworks' Customer-For-Life Cloud Platform to Help Teams Focus on Customer Results and Preventing Churn Freshworks Inc., the customer engagement software company, has announced the general availability of Freshsuccess, becoming the first CRM vendor to natively integrate customer success software into its portfolio for complete customer engagement from first touch to latest inquiry. With Freshsuccess, organizations will be able to improve customer results, prevent churn and identify sales…

ActiveCampaign Announces 14-Pointer Customer Success Commitment to Grow CX Value, Service, and Trust

ActiveCampaign Shares Its Fourteen-Point Commitment to Delivering a Best-In-Class Customer Experience to Earn Value from Customer Success Efforts ActiveCampaign, the leader in Customer Experience Automation (CXA), announced the ActiveCampaign Customer Success Commitment.  ActiveCampaign Customer Success Commitment is  the industry's first officially announced charter to honor a Martech company's dedication to value, service, and trust. Martech Blog: 2020 Is the Year of Integration As part of being the leading provider…

Acacia Waller Joins Triblio as VP of Customer Success

Triblio, the industry leader in account-based marketing (ABM), is pleased to announce the appointment of Acacia Waller as Vice President of Customer Success. Ms. Waller will drive the team forward as they continue to create and execute personalized ABM success plans for each customer. She will remain focused on maintaining Triblio's industry-leading retention rates as the company continues to grow. The Customer Success team is committed to supporting customers' individual goals in every stage of their ABM program.…

Totango Launches Dynamic Assignment for the Enterprise, Delivers Personalized, Precision Engagement to Maximize Customer Success

Totango, the leader in customer success for the enterprise, announced the introduction of Dynamic Assignment, a next-generation product innovation that enables enterprises to leverage a fluid pool of specialists to rapidly deliver the right expertise to the right person at precisely the right time. With Dynamic Assignment, enterprises can now dynamically allocate people based on fit, skill or availability, to work with customers on an as-needed basis, delivering the optimal level of personalization and customized engagement…

Technology Veteran Bob Leo Joins Actifio as Vice President, Global Professional Services & Customer Success

Actifio, the pioneer of multi-cloud copy data management software, announced that technology industry veteran Bob Leo has joined the company as Vice President of Global Professional Services & Customer Success, reporting to Paul Forte, Actifio's Chief Revenue Officer. In this new role, Bob is focused on driving successful business outcomes for Actifio's customers and being a trusted partner in their data-driven transformation journey. Bob brings a unique perspective to his…

Airship Appoints Michael Lavoie as Senior Vice President of Customer Success

Seasoned Global Martech Services Leader and Multichannel Marketing Expert Lavoie Joins Airship’s Executive Team Customer engagement company Airship announced Michael Lavoie has joined its executive leadership team as its senior vice president of customer success. In this role, Lavoie will lead Airship’s global customer success team with responsibility for all post-sale customer relationships and the delivery of all services provided to Airship’s customers. He will report directly to CEO and president Brett Caine. “Across…

How to Motivate Your Service Organization for Customer Success

According to a customer experience report published by NewVoiceMedia, US companies lose more than $62 billion annually due to poor customer service. Another study by American Express stated that 42 percent of consumers mentioned that they would visit a place if an acquaintance says good things about the service. All these facts establish with much conviction that the importance of customer experience is something that is never stressed enough. Even if you do not go by the facts, think of a simple example. What do you do…

ShootProof Names James Scott as Vice President of Customer Success

Customer Success Leader from Brightpearl and Channeladvisor Will Build Customer Success Organization at Fast-Growing Online Gallery Provider ShootProof, a leading global provider of online gallery software and services for professional and semi-professional photographers, today announced the hiring of James Scott as Vice President of Customer Success. Scott brings more than a decade of customer success experience to ShootProof, where he will lead the customer success and customer support teams. ShootProof announces…

Microsoft and Salesforce Expand Strategic Partnership to Accelerate Customer Success

Salesforce names Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud to help customers scale and grow; new integration between Salesforce Sales and Service Clouds with Microsoft Teams will boost productivity Microsoft Corp. and Salesforce on Thursday announced plans to expand their strategic partnership to help customers meet the evolving needs of their businesses and boost team productivity. Salesforce has named Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud. Salesforce…

Gainsight Taps inSided to Provide B2B Customer Success Community Platform

insided to Deliver Integrated Community Platform to Scale Customer Product Feedback and to Support Gainsight’s SaaS Customer Success Goals inSided, the only customer success community platform built specifically for B2B software companies, announced that it has formed a partnership with leading customer success platform Gainsight. Through this partnership, Gainsight has migrated its entire community to inSided’s platform, allowing it to better leverage the power of online communities to measurably improve customer…

MarTech Interview with Sumant Kawale, VP Customer Success at Cerebri AI

"The latest AI-powered technology use customer journeys as the raw material to fuel the new science of customer journey analytics." Tell us about your role and journey into Technology.  I have been dabbling in technology from an early age and ended up studying Electrical and Telecom Engineering in college and grad school. My first job out of school was writing DSP and VHDL code for large, expensive test machines that subjected cell phones to all sorts of scenarios, such as bad reception, interference and so on. It was the…

AlphaSense Announces Key Executives in Customer Success, Business Development and Marketing

New Hires Highlight Continued Growth for the AI-Based Market Intelligence Search Engine That Boasts More Than 1,000 Enterprise Customers AlphaSense, Inc., the leading AI-based search engine for market intelligence, enabling investment firms and corporations to find the critical data points they need to drive strategic decisions, today announced the additions of Jonathan Palmer as Vice President of Business Development, Sam Slevin as Vice President of Customer Success, and Amy Holtzman as Senior Vice President of…

Customer Success: The Key to Revenue Optimization

Your customers are now subscribers. We have shifted to a subscription economy in nearly every facet of our lives. Do you use rideshares to get around town? Get a discount by subscribing to Lyft. Tired of big, expensive software upgrades every few years? Subscribe to Office 365 or sign up for Gmail. Need a fresh cup of coffee to start your day? Get it cheap with a subscription to BK Café. While the pervasiveness of the subscription consumer mode is intriguing from sociological and economics perspectives, it offers us new…

TenFour Boosts Customer Success Initiatives With Reputation.com

Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced that TenFour, IT infrastructure provider, will use the Reputation.com online reputation management (ORM) platform to assess feedback from its corporate customers in real time, ultimately improving the customer experience and driving business growth. In the Feedback Economy, customers weigh in with their feedback on all aspects of a business, shaping brand perceptions and greatly…

BounceX Names MarTech Vet Molly Bruttomesso as VP, Customer Success

Bruttomesso Brings over 20 Years of Experience from Across Salesforce, Saatchi & Saatchi and Sprinklr to Lead MarTech's Top Customer Success Team BounceX, a category leader in device identity resolution, is pleased to announce that it has named Molly Bruttomesso as Vice President of Customer Success. She'll be responsible for maximizing performance and satisfaction for the company's impressive roster of clients from global brands. A graduate of Georgetown University's McDonough School of Business, Bruttomesso cut…

Totango Spark Successfully Deployed as SAP’s One Customer Success Platform

Totango Solution to Help SAP Scale Enterprise Customer Success Across Entire Organization Totango, the leading provider of customer success solutions for the enterprise, announced its Totango Spark solution has been deployed successfully by SAP across the majority of its lines of business, representing 20,000 customers and more than 2,100 users – completed in just five months. The solution will be used as a single, integrated customer success platform to help SAP evolve, deploy and expand its execution of customer success…