Evolv AI, a customer experience (CX) optimization and personalization leader, announced Flows which visualizes digital experiences. For clients using the Evolv AI Experience Platform to experiment and optimize their CX, Flows provides a new…
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Search engines” was the No. 1 trending topic among brands in recent weeks -- as measured by Bombora Company Surge(R) — signaling an intent to derive insights from search efforts in order to optimize one’s online marketing efforts to the…
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Points transfers from banks into frequent flyer schemes are accelerating and trending ahead of airline passenger recovery US points transfer activity already exceeding pre-pandemic level by 30% Ascenda, the technology company that makes…
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Indicative, product analytics for the data warehouse, is announcing the release of Journeys, a new tool for mapping and visualizing the customer journey that empowers product managers to discover the paths that users most frequently take…
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So often I hear from marketing leaders who say that they have more leads than ever before, and yet they continue to struggle with actually converting those leads into pipeline and revenue. This is all the more-so given customer behavior…
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New integrations unlock more valuable customer data for richer analysis With its automated business analysis (ABA) platform, Outlier discovers and elevates unexpected changes in consumer behavior, customer demographics and buying patterns.…
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With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important than ever Four out of five retail and consumer packaged goods (CPG) companies say that…
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PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers’ behaviors toward loyalty…
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Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya Integrations Hub. The Integrations Hub gives marketers the…
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Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data…
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2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from Over 350 Million Emails Bluecore an AI-driven retail marketing platform that brings…
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In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s…
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Marchex, a mobile advertising analytics company, today announced a partnership with Facebook that will integrate across their social analytics solution and into an industry-leading analytics platform, Marchex Omnichannel Analytics Cloud.…
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Retail real estate and restaurant industries find success in using a blend of marketing and operational intelligence to scale with Near and B I Spatial mobile analytics As retail real estate and restaurant industries are getting back to…
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April event to focus on Vanarama’s transition from third-party data to first-party data BlueConic, the world’s leading pure-play customer data platform (CDP), announced it will host an Adweek webinar, “Customer Journey…
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The report highlights key findings related to how convenience, reliability, and responsibility impact brand loyalty Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next…
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Organizations Gain Newfound Visibility into Customer Journeys to Speed Issue Resolution and Improve Business Outcomes Verint Systems Inc., The Customer Engagement Company, announced the addition of Digital Behavior Analytics to its…
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Astute, Inc., a leading end-to-end customer engagement platform, announced the release of Customer Confidence, a new Voice of the Customer (VoC) solution designed to measure customer readiness to return to brick-and-mortar locations and…
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Advanced speech analytics platform powers top agent modeling for work-at-home agents to increase campaign performance and revenue VoiceBase, the leading AI-driven voice analytics company, today announced that it has partnered with Avantive…
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Neuraswitch to leverage Behavioral Signals’ Emotion AI Solution, OliverAPI Behavioral Signals, a Los Angeles-based software company and leading provider in emotion artificial intelligence for speech recognition technology, announces its…
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