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Split Integrates with mParticle to Help Enterprises Understand the Impact of New Features on the Customer Experience

Enterprises using customer data platforms can easily integrate Split to measure customer impact of software development As enterprises work to improve the quality of digital experiences and the efficiency of software development, Split Software, the leading feature delivery platform, announced a pre-built integration with mParticle, a customer data platform for enterprise B2C brands. mParticle allows for the centralization, management and activation of customer and engagement data across any channel. Split’s mParticle…

New Visualizations in Airship Journeys Offer Breakthrough Simplicity to Perfect Cross-Channel Customer Experiences

New capabilities unify all aspects of journey creation, management and optimization, making it fast and easy for marketers to achieve success with cross-channel customer engagement Customer engagement company Airship revealed new Airship Journeys visualizations that make managing in-the-moment cross-channel customer experiences dramatically simpler and more effective for marketers. Now, for the first time, marketers can quickly zero in on underperforming campaigns with high-level views of performance and journey…

Australian Neobank, Xinja, Helps Transform Customer Experience With Box

Box, a leader in cloud content management, announced that Xinja – a leading Australian neobank – has chosen Box to enhance its customer interactions via the Xinja mobile application. Xinja customers’ bank statements and account data will now be delivered through a portal which is powered by Box’s cloud Platform. Xinja’s financial lending team will also use Box as a way of managing documents with customers to drive faster end-user outcomes. Australian Neobank, Xinja @xinjamoney, Helps Transform Customer Experience with…

Swimlane Launches Customer Experience Program

Immersive program focuses on the lifecycle and success of the Swimlane SOAR Swimlane, a leader in security orchestration, automation and response (SOAR), announced its Immersive Customer Experience Program, an enhanced method of partnering with customers to ensure their initial and long-term success. By merging Swimlane’s established best practices in customer service with their team’s proven industry expertise, the Immersive Customer Experience offers all customers a personalized, deep dive into the process required to…

Engage from Home: Acer Gains Actionable Insights into Customer Experience with 8×8

Move To The Cloud with 8x8 Communications and Contact Center Enables Greater Visibility and Resiliency, Powers Remote Work and Customer Engagement for Acer Across North And South America 8x8, Inc., a leading integrated cloud communications platform, announced that it has been selected by Acer America, one of the world’s largest multinational PC companies, as the provider of choice for its employees and contact centers in North and South America. The 8x8 X Series solution provides Acer America employees and contact center…

ActiveCampaign Expands Its Customer Experience Automation (CXA) Platform to Help Sales Teams Automate Personalized Customer Interactions…

The new functionality gives sales teams a holistic view of customer data, letting them automate repetitive sales processes without losing their personal touch ActiveCampaign, the leader in Customer Experience Automation (CXA), announced its expanded sales functionality, which includes custom and pre-built sales automations, a built-in CRM, and native integrations like Google Sheets and Slack. ActiveCampaign's CXA platform has everything growing companies need to make connections scalable, by automating personalized…

Fuze Combines Unified Communications and Contact Center Solutions for Enhanced Customer Experiences

Unified platform and comprehensive user interface provides advanced performance and support for optimized contact center interactions Fuze, the leading cloud-based communications provider for the modern global enterprise, today unveiled their fully integrated contact center as a service (CCaaS) solution, embedded within the Fuze unified communications as a service (UCaaS) platform. According to a Forrester Research report, “developing a solid contact center road map in the context of a broader customer experience (CX)…

Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

CustomerGauge Brings B2B Customer Experience Solution to HubSpot Marketing System Users

In the battle to unite experience data and marketing data in one system, CustomerGauge's latest integration offering is a massive leap forward thanks to easy two-way integration with Hubspot CustomerGauge, creator of the Account Experience category maximizing retention and growth for B2B companies, announced its advanced integration to HubSpot Marketing & CRM System. The two-way integration is designed to help organizations measure, analyze, and act on feedback throughout the customer journey—including marketing owned…

Smartbox Transforms Customer Experiences With Nutanix

Retailer Leverages Technology To Enhance Customers’ Digital Experiences Nutanix, a leader in enterprise cloud computing, announced that Smartbox Group, a leading European retailer of gift experiences, expanded its relationship with the company to support its digital modernization project. Smartbox leverages Nutanix software to modernize its IT infrastructure, streamline operations, and reduce costs in order to delight customers with tailored, real-time experiences. A seamless omnichannel customer experience is now a…

Copper Appoints Emilia D’Anzica as Chief Customer Officer to Enhance Customer Experience and Success

Google-recommended CRM company announces global expansion of customer success initiatives Copper, the leading provider of CRM for G Suite, announced that Emilia D'Anzica has joined the company as its new Chief Customer Officer. With more than twenty years of customer experience, Emilia will lead the customer support and success teams to help drive increased value to Copper customers. Copper is dedicated to building a culture around customer success and improving its platform in ways that enhance productivity and match…

Tech Mahindra and Innoveo Drive Digital Transformation to Enhance Customer Experience Globally in Insurance, Banking and Wealth Management

Collaborate to leverage the No-Code Platform to accelerate the launch of custom-built applications without software coding in real-time across all insurance, banking and wealth management sectors Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business reengineering services and solutions, with Innoveo, announced that the enterprises will partner to drive digital transformation to enhance customer experience globally in Insurance, Banking and Wealth Management.  Through this partnership,…

Deloitte named a Leader by Gartner in CRM and Customer Experience Implementation Services, Worldwide

Gartner, the world’s leading information technology and advisory company, named Deloitte a Leader, positioned highest for ability to execute and furthest for completeness of vision, in its February 2019 report titled, Magic Quadrant CRM and Customer Experience Implementation Services, Worldwide. Marketing Technology News: EnergyBot Raises Series B Funding “Creating the best experience in the moments that matter most for customers is critical to keeping them happy and advancing companies everywhere,” says Andy…

MarTech Primers: Customer Service Versus Customer Experience

Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns. Companies focus on mitigating pain points to prevent reputational risks  - dedicated support, personalized services, and 24/7 assistance are a few measures that they adopt. Customer service is one component of the elements shaping up the overall customer experience. In this blog, we shall highlight the major differences between the terms…

Talkdesk Announces Guide to Transform Customer Experience With Knowledge Base Innovation

Talkdesk 20-in-20 program continues with product #5 of 20, a new and innovative approach to knowledge base solutions Talkdesk, Inc., the cloud contact center for innovative enterprises, announced Talkdesk Guide, an intelligent knowledge base that transforms the way businesses organize and provide information to their agents and customers. Powered by artificial intelligence (AI) from Talkdesk iQ, Guide seamlessly integrates information from disparate systems into one cohesive customer experience (CX) solution. Through…

ENGIE Improves Customer Experience with Genesys Cloud

Unifies customer experience across multiple contact centers to improve customer satisfaction ENGIE France BtoC innovates daily to become the global leader in low carbon energy and services. To deliver the efficient, tailored experience its customers need, ENGIE replaced multiple legacy, on-premises technologies with the single, all-in-one solution from Genesys, the global leader in cloud customer experience and contact center solutions. Today, several thousands of customer service representatives in four different…

Herff Jones Hires Customer Experience Executive Salena Scardina

Veteran leader to drive company's customer journey transformation Herff Jones, a division of Varsity Brands and the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students, announced the addition of Salena Scardina as Vice President of Customer Experience, an appointment within its senior leadership team. Scardina, a veteran executive with more than 25 years of experience in customer service, joins the company from HeroCX…

Zendesk Expands Service-First CRM Solutions to Transform Customer Experience

New product suites democratize service and sales software by making it easy to try, buy and use Zendesk, Inc.  announced new, powerful Support and Sales Suites, expanding its service-first CRM solutions by enabling service and sales teams to instantly connect with their customers and have natural conversations across all touchpoints. The modern set of offerings helps companies easily build positive, long-term customer relationships. “Today’s digital-first customers expect real-time, ongoing and personalized…

Sonata Software Makes Strategic Acquisition of GBW, a Leading Global Player in the Exciting Customer Experience Space

Sonata Software announced signing of definitive agreements to acquire GAPbusters Limited (GBW), the Melbourne headquartered company that has been amongst pioneers in the CX domain, serving renowned brands globally for nearly thirty years. As companies are increasingly focusing on measuring and managing customer experience to stoke their growth, CX solutions are playing a significant part in most organizations' digital transformation initiatives. As per Fortune Business insights, "The demand for customer experience…

McArthurGlen Designer Outlets Partners With Leading Retail Customer Experience Management Firm SMG

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new customer experience management programme with McArthurGlen Designer Outlets. Europe’s leader in designer outlet shopping chose SMG for its differentiated approach and focus on driving business outcomes. Using the @SMGcustomersat customer experience management platform, @McArthurGlenGRP is capturing and analysing real-time guest feedback from a diverse customer base that spans…