Voice-based Zest Software Helps Customers to Build Better Products with Instant Feedback and Service

Customer testimonials and feedback data are found to be very important in building a great product and in designing a highly contextual and personalized user experience. Many companies are relying on online customer feedback tracking solutions and survey management tools to meet these demands. However, only a handful of product designers actually manage to fulfill the demands, that too in the stipulated timeline. Zest is a powerful no-code computer software (simply worth mentioning here!) for screen recording/casting and…

Terminus Enhances Account-Based Platform to Help Customers Better Identify and Reach Buying Teams in Remote Work Environment

Terminus, the leading account-based marketing platform, releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting. Marketing Technology News: Announcing the Formation of Influence+United The New Terminus Engagement Hub Capabilities Include: Terminus Mobile App The new…

Quantimet Environmental Data Visualization Software is Now Available with Remote Sensor Controls, a World Map View, and Cloud-Based Data…

Quantimet is currently in its final beta-testing phase and will be available as a Software as a Service (SaaS) solution later in 2020 Intellisense Systems, Inc., a leading provider of integrated environmental sensing solutions, introduces Quantimet, a software platform that provides present weather reporting, cloud-based data-logging, trend visualization, and remote control of autonomous environmental sensors. Today, it is available as a beta release to owners of Intellisense’s Weather Sensors. The platform is designed to…

ING Research: Customers Willing to Drop Brands Based on Perceived Environmental Impact

Survey finds consumer adoption of circular practices hinges on convenience, availability and understanding of sustainable options offered by companies A new global survey commissioned by ING shows consumer attitudes have reached a tipping point, leading them to avoid brands that don’t prioritize sustainability and environmental issues. Despite demanding change, customers will still engage in the linear ‘convenience economy’ model of ‘take, make and waste’ unless companies offer a more seamless transition towards the…

Mano Būstas Partners with Airship to Power Proactive, Anticipatory Communications with Customers

Customer engagement company Airship and City Service, one of the largest corporate groups engaged in facility and property management and integrated utility services in Europe, unveiled a new partnership that will streamline communications between its Lithuanian property management company, Mano Būstas and its hundreds of customers across the region. Beginning in January, Airship’s Customer Engagement Platform will enable Mano Būstas to automate communication with customers across in-app messaging, push notifications, email,…

Unbxd Joins Adobe Exchange Partner Program to Automate Site Search and Relevance Setup for Adobe Customers

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solutions, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. Through this collaboration, all existing and prospective customers will be able to orchestrate relevant, personalized, and intelligent product discovery experiences. With the surge in online shopping due to COVID-19, and with the 2020 holiday season logging a record $188.2Bn in online sales - there is tremendous pressure on online stores to offer a…

OneTrust Recognized for the Second Consecutive Year as a Gartner Peer Insights Customers’ Choice for IT Vendor Risk Management Tools

OneTrust Received Highest Overall Ratings Among Eligible Vendors in 2021 Report OneTrust announced it is a 2021 Gartner Peer Insights Customers' Choice for IT Vendor Risk Management Tools for OneTrust VendorpediaTM. In the report, Gartner recognizes OneTrust with the highest overall rating among vendors eligible for Customers' Choice, based on validated IT customer experiences. OneTrust is the only vendor to be recognized in the 2020 and 2021 Gartner Peer Insights Customers' Choice for IT Vendor Risk Management Tools.…

Cloud-based Email and Web Security Solutions to Propel the APAC Secure Content Management Market by 2024

Cloud-based deployment security solutions offer scalability, flexibility, and lower cost, finds Frost & Sullivan Frost & Sullivan's recent analysis, Capabilities Integration Shaping the Asia-Pacific Secure Content Management Market (SCM), Forecast to 2024, forecasts that the SCM market is expected to achieve an 11.4% compound annual growth rate (CAGR) to reach $2.2 billion in total web and email security revenues by 2024. Cloud-based deployments are projected to lead growth as more enterprises move their emails to…

LiveVox, a Leading Cloud-Based Contact Center Platform, to Merge with Crescent Acquisition Corp

LiveVox will be only the second publicly-traded pure-play CCaaS company Transaction includes $75 million PIPE anchored by top-tier mutual fund and institutional investors Current LiveVox owners, led by majority shareholder Golden Gate Capital, expect to hold approximately 59% of the newly public company LiveVox, a leading cloud-based provider of customer service and digital engagement tools, announced it has entered into a merger agreement with Crescent Acquisition Corp, a publicly-traded special purpose acquisition…

coralbay.tv Integrates Zixi for Software Based Live Playout

Optimizing reliable low latency delivery between the video pipeline and the cloud Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), announced a partnership with coralbay.tv, a market leading provider of real-time playout, workflow and content preparation solutions for both cloud and the facility that has integrated the SDVP in their coralPlay software playout offering. coralbay.tv has developed a new…

Understanding AI-based Sales Forecasting and How it Helps Businesses

Sales Forecasting entails sales managers using historical data to map out future trends, potential mishaps, and the overall journey of the product/service. It creates a way to support decision analysis, estimate expenditure, and budget plans. However, many companies fail when it comes to sales forecasting with a percentage as high as eighty. The pain points come in the form of primary causes — poor sales execution, flawed forecast roll-up processes, and lack of accountability. The solution to these problems comes in the form…

AI-based Automation to Attain Higher Sales Closure Rates

Sales is one of the most important departments of an organization. In recent years, automation of sales processes and sales force operations have garnered massive attention from global organizations looking to accelerate their digital transformations. Together with IT, Business Analytics, Data management, and Marketing Automation, Salesforce Automation shall form the crux of business continuity in 2021. However, Sales still lags when it comes to adapting and utilizing automation to its fullest extent. In fact, it ranks…

Fanplayr Acquires Japan-Based Jamu Inc.

Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc., which dates back to 2012 and has been profitable for both companies. Jamu was founded that year by former Reuters colleague and investor in Fanplayr, Hideaki Ueda, who commented, "Expansion to Japan has been a reliable source of growth for successful foreign…

The Latest Martech Tools and a Lot of Trust: How Service-Based Businesses can Stay Competitive in a Crowded Marketplace

Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the daily tasks that come with growing the business. Today, that includes a level of proficiency in digital marketing, which is often a prerequisite for sustainable growth and success. And the list of focus areas in a comprehensive digital marketing strategy seems to grow every year: Website SEO PPC advertising Reviews and Reputation…

Veritone Launches Automate Studio to Accelerate AI-Based Digital Transformation Initiatives

New low-code, drag-and-drop application unleashes the power of the world’s first OS for AI for organizations to easily deploy and integrate AI workflows for unstructured data insight Veritone, Inc., the creator of the world’s first operating system for artificial intelligence (AI), aiWARE™, announced the public launch of Veritone Automate Studio, a low-code, web-based workflow designer tightly integrated with aiWARE. Automate Studio helps organizations embarking on intelligent process automation (IPA) and hyperautomation…

Tableau 2020.4 Simplifies Data Preparation with Browser-Based Tableau Prep

Prep Builder in the browser simplifies enterprise and cloud deployments; other features include Resource Monitoring Tool for Linux, enhanced spatial analytics capabilities Tableau Software, the leading analytics platform, today announced the general availability of Tableau 2020.4, which simplifies enterprise-wide data preparation and analysis by bringing the full suite of Tableau Prep capabilities to the browser on Tableau Server and Tableau Online. This new addition lowers deployment costs across the organization, while…

Zilliant and Acumen Solutions Announce New Partnership to Increase Profitable Growth for Enterprise Customers

Customers can now leverage data science-driven pricing solutions alongside superior integration capabilities Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced an official partnership with Acumen Solutions, a global cloud consultancy and Salesforce Top 10 partner. Marketing Technology News: Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business Customers of Acumen Solutions will benefit from Zilliant’s expertise in…

Nexcess Partners with Branch to Expand Automated Workflows for Managed WordPress Customers

Best-in-class continuous integration and deployment tool lets developers easily build, test and launch projects in a Git environment with no learning curve Nexcess, the truly managed commerce and content platform, has announced a partnership with Branch, a continuous integration tool for WordPress developers. WordPress developers are increasingly gravitating to Git-based workflows that allow them to work in isolated environments called branches to ensure that the code in the central repository—the master branch—remains…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

BigCommerce Partners with EPAM to Deliver Modern Ecommerce Solutions to Enterprise Customers

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established brands, announced a new partnership with EPAM Systems, a leading global provider of digital platform engineering and software development services. Through this partnership, BigCommerce merchants will gain access to EPAM’s global expertise in crafting customer-centric experiences across digital touchpoints. Named one of Fortune’s 100 Fastest-Growing Companies for two years in a row, EPAM employs more than 38,000 professionals around the…