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Snowflake Announces Next Phase of Partnership with Salesforce to Power Customers’ Business Transformations with Data

New technology innovations power customers with exceptional scale and access to data to drive business decisions Snowflake, the cloud data platform, announced the latest technology advancements from its partnership with Salesforce, the global leader in CRM, that will yield significant opportunities for joint customers. Native integrations between the two technologies will allow organizations to easily unify and analyze all data in Snowflake Cloud Data Platform and visualize it with business intelligence tools such as…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Snowflake Unveils the Data Cloud So Organizations Can Connect, Collaborate, and Deliver Value With Data

Snowflake also announces new product features for Snowflake Cloud Data Platform – the technology that enables the Data Cloud Snowflake, the cloud data platform, unveiled the Data Cloud – an ecosystem where thousands of Snowflake customers, partners, data providers, and data service providers can break down data silos, derive insights, and deliver value from rapidly growing data sets in secure, governed, compliant, and seamless ways. Snowflake also announced new product features for Snowflake Cloud Data platform – the…

erwin and Snowflake Partner to Accelerate Cloud Migration and Effectively Govern Cloud Data Stores

The partnership removes barriers, reduces risk, and decreases time to value for enterprise customers moving from legacy data stores and warehouse systems to the cloud erwin, Inc., the data governance company, today announced a partnership with Snowflake, the cloud data platform, to help enterprises accelerate cloud migration, as well as ensure proper data governance for those projects. The partnership involves a new native integration with erwin Data Modeler (erwin DM) to automate the design, analysis…

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Privitar and BigID Announce New Partnership and Product Integration to Help Organizations Achieve Greater Value and Faster Insights from…

Data privacy leaders to kick off partnership with webinar focused on automating safe data analytics on June 11th Privitar, the leading data privacy platform provider and BigID, the leading modern data intelligence platform for privacy, protection and perspective, have partnered to provide organizations with an integrated, automated approach to tackling some of the biggest challenges associated with deriving valuable insights from sensitive data. The integration of Privitar’s privacy engineering platform and policies with…

Quantum to Showcase Latest Solutions for Protecting and Preserving Critical Data at VirtualQ | Protect and Archive Event

Quantum Corp. announced it will host VirtualQ | Protect & Archive, a virtual video event featuring live keynotes, educational sessions and technology demonstrations, from June 9-10, 2020. Over the course of two days, Quantum will present on the latest developments in data protection, business continuity, and managing and archiving large unstructured datasets. The company will also host virtual sessions featuring subject matter experts and technology partners, including Veeam and WekaIO, exploring subjects such as machine…

Announcing DataGroomr, the App that Utilizes Machine Learning to Find Duplicates in Salesforce Automatically

DataGroomr Makes It Easy to Find and Remove Duplicates in Salesforce DataGroomr announced the release of its new Data Quality Management platform for Salesforce. A first of its kind, the platform utilizes Machine Learning algorithms to circumvent the need for any human intervention when it comes to identifying duplicates in Salesforce. Conveniently, the algorithms analyze every record in Salesforce to return a list of duplicates for review, saving admins the headache of designing and managing custom rules and filters.…

MessageGears Raises $12 Million Led by Argentum to Eliminate Data Friction for Enterprise Marketers

MessageGears’ unique Customer Marketing Platform enables the world’s largest brands to deliver hyper-personalized marketing at scale MessageGears, the leading provider of customer marketing solutions for the world’s largest brands, announced that it has closed a $12 million growth financing led by Argentum and BridgeBank. MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalized messaging across various marketing channels, at…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Xignite and Greenwich Associates Agree It’s Time to Cut the On-Premise Cord on Market Data

New white paper makes the case for moving market data management to the cloud and provides advice for evaluating market data cloud vendors Xignite, Inc., a provider of market data distribution and management solutions for financial services and technology companies, published a new white paper using data provided by Greenwich Associates, a leading global provider of data and analysis to the financial services industry. Entitled Cut the Cord on Market Data: Embrace the Power of the Cloud, this nine-page white paper…

DashThis Offers Marketers Powerful Attribution Data With Its New CallRail Integration

DashThis, a leader in the marketing reporting software industry, announced its newest integration with marketing analytics platform CallRail. With this integration, DashThis customers will be able to see the full picture of their marketing efforts, understanding which campaigns are generating the most revenue for their businesses. CallRail is a powerful marketing analytics platform that enables marketers to track all insights from their phone calls and form submissions that come into their…

Competition in India’s Video Conferencing Market to Heat up as Reliance Jio Plans Official Rollout of JioMeet, Says GlobalData

Reliance Jio’s plans to officially roll outof its video conferencing platform, JioMeet, is expected to heat up the competition in the Indian video conferencing market, which has already seen Zoom, Google Meet, and Microsoft Teams gain immense popularity in recent months due to theCOVID-19 induced lockdown in the country, saysGlobalData, a leading data and analytics company. According to GlobalData’s market opportunity forecasts, India’s video conferencing services market, which is estimated at US$105mas of 2019, is…

Velotrade Selects Dun & Bradstreet’s Data and Analytics Tools to Bolster Business Growth in the Face of COVID-19 Crisis

Velotrade, a web-based invoice financing service provider, has turned to Dun & Bradstreet, a global leader in commercial data and analytics, to use its global database to enable comprehensive, real-time analysis of customer finances and support new business generation. Velotrade is utilising D&B Credit and D&B Hoovers to maintain momentum in the challenging business environment and incipient global recession that has been triggered by the Covid-19 virus. “Our role is to provide the trade finance…

New Data Released on Consumer Attitudes Toward Restaurant Dining Post-Pandemic

Measure Protocol, Decode Consulting and Garden Social Beer Garden and Kitchen surveyed 795 adult Americans in late April 2020 to understand consumer sentiment toward local restaurants and on-site dining post-pandemic. They have published “How will restaurant dining behaviour shift after COVID-19?”, a report that provides insights into how consumers plan to change their dining behaviors in the coming months. Marketing Technology News: REaD Group Acquires UK Changes’ Assets The data, partially collected with Measure…

Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

Virtu Lauches Open Technology, a Data-as-a-Service Platform for Access to Multi-Asset Class APIs

Subscribers can write scripts that can range from simple queries that access benchmark and trade data to the detailed analysis of historic transaction cost analysis results Virtu Financial, Inc. a leading provider of global, multi-asset, financial services technology with solutions that span the complete investment and trading lifecycle, announced the launch of Open Technology, a new data-as-a-service platform. Open Technology hosts a growing catalogue of services and data endpoints enabled by a unified,…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

VAB‘s Analysis of 100 Years of Economic Data Reveals Effect of Advertising Investment During Health Crises and Recessions

VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession. The investigative study summarizes nearly a century of data from sources including the International Monetary Fund, academic marketing scholars, Fortune 100 companies and financial…