How to Utilize Data and Insights to Maintain Strong Customer Loyalty During COVID-19 and Beyond

As the country comes out the other side of the COVID-19 global pandemic, a top priority for businesses within every industry is to learn and implement the ‘new normal’ for their company. In order to do this effectively, it’s essential for brands to be fully in tune with their customers’ needs, as these are likely to have changed significantly throughout the course of lockdown. Whether it’s personal financial situations, or a new expectation for certain brand values, businesses need to ensure they’re positioned in a way…

Valence Media Acquires Nielsen Music Data and Insights Product Suite and Creates New MRC Data Division

Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for the Music Industry Leading global media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction, announced the establishment of its MRC Data division with the acquisition of Nielsen Music. The acquisition reunites the industry’s leading music consumption platform with the preeminent…

Global Data and Insights Summit: The Top 3 Presentations for Advertisers

A key question for any (every!) brand, is how well do you know your audience and how can you get to know it better? In this respect, the advertising and the insights industries go hand in hand and this year’s ESOMAR Global Data and Insights Summit brought to the stage new innovative examples of how this long-lasting collaboration can offer tangible results to brands within the ad industry. Edinburgh was where two key figures in the Scottish Enlightenment – Adam Smith & David Hume – first held their series of very…

Leading Consumer Insights Platform, Suzy, Hires New Senior Vice President of Data and Insights

Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” announced the addition of statistical analysis expert Tanya Kolosova to the company’s impressive leadership team. In her new role as Senior Vice President, Data and Insights, Kolosova will oversee all of Suzy’s data analytics and statistical insights. An expert in actionable analytics and software development, Kolosova has extensive knowledge of machine-learning, advertisement and audience intelligence, and design and…

iProspect Appoints Doug O’Reilly SVP, Head of Data and Insights

O'Reilly Bolsters iProspect's Offerings in Marketing Technology, Measurement, Data Management and More iProspect, a leading global digital performance agency, announced the appointment of Doug O'Reilly as SVP, Head of Data and Insights, a newly-created role to bolster the agency's data and insights capabilities. Effective immediately, Doug will report directly to Mike Gullaksen, President, iProspect US. "Clients today are still trying to make sense of their data, technology platforms and their own internal…

Cision Insights and Adobe Win 2020 PRNEWS Platinum Public Relations Award for Best Use of Data and Measurement

Cision Insights, Cision's technology-powered, research-based communications consulting arm, is pleased to announce that it took home a coveted PRNEWS Platinum PR Award for its work with Adobe on optimizing PR impact through data. The win in the category of "Best Use of Data and Measurement" showcases the close collaboration between Adobe and Cision Insights' media experts to hone strategies, increase efficiencies and improve results of Adobe's PR efforts through a data-informed, fact-based communications analysis. "We're…

Cerillion Unlocks Full Value of CSP Data With Advanced Analytics and Insights

Cerillion announced the launch of Cerillion 8.2, the latest version of its Enterprise BSS/OSS suite, a standards-based monetisation and customer engagement platform, which helps Communications Services Providers (CSPs) to achieve better business outcomes and expand into new markets. Marketing Technology News: CM Group Announces Acquisition of Selligent Marketing Cloud Building on the success of Cerillion 8.1, launched in April, release 8.2 raises the bar once again with cloud deployment on Microsoft Azure and a raft of…

Comlinkdata Acquires ShareTracker, Creating Global Provider of Consumer and Business Telecom Insights

Combined firm will have unique data and insights to help network operators acquire, retain and delight customers Comlinkdata, the leader in telecom market analytics, announced it has acquired ShareTracker, a US-based telecom research and analytics firm. The addition of ShareTracker assets will allow Comlinkdata to help network operators acquire, retain, and delight customers across wireless, wireline, video, broadband, device, and many other segments. The acquisition comes one year after Comlinkdata acquired Tutela, a…

Qlik Acquires Blendr.io To Drive Real-time Data Into SaaS Applications and Automate Enterprise Processes To Create New Insights and Trigger…

Embedded iPaaS Platform Delivers Data from Any Source to Accelerate Qlik’s Vision of Active Intelligence With Seamless Orchestration and Automation Qlik acquired Blendr.io, an easy-to-use, scalable and secure embedded integration and automation platform (iPaaS), that seamlessly automates data integration and orchestration of processes across 500+ SaaS applications and cloud data sources. Purpose built for embedded SaaS use cases and enterprise integration workflows, Blendr.io expands Qlik’s ability to deliver Active…

Treasure Data Provides Game-Changing Analytics for Brands with Launch of Treasure Insights

News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added to an extensive connector network to simplify data ingestion and support any martech stack. A new, in-store SDK delivers a rich set of connected shopper data to marketers, store associates and customer service representatives. Treasure Data introduced new product capabilities for its…

Alation Partners With Dataiku to Accelerate and Democratize Data-Driven Insights

Alation Inc., the leader in enterprise data intelligence solutions, announced a partnership with Dataiku, the leading global Enterprise AI and machine learning platform, to accelerate time to value, increase collaboration and efficiency of data science teams, and ensure that sensitive data used to create AI and machine-learning models is properly classified and governed. The partnership expedites the time and accuracy of data science insights for organizations. Data science teams depend on Alation for critical insight into…

SparkPost Expands Its IntelliSeeds Data Network to Deliver the Most Reliable, Expansive Real-Time Email Deliverability Insights in the World

SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced it expanded its IntelliSeeds email data to include an additional 24 ISPs. Now firmly into Europe, their reach includes Poland, France, Germany Hungary, and coverage in China and Korea. This expansion delivers marketers easier access to email data insights, all the while ensuring a real-time, accurate and global look at email performance data. Ultimately, the expanded IntelliSeeds network allows…

Nielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data Available for 26 Markets Worldwide

New Crosstab feature also gives rights holders, teams and brands flexibility to compare fandom characteristics across sports, teams or countries Nielsen has unveiled new enhancements to its breakthrough Fan Insights platform enabling even better visibility into the interests, media consumption behaviors, brand attitudes and purchasing habits of sports fans around the world. Expanded country coverage and new reporting capabilities including enhanced Crosstab functionality empower global sports properties and brands with…

Connatix Launches Video Insights Engine to Provide Publishers Contextual Data, Analytics and Indexing

Connatix, the next-generation video technology company for publishers, announced the launch of a proprietary Video Insights Engine. An industry-first offering, this new capability will leverage advanced machine learning to automatically analyze the visuals and audio within a publisher's video content to bring greater efficiency to editorial workflows with automatic video indexing, derive new insights from content performance, and help scale contextual offerings for advertisers. The Video Insights Engine provides brands with…

Turning Voice Data into Sales Insights: Everything you Want to Know about the VoiceBase and ThoughtSpot Partnership

VoiceBase, the leading AI-Powered Voice Analytics company, announced a strategic partnership with ThoughtSpot, the leading Search & AI-Driven Analytics platform, to revolutionize how enterprises gain faster insights from their voice data through innovative search capabilities. A Huge Market for AI for Video, Audio, Vibration, Text, Emotion and Other Content Analytics Voice Analytics has been empowering frontline workers in contact centers and organizations for years, but 86% of businesses report that they need better…

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

Privitar and BigID Announce New Partnership and Product Integration to Help Organizations Achieve Greater Value and Faster Insights from…

Data privacy leaders to kick off partnership with webinar focused on automating safe data analytics on June 11th Privitar, the leading data privacy platform provider and BigID, the leading modern data intelligence platform for privacy, protection and perspective, have partnered to provide organizations with an integrated, automated approach to tackling some of the biggest challenges associated with deriving valuable insights from sensitive data. The integration of Privitar’s privacy engineering platform and policies with…

A Flexible Data Architecture Is a Critical Foundation for Analytics, AI, and Delivering Data as a Service, Says MIT Technology Review…

A new report by MIT Technology Review Insights explores how chief data officers and heads of analytics at leading organizations are building data infrastructures, services, and use cases that drive business value. It examines the tensions and trade-offs in different architectures and approaches, and the goals that data executives have for delivering "data as a service" in the years ahead. The report, "Data on demand: Dynamic architecture for a high-speed age," is written in association with TIBCO, and is based on in-depth…

Google Cloud and Splunk Announce Strategic Partnership to Help Customers Gain Deeper Insights from Data

Splunk Cloud will be available on Google Cloud's scalable and secure infrastructure Google Cloud and Splunk Inc., provider of the Data-to-Everything platform, announced a new strategic partnership to help organizations drive actionable insights from their data and enable better, faster decisions with real-time visibility across the enterprise. Splunk Cloud will soon be available on Google Cloud to help customers unlock the value of their data and provide increased flexibility for harnessing the power of the Splunk…

Cohesity Recognized as a Customers’ Choice for Large Enterprises in Gartner’s First Peer Insights ‘Voice of the Customer’ Report for Data…

Customers’ Reviews Put Cohesity Among the Top Three Vendors in Every Rating and Comparison for Data Center Backup and Recovery Solutions Cohesity announced it was recognized as a Customers’ Choice for large enterprises -- organizations with $1 billion to $10 billion in annual revenue -- in the Gartner Peer Insights ‘Voice of the Customer’ Report for Data Center Backup and Recovery Solutions. The report, based on verified reviews from customers that have deployed the solutions, also recognized Cohesity as a Customers’…