Brands and Marketers Gain Seamless Access to TransUnion’s Validated Attributes and Audiences on the Narrative Platform to More Precisely Understand Their Consumers To make it easier to run more targeted and precise marketing campaigns cost-effectively across multiple channels, Narrative, the enterprise data streaming company, announced they are partnering with TransUnion to enable access to TransUnion’s rich consumer attributes and audiences via Narrative’s data streaming platform. “With the tremendous growth in the use of…

Data360 Offers A Single Source of Knowledge for Organizations Seeking a 360-Degree View Around Technical and Business Data in Real-Time, End-to-End Infogix, a leading provider of data management solutions, launched a significant advancement to its leading data intelligence platform, Data360, making it the only automated data lineage solution that adds business knowledge around the meaning of data. Until now, data management platforms only showed data users lineage through data location and technical meaning. Infogix's…

Strategic Acquisition Positions X-Mode as Leading Provider of Quality Location Data in the UK -- Location Sciences and X-Mode Establish Exclusive EU and APAC Sales Agreement X-Mode, a leading global provider of location data, announced it has acquired the location data assets of UK-based Location Sciences. As a result of the acquisition, X-Mode is now the largest provider of GDPR compliant location in the UK and a Top provider in the European Union (EU). Marketing Technology News: Manthan to Showcase Industry Leading…

As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data is more important than ever. But when it comes to making decisions based on the information your brand needs, rarely does all of the information and ROI data you’re looking for arrive on a silver platter. It often shows up segmented, from various MarTech tools and sources and in different formats, making it difficult for brands to streamline and act upon that data and stay ahead of the curve.…

The transaction propels InMarket, a bootstrapped company, to $100+ million in revenue InMarket, the leader in 360° consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. The deal cements InMarket as the leading real-time, data-driven marketing company, with $100 million in revenue and over 200 employees, offering a suite of solutions including a media SaaS platform, insights as a service (IaaS) and data as a service (DaaS). The…

DOmedia announced that advertising agencies can now access over 1 million media assets through its platform In 2017, nearly 25 percent of agency-driven US out-of-home advertising spend is committed to be managed via the DOmedia Demand-Side Platform (DSP). The DOmedia DSP automates the process of planning and buying out-of-home ad campaigns. As DOmedia indexes more media vendors and assets, it is introducing greater competition into the out-of-home advertising space. DOmedia is an independent technology company on…

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced that its intelligence is now available to Bloomberg Data License clients via Bloomberg Enterprise Access Point. Bloomberg clients will now be able to layer in the complexities of foot traffic into their analysis for a fuller picture of consumer behavior and trends. The dataset provided by PlaceIQ will offer coverage for over 400 brands and 250+ tickers across six key verticals. Marketing Technology News: SpotX…

Creation of New Role Drives Enquire to the Forefront of Senior Care Data Security Enquire, a leading provider of cloud CRM, marketing automation, and contact center solutions for senior living communities, post-acute care facilities and healthcare organizations announced the recent addition of Craig Riley as its Chief Information Security Officer. Riley will be responsible for establishing and maintaining a comprehensive information security strategy and program to ensure that information assets and technologies are…

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the acquisition of Bisnode Business Information Group AB, a leading European data and analytics firm. The acquisition was completed by the subsidiary Dun & Bradstreet Holdings BV for an enterprise value of 7.2B SEK. The transaction was closed with a combination of approximately $625 million net cash, and 6,237,089 newly issued shares of common stock of the company in a private…

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

DMS Auto Insurance Trend Data Intended To Help Insurance Carriers & Agents Better Connect With Consumers Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, is utilizing its recently analyzed auto insurance inquiry data and digital performance advertising expertise to identify the latest consumer trends within the auto insurance industry. DMS auto insurance trend…

New BigID App Pushes BigID Data Findings Into ServiceNow CMDB for APM and GRC BigID, the leader in data discovery and intelligence for privacy, protection and perspective, announced an app for pushing BigID data discovery and intelligence findings into ServiceNow CMDB to provide deeper data insights for ServiceNow applications, including Application Portfolio Management (APM) and Governance, Risk, and Compliance (GRC). Now available in the ServiceNow Store, joint customers can leverage BigID’s data classification and…

New integration highlights the Issuu Story Cloud's momentum as an integral part of the mainstream content marketing tech stack Issuu announced the company has been named a Premier Technology Partner with Dropbox, the one organized place for people's content and all the collaboration around it. The new integration with Dropbox, which is now available on the Dropbox App Center, enables content marketers and designers to keep PDFs and InDesign files hosted and organized in a central repository, always available to upload and…

The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention Verisk, a leading data analytics provider, announced it has entered into an agreement to acquire Jornaya, a leading provider of consumer behavioral data and intelligence. The acquisition will add Jornaya's proprietary view of consumer buying journeys to Verisk's growing set of marketing solutions for the insurance and financial services…

New global partnership brings new behavioural targeting streams for campaign activation to Adform’s customers. Audiencerate, the platform specialising in agile data monetisation, and data and addressability company Sirdata, have joined forces in a partnership that will see Sirdata’s exhaustive taxonomy integrated on the Adform marketplace for the first time. Each trading desk, either independent or in-house – agency, ad network, publisher, or advertiser – using the Adform FLOW platform is now able to activate Sirdata’s…

Partnership provides supplier discovery, diversity and data enrichment from Tealbook to Noosh customers Noosh, the world's leading independent marketing execution company, and Tealbook Inc., the 'Trusted Source of Supplier Data' announced a new partnership to provide an enhanced user experience for Noosh's customers. Through this unique partnership, Noosh's customers will have access to autonomously enriched marketing supplier data  tagged with diversity status and linked to suppliers' profiles within Tealbook's Supplier…

In recent years, the scope of the traditional CMO role has broadened significantly to include new responsibilities around privacy risk mitigation, regulatory compliance and customer engagement. The changing job specs of a CMO 2.0 have added to the normal stresses associated with trying to lower customer acquisition costs and improve retention rates. Recommended: MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail In today’s hyper-competitive, highly mobilized and digital online…

Joint Customers to Benefit from Advanced Serverless Capabilities and Enhanced Governance for Trusted Data and Analytics Informatica, the enterprise cloud data management leader, announced a new Governed Data Lake Management Solution for Amazon Web Services (AWS) allowing joint customers to govern, secure and scale a data lake on Amazon S3. Launched today at AWS re:Invent, the new capabilities include intelligent data cataloging, data policy management and enforcement, data protection and privacy controls, and cloud-native…

When it comes to getting data that helps us better understand and reach our customers, we’re overdue for an industry course correction. The clock is winding down on cookies, but a path forward to fill the third-party cookie void on the open web remains unclear. As the industry waits to see what cookie-less strategies win out, there are learnings we can apply now in the wake of being overly reliant on a single dataset or identifier. While Apple rethinks its consent requirement for companies to access its Identifier for…

Discovery Data, the market leader with superior data and analytics on firms and people in the financial services and insurance industries, announced that the company has released a new service called Lead Enrichment. Born out of an increasing need to align an organization's marketing efforts with its sales team's ability to capitalize on interest generated, Lead Enrichment offers real-time data updates for all inbound marketing leads to equip sales for more informed sales conversations and help marketing capture more ROI.…