New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead…

New MindTickle Data Illustrates Exponential Increase in Demand for Online Sales Enablement and Readiness

Platform usage from sales readiness leader indicates that customer-facing teams are racing to be remote and ready MindTickle, the leader in Sales Readiness technology, released usage analysis and insights from the MindTickle Sales Readiness platform, indicating a strong demand for online enablement, skills development, microlearning and coaching to support remote readiness. With over 66% daily active user growth from March through April among various industries and 75% new readiness and enablement modules published,…

Tech Data Announces Solution Catalog and Accelerated Enablement for Analytics and IoT

Offering aggregates market-ready solutions, enabling partners to scale analytics and Internet of Things (IoT) applications Tech Data launched its new Analytics and IoT Solution Catalog, featuring over 30 market-ready, vetted solutions with proven outcomes for specific use cases in healthcare, industrial, retail, transportation and logistics, and smart cities—among other vertical markets. The Solution Catalog lowers partners’ barriers to entry and speeds their time to market by delivering proven solutions to fulfill their…

Brainshark and CSO Insights to Reveal Data on Sales Enablement Investments and Trends in Co-Hosted Webinar

61% of Organizations Now Have Dedicated Sales Enablement People, Programs or Functions; Effective Training and Coaching Play Key Role in Driving Sales Success Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will unveil data from a new report on sales enablement trends during an upcoming webinar with CSO Insights, an independent sales research firm within Miller Heiman Group. The report, sponsored by Brainshark and conducted by CSO Insights, contains insights from sales professionals at…

Bigtincan Acquires FatStax to Create New Platform to Tie Sales Enablement and Salesforce.com Data together

Enterprises Need a Better Way to Map Their Business Process from Crm to Sales Enablement – Adding Fatstax Technology to Bigtincan Hub Platform Allows Businesses to Connect Data from Crm to Front Line Sellers Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the acquisition of FatStax, a sales enablement leader creating end-to-end connections across CRM and sales enablement. Through this acquisition, Bigtincan will be the first sales enablement platform that lets businesses map their entire…

Tech Data Names Catherine Solazzo as Senior Vice President of Marketing

Next-gen marketing leader with demonstrated digital transformation experience in the channel joins Tech Data to accelerate business growth Tech Data, a leading global IT distributor and solutions aggregator, announced today that Catherine Solazzo will join the company as the Senior Vice President of Marketing. As the head of Americas marketing she will oversee the creation of a new integrated center of excellence (COE) where digital and data-driven approaches will further strengthen the position of…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on…

DoControl Launches with $13.35M in Funding to Automate SaaS Data Access Controls

DoControl introduced a fully Automated SaaS Security Platform, providing data access monitoring, orchestration, and remediation across major SaaS applications, such as Google Drive, Box, Microsoft OneDrive, Salesforce, Slack, Jira, BambooHR, GitHub and more. The company also announced $10 million in Series A funding, led by Datadog investor RTP Global with participation from StageOne Ventures, Cardumen Capital and global cybersecurity leader CrowdStrike's early stage investment fund, the CrowdStrike Falcon Fund.…

Effective April 1, 2021: itelligence | NTT DATA Business Solutions Will Operate As NTT DATA Business Solutions

itelligence | NTT DATA Business Solutions, one of SAP's largest partners globally, which generated annual sales of some 1.072 billion euros in calendar year 2020 with SAP-centric consulting, managed and co-innovation services, will operate under the new company name NTT DATA Business Solutions AG as of April 1. The previous separate branding will be transformed to match the NTT DATA branding. The rebranding of the company forms part of a major global growth and branding initiative conducted by NTT DATA. NTT DATA…

Tech Data Americas and Alteryx Announce Distribution Partnership

Partnership enables channel partners to access Alteryx analytics, data science and process automation solution Tech Data and Alteryx, a leader in analytic process automation (APA™) that automates analytics, data science and processes to accelerate business outcomes, today announced a new North America partnership. This provides Tech Data and its partners access to the Alteryx unified platform that simplifies analytics, data science and process automation to accelerate digital transformation for customers.…

New Data From Conviva Illuminates TikTok’s Explosive Growth, Top Brands on the Platform and the Key to Gaining Followers

Conviva’s Analysis of 900+ TikTok Accounts Outlines Which Sports and Brand Accounts Lead the Pack – and Why Conviva, the intelligence cloud for streaming media, released its second annual TikTok Benchmarks & Strategy Guide today, examining more than 900 brand accounts on TikTok, with a combined 612.7 million followers. The report details which brands are most effectively leveraging the platform and highlights TikTok’s explosive growth over the past year as accounts amassed an average of 494,000…

Tier1 Integrates Refinitiv Ownership Data to Empower Capital Markets CRM Capabilities

Tier1 Financial Solutions , a leading client relationship management ("CRM") technology provider for capital markets and banking, has integrated Refinitiv's Equity Ownership data into its award-winning client relationship platform. The integration will provide capital markets participants with premium, normalized holdings, profiles and contacts data, eliminating the need to harmonize an array of disparate data platforms, and instead streamlining the data enablement for actionable insights within the CRM. Marketing…

EXL Recognized As A Visionary In Gartner Magic Quadrant For Data And Analytics Services 2021

EXL, a leading operations management and analytics company, today announced its placement as a Visionary in the Gartner Magic Quadrant for Data and Analytics Services 2021. Marketing Technology News: Agency Revolution Releases New Capabilities And Content To Drive Revenue Growth The report highlights several of EXL’s strengths, including its customizable analytics solutions combining domain expertise and data assets, partner-based models for co-developing innovative products with clients, and ability to create…

TapClicks to Aggregate Marketing and Sales Data for Nexstar Inc.

TapClicks Platform Provides Nexstar Inc. with Seamless & Automated Marketing Solutions to Support Critical Functions TapClicks, Inc., the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today announced that Nexstar Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST) has deployed the TapClicks Marketing Operations Platform. Nexstar Inc.’s local websites and mobile apps counted over 90 million average unique monthly users in 2020.…

Kin + Carta Launches Kin + Carta Data Labs

Created to address the next digital evolution: data Kin + Carta (KTC), the global digital transformation consultancy, announced today the launch of Kin + Carta Data Labs. Kin + Carta Data Labs is strategically conceived as a hub of data-related innovation and expertise to be embedded into client-related consulting and engineering services. Marketing Technology News:WEX Expands Presence In Europe With OMV Win "Data transformation is the next big priority for businesses," said Kelly Manthey, Group Chief Executive for…

Kustomer Launches New App Marketplace, Making it Easy for Businesses to Connect Tools, Processes and Data into a Unified Customer Experience

Curated Set of Integrated Apps Helps Businesses Streamline CX Operations to Improve Agent Productivity and Customer Satisfaction Kustomer, a top-rated CRM for modern customer experiences, launched the Kustomer App Marketplace, a curated set of applications and integrations that can be easily added to the Kustomer platform for a unified, omnichannel customer experience. By integrating communications, ecommerce, social, productivity, advanced analytics, and other best-in-class apps with the Kustomer CRM platform, businesses…

Contentserv Again Recognized in the 2021 Magic Quadrant for Master Data Management Solutions

Contentserv, the global product experience platform provider, announced that Gartner, the world’s leading research and advisory company, has this year newly positioned Contentserv in the “Challengers” quadrant in its 2021 Magic Quadrant for Master Data Management (MDM) Solutions. Marketing Technology News: Uberall Appoints SaaS Revenue Leader Tijs van Santen As Chief Customer Officer “We are thrilled that Gartner has once again recognized Contentserv. We believe our position this year as a Challenger has shown our…

BlueConic Helps Organizations Continue to Build First-Party Data Assets in the Wake of Third-Party Cookie Deprecation

New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions. Marketing Technology News: Comm100 Appoints Stijn Hendrikse and Kalle Radage to Board of Directors Google and Apple…

LiveRamp to Acquire DataFleets to Power Next-Generation Distributed Data Collaboration

Extends Data Protection Capabilities Provides Enterprises with Maximum Flexibility and Control Over Data – Wherever Data Lives Expands Safe Haven Market Opportunity LiveRamp, the leading data connectivity platform, announced that it has entered into a definitive agreement to acquire DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy. This acquisition expands LiveRamp’s data protection capabilities to unlock greater data access and control for its customers.…

DataMyth Offers Automation Solutions for Smart Marketing

DataMyth is a newly launched SaaS-based reporting analysis platform that offers accurate insights to enable digital marketers to optimize campaigns through automated analysis. Typically, digital marketers across industries invest several hours every week towards building marketing reports and analyzing campaign performance. The manual process involves downloading data from various sources and writing insights. This impacts productivity and depletes marketing budgets, thereby affecting ROI. Marketing Technology News:…