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Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo

From Initial Contact to Invoice and Ongoing Marketing, Xero Is Building Deeper Integrations with Apps That Small Businesses Use Every Day, Giving Them a Smarter Way to Work Xero, the global small business platform, announced that it’s building deeper integrations with apps that small businesses use everyday, including Google, Microsoft Office 365, HubSpot and more. The new integrations, built in-house by Xero, were identified as gaps that give small businesses a simple, seamless and smarter way to connect and access their…

Aarki Announces Integrations With Major Audience Data Management Platforms

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

Matrix and WideOrbit Extend Partnership to Automate CRM Data Flow for Media Companies with New API Integrations

Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s Monarch media ad sales platform and WideOrbit’s traffic and billing system Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s media ad sales platform, Monarch, and WideOrbit’s traffic and billing system, WO Traffic. The new partnership, a culmination of enhanced processes and workflows along with added API integrations, will increase throughput and visibility while…

Informatica Announces New Data Protection Integrations Across Microsoft Platform

Supporting Multi-Cloud Enterprise Compliance Efforts as Organizations Work to Address Global Data Privacy and Protection Concerns Informatica announced it's expanding its data security integrations with Microsoft. Informatica has joined the Microsoft Intelligent Security Association and now offers support of Microsoft Azure Information Protection with Informatica Secure@Source, for data privacy and protection across the enterprise. Informatica provides a leading data privacy solution that can measure, monitor, and…

Take Your Data with You! ReadyCloud CRM’s Magento 1 & 2 Integrations Make Switching Effortless

The ecommerce suite built for customer retention and growth, ReadyCloud CRM, has just announced all-new integrations for Adobe’s Magento 1 and 2 platforms. An orders-based CRM, ReadyCloud creates instant customer profiles from cross-channel data, including Amazon and eBay, to give users a 360-degree view of the customer journey. But that’s not all ReadyCloud CRM can do. For online retailers looking to switch platforms, data loss has always been a pain point. But if they plug ReadyCloud CRM into their existing platform…

Troparé Launches B2B Data Management Tool with Closed-Loop Mobile Prospecting Integrations

Troparé Launches Workbench-Like Marketing Studio Consisting Of Ten Imperative Data Solutions Set To Transform Data-Driven Marketing Work Cycles Troparé, Inc, a thriving, privately held software development company, announced the launch of Troparé Studio, a completely self-service, closed-loop data management studio consisting of ten (10) powerful data solutions set to boost data-driven marketing and sales productivity and effectiveness.  Troparé Studio Designed specifically for non-technical B2B…

Openbridge Launches Premier ‘Data Marketplace’ for Integrations and Tools

Openbridge Released a New Marketplace with over 600 Data Integrations and Analytics Tools to Accelerate Insights Efforts. Openbridge, a leading provider of data pipeline solutions, introduced new data marketplace for integrations and tools that will accelerate the way companies harness data to deliver insights to decision-makers. The new Openbridge marketplace solves one of the biggest challenges companies face today - an increasingly diverse and complex data and tools ecosystem. As more companies attempt to create a…

Mapp Releases Summer Update Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Deepening Salesforce CRM Integrations to Improve CX for Financial Services

Hearsay Systems Deepens Salesforce CRM Integrations to Improve Financial Services-Focused Customer Experiences; Announces Investment from Salesforce Ventures Salesforce CRM integrations have been driving the last mile customer experience management demands for various industries. In a major announcement from the Salesforce economy, last-mile CDP company for the financial services Hearsay Systems has announced a strategic Salesforce partnership. The new-age CDP - Cloud CRM partnership will further empower Marketing and…

RudderStack Launches New SaaS Version of its Customer Data Platform

New SaaS option makes RudderStack a fit for any size enterprise RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer's  Virtual Private Cloud (VPC) or RudderStack’s VPC. They…

RudderStack Launches New SaaS Version Of Its Customer Data Platform

RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer’s  Virtual Private Cloud (VPC) or RudderStack’s VPC. They can also choose to run RudderStack’s free open source version or…

UiPath Announces Integrations with AWS to Allow Organizations to Modernize CX

Integrations empower customers to leverage AWS with the UiPath Hyperautomation Platform UiPath, a leading enterprise Robotic Process Automation (RPA) software company, announced it has integrated its end-to-end platform for hyperautomation with enterprise-ready cloud infrastructure, cloud applications, and artificial intelligence (AI) solutions from Amazon Web Services (AWS). By integrating with Amazon Textract, Amazon Rekognition, and Amazon Connect, the UiPath Platform can boost employee productivity, enhance customer…

Mercatus Innovative “No-Code Integration” Will Revolutionize Private Market Data Management

Intuitive "No-Code Integration" interface makes private market applications available and auditable for integrated reporting, reducing manual extraction by 90% Mercatus, the modern data management platform for private market investors, announced the release of its "No-Code Integration" interface that integrates with and supports the data needs of global private market investors. The first in a series of new data onboarding enhancements, the Mercatus data management platform’s configurable connectors reduce the annual cost…

Throtle Deterministic Consumer Data Now Available on Narrative’s Data Streaming Platform

Marketers Gain Access to Accurate 1:1 Customer Targeting Across Devices and Channels To help marketers more accurately connect people to data and devices, and drive personalized marketing based on real individuals, Throtle, a leader in identity resolution and data onboarding, and Narrative, the enterprise data streaming company, announced their partnership providing Narrative’s clients access to Throtle’s Identity Graph. Throtle, recently validated by Truth{Set}, an independent data quality scoring firm for its consumer…

Google Cloud Announces New Capabilities to Simplify Security Operations and Strengthen Data Protection

Confidential VMs and Assured Workloads for Government provide customers advanced security tools to support compliance and data confidentiality Google Cloud announced two new security offerings, Confidential VMs, the first product in its Confidential Computing portfolio, and Assured Workloads for Government. Both underscore Google Cloud's commitment to serving customers in highly regulated and security-sensitive industries, such as the public sector, healthcare, and financial services. More than ever before, enterprises…

Informatica Unveils Data Management Innovations That Drive Business Continuity and Value

Cloud-Native Innovations Accelerate Cloud Analytics, Cloud Modernization, Data Governance, Data Privacy, and Business 360 Initiatives Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform™, powered by Informatica's AI-powered CLAIRE™ engine. Today's release includes the introduction of a privacy analytics dashboard for reducing the cost of compliance with laws like the California Consumer Privacy Act (CCPA) and Europe's General Data Protection Regulation (GDPR),…

Informatica Named Data Lake Partner of the Year for Cloud Analytics by Snowflake

New Intelligent Cloud Services Accelerator for Snowflake to Provide Access to Industry Leading Cloud-native, High-performance Data Integration Capabilities Informatica, the enterprise cloud data management leader, announced that it has been named the FY2020 Data Lake Partner of the Year award winner by Snowflake, the cloud data platform. Informatica has also been designated an Elite partner in Snowflake's new Technology Partner Program and is now certified Snowflake-ready which validates partner integrations adhere to…

Snowflake Announces Next Phase of Partnership with Salesforce to Power Customers’ Business Transformations with Data

New technology innovations power customers with exceptional scale and access to data to drive business decisions Snowflake, the cloud data platform, announced the latest technology advancements from its partnership with Salesforce, the global leader in CRM, that will yield significant opportunities for joint customers. Native integrations between the two technologies will allow organizations to easily unify and analyze all data in Snowflake Cloud Data Platform and visualize it with business intelligence tools such as…

erwin and Snowflake Partner to Accelerate Cloud Migration and Effectively Govern Cloud Data Stores

The partnership removes barriers, reduces risk, and decreases time to value for enterprise customers moving from legacy data stores and warehouse systems to the cloud erwin, Inc., the data governance company, today announced a partnership with Snowflake, the cloud data platform, to help enterprises accelerate cloud migration, as well as ensure proper data governance for those projects. The partnership involves a new native integration with erwin Data Modeler (erwin DM) to automate the design, analysis…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…