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More Than Half of Execs Say They Can’t Identify Sensitive Data Leakage

Reports of data security breaches have reached all-time highs, with the rise in data incidents mapping directly to efforts within enterprises to scale up their customer touchpoints and personal information collection. Unfortunately, according to a recent Ensighten survey of 200 marketing, security, IT and corporate executives, today’s executives still don’t feel prepared when it comes to shoring up their organizations’ breach vulnerabilities. Across multiple portions of our survey, which set out to gauge data security…

PremiumMedia360 Introduces CLIR, the First Automation Solution That Helps Advertising Sellers Combat Revenue Leakage by Linking Buyer and…

Groundbreaking Solution Makes It Easier for Advertising Sellers to Be Paid on Time and in Full for Advertising PremiumMedia360, the leading advertising data automation company, announced the immediate availability of CLIR, a revolutionary cloud-based solution that uses automation technology to bring greater visibility to advertising sales transactions, and enables television and radio advertising sellers to reclaim revenue that until now has been lost due to errors and discrepancies in the advertising sales process. CLIR…

Building Better Data Management Practices Against Consumer Privacy Concerns

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing millions of dollars every year due to poor data handling skills, a new survey revealed. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth of consumers to uncover the ongoing…

Rakuten Marketing Whitepaper – Avoiding Data Breaches: Understanding What Constitutes a Consumer Data Breach Under GDPR

This Rakuten Marketing Whitepaper Is the Latest in a Series of Industry Expert Thought-Leadership Content With the General Data Protection Regulation (GDPR) deadline behind us, US brands are now under the gun and those uninformed and/or unprepared face real business risk. At the very root of GDPR is a drive to protect consumer data and drive more meaningful, authentic marketing experiences for online shoppers. Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven…

Prediction Series: Interview with Anurag Kahol, CTO and Co-Founder at Bitglass

Hi Anurag. Tell us about the biggest disruptions that you see happening in 2020. We will see an increase in the number of M&A deals in 2020. In fact, 79 percent of respondents to Deloitte’s M&A trends 2019 report expect the number of deals they close to rise in the next 12 months – up from 70 percent last year. Consequently, companies need to learn from the headaches faced by Marriott in 2018 when it acquired Starwood and inherited a breach of guest data. Security needs to be a key component of any M&A…

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

ID5 and Primis Announce Partnership

Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising. Primis, a valued property of Universal McCann and IPG, is joining the likes of Amobee, MediaMath, Pubmatic and many other notable ad-tech players in their common goal to improve user recognition and match rates and reduce the…

Box Sets New Standard for Intelligent Content Security in the Enterprise With Box Shield

New Intelligent Threat Detection and Prevention Controls Built Natively into Box Box, Inc. a leader in Cloud Content Management, announced Box Shield, a set of new content security controls and intelligent threat detection capabilities that enables enterprises to power secure collaboration and workflows around their most valuable content in the cloud. Built natively into Box, Box Shield helps prevent accidental data leakage, detects potential access misuse, and proactively identifies relevant threats. “Box Shield brings…

TechBytes with Devon DeBlasio, Senior Product Marketing Manager at Neustar

Tell us about your role and the team/technology you handle at Neustar. I am a Product Marketing Director at Neustar. Neustar is a trusted, neutral provider of real-time information services and the leader in Marketing Intelligence, Customer Identity Resolution and Unified Measurement for Fortune 500 brands. Identity is our enterprise heritage: We’ve grown up an Identity company. We power 85% of the U.S. Caller ID. We handle global DNS as well as risk and fraud prevention. We support 10 out of the 10 largest U.S. banks, 5…

MarTech Interview with Sam Carter, CEO, Fospha

"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment."What is Fospha and how does it fit into a CMOs technology stack? Fospha is a marketing optimization specialist, helping brands solve their biggest challenges through the integration of siloed customer data and data-science measurement products. According to the latest report by Boston Consulting Group, three technical enablers are…

Bitglass Raises $70 Million to Monitor and Secure Employee Devices

Bitglass, a Campbell, California-based startup developing a cloud service that helps to protect corporate data, announced that it’s raised $70 million in series D funding from new investor Quadrille Capital and existing investors FutureFund, New Enterprise Associates, Norwest, and Singtel Innov8, bringing its total venture capital raised to around $150 million. It follows on the heels of a $25 million series B in 2014 and a $45 million funding round in January 2017, as well as a $10 million series A in 2013, shortly after…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

Prediction Series 2019: Interview with Marty Greenlow, CEO, Ensighten

Tell us about your role at Ensighten and how you started there. Before Ensighten, I spent 15 years with Spectrum Equity, a leading growth equity firm in the software and internet markets. When I departed, after spending a long time deep in the operational and financial realms, I was looking for something new. Ensighten was the perfect fit as it was about to embark on its next chapter in the realm of Marketing Security (MarSec). That’s a focus that I’m excited to be leading as I help our clients tackle the challenges in…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

Does GDPR Put EU Companies at an Innovation Disadvantage?

After many years, the General Data Protection Regulation (GDPR), went into effect on May 25. In layman’s terms, GDPR means that European end users now get better insight into their data and its usage, as well as across-the-board access to control measures like opt-outs, the right to be forgotten, and data portability. It’s hard to argue that this isn’t for the greater good, on the surface at least. There are several issues that could lie lurking beneath the surface, especially when it comes to the global use of consumer…

Ontology and Adrealm Partner for Blockchain-Powered Adtech Ecosystem

Ontology, a next-generation public blockchain project and decentralized trust cooperation platform, has formally announced their strategic cooperation with Adrealm, an open ecosystem network for digital advertising. According to an MOU signed on July 30th, 2018, Ontology will provide essential tech support for a high-performance blockchain. Adrealm will bring their dApp to the Ontology MainNet, and the two companies will share marketing and community-relation resources. Both companies share the view that the global…

Indico Announces the First Enterprise AI Product Purpose-Built for Business Users

Connects Machine Learning to Business Challenges to Help Enterprise Users Streamline Highly Manual, Document-Based Business Processes and Gain New Insights from Unstructured Content Indico, a provider of Enterprise AI solutions for unstructured content, announced the release of the latest version of its application. The machine learning solution is built to make artificial intelligence more accessible to business users looking to automate manual processes, augment existing workflows with greater intelligence, or discover…

AdRealm and UPLTV Appoint Mei Li-Berlit as GM of European Business

AdRealm and UPLTV have Appointed Mei Li-Berlit as General Manager, based in Düsseldorf, Germany. Since the aim to build a Blockchain-driven digital advertising ecosystem was initiated, AdRealm partnered with UPLTV. UPLTV is an AI-driven global advertisement mediation center with over ten million daily impressions served, and this has helped thousands of mobile game titles improve on their performance through optimizing lifetime value. Mei Li-Berlit shall be leading AdRealm and UPLTV’s Europe’s business expansion as well…

RevOps Heroes: Behind the Masks of SaaS Revenue Operations Functions

For SaaS companies, building a robust, competent and user-friendly product – no matter how sophisticated, capable or best-in-class – is only half the battle. SaaS is a billion-dollar industry. In fact, it’s poised to grow to $157 billion in 2020. Despite the opportunities for growth, these companies all face similar internal business hurdles that stagnate business growth in an oversaturated market. The dark forces working against SaaS providers (like revenue leakage, incongruent business systems, siloed data, geographical…

ZERØ Introduces ZERØ Lite to Help Law Firms Streamline Mobile Email Management

ZERØ Lite's cutting-edge AI saves time and generates value by helping lawyers organize emails, capture mobile-related time spent on client interactions, and prevent loss of sensitive data ZERØ, provider of the industry's most innovative email management solution, announced the launch of its latest product, ZERØ Lite, which provides key functionality from ZERØ's flagship mobile product in a package designed for smaller and mid-market law firms and firms of any size that don't currently use NetDocuments or iManage. Using…