Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting Across Streaming Audio

Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…

Relativity Acquires VerQu, a Data Management Software Company

Together with VerQu, Relativity's SaaS platform will transform how organizations handle collaboration and chat data, and connect directly to archives Relativity, a global legal and compliance technology company, announced that it has acquired VerQu, a data management software company that helps organizations migrate and capture communication data for record retention and compliance purposes. The integration of VerQu into Relativity's SaaS products will transform how organizations handle collaboration and chat data, and…

How Retail Brands can Attain Success With Data Management Platforms

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

Verint Unveils Engagement Data Management, the Latest Addition to its Open Cloud Platform

Industry’s First Offering Specifically Designed to Help Create an Enterprise-wide Interaction Data Hub Open Cloud Architecture and Usage-based Pricing Model Make the Solution Ideal for Enterprise IT Organizations and System Integrators Verint Systems Inc., The Customer Engagement Company, launched its Engagement Data Management (EDM) solution, part of the Verint Cloud Platform. Verint EDM™ is the first solution to enable organizations to gain a uniform and cohesive view of interaction data across the organization’s many…

Riversand Partners with Valtech GmbH to Offer Cloud-native Data Management Solutions

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced its partnership with Valtech GmbH, a part of the global digital agency Valtech. The partnership will offer brands innovative data management solutions across different verticals like manufacturing, CPG, and retail. Marketing Technology News: Optimove and Dynamic Yield Announce Integration Valtech is a global digital agency focused on business transformation. From discovery to …

Riversand, Verdant, and ESHA Research Announce Global Partnership for Integrated Compliance and Product Data Management and Syndication

New food and beverage industry partnership delivers seamless integration of top nutrition labeling, business eCommerce, and product information management Riversand, ESHA Research, and Verdant announce an integrated product offering that provides robust product data management capabilities paired with best-in-class nutrition and labeling compliance automation tools. This partnership combines the expertise and experience of three market leaders: Riversand is a visionary cloud-native SaaS Master Data Management (MDM) and…

AvePoint, The Largest Microsoft 365 Data Management Solutions Provider, Announces $2 Billion Merger

Transaction includes a fully committed PIPE of $140 mm anchored by top-tier investors AvePoint co-founder and current CEO Tianyi (TJ) Jiang to lead the combined company AvePoint, the largest data management solutions provider for the Microsoft cloud, announced that it has entered into a definitive business combination agreement with Apex Technology Acquisition Corporation, a publicly traded special purpose acquisition company. Upon closing the transaction, it is expected that the combined company will be named AvePoint…

Informatica Named as a Leader for Fifth Year in Gartner Magic Quadrant for Metadata Management Solutions

Company Positioned Highest for Ability to Execute and Completeness of Vision for Metadata Management Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a Leader for the fifth consecutive year in its 2020 Magic Quadrant for Metadata Management Solutions. In the report, Gartner positioned Informatica highest on the ability to execute axis and furthest on the completeness of vision axis. Marketing Technology News:…

Delivering Better Customer Experience Using Customer Data Management

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

The 3 Best Practices for Customer Data Management

The COVID-19 crisis is creating a new kind of consumer—one with ever-changing preferences and new shopping behaviors. For marketers to continue engaging consumers in an efficient and effective manner, it’s vital to have a real-time view of every single prospect and customer. Obtaining this view means adhering to the best practices for customer data management...but what exactly are those best practices? That’s the question we’ll answer in this article. #1 — Don’t settle for siloed data Almost every enterprise brand…

Varada Named a ‘Cool Vendor in Data Management’ by Gartner

According to Gartner, "Data and analytics leaders must continually modernize their data infrastructure to reduce cost, improve performance and innovate faster. Vendors are delivering new data management technologies and new ways to exploit data in disparate data stores that add more value." Varada, the zero data-ops data lake query acceleration innovator, announced it has been recognized in the Cool Vendors in Data Management report by Gartner, Inc. "We see this recognition among the Cool Vendors in Data Management as a…

Cohesity Announces Strategic Collaboration with AWS to Deliver Comprehensive Data Management as a Service

First-of-its-kind Data Management as a Service (DMaaS) offering charts new course in data management for mid-size and enterprise customers Cohesity announced that it has formed a strategic collaboration with Amazon Web Services (AWS) to address the growing customer need for data management that is flexible, available, scalable, and reliable. Together, both companies are bringing to market a modern Data Management as a Service (DMaaS) offering unlike any other on the market today. The DMaaS solution is designed to provide…

Dun & Bradstreet Launches D&B Connect, an AI-Powered Self-Service Platform for Simplified Data Management

Platform enables easy access to trusted sales and marketing data for optimized engagement Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, announced the launch of D&B Connect, a self-service data management platform that intuitively connects, manages and visualizes critical data across an organization using the Dun & Bradstreet® Data Cloud. D&B Connect provides an easy-to-use portal for managing sales and marketing data, allowing users to quickly…

Vya Acquires Customer Data Management and Analytics Firm Direct Options

Vya, a leading provider of simplified marketing execution for distributed organizations, announced it has acquired Direct Options, a leading customer data and analytics firm. This acquisition expands Vya’s marketing resource management solution set with the addition of marketing data management and analysis, and provides opportunities to introduce Direct Options’ capabilities to new industry segments. Since its launch in 1993 as a wholesale provider of copy services to the printing trade, Vya has successfully navigated a…

Primesource Goes Live With New Master Data Management Solution Deployed by Stibo Systems and Codifyd

Stibo Systems, the global leader in delivering transparency through Master Data Management (MDM) solutions, and Codifyd, a leading provider of digital commerce, transformation, and MDM solutions for B2B, CPG, and Retail organizations, announced that PrimeSource Building Products has implemented the Stibo Systems MDM enterprise solution to more effectively manage, maintain, and govern their extensive product content and digital assets. PrimeSource, home to the Grip-Rite, GRX, and Pro-Twist brands, is a leading domestic…

Evalueserve Augments Its Intelligent Content Management Platform, Publishwise, with Synthesis’ Data Management Solution

Evalueserve, a global analytics firm, has partnered with Synthesis Technology to bolster its solutions to Asset & Wealth Managers Evalueserve, a global analytics firm, has partnered with Synthesis Technology to bolster its solutions to Asset & Wealth Managers. The partnership will enhance Publishwise, Evalueserve’s proprietary Content Management Platform, by integrating it with Synthesis to provide a centralized data solution with automated data sourcing, validation and calculations, enhancing and expediting the…

Riversand and Wunderman Thompson Commerce Partner to Deliver Cloud-Native Data Management Solutions in Europe

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, and Wunderman Thompson Commerce, the leading global digital agency in commerce, announced their alliance to help organizations deliver winning commerce capabilities across all digital touchpoints, including third-party marketplaces such as Amazon, online retail, direct to consumer (D2C) and social media. Marketing Technology News: WPP Acquires Velvet Consulting This partnership enables Wunderman…

Telefonica Vivo (Brazil) Extends Multi-Year Managed Services Agreement And Expands With Selection Of Amdocs Data Management Solution

Amdocs, a leading provider of software and services to communications and media companies, announced that Telefonica Vivo has extended its Amdocs partnership with the signing of a multi-year managed service extension agreement in support of VIVO NEXT postpaid and FTTH consumer business. In addition, Telefonica Vivo selected a next-generation data management solution based on Amdocs DataONE that will support Telefonica Vivo in its digital engagement with customers. Vivo is the leading telecommunications company in Brazil,…

Cohesity Selected for Worldwide Data Management Role by Siemens AG

Cohesity Selected By Siemens And Partner Atos To Deliver A Cloud-Like Experience On-Premises To Enable Backup And Data Management Of Remote Servers Worldwide, And Meet Long-Term Archiving Needs Cohesity has been selected to provide Siemens AG with a modern backup and data management solution to protect 300+ Windows servers in 39 countries, as well as long-term archiving in Switzerland. Siemens is active around the globe, focusing on the areas of intelligent infrastructure for buildings and distributed energy systems,…

Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management Solution

Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more Claravine announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented…