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Kasten Introduces K10 Data Management Platform v2.5 for Easier Kubernetes Data Backup and Mobility

Cloud-Native Transformation Framework with Application Transformation and Data Transformation Engines improves reliability, mobility, and automation for simplified Kubernetes data management Kasten, the market leader for Kubernetes Data Management, announced the general availability of Kasten K10 v2.5. Purpose-built for Kubernetes, K10 provides enterprise operations teams with an easy-to-use, scalable, and secure system for backup and restore, disaster recovery, and mobility of Kubernetes applications. The new release…

Aarki Announces Integrations With Major Audience Data Management Platforms

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

Syncsort Acquires Pitney Bowes’ Software Solutions Business to Create a Leading Data Management Platform

Transformational Acquisition Strengthens Data Quality Software Leadership Combines Best-in-Class Location Intelligence, Data Enrichment, Customer Information Management and Engagement Solutions with Powerful Data Integration and Optimization Software Syncsort, the global leader in Big Iron to Big Data software, announced it has signed a definitive agreement to acquire Pitney Bowes’ Software Solutions business. Together, Syncsort and the Pitney Bowes software & data business becomes one of the largest data management…

Neustar’s Identity Data Management Platform Recognized by Independent Research Firm

Cited as a Strong Performer with strong identity resolution and advanced performance marketing analytics Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in marketing intelligence, customer identity resolution and unified measurement for Fortune 500 brands, announced its award-winning Identity Data Management Platform (Identity DMP) has been named a Strong Performer in The Forrester Wave Data Management Platforms, Q2 2019 report by Forrester Research, Inc. The report…

SessionM Deploys Capabilities to Help Marketers Maximize the Benefits of Their Data Management Platform

Targeted Digital Advertising and Look-A-Like Acquisition Campaigns Lead to New Customer Acquisition for Brands SessionM, the leading customer engagement and loyalty platform, has announced that it is providing data management platforms (DMPs) with loyalty and engagement data to further strengthen their ability to target known and unknown customers with highly personalized campaigns and advertising across all media channels. By combining the declared, observed and calculated data captured by the SessionM Platform with a…

Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round

Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution Tru Optik, the leader in over-the-top (OTT) targeting, measurement, and privacy management, announced the close of a $10 million venture round led by Mithera Capital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures. Coming from almost 11x…

Datonics’ Audience Data Now Available Through The Neustar Identity Data Management Platform

Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles. Datonics offers marketers 500+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and…

Tomorrow TTH Selects Mapp As Their Data Management Platform Partner

Mapp Will Enable Tomorrow TTH And Its Clients To Deliver Relevant, Effective Ads To Customers And Prospects And Take A Data-Driven Approach To Omni-Channel Marketin Mapp Digital announced that Tomorrow TTH, a leading independent marketing agency, selected the Mapp Customer Engagement Platform to drive media efficiencies for its clients, and complement its existing advertising and performance offering. Mapp will enable Tomorrow TTH and its clients to deliver relevant, effective ads to customers and…

TrustArc Expands Data Privacy Platform to Automate and Simplify Management of Privacy and Third-Party Risk

New Risk Profile Capabilities Leverage Privacy Intelligence to Provide Holistic Management of Company Privacy and Third-Party Risk TrustArc, the leader in privacy compliance and risk management, announced a significant expansion to the TrustArc Privacy Management Platform that simplifies and automates the process of managing privacy and data risk across the entire organization. Delivered through TrustArc's Risk Profile, the new capabilities provide a comprehensive view of risk across company processes and third-party…

Terminus Expands Account-Based Platform with New Web Personalization Capabilities and Enhancements to Account Data Management

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

Vertify Acquires Data Management Tech Company to Accelerate Growth of Customer Intelligence Platform and Better Align Revenue Teams,…

With Fresh Funding, New Executive Hires, and Now the Acquisition of Synthio in Just the Past 6 Months, Vertify Is Positioned for 100% Growth in 2020 Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The addition of Synthio rapidly advances the Vertify roadmap by adding a data technology asset that is foundational for the Vertify customer intelligence platform (VCIP). The VCIP is built for revenue teams to connect…

Actifio Advances its Cloud-Centric Software Platform with Actifio 10C, Raising the Bar for Hybrid & Multi-Cloud Copy Data Management

Accelerating Enterprise Journey to Hybrid and Multi-Cloud With Industry-Leading Capabilities For Instant Copy Data Re-Use, Self-Service, Elasticity Actifio, the pioneer of multi-cloud copy data management software, announced Actifio 10c, the newest version of the industry's most comprehensive, secure, cloud-centric copy data management platform that helps enterprises consume, migrate and use cloud services faster and at lower costs for data-driven transformation initiatives. Marketing Technology News: Rakuten Marketing…

Cellebrite Introduces Breakthrough Platform That Revolutionizes Digital Intelligence Approach, Maximizes Data Collection, Extraction and…

First-of-its-Kind Digital Intelligence Solution Integrates Leading Innovations to Offer Most Comprehensive Tools Available Transforms Investigative Methods to Access and Leverage Data and Gain Insights from the Most Digital Sources and Applications Fully Integrated Platform Enables End-to-End Transformation in Digital Policing Cellebrite, the global leader in digital intelligence solutions serving the law enforcement, government and enterprise communities, announced its new Digital Intelligence (DI) Platform, a…

TrustArc Expands Privacy Platform With Enhanced Data Inventory and Mapping to Operationalize Global Compliance and Risk Management

Data Inventory Hub streamlines the privacy compliance process - from data discovery to data inventory / mapping to compliance reporting and ongoing management TrustArc, the leader in privacy compliance and data protection solutions, announced Data Inventory Hub, which revolutionizes the process for creating and managing a centralized data inventory and data flow maps. Data Inventory Hub helps companies understand how customer and employee data is used and where it resides within the business ecosystem so they can manage…

Actifio GO Expands to Copy Data Management-as-a-Service Offering Now Available on Google Cloud Platform Marketplace

One of the First SaaS Offerings to Perform Backup, DR, Database Cloning for Both On-Premises & Multi-Cloud Workloads on Google Cloud Platform Actifio, a pioneer of multi-cloud copy data management software, announced the expansion of its Actifio GO offering to full Copy Data Management-as-a-Service on Google Cloud Platform (GCP) Marketplace. Actifio GO for GCP is a Software-a-a-Service (SaaS) offering, first announced in April as a backup-as-a-service offering. Now, it enables enterprises to consume backup, disaster…

IBM Infuses Db2 with AI to Bring Data Science and Database Management Under One Platform

Db2Version 11.5 Adds Drivers for Leading AI Languages to Help Ease AI App Dev with Db2 IBM announced a major upgrade to the Db2 database that is designed to enable enterprises to infuse AI and data science into their database management processes to more easily build AI into applications and gain greater insights from their data. Among the many enhancements in Db2 version 11.5, is built-in support for data science development. Through a series of newly-available drivers for multiple open source programming languages…

SRAX Unveils Enhanced BIGtoken Platform, Simplifying Data Management So Consumers Can Own, Verify, and Sell Access to Their Data

SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period - Concluded January 31, 2019 Social Reality, Inc., a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to…

Pimcore Closes $3.5 Million in Series A to Expand Open-Source Data and Experience Management Platform Into the US

Austrian-Based Startup Will Leverage Funding to Disrupt Traditional Licensing Business Models with a Powerful Open-Source Alternative to Legacy Vendors Pimcore, the leading open-source platform for data and customer experience management, has closed $3.5 million in Series A funding. Led by German Auctus Capital, the investment will support the Austrian tech startup’s US expansion and continued development of disruptive content and commerce capabilities for product and service enterprises. Pimcore is an open-source software…

Kasten Launches K10 on Google Cloud Platform Marketplace for Data Management of Stateful Applications on Kubernetes

Kasten, a cloud-native data management company,announced its K10 platform is now available to all users of the Google Cloud Platform Marketplace. The K10 platform provides customers with the ability to operationalize at scale data protection, disaster recovery, cloud migration, and copy management of stateful Kubernetes applications. For the first time ever, K10 is now available to deploy with one click to Google Kubernetes Engine with a usage-based pricing model. Commercial Kubernetes applications can be deployed on-premise…

LeanData Routing Platform Adds New Territory Management Capability

The Territory Management Capability Adds Depth and Breadth to the LeanData Routing Platform, Empowering Sales and Marketing Ops Teams to Effectively Manage Sophisticated Lead Routing Strategies LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a new capability that adds depth and breadth to its industry-leading Routing Platform. LeanData’s Territory Management capability empowers sales and marketing teams to execute go-to-market strategies that seamlessly automate complex…