Aarki Announces Integrations With Major Audience Data Management Platforms

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

Ascent Cloud Announces Updates to LevelEleven Sales Performance Management Solution

Ascent Cloud announced it has updated its LevelEleven sales performance management solution on Salesforce AppExchange, providing customers with real-time insights into their data and news ways to engage with their teams whether working remote or in an office. Marketing Technology News: SAP Completes Acquisition of Emarsys With LevelEleven’s latest release, Conversion Insights makes it simple for sales leaders to use Performance Scorecards to inform and develop strategies for their teams. Additional enhancements help…

Ayrshare Launches the API-First Social Media Management Platform

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

Datadobi Announces Support for File Data Migration and Protection to Microsoft Azure

Datadobi, a global leader in unstructured data management software, has announced support for file data migration to and protection on Microsoft Azure. Adding this new capability means enterprise customers have another option to migrate and protect their NAS file data to the cloud, optimizing storage investment while preserving end-to-end data integrity. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) Using Datadobi software, enterprises get the best of both worlds by allowing them…

Cendyn Announces Next-Generation Customer Data Platform, Starling

Starling unites your data to keep guests at the heart of what you do Cendyn announces Starling, Cendyn's next-generation customer data platform (CDP). Starling unites, transforms, cleanses, and enriches millions of data points from all your technology solutions, giving you the ability to take control of your data and keep guests at the heart of what you do. Marketing Technology News: Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience As a CDP, Starling integrates your systems, so…

Productboard Launches New Capabilities to Empower Product Management Teams to Build Customer-Centric Products

Easy to use roadmapping, dynamic segmentation, and enhanced integrations help improve productivity and accelerate innovation Productboard, a leading provider of product management software, announced the launch of user-friendly roadmaps, dynamic customer segmentation, Salesforce integration (Early Access), new partner integrations, and advanced enterprise functionality to make it easier for product teams to build customer-centric products. The new capabilities enable product management teams at every organization, from…

New Data From Adjust Shows a Rise in Ad Fraud Across all Verticals, With Fraudsters Increasing Faking Organic Metrics

Fraudulent activity in gaming increased by 172.95% between August 2019 and 2020, with the US seeing a surge of 310.29% in the same timeframe Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to stop it can distort critical marketing data used for business decisions. The research found that fraudsters are not only faking paid installs, but also organic traffic — installs that cannot be attributed to any marketing activities — in order to hide the paid…

Smartling Announces New Integration with Yext to Translate Location Data

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with Yext, the Search Experience Cloud company. With this new integration, Smartling and Yext clients around the world can leverage Smartling’s translation automation, localization, language translation, and visual context solutions to simplify the complexity of scaling location data hosted in Yext into any language. “In our global economy, it’s critical for businesses to provide official answers to all of their…

Survey: 97% of Enterprises Seek to Accelerate Data Transformation, with Time Spent on Data Preparation A Barrier to Insights-Driven…

Data ownership and control identified as top challenges in getting data analytics projects to production, citing time-to-value and the ability to provide self-service as drivers for success Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), and IDG Research have released findings of an IDG Research MarketPulse survey, "Gaining Time, Savings, and Insights via Cloud-Powered Data Transformation." The research exposes the challenges companies face in leveraging enterprise data for analytics…

Delivering Better Customer Experience Using Customer Data Management

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

The 3 Best Practices for Customer Data Management

The COVID-19 crisis is creating a new kind of consumer—one with ever-changing preferences and new shopping behaviors. For marketers to continue engaging consumers in an efficient and effective manner, it’s vital to have a real-time view of every single prospect and customer. Obtaining this view means adhering to the best practices for customer data management...but what exactly are those best practices? That’s the question we’ll answer in this article. #1 — Don’t settle for siloed data Almost every enterprise brand…

Sprinklr Named a Leader in Prestigious Social Listening Platforms

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave: Social Suites, Q4 2019 report. According to the 2020 report: “Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor…

Digimind Named a Strong Performer in Social Listening Platforms

Digimind announced that it’s been named a Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020 report. Forrester identified the 10 most significant providers in the category and evaluated them. According to Forrester, vendors that can provide advanced analytics, brand measurement in visualizations, and broad tech integrations, position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers. In the 36-criterion evaluation, a review that assessed…

Stirista Supercharges Its Fusion Data Transformation Partner Program

Aberdeen, Powerlytics and 123Push Leveraging Stirista for Expanded Data Monetization Opportunities with LiveRamp, Lotame, and Oracle Data Cloud Marketplaces Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that its exclusive Fusion Data Transformation Partner Program has achieved significant momentum since its launch in February 2020. Through the program, data insights providers and intelligence platforms such as Powerlytics, 123Push, and…

MediaMath Integrates Merkle’s Merkury ID to Scale Cookieless Identity Management, Activation, and Attribution

Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath, acclaimed independent advertising technology company for brands and agencies, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company,  announced the full integration of Merkle's Merkury ID into SOURCE. For the first time, this will enable any advertiser using MediaMath's SOURCE to accurately identify…

Domino Data Lab Bolsters Executive Team

Strategic hires to its senior leadership team include former AWS executives to oversee product and engineering strategy Domino Data Lab, provider of the leading open enterprise data science management platform trusted by over 20% of the Fortune 100, announced four additions to its senior leadership team. These leaders include Chris Dury as SVP of product, Joseph Rozenfeld as SVP of engineering, Jason McClelland as chief marketing officer and John Brunn as chief information security officer amid broad expansion across the…

Unruly and Publica Partner to Enhance Ad Pod Monetization and Provide Automated Deal Management Tools for CTV/OTT Publishers

Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless viewing experience on CTV they’ve become accustomed to from linear TV. Marketing Technology News: eCommerce Product Photography Industry Adopts Automation Through this partnership, Unruly…

ChannelAdvisor Named the #1 Channel Management Provider

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced it is the #1 channel management vendor for the ninth consecutive year, the #3 search engine marketing vendor, and a leading provider of online advertising services in Digital Commerce 360's 2021 Leading Vendors to the Top 1000 Retailers. Digital Commerce 360's annual Top 1000 report has consistently recognized ChannelAdvisor as one of the most trusted e-commerce vendors…

Zeta Launches Customer Data Platform, CDP+, to Help Marketers Provide an Elevated Customer Experience

Zeta, a data-driven marketing technology company, announced the launch of CDP+, a new customer data platform designed to help marketers across industries deliver an elevated, omnichannel customer experience. CDP+ provides marketers with a customer view enriched with Zeta’s proprietary live-signal data and predictive AI scoring to determine the best marketing personalization strategy. As a result, CDP+ is able to obtain an accurate, actionable view of every single customer in its network, allowing marketers to achieve…

Horizon Media Announces Innovative Audio Data Integration With iHeartMedia

Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, announced a data partnership with iHeartMedia, the No. 1 audio platform in America, to integrate their respective data platforms for audio targeting to provide greater visibility into total audience impressions for Horizon clients and to be able offer brands data-based audience planning optimization across iHeartMedia’s broadcast and digital platform, including its more than 270 million monthly consumers…