Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

How Retail Brands can Attain Success With Data Management Platforms

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

Aarki Announces Integrations With Major Audience Data Management Platforms

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

CRN Recognizes Rockset for Real-Time Analytics on 2021 Big Data 100 List

Rockset, the real-time analytics company, announced it has been recognized twice on the 2021 Big Data 100, a list compiled by CRN®, a brand of The Channel Company®. This annual award recognizes technology vendors that deliver innovation-driven products and services for solution providers that help enterprises better manage and utilize massive amounts of business data. A team of CRN editors compiled this year’s Big Data 100 list by identifying IT vendors that have consistently made technical innovation a top priority…

Cloudera Announces New Storage Certification for Cloudera Data Platform Private Cloud

Cloudera,, the enterprise data cloud company, announced the successful completion of the Quality Assurance Test Suite (QATS) certification of Dell EMC PowerScale/Isilon 8.2.2 on Cloudera Data Platform Private Cloud. Customers leveraging Dell EMC PowerScale with Cloudera Data Hub or Hortonworks Data Platform will now benefit from expanded support in migrating to Cloudera Data Platform, the industry's first enterprise data cloud. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market…

Datadobi Points to Research Highlighting the Impact of Data Growth on Storage Management

Rise in Unstructured Data ‘Exacerbates’ Storage Challenges, Increases Importance of Data Mobility Datadobi, a global leader in unstructured data migration software, today released a new report by 451 Research, part of S&P Global Market Intelligence, which reveals the major impact that data growth is having on storage management, highlighting the rise in retention of unstructured data exacerbating the storage challenges faced by organizations. The report, which was commissioned from 451 Research features data from 451…

Tableau Selects CData to Further Extend Real-Time Data Connectivity

The integration extends Tableau's data and analytics portfolio with broad-spectrum connectivity to enterprise SaaS, NoSQL and Big Data CData Software, a leading provider of standards-based drivers and data access solutions for real-time data integration, today announced that Tableau, the world's leading analytics platform and a Salesforce company, has selected CData to expand their connectivity offerings. CData's broad portfolio of data connectivity solutions will enable Tableau customers to connect to the…

Simon Data Report Reveals Divide Between Marketing Objectives and Data Infrastructure

Study conducted by leading consulting group shows 90 percent of marketing decision makers report challenges delivering on priorities Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced the publication of "When Data Drags You Down: Maximize Marketing Objectives With Modern Data Infrastructure," a commissioned study conducted by Forrester Consulting that examines how marketers can optimize data to better meet…

Quadient Introduces Inspire Evolve, a Cloud-based Customer Communications Management Solution, and Continues Software Strategy of SaaS…

Inspire Evolve introduces digital-first cloud communications built for the future, giving enterprises the flexibility to produce omni-channel communications across every stage of a company’s growth virtually overnight Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today the global launch of Inspire Evolve, a high-performance, software-as-a-service (SaaS) customer communications management (CCM) solution. The solution supports rapid…

Informa Connect Hires Mark Bruno for New Wealth Management Leadership Role

Key executive addition will focus on expansion of media and events, including WealthManagement.com, Inside ETFs and Inside WealthStack, and strategic industry expansion Today, Informa Connect announced a key executive appointment as part of its strategy to enhance its offerings for the wealth management community – and ultimately advance its position as the leading provider of media, events, and targeted business intelligence for financial advisors. Mark Bruno joins Informa Connect as Managing Director of Wealth…

Top Data Scientist: Proof Analytics Delivers “Profound Operational and Cost Advantages to Analysts and Business Teams by Automating…

A top data scientist indicated that Proof Analytics' unique combination of automated analytics and a simplified User Experience (UX) significantly accelerates the operational impact of causal, predictive and prescriptive analytics in complex businesses without any loss of model accuracy. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Dr. Petyo Bonev, professor of applied and theoretical econometrics and artificial intelligence at the University of St.…

Privitar Launches Modern Data Provisioning Platform to Provide Self-Service Access to Trusted Data

As organizations worldwide increasingly seek to enable frictionless access to data for maximum business insights, data privacy leader Privitar today announced the launch of a new data provisioning platform that makes self-service data available safely, at scale, to data consumers. The Privitar Data Provisioning Platform optimizes data utility via Privitar’s industry-leading data privacy capabilities and provides a new data exchange, compliance accelerators and dynamic patterns to enable safe data sharing.…

BigID Announces Next Generation Data Governance Apps For its Data Catalog and Discovery Platform

ML-driven Data Governance Suite is launching at Gartner's Data & Analytics Summit 2021 BigID, the leading data intelligence and management platform for privacy, protection, and perspective, today announced the release of the Data Governance Suite, a new set of apps designed to reimagine data governance - which will be featured at the Gartner Data & Analytics Summit, May 4-6, 2021. Marketing Technology News: ContractPodAi Partners with Qualitas Consulting Group to Introduce Artificial Intelligence-Powered… For…

Insightly Launches AppConnect to Help Customers Easily Integrate Business Apps and Improve Data Management for Digital Success

Innovator of Unified CRM Delivers Powerful Workflow Automation Capabilities with a No-Code, Drag-and-Drop Visual Interface Today, Insightly, the leader in customer relationship management (CRM) innovation, is announcing the availability of AppConnect, a powerful workflow automation application that allows users to easily integrate finance, IT, marketing, HR, and other business critical apps with the Insightly platform. As businesses continue to innovate processes to more effectively manage operations in the time of…

Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix, Launches The Demandbase Data Cloud and Sales Intelligence…

Together, these leading companies create the premium B2B data and intelligence solution, moving Demandbase beyond ABX to a full B2B go-to-market suite Demandbase, the B2B go-to-market leader, today announced the acquisition of both InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence. These acquisitions significantly expand the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud…

Hivemind Partners with Databricks to Drive Business Value with Unified Data Analytics

Services built on Databricks’ Unified Data Analytics Platform to provide complementary parallelised machine and human compute Hivemind, the versatile data preparation platform that streamlines and systematises human data work, today announced they have partnered with Databricks, the data and AI company that offers an open and unified platform for data analytics and AI. Databricks and Hivemind provide complementary parallelised machine and human compute, allowing mind and machine to work better together to…

BigID Reimagines Data Management With The First Open, Extensible App Store & Marketplace For Data Privacy, Security And Governance

BigID, the leading data intelligence and management platform for privacy, protection, and perspective, today announced the release of the BigID App Marketplace, designed to provide BigID customers with modular add-on apps for data privacy, protection, and perspective - in a unified data management platform. Marketing Technology News: Square 9 Softworks® Releases A Simplified, More Streamlined Experience with GlobalSearch 6.1 BigID's app marketplace makes it easy for organizations to get more value from their data…

New SAS Viya Offerings Help Better Manage and Navigate Big Data for AI and Analytics

Large county health organization uses SAS data management solutions to improve health outcomes for vulnerable populations Diverse and complex data environments create a challenge for organizations seeking to operationalize analytics to enable the best business decisions. Global analytics leader SAS continues to enhance its powerful, cloud-native SAS® Viya® platform with the inclusion of new data management solutions to further strengthen the foundation for data and analytic success. Marketing Technology News: Shifting…

Anaconda and HP Announce Collaboration on Products for Data Scientists

Anaconda and HP deepen their relationship through an integration on Z by HP for Data Science products, where Anaconda is preloaded in the software stack Anaconda and HP co-hosted a webinar today and announced a deepened collaboration that will further support the data science community. Anaconda is fully integrated into the Z by HP for Data Science product line as part of the preloaded software stack, with additional future opportunities to collaborate in areas like community programming, such as with HP’s Data Science…

Data Is Great, But Humans Are Better: Hawkeye’s Executives Lead With Empathy

New Hires Jill Lyons, Mike Chung, and Brendon Volpe will bridge gaps in a customer-centric approach As the industry hustles for first-party data ahead of a major industry disruption, Hawkeye asserts that the solution starts with the people—that is, experts and empaths both. Coming off a banner year with 25 new client wins, the agency prepares to maximize proprietary solutions powered by Epsilon and welcomes three new senior leaders to help guide the evolution: Jill Lyons, Executive Vice President, Delivery; Mike Chung,…