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Syniverse and Mobolize to Provide On-Device Data Optimization & Secure Solutions for Mobile Users, Operators & Enterprises

Mobile Users Enjoy up to 80% More Data Without Impacting Performance – and Operators Differentiate In a continuing effort to improve customer experience and reduce network burden, including roaming costs, Syniverse, the world’s most connected company, said today it has collaborated with Mobolize to offer software solutions that optimize data and create secure, seamless Wi-Fi usage on mobile users’ devices. @Syniverse & @mobolize to help #mobile users enjoy up to 80% more #data without impacting performance and allow…

ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign…

Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in Go-To-Market (GTM) intelligence solutions, today announced the launch of new marketing solution FormComplete as the company continues broadening its platform capabilities to empower sales and marketing professionals. FormComplete leverages ZoomInfo’s market-leading database of over 150 million…

Uptake Solves Dirty Data Problem with AI Data Integrity Capability for Maintenance Optimization

Uptake Asset IO Repairs Work Order Data to Provide Insights for Up to 20 percent O&M savings Industrial artificial intelligence (AI) leader, Uptake, announced it is solving critical problems for the Energy, Industrial and Utilities sectors by providing comprehensive data integrity capabilities for operations and maintenance (O&M) that allows work order cost analysis overcoming the industry challenge of incorrect, dirty work order data. Companies worldwide are using advanced analytics and machine learning for…

Squelch Secures $12 Million in Funding to Extend Reach of Flagship Customer Experience Optimization Solution Converting Siloed Data Into…

Tenaya Capital Joins Existing Investors Shasta Ventures and Correlation Ventures in Fueling Squelch Sales and Marketing Development Squelch, Inc., provider of a customer experience optimization solution that empowers customer support and success professionals with the knowledge and resources to delight customers, announced an additional $12 million in funding from current backers Shasta Ventures and Correlation Ventures, alongside new investor Tenaya Capital. The additional capital will help accelerate the growth of…

Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization

Ad-Juster, an Industry Leader in Media Reporting and Analytics Solutions, Has Changed the Game with the Launch of ProgrammaticIQ, a Comprehensive Data Analytics Platform That Brings Automated Data Collection, Normalization, and Powerful Analysis All into One Platform Ad-Juster, a SaaS provider of media reporting and analytics solutions for digital advertising, announced the launch of ProgrammaticIQ, a data analytics platform that automates the aggregation of programmatic data and provides actionable insights for revenue…

Snowflake Unveils the Data Cloud So Organizations Can Connect, Collaborate, and Deliver Value With Data

Snowflake also announces new product features for Snowflake Cloud Data Platform – the technology that enables the Data Cloud Snowflake, the cloud data platform, unveiled the Data Cloud – an ecosystem where thousands of Snowflake customers, partners, data providers, and data service providers can break down data silos, derive insights, and deliver value from rapidly growing data sets in secure, governed, compliant, and seamless ways. Snowflake also announced new product features for Snowflake Cloud Data platform – the…

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…

RDA Launches Digital Platform Optimization Services

Optimization services designed to help enterprises conserve cash while building agility into their operations RDA, a 33-year proven leader in digital experience and intelligent automation platforms, has launched new optimization services to help enterprises quickly unlock the value of their digital investments. "As business leaders we know we need to evolve, and Covid-19 has made that evolution urgent. Now more than ever, enterprises must think digital with personalization when designing every interaction with their…

NextLabs Launches Enterprise Data Protection Suite for SAP

An end-to-end policy-driven data protection solution for SAP ERP applications NextLabs announced that it will offer the Enterprise Data Protection Suite for SAP, which brings together four major functionalities of an enterprise-class, data-centric security solution needed for today’s digital enterprise - Entitlement Management, Enterprise Digital Rights Management, Data Loss Prevention, and Dynamic Data Masking - into a single cohesive solution. With this comprehensive solution, enterprises will be able to establish an…

Button Joins Forces With AppsFlyer: Offering Brands Like Klook Industry-Leading Mobile Affiliate Optimization Technology Powered by Button…

Button, the leading mobile commerce platform, announced its partnership with AppsFlyer, the global attribution leader, to offer brands visibility into quality app traffic optimized by Button in their AppsFlyer dashboards. Through this integration, AppsFlyer customers using Button's affiliate optimization technology can see the affiliate channel as a media source alongside all other channels of traffic to understand their spend holistically across all marketing activities. Now, brands can access the full suite of Button's…

Zaloni Recognized as a Key Vendor in Data Management, Integration and Preparation by CRN and Quadrant Knowledge Solutions

Zaloni named to CRN’s 2020 Big Data 100 List for the 4th consecutive year and included as a key vendor in Quadrant Knowledge Solutions Data Preparation Market Outlook Report Zaloni™ announced today that CRN®, a brand of The Channel Company, has named Zaloni to its 2020 Big Data 100 list and Quadrant Knowledge Solutions has ranked Zaloni as a top vendor in the Global Data Preparation Tools Market Outlook Report. “We’re pleased that Zaloni continues to be recognized by industry experts as a leader in data management,” said…

Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data

ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization…

Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data

Findings Reveal That Brands Are Heavily Investing In Digital Channels Since Consumers Are Primarily Shopping Online During The Crisis Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of an addendum to its recently published research report titled, “2020 eCommerce Leaders Survey: Site Performance & Innovation Trends.” The addendum report includes responses from eCommerce leaders on how their brands and online strategies have been impacted by the coronavirus crisis.…

etailz Launches Self-Service Bid Optimization Software for Amazon Advertising

With automated bidding, search term addition, keyword audits and budget optimization, etailz’s AdManager provides advertisers with data-driven insights through AI etailz.com, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced the launch of its new self-service Amazon cost per click advertising software, AdManager. AdManager uses AI to automate the management of Amazon Sponsored Product Ads, which minimizes wasted ad spend, increases relevancy, and maximizes…

Audiens Bolsters Its Innovative Customer Data Platform with $8 Million Strategic Investment from Tech Giant NHN

The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend Audiens, a global independent customer data platform and audience management tool, has received an $8M (£6.5 M) cash investment from South Korea's NHN Corp. This is the first investment in a European technology company for NHN. The investment accelerates Audiens international expansion plans and strengthens the…

The Rise of the Data Engineer

The introduction of AI into products and services – across all sectors – is creating new capabilities at a scale that software developers could never have dreamed of just a decade ago. But this development is not just about the tech. The combination of AI and Cloud infrastructure is triggering a fascinating change in personnel that you cannot ignore; it is changing the roles of certain engineers and creating an entirely newfound requirement that demands an entirely new engineering specialty. Let’s review the evolution…

Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market

New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns. Jivox’s DCO for CTV allows brands to optimize messages…

Brainsy launches Value Added Reseller (VAR) Program for Search Engine Optimization (SEO) Consultants and Agencies

Private label social media platforms powered by Brainsy to be resold by program partners Brainsy Inc. announced launch of a value-added-resellers (VAR) partner program for digital marketing agencies and Search Engine Optimization (SEO) consultants and service providers. The program will help their mutual clients in the increasingly competitive world of digital marketing. Brainsy offers customized and private label online social media networks to help clients elevate their brand profile, interact with existing or…