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Jebbit Raises $12 Million in Series B Financing to Increase Data Performance and Transparency in the Marketplace

The New Investment Round Was Led by K1, Bringing the Company’s Total Funding to over $20 Million Jebbit, the world’s leading Declared Data Platform, announced the closing of a $12 million Series B financing round. The financing round was led by K1 Investment Management (“K1”), with additional participation from Manifest and Yard Ventures. The new funding will support Jebbit’s growing personnel needs and product investment efforts. The company expects to hire additional talent to support operations at its Boston headquarters…

AtScale Brings Unprecedented Big Data Analytics Scale and Performance Across Heterogeneous Data Platforms With 2020.1 Release

Delivers Intelligent Data Virtualization and Expands Autonomous Data Engineering Capabilities for Today’s Cloud Analytics Workloads AtScale, the intelligent data virtualization provider for advanced analytics, announced an unprecedented leap in multi-cloud and hybrid cloud analytics, data platform flexibility and time-to-analysis with the launch of its Adaptive Analytics 2020.1 platform release. Redefining traditional data virtualization and delivering upon the promise of cloud transformation, AtScale 2020.1 provides…

The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data

Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the World Federation of Advertisers (WFA) claims that conflated click volumes will cost businesses as much as $50 billion by 2025. However, compare the $5.8 billion lost in 2018 to the $6.5 billion in 2017 and you might believe that things are improving. As advertising vigilantes try to stem the growth of ad fraud by dismantling bot networks and deploying programmatic networks with built-in fraud prevention…

TIBCO Announces Snowflake Integration to Deliver High-Performance Data Analytics for Cloud-Native Customers

TIBCO Spotfire Adds Native Support for Snowflake Data Warehouse for Modern Cloud Analytics Workloads TIBCO Software Inc., a global leader in integration, API management, and analytics, announced a new integration with Snowflake, the data warehouse built for the cloud. This integration will benefit cloud-native enterprises leveraging TIBCO Spotfire advanced data exploration and analytics capabilities to discover insights in the Snowflake Data Warehouse. The comprehensive solution empowers business analysts and data…

Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in…

NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures audience metrics for digital-out-of-home (DOOH) video broadcasts. The survey results prove that Buzztime provides unparalleled reach and engagement for advertisers on its network, which is broadcast on over 12,000 TV and 65,000 tablet screens at over 2,600 venues in North America. Nielsen estimates that the Buzztime DOOH network delivers over 93.5 million gross minute impressions per month,…

SwiftStack Announces Data Analytics Solution With 10x Performance and Massive Scale

SwiftStack, the leader in multi-cloud data storage and management, announced a new solution for big data analytics and machine learning for hybrid cloud and multi-cloud environments. “Our new solution brings together the best of both worlds – SwiftStack providing the ideal data storage and management platform and Alluxio providing the compute data orchestration and API accessibility.” The solution is built for data-driven workloads using popular frameworks and applications like Hadoop, Spark, Presto, TensorFlow, and Hive,…

Strum Platform Launches as New Business Intelligence Data Analytics Software Designed for User Personalization, Targeting and ROI…

Strum, a financial services data-driven marketing and brand consultancy agency, announced the launch of Strum Platform, its new advanced end-to-end business intelligence (BI) data analytics platform. Strum Platform's dynamic AI-driven data warehouse offers financial executives actionable analytics insights. The web-based platform provides "on the fly" visualized BI dashboards, embedded Google Maps and automated tools to accelerate executives' digital strategy, optimize growth performance and personalize relevant…

NetApp Accelerates Access to Critical Business Data with Ultrafast Performance

NetApp MAX Data Combined with Intel Optane DC Persistent Memory Turbocharges Enterprise Applications by Using Persistent Memory in Servers NetApp, the data authority for hybrid cloud, announced NetApp Memory Accelerated Data (MAX Data) 1.3 supporting the Intel Optane DC persistent memory. The combination of MAX Data and Intel Optane DC persistent memory enables organizations to stay competitive by doing more with their data so they can do more for their customers. “Customers can unlock the value of their data stockpiles…

DataVisor Enhances Real-Time Detection and Performance with Microsoft Azure

Integration of DataVisor Enterprise on the Azure AI Tool Set Provides Cloud Users with High-Reliability Fraud Detection Insight and Real-Time Response Across Billions of Accounts DataVisor, a leading fraud detection company, announced that it has integrated its artificial intelligence platform with Microsoft Azure AI, enabling users to have reliable, real-time fraud detection across billions of cloud accounts. “We’re extremely pleased to run our machine learning capabilities on Microsoft Azure AI” The integration with…

Key Industry Players Converge to Advance CXL, a New High-Speed CPU Interconnect for Breakthrough Data Center Performance

Alibaba, Cisco, Dell EMC, Facebook, Google, Hewlett Packard Enterprise, Huawei, Intel Corporation and Microsoft Team up on the New Compute Express Link (CXL) Technology to Accelerate Rapidly Growing Data Workloads Such as Artificial Intelligence and Machine Learning, Rich Media Services, High-Performance Computing and Cloud Applications. Alibaba, Cisco, Dell EMC, Facebook, Google, Hewlett Packard Enterprise, Huawei, Intel Corporation and Microsoft announced the formation of a new industry standard group dedicated to…

TIBCO Announces Acquisition of High-Performance In-Memory Data Platform SnappyData

SnappyData's Apache Spark-Based, Unified In-Memory Cluster Augments TIBCO's Connected Intelligence Platform, Increasing Volume, Speed and Real-Time Capabilities TIBCO Software Inc., a global leader in integration, API management, and analytics, announced it has acquired SnappyData. The acquisition will complement the TIBCO Connected Intelligence platform with a unified analytics data fabric that enhances analytics, data science, streaming, and data management for various use cases requiring speed, volume, and agility.…

Okta Enhances Customer Experience with Database Performance Monitoring

VividCortex, the premier provider of database performance monitoring, announced that it is sharing a presentation by technology industry leader Okta, that explains how the company is enhancing its customers' experience by optimizing database query response and resource utilization. After receiving multiple inquiries, VividCortex posted the video of this presentation, which was given at the recent "Engineering Your Data Tier: Lessons from Leaders" event in San Francisco. "We're delighted to share how our cloud-based…

MapR Advances Support for Flexible and High Performance Analytics on JSON and S3 Data with Apache Drill

Drill 1.15 Delivers Enhanced s3 Connectivity, Expanded SQL Capabilities on Nested Data and Improved Performance in Multi-Tenant Enterprise Environments MapR Technologies, Inc., provider of the industry's next generation data platform for AI and Analytics,  announced the support of Apache Drill 1.15. The new release offers new enhancements to conduct powerful queries on highly complex nested data structures; including files, MapR JSON database tables and cloud data sources specifically for S3. “The latest Drill release…

Taking Control of Performance Marketing Data

Traditional performance marketing involves sharing the responsibility for lead generation with companies outside your organization (e.g. distributors, resellers, agents, and alliances). This creates an element of risk because you’re putting your brand reputation in the hands of others, and sharing consumer data with companies and people you have no direct control over. Also Read: Data 101 to Set Your Data-Driven Marketing Ablaze Technology and Data Over the last decade, advances in data management technology have driven…

Radius Launches Data Intelligence Solutions to Accelerate Sales Performance

Radius, the leader in B2B data intelligence, launched two new products, Radius Prospector and Radius Connect, that offer best-in-class data and intelligence specifically for sales teams. Up until now, sales teams have suffered from poor data quality and opportunistic approaches that result in wasted effort on prospects that will never buy. With Radius Prospector sales, leaders can uncover exactly which accounts and buyers they should be targeting and source accurate data to reps for efficient prospecting. Radius Connect…

4 Ways Customer Data Will Transform Performance Marketing in 2018

Partner marketing is nearly as old as the web itself, so some people erroneously assume that ours is a fairly constant world of best practices and approaches. But as more and more timely data become available for marketing analysis, this segment of digital is changing rapidly, in powerful and profound ways. Here are four data trends that will have a great impact on performance marketing in 2018. Merchants Will Personalize Pricing Based on an Individual’s Level of Interest and Ability to Pay As our ability to collect and…

Claravine Joins Adobe Exchange Program as Premier Partner to Automate Data Governance for Adobe Experience Cloud Customers

Collaboration accelerates Claravine’s mission to help leading brands centralize and standardize campaign and content data Claravine announced it is now a Premier partner in the Adobe Exchange program, which will better accelerate the adoption of Claravine's enterprise data governance platform for existing and prospective Adobe customers. With this collaboration, brands will have the necessary tools to enforce data standards across marketing teams, systems, and channels, driving greater value across technology and…

Email Meter Launches to Help Enterprises Accelerate Team Performance & Productivity

State-of-the-art email analytics platform provides critical business metrics and KPIs on employee productivity, workload and response times Email Meter, the leading email analytics solution, emerged from stealth mode with hundreds of leading enterprise customers, including Roche, Netflix, Uber, Decathlon and more. Originally founded in 2012 as a product within leading email migration platform ShuttleCloud, Email Meter provides powerful email statistics and analysis for Gmail enterprise domains — including insight into…

InterSystems Releases New Version of InterSystems IRIS Data Platform

Latest version of market-leading data platform software makes it even easier to develop and deploy real-time, machine learning-enabled applications that bridge data and application silos InterSystems, a creative data technology provider dedicated to helping customers solve the most critical scalability, interoperability, and speed problems, announced the availability of the latest version of the InterSystems IRIS™ data platform. This is the third major release of InterSystems IRIS, the company's flagship data platform…

Informatica Launches New Intelligence and Automation Innovations Across the Intelligent Data Platform

New Innovations Designed to Accelerate Customer Initiatives Across Cloud Data Warehousing and Data Lakes, Master Data Management, and Data Governance and Privacy Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE  engine, with the industry's most advanced intelligence and automation capabilities, enabling enterprises to accelerate cloud analytics modernization, drive better customer experiences, and properly govern…