Narrative adds Invisibly’s Approved Audience Data to its Data Streaming Platform

Contributing to the creation of a new digital world where people realize the value of their own data, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, announced its partnership with Invisibly, an innovative centralized data advocate working to fortify the future of personal data. Invisibly's approved audience and individual data is now available on Narrative's Data Streaming Platform. Narrative's Data Streaming Platform connects data users to data originators directly, and gives them the…

Narrative and Specialists Marketing Services Partner to Deliver Narrative Data Streaming Platform Users Access to SMS’s Comprehensive…

SMS's Extensive Location Data Solution Will Help Improve Omni-Channel Marketing Strategy Planning and Development for Users Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Specialists Marketing Services, Inc. (SMS), a leading targeted marketing solution provider, announced they are partnering to give Narrative's Data Streaming Platform users access to SMS's comprehensive location database to help them better understand and target who their customers are, where those customers are, and…

Narrative Integrates New Consumer Data Source Into Its Data Streaming Platform

Addition of new consumer data opens the door for users to implement omnichannel campaigns across key vertical markets Narrative, the enterprise data streaming company, announced a collaboration with Experian. Now, brands that leverage Narrative’s data streaming platform can access insights from Experian’s ConsumerView database. The collaborative effort will help marketers better understand their target audience and deliver relevant messages across channels, in a privacy-compliant manner. Marketing Technology News:…

AnalyticsIQ Joins Narrative’s Data Streaming Platform to Transparently and Confidently Connect Data Users with a 360-degree View of…

B2B and B2C marketing and sales teams gain insights into individuals from a consumer and professional viewpoint via the Narrative Data Streaming Platform Narrative, the enterprise data streaming company, announced a new partnership with AnalyticsIQ, enabling B2B and B2C marketing and sales teams to access AnalyticsIQ’s 360-degree view of an individual – both as a consumer and a professional on the Narrative Data Streaming Platform. Today’s partnership announcement underscores the value that Narrative brings to the data…

Narrative Adds Stirista to Its Data Streaming Platform to Help Marketers Better Target B2B Customers

Partnership Gives Marketers Access to Stirista’s Unique B2B Dataset of More Than 30 Million Professionals and More Than 22 Million Businesses via Narrative’s Data Streaming Platform To help marketers better identify and reach B2B customers, Narrative, the enterprise data streaming company, announced they have integrated the industry leading identity-driven mapping, segmentation and authoritative B2B data assets of Stirista into the Narrative data streaming platform. “Business contact data is more important than ever as…

Narrative Raises $8.5 Million Series A to Accelerate Growth of Data Streaming Platform

Launches Data Streaming category to replace “broken” data broker industry model; unveils e-commerce offering Narrative, the software company radically simplifying the acquisition and distribution of data, announced its $8.5 million Series A led by G20 Ventures with additional funding from existing investors Glasswing Ventures, MathCapital, Revel Partners, Tuhaye Venture Partners, and XSeed Capital. The new funding supports the launch of a new category: Data Streaming, which effectively replaces the broken data broker…

Throtle Deterministic Consumer Data Now Available on Narrative’s Data Streaming Platform

Marketers Gain Access to Accurate 1:1 Customer Targeting Across Devices and Channels To help marketers more accurately connect people to data and devices, and drive personalized marketing based on real individuals, Throtle, a leader in identity resolution and data onboarding, and Narrative, the enterprise data streaming company, announced their partnership providing Narrative’s clients access to Throtle’s Identity Graph. Throtle, recently validated by Truth{Set}, an independent data quality scoring firm for its consumer…

Narrative’s Data Streaming Platform Adds TransUnion Marketing Data Assets

Brands and Marketers Gain Seamless Access to TransUnion’s Validated Attributes and Audiences on the Narrative Platform to More Precisely Understand Their Consumers To make it easier to run more targeted and precise marketing campaigns cost-effectively across multiple channels, Narrative, the enterprise data streaming company, announced they are partnering with TransUnion to enable access to TransUnion’s rich consumer attributes and audiences via Narrative’s data streaming platform. “With the tremendous growth in the use of…

DigiTrans Launches Universal Data Streaming Platform That Paves the Way for Intelligent Logistics Solutions

In the transport and logistics sector, dispatchers continuously need to make complex decisions based on a variety of real-time information. If one truck is stuck in traffic, they often need to re-organize the entire schedule: on short notice, they need to find another truck that meets the right requirements, reschedule appointments and inform clients about the changes, etc. For this planning process, dispatchers already rely on a variety of digital applications and tools. But the problem is that these applications –…

Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting Across Streaming Audio

Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…

ZW Data Action Technologies Officially Opens Its First Live Streaming Platform

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced the official opening of its first live streaming platform (the “Platform”) in Guangzhou, China. The Company selected Guangzhou, the hub of the economically vibrant Guangdong-Hong Kong-Macao Greater Bay Area, for the location of the Platform. The Platform boasts a 5,000-square-meter office that provides a powerful livestreaming channel. It features livestreaming…

Maintaining Demand for On-Demand: How Purchase Data Can Help Video Streaming Services Drive Spend

Video streaming trends have evolved dramatically in the last 6-8 months. The coronavirus pandemic has left many of us with idle time on our hands, largely stuck at home with few options for diversion. The best intentions of baking that sourdough loaf or learning to knit are easily set aside for the countless on-demand video options available. It’s no surprise then, that streaming media services have seen a lift in spending since March. What do Data show about Video Streaming Services? In fact, in Q2 of this year,…

ZoomInfo Acquires Clickagy to Deliver Streaming Intent Data

Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and Customers at the Opportune Moment ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data. Along with this acquisition, ZoomInfo is launching Streaming Intent, an innovative solution that identifies companies with above-average search volume on business-to-business (B2B) topics within minutes of their…

Triton Digital Activates Tru Optik Political Data Cloud for Streaming Audio

Allows advertisers to target listeners based on party affiliation, issue orientation, and more Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced  that advertisers can now purchase digital audio inventory on an audience-addressable basis according to political interests and behaviors. This capability is made possible through the targeting capabilities within the Political Data Cloud by Tru Optik, the identity resolution leader across OTT, Connected TV (CTV) and…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

New Conviva Data Shows Significant Drop in Ad Demand Despite Quality Improvements; Streaming Growth Normalizing After Pandemic Peak

Conviva’s Q2 2020 State of Streaming Report Highlights Impact of COVID-19, YouTube’s Move to the TV Screen and the Rise of Smart TVs Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q2 2020, showing streaming video advertising saw a sharp decline in the past quarter with ad attempts in Q2 down 28% globally and 22% in the U.S. as compared to Q1 2020. The report also details the impact of COVID-19 with expanded regional benchmarks illustrating that while…

Parrot Analytics Launches Individual Licensed Product To Democratize Access To Global TV & Streaming Data

TV360 Monitor surfaces global content trends and exclusive reports across 100+ platforms in 38 markets Parrot Analytics, the worldwide leader in TV content demand data and analytics, has launched TV360, a brand-new data analytics platform suited for individual users to the largest international media corporations in the world. TV360 brings together a myriad of TV content analytics and exclusive deep-dive reports and insights. The platform is available on a subscription model that puts data-driven buying and selling…

Infogix Enhances Data360 with Streaming Data Quality Capabilities for Apache Kafka and Introduces a Collaborative Asset Browser

Upgraded Platform Empowers Global Businesses to Leverage Streaming Data and Easily Collaborate Enterprise-Wide Infogix, a leading provider of data management tools, today announced major upgrades to its highly-regarded Data360® data intelligence platform to help users validate the quality of streaming data and break down cross-departmental communication barriers with a new interactive browser. Data360, Infogix’s integrated data intelligence platform with automated capabilities for data governance, data quality and data…

New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

Pepperdata Introduces New Kafka Monitoring Capabilities for Mission-Critical Streaming Applications

Observability and Alerting for Streaming Data Applications in the Big Data Stack Pepperdata, the leader in Analytics Stack Performance (ASP), announced the availability of Streaming Spotlight, a new product in Pepperdata's data analytics performance suite. The suite is purpose-built for IT operations teams, giving them a single, comprehensive view of their analytics stack, both in the cloud and on premises. With Streaming Spotlight, existing customers can integrate Kafka monitoring metrics into the Pepperdata dashboard,…