After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on…

Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations. With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under…

Marketers Consistently Underestimate Consumers’ Concerns About Data Usage and How They Will Act Given Apple’s New Privacy Updates AppsFlyer, the global attribution leader, and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, today released Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect, the third report in a series analyzing concerns about data and privacy. The report compares how marketers think smartphone owners view the upcoming…

Informatica earns Gold Winner Award for Data Privacy in the Globee Cyber Security Excellence Awards, and shortlisted for The Cloud Awards' Most Innovative Use of Data in the Cloud Informatica, the enterprise cloud data management leader, announced a Gold and several Silver wins in the Globee 17th Annual 2021 Cyber Security Global Excellence Awards. Informatica was the Gold award winner in the Privacy Solutions category, as well as the Silver award winner in three additional categories: Artificial Intelligence in Security,…

Mina, the world’s lightest blockchain creating a private gateway between the real world and crypto, launches on mainnet today and announces its partnership with CoinList for its upcoming token sale. Mina, the world’s lightest blockchain creating a private gateway between the real world and crypto, launches on mainnet today and announces its partnership with CoinList for its upcoming token sale. Marketing Technology News: Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices…

Manetu's Consumer Privacy Management (CPM®) platform will again manage privacy for all conference attendees Manetu, a leader in data rights management, today announced that the company will be a co-sponsor of Data Protection World Forum's PrivSec 2021 conference.  As part of this collaboration, DWPF will use Manetu's Consumer Privacy Management (CPM®) platform to secure and manage attendees' personal information and consents. Marketing Technology News: Why Affiliate Marketers Need Ad Tracking Innovation Now Presented…

The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms more than ever in 2020 as the pandemic prompted more urgency for digital transformations, the death of third-party cookies impacted data strategies, and a slew of data privacy changes provided new rules to address. Tealium, the trusted leader in real-time customer data orchestration,…

Team’s Expertise in Technical, Legal, and Regulatory Privacy Strengthens the Company’s Commitment to Education, Transparency, and Upholding Consumers' Rights to Privacy ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced the expansion of its dedicated privacy team, further demonstrating its commitment to customers around data privacy, compliance, and security. The privacy team is tasked with delivering one of ZoomInfo’s core missions: providing transparency about…

Deep integration with expansive ecosystem of hundreds of popular business systems removes the complexity and costs associated with privacy regulations DataGrail adds leaders such as Dexcom and WWE to an impressive roster of existing customers DataGrail, the modern privacy platform designed to help brands to build customer trust and transparency, today announced that it has raised $30 million in Series B funding in a round led by Felicis Ventures and joined by leaders in today's SaaS ecosystem, including HubSpot and Okta.…

Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens Smaato's screen, device, format, environment and revenue-model agnostic platform is designed to enhance end-user experiences. Publishers and marketers can rest assured that user data remains protected, while the most highly relevant ads reach Smart TVs, desktops and mobile devices around the globe.…

How serious are you about online privacy management? As digital citizens, we leave an ever-growing breadcrumb trail of personal data behind us every minute of every day. And through recent years – and recent scandals – this has increasingly troubled us. In 2013, 56% of internet users were concerned about the internet eroding their personal online privacy. By 2019, this online privacy crisis had climbed to 61%. Fast-forward to 2020, however, and the pattern has muddied. Some privacy concerns have actually declined in…

New privacy dashboard and browser extensions empower consumers to declare their privacy preferences with individual companies Privacy Bee, the proactive privacy platform, makes one-click privacy management a reality with its latest release. The new dashboard tool and Chrome extension simplify privacy management by allowing users to manage privacy preferences across many companies, all in one place. Marketing Technology News: Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business Users declare their…

BigID, the leader in data discovery and intelligence for privacy, protection and perspective, released a report on the state of Privacy Data Rights, in partnership with the International Association of Privacy Professionals (IAPP), the largest and most comprehensive global information privacy community and resource. Privacy regulations like GDPR, CCPA and LGPD are centered on the notion that individuals retain rights to their data. These data rights span rights to access, delete, and correct data and represent how…

Privitar, the leading data privacy platform provider has announced a new integration with Collibra that combines data intelligence with privacy preservation to accelerate access to safe data. Through the API-based integration, users can democratize access to sensitive data across an organization. Data users can effectively browse and request data within their Collibra Data Catalog, and have Privitar’s data privacy protections seamlessly applied. Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for…

Mobvista, a technology platform providing mobile advertising and marketing services, has passed the SOC2 audit, an authoritative international certification standard, and received the SOC2 Type1 report, becoming China's first company in the mobile internet marketing community to obtain such a report. The SOC report is a System and Organization Controls (SOC) service audit report formulated by the American Institute of Certified Public Accountants (AICPA), which includes three forms: SOC1, SOC2, and SOC3. Among them, SOC2…

Report shows that companies with the worst privacy practices lost seven times more records during each data breach than companies with the best practices Osano, the industry leader of data privacy transparency, released a report analyzing the relationship between a company’s privacy practices and their likelihood of experiencing a data breach. The Osano Data Privacy and Data Breach Link reveals a predictive relationship between responsible privacy practices and security outcomes. Companies with inadequate data privacy…

Informatica to Highlight AI-Powered Capabilities to Deliver Trusted Data for Data Democratization and Business Value at Free Virtual Summit on July 14 Informatica, the enterprise cloud data management leader, will showcase the metadata-driven intelligence and automation of the industry's most comprehensive solution for data analytics and privacy governance at its Intelligent Data Summit for Data Governance and Privacy, the final summit in the company's free CLAIREview virtual summer event series. Informatica's data…

TrustArc, the leader in data privacy management and automation, and BigID, the leader in data discovery and intelligence for privacy, protection and perspective, announced a partnership to help organizations uncover, classify, understand, and protect personal and sensitive data for ongoing privacy compliance. “Data is a company’s most vital asset. Maintaining data privacy reduces the risk businesses incur while simultaneously unlocking the business value of that data,” said Michael Lin, SVP product and engineering of…

Seclore, the only automated Data-Centric Security Platform, announced today that it had completed SOC 2 Type 1 and Type 2 certification. As more companies in highly regulated industries start using Seclore's cloud service, the need for trust, transparency, and independent validation of security controls becomes crucial. The SOC 2 certification validates that ‘Seclored’ data stored or shared by enterprises, is protected with the most stringent requirements. "Security has always been paramount to Seclore because organizations…

Financing Led by National Grid Partners and Jerusalem Venture Partners 1touch.io, a leading provider of data discovery, privacy, and security solutions, announced it has secured a $14 million Series A round from leading investors, including National Grid Partners (NGP) and Jerusalem Venture Partners (JVP). Additional investors include, Connecticut Innovations, Mindset Ventures, and Ocean Azul Partners. 1touch.io will use the investment to increase the company’s RD and field presence. Pradeep Tagare, vice-president at NGP,…