We Mail America.com Launches, Delivering Comprehensive and Data-Driven Advertising Solutions

Innovative model integrates solo direct mail campaigns and digital technology Data-driven marketing has never been more important to business owners. Today, Media Executive Gary Pizzati has launched We Mail America.com, which is already making a mark on the advertising and media industry. We Mail America.com is reinventing the traditional direct mail model by coupling it with a full suite of digital marketing services that works precisely and in conjunction with each mail deployment. This comprehensive view of advertising…

Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities

Partnership Is Founded upon a Mutual Vision of Revolutionizing Business-To-Business (B2B) Marketing Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb’s industry-leading international B2B data set with the largest independent identity graph, enabling marketers to build international B2B campaigns using GDPR compliant data across the digital ecosystem. “Three significant trends are driving the use of programmatic media buying by B2B marketers. They are the…

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory

Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to…

Kenshoo Supports Instacart Advertising with Data-Driven Insights to Optimize the Endless Aisle

Kenshoo, a global leader in marketing technology, has added Instacart, the North American leader in grocery delivery, to its roster of leading global e-commerce marketplaces. “We made it easier to profitably scale Instacart advertising independently or alongside campaigns on other top E-commerce marketplaces,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “With COVID-19 accelerating already-robust online grocery sales, CPGs understand that growth in 2020 and moving forward will be won or lost online.”…

Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video

Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video Spirable, a leader in dynamic data-driven video advertising, announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers. Spirable is used by world leading brands such as Vodafone,…

Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns

Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across…

SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising

Partnership enables enhanced audience-based media buying from the supply-side through curated and actionable data, across all screens and streaming platforms SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world's best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom's data. The new integration layers data on the supply-side, thereby allowing advertisers who are purchasing…

DAX US Exclusively Partners with Frequency To Offer Data-Driven Dynamic Audio Advertising

DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s…

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

AdTheorent's Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment for Customers Based on its recent analysis of the digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2018 North American Growth Excellence Leadership Award for its suite of products that offer customers effective predictive advertising, robust cross-channel campaign management capabilities, and pragmatic advertising…

Blockgraph Appoints Media and Advertising Veteran Scott Collins as EVP of Client Partnerships and Sales Strategy

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, announced the appointment of Scott Collins as Executive Vice President, Client Partnerships & Sales Strategy. With extensive experience in guiding media and advertising companies through evolution and innovation, Collins will be responsible for charting the company’s leadership in the future of television sales and advertising. Collins will report directly to Chief Revenue Officer Aleck Schleider.…

Alteryx and KPMG LLP Announce Strategic Alliance to Accelerate Data-Driven Business Transformations

The alliance combines Alteryx's data science, analytics and process automation platform with KPMG strategy, technology and professional services experience Alteryx, Inc., the Analytics Automation company, and KPMG LLP, the U.S. audit, tax and advisory firm, today announced a strategic alliance to help organizations accelerate data-driven business transformations. As part of the alliance, KPMG has also been named an Alteryx Principal Alliance Partner. Marketing Technology News:Tech Giants Apple, Facebook and Google are…

Centriply + Claritas, Now Enabling Data-driven Linear Tv Ad Campaigns At The Household Level

Advanced Linear TV advertising agency Centriply, announced a collaborative effort with Claritas to help brands maximize their linear TV ad campaigns. The agreement between the two integrates Claritas audiences with TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with audience profiling capabilities, brands can leverage the right targeting to increase growth and profitability, utilizing the scale of linear TV to…

Flashtalking and BrightLine Partner to Unlock Interactive Personalized Advertising across Premium CTV Properties

Partnership extends personalized, interactive advertising and creative formats into the wider CTV/OTT ecosystem Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative messaging, and unified insights, announced that it has formed an exclusive partnership with enhanced CTV ad leader, BrightLine, to extend personalized interactive advertising and advanced ad format capabilities to CTV/OTT environments. Given its comprehensive footprint of SDK partnerships across all leading…

Smartly.io Acquires Viralspace.ai, Bringing AI-Powered Creative Insights to Social Media Advertising Platform

Continuing its strong growth trajectory, Smartly.io’s acquisition advances its creative optimization capabilities with AI Smartly.io today announced it has acquired Viralspace.ai, a fast-growing startup in artificial intelligence-driven creative optimization for digital advertising. Combining their advanced AI and machine learning creative capabilities with Smartly.io’s digital advertising automation platform, brands can now make more data-driven decisions about their ad creatives with an unmatched level of bespoke…

Marketing 360® Releases Case Study on the Power of Data-Driven Ads for Small Businesses

For small business owners, every dollar invested in digital advertising campaigns is taking a leap of faith, and that's why it's so important that those leaps of faith pay off. With the right tools and experts behind you, a good campaign can make a huge impact, and that's exactly what happened for a local dance studio with the help of Marketing 360. Marketing Technology News: Driving Human Excellence in Marketing, Sales and All of Tech With the help of their Marketing 360 success manager and using data to drive the…

RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report

R.R. Donnelley & Sons Company (, a leading global provider of marketing and business communications, announced that its Marketing Solutions segment was recognized in Ad Age’s 77th annual Agency Report. Since 1945, the publication has released its annual ranking and analysis of advertising and marketing-services agencies based on U.S. and worldwide revenue. This is the third year in a row that RRD Marketing Solutions has been named on the list. Marketing Technology News: Alliance Develops Shared Diversity and…

MeritB2B Delivers Data-Driven B2B Digital Transformation For Infinite Electronics

Global Electronic Component Supplier Implements Data and Analytics from MeritB2B, Achieving 80-to-1 ROI on ABM Programs MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that client Infinite Electronics has achieved dramatic improvements in marketing performance at nearly every level of the company as a result of implementing the company’s data and analytics solutions. After achieving 800% (80/1) ROI through traditional ABM programs with MeritB2B, Infinite Electronics…

IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming Landscape

As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale IBM, today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising…

Bayard Advertising Welcomes Back Cody Harker As Senior Director, Insights & Strategy

Cody Harker joins Bayard as an established marketer with nearly a decade of experience in programmatic media buying, digital strategy, program management, and analytics. Marketing Technology News: MarTech Alliance Learning Membership Most recently, Cody served as director of Transportation Marketing Group (TMG), a division of Thruline Marketing, a role in which he oversaw all functions of its transportation and logistics recruitment marketing business.  Under his direction, TMG added numerous products and programs to…

Adverty Announces Collaboration With Oracle Moat to Enhance Measurement Across Its in-Game Advertising Platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Adverty’s mission is to deliver seamless advertising which connects brands and audiences…