Solution to power the next generation of privacy-preserving data collaboration, audience targeting, and marketing analytics for advertisers and publishers Neustar, Inc., a TransUnion company, today announced the launch of its Marketing and…
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Data-and Technology-Driven Marketing Industry Poised to Benefit from Strong Secular Tailwinds Crestview Partners ("Crestview"), a leading private equity firm, today announced that it has completed a majority investment in OneMagnify (the…
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TVDataNow New CTV Attribution Solution Bridges Gap from Advertising Spend to Conversions For Fast Growing $21.2B CTV Market TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused…
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Leading Data Platform Provider Will Feature Its Aunalytics Daybreak for Financial Services at Banking and Credit Union Events Throughout May Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise…
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Digital marketing is an industry that has exploded in popularity and importance over recent years. Between 2015 and 2020, the industry saw an average growth rate of 69%, totaling a market cap of $260 billion in this latter year.…
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Customer growth, platform innovations and new partnerships propel market momentum in record-setting year Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, announced today that 2021 resulted in…
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It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance. But how are marketers updating their data-driven strategies to navigate a changing landscape?  What better way to answer…
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Technology marketing and sales leaders were honored across 9 categories TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the 2021 North American winners of the Archer Awards,…
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Customers can activate campaigns faster with more precision by integrating and enriching Snowflake records with Zeta’s CDP and Identity Graph Zeta, a data-driven marketing technology company that empowers enterprises to…
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GoodFirms, the leading research and review platform, recently revealed its latest survey on the Data-Driven Marketing: Metrics, Important Elements & Trends. This research study from GoodFirms yields actionable insights into the current…
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The newest Ascent360 integration now available on the Shopify App Store activates key POS and E-commerce Customer Data Ascent360 has announced that their robust data-driven marketing platform is launching on the Shopify App Store to help…
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When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences.…
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The transaction propels InMarket, a bootstrapped company, to $100+ million in revenue InMarket, the leader in 360° consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based…
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iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product…
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New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading…
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With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and…
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As global science and technology develop rapidly, “data” has been increasingly becoming the cornerstone for enterprises and individuals alike in their network marketing activities. By gathering and analyzing such data as market trends,…
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People are more aware than ever of how their data is being used, and in recent memory, there’s been a number of high-profile data breaches that have contributed to a lack of consumer trust around data sharing. From fast-food giant Wendy’s …
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ADK and Principle Co., Ltd (Principle) have announced a business partnership to advance the development and delivery of Data-Driven Marketing solutions. Japan's third largest advertising agency, ADK has announced a strategic partnership…
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Businesses that embrace digital transformation and achieve digital maturity benefit from significant and rapid improvements in campaign performance. An independent report from Boston Consulting Group (BCG), has found the use of machine…
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