Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand Generation Business

Impartner, the world's most-award winning, most complete channel management platform, and Partner Relationship Management (PRM) provider announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix. With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's most holistic channel management platform with unparalleled…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

Brightcove Launches New Demand Generation Application, Brightcove Campaign

Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall…

How Do You Solve a Problem like EMEA Demand Generation?

Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and permitted variations to data and marketing regulations such as GDPR. And for B2B Marketing to be truly effective, you need to prioritize contacts that are in-market for your offering. Unless your team has the skills and capabilities to meet these requirements, you risk a lackluster EMEA…

MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys

"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I joined with the goal of transforming their global digital demand-generation team and footprint. I am excited to be a part of how Genesys is revolutionizing the Sales and Marketing space by extending its customer engagement portfolio to marketers. Genesys is an innovative and diverse company…

Integrate Acquires Listenloop and Widens Its Demand Generation Offerings

The Acquisition Blends Programmatic ABM with Demand Orchestration for B2B Marketers to Improve the Quality and Quantity of Potential Leads Integrate’s leading demand generation platform will double in strength as it acquires programmatic ABM capabilities of ListenLoop. Immediately after the acquisition, Integrate announced that it has already released a Programmatic Account-Based Marketing Solution for the B2B marketing community. Through this initiative, Integrate wants marketers to increase revenues for their brands by…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Interview with Nicolette Cieslak, Director, Demand Generation, Showpad

"As the marketing funnel evolves, it has become increasingly important for them to focus their efforts on the bottom of the funnel and help sales bring the deal across the line."Tell us a little bit about your role at Showpad and the team you handle? I lead the demand generation team globally, which includes digital marketing, programs, marketing automation, field marketing and events. My team of 10 demand marketing all-stars is spread across Europe and the US. What draws you to the Revenue Summit 2018? As a demand…

Flexential Announces Next Generation Backup-as-a-Service to Meet Increasing Demand for Data Protection Due to COVID-19

Flexential, a leading provider of data center colocation and hybrid IT solutions, announced its next generation cloud-based Backup-as-a-Service (BaaS) solution is available nationwide. This innovative solution provides more options on a secure, flexible and scalable environment to meet higher demands and more frequent backups needed during the new work from home reality of the COVID-19 pandemic. Marketing Technology News: Eka Unveils New Brand Identity and Corporate Website "Backup-as-a-Service is a need everyone has,…

YouTube Gaining Popularity With Generation Z as Demand for Video Content Rises, Facebook’s Popularity Declining

Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% of Generation Xers, and 96% of Baby Boomers, According to a Survey of Social Media Users in the US While Facebook's User Base Trends Older, Other Platforms Such as Instagram, Youtube, and Snapchat Have Younger User Bases Facebook is generally considered the pinnacle of social media success, boasting the most active users. Facebook's reign as the "king" of social media may come to an end, though, as younger…

LiveIntent Tap Software Provider Narrative To Accelerate Next generation of Onboarding Service Built for Brands, Platforms and Publishers…

Partnership Leverages Narrative’s Automated Data Workflows and Safe Room Capabilities to Immediately Scale Liveintent’s Ingestion and Distribution of Its Clients’ Offline and Online Files and Provide File Transfers Never Before Possible LiveIntent, the people-based marketing platform, has selected Narrative to accelerate the rollout of its recently launched onboarding service that publishers and brands looking for identity independence. Narrative offered a white label experience, turnkey connectivity, and an easy-to-use…

ActionIQ Launches InfiniteCompute: Next Generation Customer Data Platform Technology To Outperform Marketing Clouds

Forrester Study of ActionIQ with InfiniteCompute Confirms 'Best-in-Breed' Capabilities & Shows Over 500 Percent Return on Investment ActionIQ, the leading Enterprise Customer Data Platform (CDP), announced general availability of InfiniteCompute – its proprietary, highly scalable customer database technology. The release from closed beta reflects a continued rise in large enterprises' demand for customer data management within a CDP. ActionIQ invested more than 3 years of R&D to develop and release…

Khoros Selects Metia Group to Drive Demand in EMEA

Khoros, a global leader in digital-first customer engagement software, has selected Metia Group as its paid media agency in EMEA to further its demand generation efforts across the region. Metia will deploy its unique Demand Generation methodology to deliver measurable business impact for Khoros through programmatic display advertising and strategic paid media campaigns on LinkedIn, Twitter, and leading German-language social network XING. Marketing Technology News: Freshworks Appoints Jose Morales as Chief Revenue Officer…

Industry Dive Launches studioID to Further ‘Brand to Demand’ Storytelling

Industry Dive, a leader in business journalism, unveils a reimagined content marketing business under the name studioID. studioID, a global content studio, combines Industry Dive's growing Brand Studio with NewsCred's former Licensed Content Marketplace, Content Hub, and content marketing services team. Under this new brand, business to business and business to consumer clients will have even more ways to reach customers with stories that fuel the journey from brand to demand. Marketing Technology News: Study: Brands…

Uberflip Unveils New Demand Solution for Marketers

Uberflip, the leading cloud-based content experience platform (CEP), is revealing exciting details about its focus on powering demand marketing needs, following the refresh and realignment of its brand last month. Two big announcements include launching Uberflip Campaign Essentials to power ABM and demand campaigns as well as welcoming a new board member, Elissa Fink, who scaled Tableau as CMO before its acquisition by Salesforce last year for $15.7 billion. “Uberflip has changed the pace at which marketers can execute,”…

ADAPT Upskilling Program Exceeds 10,000 Participants, Empowers Next Generation of Global Data Workers

ALTERYX FOR GOOD INITIATIVE HELPING WORKFORCE IMPACTED BY COVID-19 GAINS TRACTION AS EMPLOYER DEMAND FOR DATA SKILLS GROWS Alteryx, Inc., a leader in analytic process automation (APA™), revealed the impact of the first four months of its Advancing Data and Analytics Potential Together (ADAPT) program, which grants free data science and analytics training to thousands who are experiencing unemployment due to COVID-19. According to the 2020 Workplace Learning Report from LinkedIn, analytical and data-centered skills are the…

Reactev Is Born: A Next-Generation Dynamic Pricing Tool

The digital market is taking competitiveness to new heights. There are greater demands when it comes to decision making and, above all, the speed at which these decisions need to be made. Without a doubt, it’s in pricing strategies that this competitiveness is most palpable. In this context, Reactev was born, the tool that helps retailers make the best pricing decisions at just the right time. This software was developed by Minderest a pioneering company in price, product, and stock monitoring, which has been developing…

BrightLine Launches Next Generation CTV Platform, Promotes Co-Founder to President, and Welcomes Paul Haddad as Executive Advisor to CEO

BrightLine, the leader in data-driven connected TV (CTV) ad solutions, announces the launch of BrightLink, the company's next-generation CTV platform and portal, which delivers the most advanced and scalable, data-driven monetization tools and ad capabilities for OTT TV providers. BrightLink represents the unification and expansion of the company's supply-side TV services suite, beginning with the introduction of the Unified Audience View (UAV). The UAV enables media partners to provide the much demanded, de-duplicated…

Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape

Demandbase taps industry leader, Allison Metcalfe, to lead revenue strategy Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve goals…

Amazon Music and Twitch Partner to Combine Live Streaming With On-Demand Listening

For the first time, artists across the globe will be able to connect live with Amazon Music’s more than 55 million customers through Twitch, providing music fans with the best live in-app experience possible, and further engagement with an artist’s recorded catalog Amazon Music and Twitch have partnered to announce the incorporation of Twitch’s live streaming functionality into the Amazon Music app, enabling fans to engage with artists in brand-new ways and move seamlessly between live streams and recorded music.…