Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

Brightcove Launches New Demand Generation Application, Brightcove Campaign

Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall…

How Do You Solve a Problem like EMEA Demand Generation?

Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and permitted variations to data and marketing regulations such as GDPR. And for B2B Marketing to be truly effective, you need to prioritize contacts that are in-market for your offering. Unless your team has the skills and capabilities to meet these requirements, you risk a lackluster EMEA…

MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys

"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I joined with the goal of transforming their global digital demand-generation team and footprint. I am excited to be a part of how Genesys is revolutionizing the Sales and Marketing space by extending its customer engagement portfolio to marketers. Genesys is an innovative and diverse company…

Integrate Acquires Listenloop and Widens Its Demand Generation Offerings

The Acquisition Blends Programmatic ABM with Demand Orchestration for B2B Marketers to Improve the Quality and Quantity of Potential Leads Integrate’s leading demand generation platform will double in strength as it acquires programmatic ABM capabilities of ListenLoop. Immediately after the acquisition, Integrate announced that it has already released a Programmatic Account-Based Marketing Solution for the B2B marketing community. Through this initiative, Integrate wants marketers to increase revenues for their brands by…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Interview with Nicolette Cieslak, Director, Demand Generation, Showpad

"As the marketing funnel evolves, it has become increasingly important for them to focus their efforts on the bottom of the funnel and help sales bring the deal across the line."Tell us a little bit about your role at Showpad and the team you handle? I lead the demand generation team globally, which includes digital marketing, programs, marketing automation, field marketing and events. My team of 10 demand marketing all-stars is spread across Europe and the US. What draws you to the Revenue Summit 2018? As a demand…

YouTube Gaining Popularity With Generation Z as Demand for Video Content Rises, Facebook’s Popularity Declining

Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% of Generation Xers, and 96% of Baby Boomers, According to a Survey of Social Media Users in the US While Facebook's User Base Trends Older, Other Platforms Such as Instagram, Youtube, and Snapchat Have Younger User Bases Facebook is generally considered the pinnacle of social media success, boasting the most active users. Facebook's reign as the "king" of social media may come to an end, though, as younger…

LiveIntent Tap Software Provider Narrative To Accelerate Next generation of Onboarding Service Built for Brands, Platforms and Publishers…

Partnership Leverages Narrative’s Automated Data Workflows and Safe Room Capabilities to Immediately Scale Liveintent’s Ingestion and Distribution of Its Clients’ Offline and Online Files and Provide File Transfers Never Before Possible LiveIntent, the people-based marketing platform, has selected Narrative to accelerate the rollout of its recently launched onboarding service that publishers and brands looking for identity independence. Narrative offered a white label experience, turnkey connectivity, and an easy-to-use…

Qumulo Releases Next Generation of Hybrid Cloud File Storage

Qumulo, the leader in enterprise-proven hybrid cloud file storage, announced the release of Qumulo Hybrid File Software v3, ushering in the new decade with the security, scalability and simplicity of data insights necessary to make hybrid cloud and multi-cloud environments a reality. According to ESG’s 2020 research, 90 percent of organizations agree that on-prem storage needs to be compatible with current and future public cloud goals. The v3 software release extends Qumulo’s leadership in hybrid cloud file storage with…

Nielsen Selects AnswerRocket’s AI-Powered Analytics Platform to Automate Insights Generation

Alliance Enables Acceleration of Market Insights for Nielsen Global Connect Clients Worldwide AnswerRocket and Nielsen's Global Connect business announced that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world. AnswerRocket's analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine…

Study: Online Shoppers Desire Personalization, But Demand Privacy

Episerver Launches Its Fourth-Annual Global Ecommerce Survey Detailing Evolving Consumer Expectations Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver, the customer-centric digital experience company recently named a "Leader" in Gartner Magic Quadrant for Digital Experience Platforms™. While 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want…

Domo Launches its Next Generation Appstore Including Third-Party Data Catalog from AWS Data Exchange

With New Enterprise Apps, One of the Industry’s Largest Collection of Data Connectors and an Expanding Partner Ecosystem, Domo Makes It Easy to Find and Build Solutions to Modernize Any Business Process Domo launched the next generation of the Domo Appstore including a new collaboration with Amazon Web Services (AWS) designed to help customers modernize any business process and get BI leverage at cloud scale in record time. Through Domo’s collaboration with AWS, customers will be able to access and integrate any data…

Telefónica Deutschland Selects Unisys to Deliver Secure, Next-Generation Voicemail Solutions and Services

Unisys to provide enhanced features, including visual voicemail, to improve user experience Unisys Corporation announced that Telefónica, one of the world's largest telephone operators and mobile network providers, has expanded its successful partnership with Unisys in Europe to provide secure, next generation voicemail services to millions of Telefónica Deutschland customers in Germany. Unisys communications solutions support more than 200 million mobile subscribers around the world. Under the terms of a mid-term…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

Demand Spring Releases Top 10 Revenue Marketing Predictions for 2020

Revenue Marketing consultancy Demand Spring released a report outlining their top 10 marketing predictions for 2020. Marketing seldom follows a set plan. As Demand Spring’s team of consultants have discovered in the journeys they share with clients, the best learning happens when we move off the beaten path. These learnings are what make up Demand Spring’s Top 10 Marketing Predictions for the year, and will help marketers through the diverse and winding trails we’ll follow in 2020. Marketing Technology News: Future…

How to Lead Your Prospect to Scheduled Meetings in Days: Learn This With a New Demand Gen Tactic

Company Sets Itself Apart by Adding Pureconversion and Purefunnel to Its Innovative Suite of Solutions to Help Customers Achieve Revenue Goals and Increase Sales and Marketing ROI PureB2B, a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation solution provider. Leveraging innovative strategies and tactics developed through years of research and testing, PureB2B now works across its exclusive network of more than 125 million in-market…

First-of-its-kind, maaiiConnect Spearheads the Next Generation of Customer Support

The Digital Convergence Platform Seamlessly Integrates Crystal-Clear Voice + Video, Smart Messaging, and Customer Identity Products With Back-End Systems to Mobilise an Unrivalled Communications and Customer Support Experience Leading global telecommunications solutions provider M800 announced the soft launch of its digital convergence platform maaiiConnect. The pioneering product is set to revolutionise B2C and B2B communications by integrating telecom and digital communication channels onto a single interface to…

How AI-Powered Content Generation Software Solves Five Common Business Pains

The advances you hear about most when it comes to AI are the technologies once discussed in science fiction novels: nanobots that root disease out of the body; cars that navigate relentless traffic better than a human driver; scanners that detect potential skin cancer as well as a dermatologist. What you don’t hear about nearly as much, however, are the myriad ways that technologies powered by AI are transforming routine processes and common frustrations, and helping businesses handle mundane tasks so employees can focus on…

BabyTree and Tokyo MX Announce Strategic Collaboration to Bridge Japan’s Ingenuity Brands and China’s New Family Consumption…

On 16 December 2019, BabyTree Group ("Babytree" or the "Company"; stock code: 1761.HK), China's leading online service platform for young families, announced strategic cooperation with Tokyo MX in Tokyo, Japan. The two sides have the intention to form a joint venture in Japan, sourcing Japan's quality consumer goods for moms and families in China. With companies in the industry chain of consumer goods in both China and Japan, BabyTree is set to build a new eco-system for cross-border consumption for Chinese families.…